article thumbnail

Data Demystified: Algorithms at ZoomInfo


Although simple algorithms can be described as a series of instructions, most algorithms use if-then conditional logic — if a specific condition is met, then the program should respond accordingly. Conditional logic can complicate algorithms even further. Because this method remains prevalent, your match rates are poor.

Zoominfo 100
article thumbnail

Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. It’s a long-term strategy that focuses on building brand awareness and positioning. However, creating demand is only half the battle won.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Intelligence Tools: A Guide to Predictive Prospecting


Opportunity data means favorable conditions, such as a financing round or a new C-level officer. Sloppy databases waste time with high bounce rates, incorrect numbers, and misaligned campaigns. Salespeople get burned out using inaccurate data that doesn’t help them set quality meetings or generate qualified leads.

article thumbnail

How to tune your GTM strategies to cope with budgetary headwinds


Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

article thumbnail

How to Nurture a Winning Reputation as a Freelancer


In fact, for many freelancers (this one included), that slow burn of building up a long and productive association with a client is a lot more rewarding, financially and emotionally, than the highs and lows of competing for new work. Either you’ll burn out (we’re all human!), Might you lose future work? Well, possibly.

article thumbnail

10 Email Marketing Platforms To Grow Your Business


This post will give you a preview of each one in terms of email editor, features and pricing. This plan is best for you if you need more customisation and have a well planned long term marketing strategy. It can help increase sales and result in longer term customers. Let's read on. Email Marketing Software. Starting Price.

article thumbnail

7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

Don’t try to find loopholes ; create a long-term strategy instead. If you’re only getting started and your website’s domain rating is on the low end, you’re better off choosing a product with less competitive keywords. This is a long-term game but it’s the best strategy to maximize your affiliate marketing profits. Competition.