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How Should I Market to Purchased Lists?

The Point

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. How Should I Market to Purchased Lists? Re-market to those who click on ads but don’t complete a form.

Purchase 162
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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

House lists (customers, leads, and other opted-in contacts) are not immune. As that previous article made clear, emailing to anything but opt-in lists may be at odds with the license agreement of your marketing automation platform (MAP) or email service provider.) How should we approach the campaign differently?”

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

And we donated more than $600,000 in platform licenses to numerous nonprofits and universities, a venture we plan to continue. Growing the Right Way We’ve grown significantly over the last year in several areas, including our profitability, customer base, and team. In 2022, we crossed over $1 billion in annual revenue.

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What Does the CPRA Mean for Marketers’ Data?

Zoominfo

But soon, individual participants can opt out of attending. Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting. This includes the protection of sensitive data such as: Government ID (social security number, driver’s license number, etc.)

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This week’s roundup of the latest AI martech products and news

Martech

So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. AnyRoad , an experiential marketing platform, now has Pinpoint, an AI-powered feedback assistant. Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. Get MarTech!

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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. The plaintiffs claim AI models have been trained on their work without compensation or licensing in three central lawsuits: 1/ In January, a group of visual artists sued Stability AI, Midjourney and DeviantArt.

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NFT experience brought to collegiate fans through NIL and media partnership

Martech

Get the daily newsletter digital marketers rely on. RECUR will also use collegiate licensing company CLC’s COMPASS NIL deal management and disclosure platform to manage individual student-athlete opt-ins, making it possible for players’ names, images and likenesses to be available in NFT form on NFTU.com, which is set to go live on March 14.