Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. E-mail List Hygiene.

Mail 150

Mail Relevance Industry Marketing 150

TrustRadius Marketing

NOVEMBER 12, 2019

In my experience, direct mail campaigns can prove to be extremely effective and don’t have to be overwhelmingly complicated. We are all inundated with mass amounts of emails every day, so now more than ever conventional mail may be considered a “breath of fresh air” to receive. The Mailing List. The Call to Action/Offer.

Mail 40

Mail Campaign List Broker ROI 40

Biznology

FEBRUARY 13, 2015

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. An Outside List Example: During the last 3-months we have been working on a lead generation campaign for Adeptpros ( www.Adeptpros.com ), a developer of apps. They are: 29.6% Bill Lidle, Sr.

B2B 80

B2B List List Broker Campaign 80

Biznology

FEBRUARY 9, 2016

Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). In the old days, mail/phone was the sequence.

Direct Marketing 80

Direct Marketing B2B Marketing Lead Generation 80

eDataSource

NOVEMBER 14, 2019

At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). List brokers we’re doing really good business there. Now you’re mailing to someone you never asked for.

Deliverability 44

Deliverability CAN-SPAM Spam Mail 44

Digital B2B Marketing

SEPTEMBER 10, 2013

Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers.

List 100

List B2B Email Buy 100

Versium

JUNE 12, 2018

An online university using the predictive list builder technology is seeing conversion rates as high as “hand raisers” who fill out lead forms. A national marketing agency realized a 9X increase in conversions for a catalog direct mail campaign based off a list built with Predictive List Builder.

Conversion Rate 40

Conversion Rate Conversion Automation List 40