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What Does Marketing Management Software Do & When Do You Need It?

Marketing Insider Group

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.

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The 22 Best Virtual Event Platforms

Webbiquity

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

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Using Agile to Manage Your Enterprise Agile Transformation

Marketing Insider Group

Others demand agility of their employees practically overnight, providing little to no preparatory training. Facing increased competition in their sector, senior executives at an alcoholic beverage company were considering taking their marketing department Agile. Was there an idea of which teams would be in the next wave of trainings?

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The 10 Best Webinar and Webcasting Tools

Webbiquity

But social media, paid advertising, and influencer marketing can also play important roles. A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Pricing: $79/$159/$299 per month; enterprise pricing by quote.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these.

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Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

Those are among the questions I’ve had the opportunity to ask of 37 successful startup founders so far (plus one whose enterprise ultimately didn’t make it). That frustrated Mark Osuna Senn as he browsed online publications, so he decided to create a solution. Influencer marketing has taken off in the past few years.

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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

There are 450+ email marketing platforms in the world right now. But not every one of them is suited for an enterprise. So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. Read on to find more. Source: Pardot 2.