Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it.

Efficiency 110

Efficiency Work Management Marketing Management Allocation 110

Salesforce Marketing Cloud

MAY 2, 2024

So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.

Training 98

Training Lead Ranking Paid Search Agency Business 98

Benchmark Email

AUGUST 6, 2024

Often, marketers are expected to “figure it out” on their own without formal training or guidance. Fortunately, Artificial intelligence can be a powerful ally, providing targeted, efficient training to help you grow… The post How to Train Yourself in 15 Minutes with AI appeared first on Benchmark Email.

Marketing AI 52

Marketing AI Training Advertising Benchmark Efficiency 52

Seismic

MAY 17, 2023

Customer service training is one of these growing areas. While many leaders believed that customer service training was an in-person activity, the rise of remote training software has made it easier to train employees anytime, anywhere. Here are a few customer service training ideas to keep in mind.

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Training Service Customer Satisfaction Opt-in 97

SalesIntel

JUNE 17, 2024

Since digital selling is emerging as one of the new models for marketing and selling products and services, everyone is looking for effective sales training tools to ensure that the company’s selling workforce is well positioned to leverage on the new changes by being armed with digital selling skills.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Training 52

SmartBug Media

APRIL 18, 2024

Training and earning user buy-in on a new platform is arguably the toughest part of any technology implementation. Discover how our in-depth HubSpot trainings can help you navigate the waters of one of the world’s most robust customer lifecycle platforms. But you don’t have to go it alone. ® (At least, you should!) The right fit?

Training 64

Training Hubspot CMS Development Work Management 64

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. A key factor in creating a smart, strong AI is feeding it good training data. Your Media Planning AI will only be as smart as its training data.

Marketing AI 94

Marketing AI Media Plans Training Planning 94

Hubspot

OCTOBER 4, 2023

In sales, where every conversation counts and every opportunity demands precision, your team needs more than just the ordinary training programs. Without sales training software, it would be very difficult to ensure reps are applying best practices, staying up-to-date with the products and services they’re selling, and closing deals.

Enterprise Management 61

Enterprise Management Work Management Training Software 61

Lusha

APRIL 30, 2024

The goal is efficiency, after all. We’re sharing some interesting ways you can use generative AI to boost your sales efficiency. Other AI tools for sales efficiency Most people think of generative AI and stop there, but there are so many other AI tools for sales that can give you the efficiency boost you need.

Efficiency 64

Efficiency Product Lead Ranking Lead Scoring 64

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. Org-wide social media marketing training. Level: Beginner. Type: Course.

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Social Media Training Course Resources 125

SalesIntel

OCTOBER 9, 2024

As Gartner research suggests, 75% of B2B sales organizations will decide to implement AI by 2025 to increase sales efficiency and profitability. Higher Sales Productivity AI improves efficiency because it can handle mundane activities like data entry and the scheduling of emails in relation to sales.

Lead Ranking 40

Lead Ranking B2B Sales Efficiency ROI 40

SmartBug Media

FEBRUARY 19, 2024

Investing in on-site business training workshops is a cost-effective, high-impact way to ensure your employees have the knowledge, skills, and tools they need to excel in their roles and contribute to the overall growth, efficiency, and success of the business. What Types of On-Site Business Training Workshops Does SmartBug Offer?

Training 59

Training CMS Development Account Based Marketing Business 59

SalesIntel

APRIL 6, 2023

Sales efficiency is a crucial aspect of any successful business. However, with the ever-evolving business landscape, achieving optimal sales efficiency can be challenging. In this article, we will discuss the top four sales efficiency challenges that businesses face today and provide practical solutions to overcome them.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

Seismic

DECEMBER 5, 2023

Your sales team can only go so far without proper training and enablement. To empower new and seasoned sellers alike to efficiently and consistently close deals, it’s up to revenue leaders like you to provide them with the skills, content, tools, and insights they need to succeed. More on that in objective #5!)

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Training Work Management Marketing Management Touchpoints 59

Martech

DECEMBER 12, 2022

training opportunities and other ways to retain talent). That’s where the business’ focus on the workforce and training comes in. CMOs should invest in martech training. Many organizations have an opportunity to invest additional funds in martech training to drive better utilization and business value. Get MarTech!

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Training Spending Work Management Marketing Management 108

Marketri

JANUARY 29, 2024

It’s simply compiling what’s already been published, based on what it’s been trained to look for. The post Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All appeared first on Marketri. You can’t profess to be a thought leader if you’re simply regurgitating what everyone else said. Buckle up for the ride!

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Heinz Marketing

OCTOBER 25, 2022

As a recession looms, organizations are now speaking less of scale and more of efficiency. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. Make no mistake, this is a bummer. This is not the way to glory.

Efficiency 119

Efficiency Elasticity Ad Building Planning 119

Seismic

AUGUST 31, 2023

But when it comes to understanding how AI works, knowing when to use it, and how to integrate AI into our existing workflows for better efficiency, it can be challenging. Look for ways to provide training and education into your workflow so that everyone understands best practices, safety, and company regulations around using AI.

Marketing AI 99

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 99

SmartBug Media

NOVEMBER 17, 2023

Businesses often want to improve operational efficiency and productivity, and they know that adjusting their tech stack can help. Our recent webinar, " Right-Sizing Your Tech Stack: Building Your Revenue Systems Landscape for Operational Efficiency," digs into optimizing your tech tools for better operations. Your best bet?

Efficiency 59

Efficiency Ad Building Budget Programs Validation 59

SalesGrape

NOVEMBER 5, 2023

Streamlining Lead Generation Processes with Chatbots: Enhancing Efficiency and Productivity One key advantage offered by chatbots is their ability to streamline lead generation processes, enhancing efficiency and productivity for businesses. Please correct the marked field(s) below.

Lead Generation 85

Lead Generation Efficiency Marketing AI Sales Qualified Leads 85

Marketing Insider Group

AUGUST 26, 2024

AI automation offers significant benefits to businesses, including increased efficiency by automating time-consuming tasks. Tools like Drift and Intercom enhance the customer experience by offering timely, efficient assistance, which can lead to higher satisfaction and retention rates.

Marketing AI 282

Marketing AI Marketing Automation Services Marketing Automation Work Management 282

Zoominfo

FEBRUARY 5, 2024

Leaders can use this information to inform SDR training and guide GDPR compliance processes. Tools like Chorus record phone calls and video chats, allowing sales managers to glean insights without listening in directly. Many operational tools used by outbound sales teams deliver value through automation — from sequences to task management.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Lusha

APRIL 23, 2024

Why sales productivity has taken a hit Before we dive into solutions, let’s look at why sales efficiency has taken such a hit recently. Too many tools with too little training – the tech for sales continually evolves, and it’s hard to keep up. There are plenty of ways to reclaim your selling time and boost productivity.

Efficiency 59

Efficiency Spending Product Work Management 59

Salesforce Marketing Cloud

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Sales leaders will need to zero in on where they and their teams can increase efficiency, manage risk, and most importantly, drive revenue.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Only B2B

AUGUST 21, 2023

Key Data Hygiene Challenges Faced by Businesses The challenges of data hygiene, such as duplicate entries, inconsistent formatting, and incomplete information, hinder operational efficiency and decision-making. The utilization of AI-based solutions enhances the efficiency of data cleansing processes.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Choozle

JULY 29, 2021

This is a challenging spot to be in not only as an individual entering the programmatic advertising landscape for the first time, but especially as a leader in the position to hire and train up talent green to this complex world. Your demand-side platforms and ad servers likely have excellent training materials already.

Training 98

Training Advertising Agencies Wiki Advertisements 98

Ataccama

APRIL 28, 2022

Accelerate solution development for in-house teams and improve the efficiency of end users and administrators in hands-on training sessions.

Training 40

Training Efficiency 40

Seismic

AUGUST 25, 2022

Sales training programs are an essential tool for any sales organization. But all too often, sales training programs fall short. The digital-first world has changed the way we learn, and sales training is no exception. To be successful, organizations need to modernize their sales training programs by using digital technology.

Training 52

Training Budget Programs B2B Sales Course 52

Seismic

JULY 28, 2022

While I’m not a Game of Thrones fan, I do believe that, in times of economic uncertainty, it’s important for organizations to hunker down and prioritize building efficiency. As sales reps adapt to selling in an uncertain environment, training and coaching play a significant role. Why sales training and coaching matter.

Training 52

Training Efficiency Order Organization 52

Seismic

AUGUST 18, 2022

Connecting the dots between sales training and coaching and business results can be tricky. Sales leaders want to get the most from their investment, which makes it important to evaluate the effectiveness of training and sales coaching programs. What are sales training and coaching?

Training 52

Training Work Management Business Forecasting 52

Marketing Insider Group

AUGUST 7, 2024

Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant. The tool seamlessly integrates with CRM and email, providing value in sales assistance, training, and personal task management.

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Marketing AI Business Marketing Management Paid Search Agency 214

Valasys

MAY 21, 2024

These agencies play a pivotal role in enabling businesses to tap into a diverse talent pool, navigate complex hiring processes, and ultimately maximize efficiency. From crafting job descriptions to conducting interviews and negotiating offers, they handle every aspect of talent acquisition with precision and efficiency.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Efficiency Ad Agencies 40

Seismic

JUNE 23, 2022

All of these changes require go-to-market (GTM) teams to make strategic investments in how they’re spending their time, money, and resources to ensure that their organization can adapt quickly to change, operate efficiently, and build lasting relationships with customers. With B2B sales training you can deliver essential knowledge to sellers.

Training 52

Training Marketing Analytics Tools Budget Programs Case Studies 52

Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. How to Train Your AI Ethically Remember this: If we weren’t thinking about AI ethically, then something would be wrong. Thoughtful execution ensures AI can be trained correctly.

Ethics 76

Ethics Marketing AI Training Work Management 76

Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. AI improves efficiency and elevates the overall customer experience, a critical factor in the competitive B2B landscape.

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Marketing AI B2B Marketing Planning Work Management 302