Remove permission plan
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Train your team on programmatic advertising quickly and effectively

Choozle

This is a challenging spot to be in not only as an individual entering the programmatic advertising landscape for the first time, but especially as a leader in the position to hire and train up talent green to this complex world. Your demand-side platforms and ad servers likely have excellent training materials already.

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The 5 best practices of digital asset management

Martech

Define user roles Every DAM system has options for managing permissions. Utilize role-based permissioning to maintain control and order. Setting permissions at the individual user level can get out of control quickly and be an organizational nightmare. Be conscious of the language you use in training and documentation.

Practices 117
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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

Perhaps you’ve already had to revisit your email lists and verify permission from recipients who’d already signed up to your services. After all, getting re-requesting permission could reduce the size of your mailing lists and make individuals more aware of their right to opt-out of receiving marketing communications.

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

Training programs provide the initial vehicles to “prepare sales for the fray” as one of my colleagues says. Training methods include information transfer, modeling best practices, and sales practice with feedback. Training prepares sales reps to execute. Training and role-playing is for sales preparation and practice.

B2B Sales 172
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Rethinking content governance in the era of generative AI

Martech

Either train content/creative leads on how to use their marketing automation platform or design a content operations flow where those colleagues “stayed” in their native platforms and produced copy/assets. Here are five issues you should start planning for. Having access to the functionality may be viewed as permission to use it.

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Italy lays out requirements for ChatGPT’s return

Martech

As generative AI technology continues to evolve, regulators are taking a hard look at its use of user data across the web, especially when large language models are trained on that data without the consent that GDPR law requires. And they must submit a plan for this system by the end of May. Conditions for ChatGPT’s return.

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Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

Online events need technology to function, and the right software tools can provide a better frontend experience for your guests and a more organized, streamlined backend experience for your planning team. Provide your staff with the direction they need to succeed by: Train them to use your event software. Let’s get started.