It began when publishers shifted from print magazines and stopped making the kinds of investments in contact/reader accuracy (from name, phone and email to current role) that they needed to make when printing and mailing content. Bottom line: companies are abusing marketing and call automation solutions and poor lists, creating a nuclear winter scenario for everyone. The list is at least 50% of the battle, usually more. List brokers vary wildly in quality. MORE

Oh, we used one of the systems that sales uses for data, I won’t name names, but, you know, we used one of those systems we pulled a list out of it or we bought a list from a list broker and now I just got a warning or got shut off from a marketing automation system and now, you know, I’ve had the worst experience I could have as a marketer. Confessions of a Marketer Podcast: Deep Dive Into Data. A Lively Q&A About Marketing Data on Confessions of a Marketer. MORE

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Simplistically, there are two sources of lists – internal and external. Internal lists are primarily customer or past lead lists. For this post we will focus on outside lists. MORE

Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). Targeting and List Selection – 50-70% of success. If not done, the customer list should be sent out to a data vendor for profiling. In the old days, mail/phone was the sequence. MORE

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Historically purchased lists have had a bad reputation for quality. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year. Renting a B2B List. MORE

Harnessing the power of predictive analytics and Versium’s LifeData®, marketers can build highly targeted prospect lists for multichannel campaigns based on projected conversion rates. REDMOND, WA – March 15, 2016 – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced the Predictive List Builder, an extension of Versium’s predictive marketing suite of services. MORE

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. E-mail List Hygiene. MORE

In my experience, direct mail campaigns can prove to be extremely effective and don’t have to be overwhelmingly complicated. We are all inundated with mass amounts of emails every day, so now more than ever conventional mail may be considered a “breath of fresh air” to receive. The Mailing List. Do you already have a list in-house of existing customers and prospects? If so, it’s time to brush off that list and make sure it’s up-to-date and accurate. MORE

We laughed, we cried, we pinky swore to clean our lists. At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). List brokers we’re doing really good business there. We were on an uptick, getting into more inboxes and someone in her company sold her a list. The biggest lesson there was don’t buy or rent lists. MORE