Martech

FEBRUARY 13, 2024

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. In Verizon’s case, Beyonce’s Instagram page was the vehicle chosen to reveal a country album and two readily available songs.

Digital Asset Management 132

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 132

SocialPilot

MARCH 5, 2024

You can easily track the engagement metrics on your Facebook Meta Suite’s Insights page under the “ Content Overview ” section. Also, to compare your post’s reach over time, you get a graphical representation of your overall reach in the “Overview” section of the Facebook Insights page. Where Can You Track It?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Zoominfo

AUGUST 26, 2018

What do you call a travel agency’s landing page? The second page of Google. It’s really going viral. . They weren’t on the same landing page. They’re scared of high bounce rates. A Destination URL. Why do digital marketers love to shop at Whole Foods? They have a lot of organic content. White papers.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Optinmonster

FEBRUARY 11, 2024

SupportAlly makes it easy for anyone to help support team members help them by collecting the information they need in one simple page. When people use the tool, they can see a list of other tools at the bottom of the landing page. Here are some more examples of free tools for inspiration.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. A featured banner ad on the Discover page is another form of a branded hashtag challenge format. These direct more users to the branded challenge page and are designed to boost traffic. In-Feed Ads.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Optinmonster

AUGUST 17, 2021

Visitor Analytics: Show the number of real page visitors to highlight interest in your site. This won’t show how many people have taken a specific action, but it WILL show how popular your posts and pages are (which will translate into future conversions). Imagine you have a post or page that talks about an online product.

Lead Scoring 88

Lead Scoring Lead Ranking Generation Webinar Metrics 88

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. Once you publish SEO friendly content on your pages, the next step is to track the KPIs of your posts.

Social Media 157

Social Media SEO Cost Per Click Media 157

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Let’s get started. What is TikTok SEO?

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Oktopost

JUNE 14, 2021

Using competitive keywords, you can generate demands and leads via ensuring more exposure (via hyperlinking an anchor text serving as a complete keyword servicing your brand) , but it also builds up your backlink profile, which raises your authority and SEO strength web page. Resource and tutorial pages. What is a Viral Contest?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Buffer

MAY 18, 2022

We’ve experienced this ourselves at Buffer Six months ago we launched Start Page , a free landing page builder that brings together all of your best content in one place. Since launching, 12,724 pages have been built. In the last week, there were 865 Start Pages created and 6,096 people loaded a Start Page.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

Sprout Social

MAY 9, 2022

Another popular TikTok idea revolves around trying viral recipes. With so many food content creators on TikTok, a recipe or food hack will go viral on the platform and it seems like everyone on and off the app is trying it. There have been many in the past, from the viral baked feta pasta to tortilla folding hacks.

Video Marketing 121

Video Marketing Viral Marketing Allocation Trends 121

ClickZ

JUNE 15, 2023

Having a buyer’s guide on your product pages is great, but sometimes people want to know more. Product pages rarely rank as featured snippets because there is no intent match: Product pages are intended to sell, not answer questions. This is where blogging comes into play. Many refer to this as having more “entry points.”

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Bannerflow

MAY 12, 2023

Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality. The For You Page thrives on engagement, followers, interactions with creators, and various other factors.

Viral Marketing 52

Viral Marketing Trends Curation Communities 52

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. Create a free landing page that converts. Drive traffic back to your products and services.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Contently

NOVEMBER 3, 2021

Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. AP Fact Check, Associated Press : The AP provides helpful accountability resources for journalists.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. The Solution: Account-Based Marketing (ABM) with Personalized Landing Pages.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

SmartBug Media

APRIL 11, 2022

Owned media is defined as the channels your brand controls—its website, blog, and social media pages. Think of this as raving fans, word-of-mouth marketing, or going viral. As your paid media team finalizes each campaign, the inbound team will need to develop landing pages to support them. They aren’t ready.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Unbounce

OCTOBER 18, 2021

Y’know, the big-scale campaigns that go viral, make you cry with their upbeat messages of hope and wonder, and are forwarded to you by your Aunt Annette 10 years after the fact? Let’s start with allWomen’s landing pages. Click on the image to see the full landing page. Direct and to the point, right?

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics tools for social media.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

ClickZ

JANUARY 26, 2022

Millions around the world have caught on to this viral sensation of a game. In early 2021, the game went public and by December 2021 it had gone viral. This basic, simple yet challenging game ticks all the boxes for a runaway viral success. Are you playing Wordle? Esteban Largaespada, Digital Ads Director, Online Optimism.

Viral Marketing 96

Viral Marketing Advertising Agencies Thought Leadership Opt-out 96

Optinmonster

SEPTEMBER 30, 2020

Viral giveaway templates. Refer-a-friend for viral sharing. Beaver Builder is easily one of the best page builders for WordPress. What you don’t know, however, is why a page builder for WordPress is on our list of Black Friday marketing tools. Two words: landing pages. Social media integrations.

Tools 98

Tools Top of Funnel Marketing Analytics Tools Landing Pages 98

Oktopost

FEBRUARY 29, 2024

Likes and Shares: Reflects the popularity and virality of content among consumers. Click-Through Rate (CTR): Measures the effectiveness of content in driving traffic to a website or landing page. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand.

ROI 62

ROI Organization Top of Funnel B2B 62

Oktopost

FEBRUARY 26, 2024

Likes and Shares: Reflects the popularity and virality of content among consumers. Click-Through Rate (CTR): Measures the effectiveness of content in driving traffic to a website or landing page. In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Navigate the Channel

FEBRUARY 9, 2021

Elite Website Design With a Polished Landing Page. Those who search for architecture firms on the web or click links from an architecture firm’s social media pages will be redirected to the firm’s landing page. The design, look and functionality of this landing page matters a great deal.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Adobe Experience Cloud Blog

JANUARY 15, 2020

A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son. Start with setting up a dedicated landing page. From there, monitor how many people are landing on the landing page. Simply click on page info and check their ad library. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Top Rank Marketing

OCTOBER 19, 2023

.” – Gartner Dina opened with a famous story about my pal Peter Shankman who once tweeted a request to Morton’s Steakhouse that he would like a porterhouse waiting when he landed at Newark airport. Of course this story went viral and served as a great customer “delight” experience. And they delivered the steak.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

Convert

JANUARY 17, 2024

Researchers optimized content using different tactics and tested which of those on-page optimization tactics helped pages to come up in more AI answers. The least effective tactics were: Adding more keywords Adding unique industry terminology On-page tactics tested for generative engine optimization.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Sprout Social

SEPTEMBER 21, 2023

Many creators will link directly to their media kits on their social landing page(s). Consistency can signal an authentic follower count while sudden spikes unrelated to viral content are a red flag. Through these presentations, creators essentially pitch themselves for potential collaborations with brands.

Media 94

Media Viral Marketing Case Studies Youtube 94

Vidyard

NOVEMBER 7, 2018

Our first plan of attack was to create a five-step campaign in HubSpot, with a cadence of emails focused on the top five pain points people in the industry have, with each email driving back to a landing page on the website devoted to the problem. Viral Sales with Video Prior to using video, our emails would be opened once or twice.

Sales Qualified Leads 88

Sales Qualified Leads High Quality Lead Video Marketing Viral Marketing 88

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Their product launches will be under-reported and under-discussed, and their SEO efforts will land far below other websites talking about similar ideas. At this point in the Web 2.0

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Salesforce Marketing Cloud

OCTOBER 29, 2021

Anything can happen: another black swan event, a product goes viral on TikTok , or a flash sale catches on with even more people. Consider that 40% of consumers will abandon a page if it takes longer than three seconds to load. Review caching to ensure unused content doesn’t prevent popular pages from being stored.

eCommerce 98

eCommerce Traffic Marketing Websites Allocation 98

Optinmonster

MAY 4, 2021

” Page-Level Targeting : Target campaigns to specific URLs to personalize the user experience. Build a Dedicated Landing Page. But rather than sending your audience to a boring list of your products, why not create landing pages for your store’s Mother’s Day gifts? Click here to get started ?.

Promotion 100

Promotion Budget Programs Tools Landing Pages 100

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. This famous figure of 16% has been repeated on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators. Are you closer to 2% or 47%? Organic Reach.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Unbounce

FEBRUARY 17, 2022

The campaign went viral, with #PutACanOnIt trending all over social media. Link your customers to your Unbounce landing pages to track and optimize conversions, keeping them coming back for more. Image courtesy of Red Bull. The ad not only earned them tons of awareness but also engaged users with the brand.

Creativity 140

Creativity Advertisements Advertising Campaigns 140