Martech

APRIL 25, 2024

Find out what happens to service-level agreements (SLAs), pricing terms and licensing agreements. Find out if there’s a major difference between the buyer’s preferred pricing and licensing approaches and try to forecast whether or not you’re headed for change,” said Hwang. “Is Customer support and service.

Work Management 71

Work Management Marketing Management Vendors Lock-In 71

Martech

APRIL 22, 2024

The company said Firefly was only trained on licensed content from Adobe’s image banks. The company has 248 million images under license, so that “only” could be up to 1.25 There’s that level of scrutiny and concern around the viability for commercial use.” That’s not a great defense. million pictures. “It

Marketing AI 107

Marketing AI Training Tools Copyright 107

Martech

NOVEMBER 13, 2023

” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? Although it’s easy to find great content on Vimeo or TikTok or Flickr or other channels, the problem lies in contacting the creator to license it.

User-Generated Content 76

User-Generated Content Paid Search Agency Advertising Agencies Generation 76

Martech

APRIL 23, 2024

A recent study found that, despite Adobe’s claims, Firefly wasn’t trained entirely on images licensed by the company — raising issues of legal liability. We are unabashedly and 100% in favor of anything that does this. Let the user beware. The company has said it will indemnify enterprise users sued over using its imagery.

Marketing AI 86

Marketing AI Tools Copyright User-Generated Content 86

The Point

NOVEMBER 15, 2022

Such tactics are rarely effective, they can damage your brand, and they’re a sure-fire way to run afoul of data privacy laws (especially outside the US) or MAP license agreements, which generally prohibit marketing to anything but opt-in names. There’s no one approach to cold lists that works for every company and every audience.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Webbiquity

SEPTEMBER 25, 2020

Pexels CCO License- Image 1. Pexels CCO License – Image 2. Pexels CCO License – Image 3. Without the right team behind your business, you’ll always struggle to win the support of the clients and produce results. All images via Pexels.

Paid Search Agency 194

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 194

Zoominfo

SEPTEMBER 7, 2021

Scenario Many companies are growing and their current seat license capacity may not reflect their current or future needs. For customers near or at capacity, reaching out and inquiring about opportunities to add additional seats can open doors to upsell opportunities for new users.

Contacts 100

Contacts Companies 100

Zoominfo

OCTOBER 5, 2021

Scenario When a customer adds new licenses or products or reaches a certain milestone, launch a direct mail campaign or send a gift to celebrate the occasion. Set predefined milestones like license counts or time durations. Maybe they’ve crossed a certain number of users or sent a million emails.

Zoominfo 100

Zoominfo Advertising Benchmark Statistics Campaigns 100

chiefmartech

JULY 7, 2023

For this report, they analyzed over 100 billion app usage data points across nearly 100 million SaaS licenses managed through their platform over the past 3 years. This is the measurement that Productiv reports: how many SaaS seat licenses have had any usage within a 90 day period? Their answer: on average 47% in 2023.

Enterprise Management 91

Enterprise Management Allocation Work Management Marketing Management 91

SalesIntel

JUNE 21, 2023

Then, you add licenses for each user as needed. Each additional license is a modest fee of $960, and every new license gets unlimited access to the data, enrichment, and platform. Here is everything you need to know about SalesIntel’s unlimited B2B data and pricing plan. Pricing—FAQ 1. Yes, you really do! It’s that simple.

Pricing 98

Pricing Price Planning Work Management 98

Martech

JULY 13, 2023

Shutterstock signed a licensing agreement with OpenAI and is providing indemnification for the license and use of Shutterstock images to its largest customers. Shutterstock will also provide Enterprise customers with full indemnification for the license and use of generative AI images on its platform. Get MarTech! In your inbox.

Paid Search Agency 90

Paid Search Agency Product Urgency Marketing Enterprise Management 90

Heinz Marketing

OCTOBER 19, 2023

Always a big culprit in extra spending here are tools and licenses. Are there employees with licenses who are no longer at the organization, or that don’t use the tool? In addition, look at opportunities to share licenses. Are there things that are not used by your team any longer?

Enterprise Management 109

Enterprise Management Marketing Budget Budget Programs Work Management 109

Litmus

AUGUST 22, 2023

Read on to learn exactly how to do it: Web fonts vs. web safe fonts The benefits of web fonts Email client support and licensing Where to find web fonts Coding them into emails Great examples of web fonts in email Web fonts vs. web safe fonts You can do live text in two ways—web safe fonts and web fonts.

Paid Search Agency 70

Paid Search Agency Terms and Conditions Design Google 70

Content Marketing Institute

OCTOBER 18, 2022

It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. As content grows as a strategic business function, a new market has arisen. Continue reading →

Marketing Management 124

Marketing Management Brand Identity Branding Content Marketing 124

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. Open-source software is released by a community or organization with a license that allows users to view, modify and distribute the source code freely.

Work Management 69

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 69

Litmus

APRIL 23, 2021

Email client support and licensing. Web fonts were originally designed to be used solely on websites, so their licensing is typically for use only on websites and mobile applications. Each provider had a different license that was required, so there isn’t a standard way fonts are licensed in email. MyFonts (Web License).

Paid Search Agency 143

Paid Search Agency Google Design Email Marketing 143

Martech

NOVEMBER 29, 2022

The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. The Identity Enrichment app provides users with a simplified customer matching process using LiveIntent’s continuously authenticated and licensed Identity Graph.

Digital Transformation 97

Digital Transformation Mobile Advertising Demographics CRM 97

Altitude Branding

JULY 8, 2022

Once you’ve got a solid business plan and investors, the next step is the most difficult and time-consuming part of the process, the licensing. While different states may vary slightly on the exact licenses you need to have to open a restaurant, these are some of the ten most important licenses you will need to open a restaurant in the US.

Copyright 10

Copyright Display Planning Training 10

Sprout Social

MAY 8, 2023

Even though social media networks have rights to content on their platforms per their licensing agreements, social media users are the legal owners of the content they post. Obtain proper licensing and permission If using third-party content would greatly benefit your brand, be sure to obtain proper licensing and ask for permission.

Copyright 110

Copyright Social Media Media Guidelines 110

Search Engine Journal

FEBRUARY 28, 2023

Learn more about Sounds for Businesses from TikTok, which allows businesses to choose commercially licensed audio for their marketing and ad content. The post TikTok Announces Sounds For Business appeared first on Search Engine Journal.

Business 99

Business Search Marketing Ads Content 99

The Point

DECEMBER 5, 2023

As that previous article made clear, emailing to anything but opt-in lists may be at odds with the license agreement of your marketing automation platform (MAP) or email service provider.)

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Search Engine Journal

DECEMBER 1, 2021

Businesses can now obtain a regulatory license instead of going through a whole application process. It's now easier to run ads about cryptocurrency on Meta. The post Meta Makes It Easier To Run Cryptocurrency Ads appeared first on Search Engine Journal.

Ads 138

Ads Process Business SEO 138

ANNUITAS

OCTOBER 5, 2023

First, the company announced that Data Cloud is pre-integrated with the core business clouds — it is now free to use for any Enterprise user, and they can also utilize two free Tableau Creator licenses to consume the analytical insights generated by AI Cloud. There is a limit, however.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Vidyard

JUNE 7, 2021

Four Types of Song Licenses You’ll Find Online: 3. If your budget is: Small: Look for music with a creative commons license, meaning it’s free to use, with a few small caveats. Using Off-Limits Famous Music Sometimes you need a track that’s culturally recognizable, like the Star Wars theme song, but don’t have the budget for licensing.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Oktopost

MARCH 5, 2023

Upload Your Certification to LinkedIn Step 1 Copy and paste the Personal Link of the certificate that you received via email and add it under “Licenses and Certifications” on LinkedIn.

Linkedin 62

Linkedin Ideal Customer Profiles Profiling Tagging 62

chiefmartech

MARCH 13, 2024

The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. And the advantage of individual users and teams paying for their own licenses, inherently out of their own budgets, is that the buyers and the users are tightly coupled if not the exact same humans. It’s a lot of small apps.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

SalesIntel

OCTOBER 20, 2021

ZoomInfo segregates its database into numerous functionalities and it sells licenses, not for a comprehensive solution but only specific functions. So a client who has a ZoomInfo license for say, direct dials, can’t access mobile numbers. The license fees of both ZoomInfo and SalesIntel are pretty much the same. Segmentation.

Zoominfo 98

Zoominfo Best Practices Bombora Intent Data 98

Zoominfo

FEBRUARY 17, 2023

And we donated more than $600,000 in platform licenses to numerous nonprofits and universities, a venture we plan to continue. In 2022, we raised over $400,000 for 12 different organizations across five countries. We also donated gently used IT equipment to local schools to help close the digital divide and contribute to education.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Martech

FEBRUARY 9, 2023

In the new TOS, Microsoft says that, by using the service, you give the company license rights for any “Captions, Prompts, Creations, or any other content you provide, post, input, or submit to, or receive from, the Online Services.” There’s a lot at stake here, so expect a whole lot of lawyers to get involved. Possible overreach.

Marketing AI 87

Marketing AI Copyright User-Generated Content Rules 87

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. Yet year over year over year, the data consistently fails to show that outcome.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Hinge Marketing

OCTOBER 22, 2020

License Existing Research: Many research providers offer prospects the ability to license existing research. Licensed research typically costs less than the other approaches and is available immediately. Most providers will offer several tiers of licensing. Making better inward decisions is a good thing.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Zoominfo

MAY 7, 2021

When the teams at the two organizations conferred, however, and brought this to Lyon’s attention, he made a bold decision: In order to offset the prices, he would give them a huge number of licenses. They could, however, make the offer of a lifetime: 30 million credits and unlimited licenses. “It For free. “We

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

JANUARY 22, 2020

We like just about everything to be personalized: napkins, silverware, sweaters, bags, license plates. It is an indisputable fact that people love personalization. So, it’s no surprise that modern customers also expect personalization from the companies who sell to them.

Personalization 150

Personalization Zoominfo Vendors Paid Search Agency 150

Martech

FEBRUARY 8, 2024

“Advertisers can choose from their library of royalty-free voices to generate audio asset variations for use in Flight Control, or they can utilize their own brand’s voice for cloning if they have proper licensing to such rights.” Right segment, right time. Flight Control offers diverse creative conditioning options for omnichannel campaigns.

Creativity 110

Creativity Paid Search Agency Campaigns Advertising Agencies 110

The Daily Egg

OCTOBER 3, 2021

As a licensed professional, you have different options to consider when you’re setting up a business. If you’re deciding whether or not. The post The Complete Guide to Understanding LLCs Vs. PLLCs appeared first on The Daily Egg.

Business 119

Business Startups 119

Martech

OCTOBER 11, 2023

This is especially crucial as AI models are moving towards licensed content, making public web scraping less viable. The future of AI and blogging : As AI models move toward licensing content rather than scraping the web, the importance of having high-quality, authoritative blog content will grow.

Marketing AI 126

Marketing AI SEO Thought Leadership Search Marketing 126

Rev

JUNE 21, 2023

For example, let’s say you sell a solution that helps IT companies manage their software licenses. Let’s go back to our example of selling a solution that helps IT companies manage software licenses. Again, this is where exegraphic data comes in handy.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78