Sprout Social

MARCH 10, 2021

That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. On the latest #ZendeskForStartups Sit Down Startup podcast: [link]. ?? And what if they told those stories through powerful short films and beautiful photography? Make it yours.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

Buffer

NOVEMBER 22, 2022

Steph: Treat every project you undertake as a vehicle for your personal brand Steph Smith , Podcast Host at a16z, said something that resonated with me, “Everything I do, whether I like it or not, relates to my personal brand and is a vehicle for it. Get started today !

Rules 112

Rules Personalization Branding Brand Identity 112

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Convince & Convert

APRIL 5, 2016

To see the full list of 25 top mayors, visit the special microsite and download the entire report. For the entire list of top mayors by each category, visit the DCI Tweet Elite microsite where you’ll also find written interviews and podcasts with top mayors talking about how and why they use Twitter to connect with their constituents.

Twitter 88

Twitter Microsite Peer-to-peer Best Practices 88

Content4Demand

JANUARY 12, 2021

It is expanding to include crafting relevant, fantastic experiences for websites, podcasts, videos and other multimedia formats and platforms. When crafting content for microsites, web pages and emails, I always find it helpful to create a wireframe to lay out my content and gut-check my approach. to Map Copy.

Microsite 70

Microsite Content Interactive Marketing Design 70

Salesforce Marketing Cloud

DECEMBER 7, 2022

Our 11 Best Business Podcasts of 2022. presentations, demos, videos, mockups, microsites, etc.). Make the customer the hero: Centering your customer means helping them create meaningful connections with their customers. How does your solution make your customer look good to their customers? Trending Articles. 6 min read. 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Convince & Convert

NOVEMBER 17, 2015

Their Footprint Chronicles microsite details every manufacturer and vendor in their supply chain, their labor practices, and other details. When Spotify launched in Canada, Scott Stratten (speaker, podcaster, author) tweeted to Spotify: With Spotify being new to Canada, I don’t really understand how to use it right, but damn, I like it.

Microsite 167

Microsite Trust Marketing Pricing Price 167

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. This article was inspired by my podcast interview with Kerry Langstaff , Vice President of Marketing at Xignite. Or a link to a web page where readers can download something.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. You can see the B&Q email in action and hear about the technique used to create this interactivity at the 20:47 mark in Episode 7 of the Email Design Podcast , and view the Lego email on Pinterest. But first things first.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. B2B brands will finally figure out this podcasting thing. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 10, 2013

The roads less traveled: less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%), mobile apps (28%), podcasts (26%), print newsletters (22%) or gamification (10%) for marketing.( Cox Business ). Cox Business ). Cox Business ). iMedia Connection ).

Statistics 100

Statistics SMB Content Marketing Planning 100

markempa

AUGUST 15, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

NuSpark Consulting

JULY 17, 2010

Landing pages are microsites that promote specific products/services with call-to-action web forms. Two examples of profiles and specific content targeting those profiles: Profile A: Technical buyer; middle management; interested in specific case studies, webinars, podcasts, and blogs that help solve problems in his department.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Convince & Convert

JANUARY 14, 2016

Umpqua – This bank creates fun videos and has a podcast series aimed at Millennials where they interview writers from SNL among other guests. T Rowe Price – This company created a microsite with an illustrated video-storybook to help people set up college funds for their kids. And this bank does.

Content Marketing 95

Content Marketing Content Microsite Differentiation 95

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). The Benefits of Podcasting for B2B.

B2B 176

B2B RSS Microsite Skype 176

SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. iTunes Podcasts. In 2016, organizations will continue to turn toward new platforms to feature their interactive and static assets. Business2Community.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 48

SnapApp

APRIL 26, 2017

Microsites. You’re going to be breaking out of the content-marketing box and putting those boring old lead-gated PDFs at the back of the playbook. What other kinds of content can you create besides a PDF? Assessments. How-to videos. Calculators. Product pickers. Interactive ebooks. Virtual tours …. … the list could go on!

Planning 54

Planning Top of Funnel Marketing & Strategy Marketing Strategy 54

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). A podcast episode (or more than one). A webinar (which may be the basis of a video and podcast episode). An infographic. A sequence of emails.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

markempa

AUGUST 17, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Event tracking allows you to measure podcast listens and downloads. For any ungated content available as PDFs, you can measure downloads. Text and button Links.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

BenchmarkONE

NOVEMBER 21, 2019

1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. Here’s what marketers say is their top-performing content type: 11% say it’s organic social media posts. 10% say it’s website content. 5% say it’s videos. 3% say it’s PPC ads. 3% say it’s landing pages. 3% say it’s case studies.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Outgrow

JULY 12, 2022

We recently interviewed Nick Thompson for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Nick Thompson : Take walks and listen to podcasts, workout. You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease. V- Variety of Content.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Adobe Experience Cloud Blog

JUNE 16, 2010

Not to pile on, but today my audiences are interested in content in formats beyond traditional text-based documents including: web pages and microsites, blogs and online articles, audio podcasts, digital video, live web conferences, mobile devices and linked into a plethora of social media sites (to name just a few).

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Anything Goes Marketing

OCTOBER 12, 2006

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. The sky is the limit.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Parse.ly

MARCH 11, 2022

Focus on short-form video and podcasts. Video and podcasts are still on an upward trend for consumers. The study shares that “nearly two-thirds of organizations use audio media like podcasts and streaming ads.” Podcast listeners have grown by 29.5% On Callin, podcast hosts record their podcast with a live audience.

Tips 52

Tips Content Marketing Branding Brand Identity 52

EMagine B2B Blog

MARCH 5, 2019

There are 100 different industry-specific schema types, here are examples of schema usage that apply to most every hospital website and/or center of excellence microsite: Hospital. .” Google currently used structured data to support the following advanced search results (aka rich results) in SERPs: Articles. Breadcrumbs. Fact checks.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

markempa

FEBRUARY 9, 2015

Email examples: links to by-lined articles, blog posts, links to third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived event links, research reports, blogs, success stories, video, podcasts, third-party articles and website content. Webcasts and podcasts — Send a link in emails.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

WebMarketCentral

AUGUST 1, 2007

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

B2B Marketing Exchange

NOVEMBER 15, 2023

Influencer Campaign Questex + Park & Battery To revitalize the International Beauty Show (IBS) New York, Questex collaborated with Park & Battery on an omnichannel strategy, leveraging targeted influencer campaigns on Instagram and TikTok, as well as digital display, streaming audio and podcast advertising on Spotify.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ To create them as true (long-term) assets, the company needed to address – during their planning – questions like this: If this microsite is successful, who will keep it going?

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Valasys

FEBRUARY 17, 2023

Podcasts & Webinars: Another great way to engage and interact with your potential prospects is through webinars and podcasts. You can also pitch to popular podcasters as guest speakers. Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

ClearVoice

NOVEMBER 22, 2021

Landing pages and microsites. Here are some small business content marketing tactics : . Advertorials or native content. Blog posts. Digital newsletters. eBooks or whitepapers. Infographics. Interactive tools. Social content. Live video. Printed newsletters or magazines. Mobile apps and SMS messaging. Website content. Resource guides.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111