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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. E-mail List Hygiene.

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How to Create A Successful Direct Mail Campaign

TrustRadius Marketing

In my experience, direct mail campaigns can prove to be extremely effective and don’t have to be overwhelmingly complicated. We are all inundated with mass amounts of emails every day, so now more than ever conventional mail may be considered a “breath of fresh air” to receive. The Mailing List. The Call to Action/Offer.

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B2B data decay and list rental – buyer beware!


Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. An Outside List Example: During the last 3-months we have been working on a lead generation campaign for Adeptpros ( ), a developer of apps. They are: 29.6% Bill Lidle, Sr.

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4 Elements that drive B2B direct marketing results


Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). In the old days, mail/phone was the sequence.

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Deliverability Blunders & How They’re Solved


At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). List brokers we’re doing really good business there. Now you’re mailing to someone you never asked for.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers.

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Versium Guarantees Improved Conversion Rates With Its New, Automated Predictive List Builder Service


An online university using the predictive list builder technology is seeing conversion rates as high as “hand raisers” who fill out lead forms. A national marketing agency realized a 9X increase in conversions for a catalog direct mail campaign based off a list built with Predictive List Builder.