Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt: What does a Marketing Technology Manager do? Do I need a Marketing Technology Manager and what is this person’s role? Here’s something somebody asked me!

Work Management 95

Work Management Marketing Management Marketing AI Marketing Automation Services 95

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

Work Management 114

Work Management Enterprise Management Marketing Management Marketing Automation Services 114

Navigate the Channel

SEPTEMBER 28, 2023

In today’s B2B business landscape, effective marketing performance management (MPM) has become an essential practice for companies seeking to achieve sustainable growth and a competitive advantage. MPM is a process (not to be confused with Mental Performance Mastery or Manufacturing Project Management!)

B2B Marketing 110

B2B Marketing Work Management Marketing Management Paid Search Agency 110

Customer Experience Matrix

AUGUST 18, 2020

So I doubt many marketers have found spare time to worry about data security – which most would consider someone else’s problem. So, like it or not, security is a marketer’s problem too. The main culprit in that case is pressure to meet deadlines, compounded by poor training in security procedures. What’s a marketer to do?

Work Management 276

Work Management Marketing Management Paid Search Agency Marketing 276

TrustRadius Marketing

MARCH 8, 2022

As with all other aspects of work, Covid-19 changed the HR industry drastically. Major shifts in remote work and the Great Resignation forced HR professionals to spend more time recruiting, onboarding, and offboarding. Most represented in the report are software solutions with HR management at their core.

Work Management 98

Work Management Marketing Management Marketing Report Planning 98

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

Planning 127

Planning Work Management Resource Management Digital Asset Management 127

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Work Management 105

Work Management Service Cross-Selling Customer Satisfaction 105

Hubspot

OCTOBER 4, 2023

In sales, where every conversation counts and every opportunity demands precision, your team needs more than just the ordinary training programs. They need a solution that not only equips them with the necessary knowledge and skills, but also empowers them to be confident in selling.

Enterprise Management 52

Enterprise Management Work Management Training Software 52

Martech

MARCH 2, 2022

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows.

Work Management 100

Work Management Digital Asset Management Marketing Management Paid Search Agency 100

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Planning Work Management 130

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Planning 97

Planning Enterprise Management Work Management Marketing Management 97

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 248

Marketing Budget Marketing Budget Creation Top of Funnel Planning 248

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Think of sales management like a sports team. The coach provides the guidance, inspiration, strategy and training that enable players to make big wins. The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. What you’ll learn: What is sales management?

Work Management 109

Work Management Marketing Management Marketing AI Forecasting 109

ClickDimensions

MARCH 27, 2023

Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. What is Marketing Services? Why should customers think about using the Marketing Services team? The simple answer is yes.

Work Management 98

Work Management Marketing Management Marketing & Strategy Paid Search Agency 98

Webbiquity

MAY 24, 2022

Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup. Remote work technology has evolved significantly and rapidly during the COVID-19 pandemic.

Work Management 214

Work Management Marketing Management Budget Programs Product 214

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Will it manage the page relationship and directional recommendations?

Enterprise Management 99

Enterprise Management Digital Asset Management Work Management Marketing Management 99

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

B2B Marketing 253

B2B Marketing Planning Marketing Strategy Marketing & Strategy 253

Marketing Insider Group

SEPTEMBER 22, 2020

Be it buying a physical product that improves efficiency or putting dollars toward intangible line items like employee education such as Agile training. Business leaders know they need to bring in new technology or train the team on an alternative way of working. Why Invest in Agile Training. Happier customers.

Training 309

Training Work Management Allocation Paid Search Agency 309

Hinge Marketing

JANUARY 18, 2022

Professional services and other knowledge driven firms must be visible where their target clients are looking for insight and help. By drawing on both sources, original research, and practical implementation experience, we hope to demystify the digital marketing transformation process and help more firms experience the benefits.

Work Management 145

Work Management Marketing Management Planning Marketing AI 145

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs?

Marketing Automation Services 112

Marketing Automation Services Enterprise Management Work Management Marketing Management 112

Martech

NOVEMBER 16, 2023

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. This can have implications for architecture, data services and integrations. Dig deeper: What is marketing work management? For marketing channels, how do we manage consent?

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing 85

Salesforce Marketing Cloud

AUGUST 30, 2023

According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service. But what sets the best field service management software apart? The result?

Work Management 52

Work Management Marketing Management Efficiency Service 52

ClickDimensions

NOVEMBER 28, 2023

In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack 5 Siloed Data Problems 1. Find out more about the Marketing Services team here.

SMB 98

SMB Work Management Marketing Management Marketing & Strategy 98

Spiralytics

NOVEMBER 20, 2022

Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its versatility and extensive range of features and platforms. Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences.

Paid Content 118

Paid Content Planning Paid Search Agency Advertising Agencies 118

Martech

DECEMBER 14, 2022

Marketing operations teams have a big problem with staff burnout and turnover. Fortunately, there is a solution — one that resides entirely in MOps itself. And what is that solution? The best way to be more productive yourself is to train others to do their own work and do their own work better.

Work Management 93

Work Management Marketing Management Marketing Automation Services Paid Search Agency 93

Only B2B

SEPTEMBER 16, 2022

Introducing B2B SaaS: Business Solutions. The B2B SaaS market is rising, so it’s obvious why the benefits are difficult to overlook. Software-as-a-service (SaaS) companies that offer software services to businesses online are referred to as B2B SaaS companies. Market & Growth of B2B SaaS.

Work Management 118

Work Management Marketing Management B2B B2B Sales 118

SpotMe Blog

SEPTEMBER 22, 2023

Efficient onsite event badge printing software is essential for a seamless check-in experience for your attendees. With so many options on the market, determining the best solution for your needs can feel overwhelming. What Is Onsite Event Badge Printing Software?

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

Hubspot

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software.

Marketing Automation Services 68

Marketing Automation Services Work Management Enterprise Management Marketing Management 68

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. That’s why an employee self-service system is a great way to empower your people while keeping costs low. How does employee self-service work? Find out today What is employee self-service?

Work Management 59

Work Management Marketing Management Service Paid Search Agency 59

TrustRadius Marketing

OCTOBER 21, 2022

Your HR department must work smoothly so you can strengthen your company relationships. The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software?

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Hubspot

OCTOBER 10, 2023

As subscription-model popularity grows, it's vital for organizations to implement the right billing software to effectively manage recurring revenue. In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software? Price: Free.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Software 74

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Work Management 97

Work Management Marketing Management Top of Funnel Marketing & Strategy 97

TrustRadius Marketing

OCTOBER 19, 2022

Accounting companies of all sizes need a robust system that can manage their finances. With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 102

Digital Asset Management Enterprise Management Work Management Marketing Management 102

SpotMe Blog

AUGUST 4, 2023

That’s where event check-in software can help. With the right event check-in software, you can make a great first impression, streamline processes, collect valuable attendee data, and reduce onsite staffing and costs. What Is Event Check-In Software? With event check-in software, attendees can check themselves in.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52