Digital B2B Marketing

MAY 12, 2014

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. It’s that simple.

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Opt-in Buy Privacy Policies Opt-out 100

Heinz Marketing

MARCH 22, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When pay-per-click advertising entered the scene 20 years ago, it was akin to the wild west. No one knew exactly what they were doing and marketers took a trial-and-error approach to learning. Now, buyers, marketers, and regulators know better.

Privacy 95

Privacy Privacy Policies B2B Marketing Opt-out 95

The Point

SEPTEMBER 24, 2019

Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR. and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. provide the option to opt out of the sale of a consumer’s personal information. .

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

Webbiquity

JANUARY 20, 2021

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Guest post by Natasha Lane.

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Privacy Personalization Planning Marketing Management 264

Zoominfo

NOVEMBER 17, 2020

Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Today’s post covers the ins and outs of data privacy laws and how this various regulations affects consumers, collectors, and anyone with personal data. Data Privacy Best Practices.

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Zoominfo Privacy Opt-out Privacy Policies 225

Porch Group Media

SEPTEMBER 20, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space.

Privacy 88

Privacy Privacy Policies First-Mover Advantage Paid Search Agency 88

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard.

Analytics 124

Analytics Privacy Privacy Policies Privacy Protection 124

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 123

Marketing AI Ethics Work Management Marketing Management 123

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Content Marketing. Double Opt-In. A/B Testing. Do you love science experiments?

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

Social Media 132

Social Media Social Marketing Privacy Policies Media 132

Webbiquity

JANUARY 11, 2013

After an intense user backlash and a decline in numbers, Instagram pledged to readjust its terms to tighten up privacy. In a sub-page Foursquare calls “Privacy 101,” the plan and purpose of users’ privacy is laid out simply. And as time goes on, it will likely become harder to opt out of this in the future.

Privacy Policies 100

Privacy Policies Social Networks Privacy Opt-out 100

Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. But there are other EU privacy data laws that need to be considered for marketing and advertising. An email address that is used to market similar goods/services.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Martech Advisor

MARCH 9, 2020

As March celebrates National Consumer Protection Week (March 1-7) and World Consumer Rights Day (March 15), let's understand what you, as a marketer, need to know about consumer protection and rights. Right to Opt-Out: Customers can ask businesses to stop selling their personal information to third-parties.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Envy

DECEMBER 20, 2017

If the answer to this question is no, but you are marketing to EU citizens, you’ll want to keep on reading. Here is a scary thought: 41% of marketers admit to not fully understanding both the law and best practice around the use of consumers' personal data. For marketers the implications are immense. So what is a marketer to do?

Privacy Policies 115

Privacy Policies Opt-out Opt-in Privacy 115

Golden Spiral

MAY 7, 2019

The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. The CCPA guarantees consumer rights to request information, delete information, and opt out.

Privacy Policies 95

Privacy Policies Paid Search Agency Companies Opt-out 95

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. In this blog, I’ll cover the steps for building consumer trust and get insights on how to optimize marketing in the Age of Privacy. The GDPR, CCPA, and What Marketers Must Consider. Transparency as a Strategy. “

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Transparency Privacy Policies Brand Identity Branding 134

Martech

AUGUST 24, 2022

The Marketing Emails commenting feature allows teams to collaborate on email creative and settings. there is now a built-in dismiss button that closes the banner if your website does not use the “Require Opt-in” functionality. Get MarTech! In your inbox. Processing.Please wait. Tracked terms automates.

Allocation 96

Allocation Privacy Policies Banners Opt-out 96

Convert

DECEMBER 17, 2020

App Privacy Requirements Added to the iOS App Store & Mac App Store. The update — which was pushed out last week — populates the app stores with all-new privacy labels that make that information transparent and easy to digest for users. A mockup of an iPhone displaying the App Store labels ( source ).

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Privacy Privacy Policies Google Ad brokers 105

ActiveDEMAND

DECEMBER 4, 2019

The California Consumer Privacy Act (CCPA) becomes effective January 1, 2020, but businesses with clients or prospects in California should take action now to get compliant. Have a “do not sell my personal information” link on your homepage that sends people to a form where they can opt-out of having their data sold.

Privacy 67

Privacy Privacy Policies Opt-out Opt-in 67

Hubspot

APRIL 28, 2021

Apple's New Privacy Policy. there is also a change coming to Apple’s AppTrackingTransparency (ATT) Framework, which is essentially its data sharing and privacy policies. Apple will now require that all mobile app advertisers gain opt-in from users to track their web and app activity. Here’s how.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Privacy Policies 98

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. offer insight into the second aspect of the privacy experience. Maybe, depending on how badly you want to make cashless transactions between friends. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Sellers are taking marketing into their own hands. And they’re not using Marketing’s expensively produced content. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Right to data portability (i.e.,

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Content Marketing Institute

JUNE 28, 2018

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. I clicked opt out and landed on a page with no opt-out option. I’m not a lawyer.

Privacy Policies 96

Privacy Policies Opt-out Opt-in Phishing 96

Heinz Marketing

FEBRUARY 12, 2021

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing. Often, I see B2B companies with small marketing teams neglecting their web site. As marketers, we get busy, we tend to align our priorities to our sales goals, but website maintenance and upkeep gets left out. Lastly, do not forget SEO.

Marketing Websites 126

Marketing Websites Allocation Privacy Policies Marketing Management 126

LiveRamp

MARCH 14, 2019

In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA). The California Consumer Privacy Act is the most comprehensive privacy law in the country. Although it was passed in June 2018, California Consumer Privacy Act will go into effect on January 1, 2020. What Is CCPA ?

Privacy 75

Privacy Privacy Policies Opt-out Ethics 75

Convert

MAY 30, 2022

Cox signed into law the Senate Bill ( SB) 227 , also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information.

Privacy 52

Privacy CPA Cost per Acquisition Privacy Policies 52

Envy

APRIL 18, 2018

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. GDPR is a set of data privacy and security laws aimed at protecting the personal data of EU citizens. Update your privacy policy. Take time to write a privacy policy that reflects your company’s transparency.

Privacy Policies 88

Privacy Policies Work Management Paid Search Agency Marketing Management 88

Circle Studio

MAY 31, 2018

By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. This includes implementing double opt-in for forms, documenting consent by users, and giving users the ability to control their subscription preferences. Do they need to comply?

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Biznology

JULY 23, 2018

As a long-time marketer who survived through the pop-up armageddon of the early 2000’s, I really have to wonder what gives? Since other areas of engagement like email, SMS, and display ads have been experiencing a decline in responses, website marketing teams have employed this concept to gain back a piece of that lost market.

Privacy Policies 120

Privacy Policies Mobile Advertising Opt-out Ad Frequency 120

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Let’s explore some key ways AI can revolutionize marketing strategies: Personalization.

Paid Content 76

Paid Content Acquisitions Cost per Acquisition Marketing AI 76

DealSignal

JANUARY 28, 2024

We strip away the marketing jargon to present what each platform truly offers. In a Nutshell Selecting the right sales intelligence tool is more than just a choice—it’s a strategic decision that impacts your business’s bottom line. A key attribute of DealSignal is our unwavering focus on the quality of data.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Convert

APRIL 21, 2021

Similar to the California Consumer Privacy Act of 2018 (CCPA) , the California Privacy Rights Act of 2020 (CPRA), and even Europe’s GDPR, the CDPA is the latest development in what has been a watershed year for privacy legislation in the United States. Right to opt-out of behavioral advertising. Key Provisions.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. The information captured there affects the marketing and sales department. Forms can be conversion rate powerhouses.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

ClickZ

JULY 12, 2023

Each market or brand had its own separate database, hindering effective consolidation and activation of the end-user data. The journey began with the company recognizing the importance of compiling an end-user database and deploying suitable marketing technology.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

6sense

NOVEMBER 11, 2021

Data collection, privacy, and security is serious business and has become a top concern for both ABM platform vendors and buyers. B2B marketing and sales teams are increasingly leveraging Big Data and AI to collect and analyze buyer intent with the goal of efficiently and effectively executing an account-based strategy at scale.

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62