NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? Data that can identify real intent, however, is powerful for a whole number of reasons.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. trade show market will be cut in size by almost two-thirds this year.”

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined. Be Flexible.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Be strategic about what trade shows you attend .

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Navigate the Channel

FEBRUARY 1, 2018

The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. Here is a short post on how to choose the trade shows to attend this year. Defining Your Intent. You now have a shortlist of trade shows and the schedule to attend them.

Trade Show 66

Trade Show Case Studies Intent Press 66

ClickZ

JANUARY 6, 2021

Essentially, CMOs must now become a “Jack of All Trades” to master the data conundrum, stay the course amidst disruption and rise above the competition. For example, if a potential customer has expressed interest or intent on the web, the opportunity to capitalize on that and create a meaningful CX is moot.

CMO 114

CMO Enterprise Management Analytics Marketing Report 114

Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. What is Intent Discovery?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Martech

JANUARY 11, 2024

As the value of audience data increased and B2B marketers in the tech sector, in particular, emphasized buyer intent data, both TechTarget and Informa Tech responded accordingly. TechTarget offers a buyer intent platform called Priority Engine that gives marketers access to data about prospects actively researching tech solutions.

Marketing Proposals 105

Marketing Proposals B2B Buyer Intent Acquisitions 105

Webbiquity

SEPTEMBER 7, 2021

The CFAA prohibits intentional unlawful access of a computer and has provisions for both civil and criminal penalties. Trade secrets. Web scraping cannot be used as a surveillance mechanism to reveal the trade secrets of a competitor. There are many laws that prohibit the illegal use of data acquired through web scraping.

Ethics 276

Ethics Copyright Privacy Internet Marketing 276

Leadspace

MAY 26, 2020

Both come with their pros and cons, so it comes down to the purpose and intent of the event. The post From Trade Shows to Virtual Events: The Modern Marketer’s Journey appeared first on Leadspace. There are two routes you can take with your online event marketing. You can opt to pre-record your content or host it live. .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Conversica

OCTOBER 30, 2019

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. It’s clear that events, trade shows and conferences are big spends for businesses. And while you’re at it, explore the Maximizing Trade Show ROI eBook ! Robust Follow-Up During and After the Event.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

6sense

AUGUST 29, 2021

Luckily, today’s sales teams can instead use intent data and Conversational Marketing to reach the right prospects at the right time and provide value throughout the entire buying process. That’s where intent data can help. Trade MQLs for In-Market Accounts. Stop Guessing, Start Knowing. Get to Revenue Faster.

Intent Data 48

Intent Data Sales Management Ideal Customer Profiles Intent 48

Act-On

SEPTEMBER 24, 2023

What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. The challenge is that fragmented intent doesn’t deliver targeted traffic. At one point, we were in the top five search results for the term “Yahoo mail.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

MAY 25, 2022

Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach. Intent data is up-to-the-moment information that can help infer a prospect’s likelihood to purchase, such as a flurry of web searches or multiple content downloads on a particular topic.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Marketing Insider Group

MAY 2, 2023

But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Offer a discount, personalized offer, or exclusive access to content to let them know it’s a fair trade. Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick.

ROI 232

ROI Webinar Metrics Privacy Content 232

Tony Zambito

FEBRUARY 27, 2022

We are witnessing political, humanitarian, economic, trade, globalization, and governmental impact. Except for the most oracle-minded of leaders in many fields, no one could have predicted Russia’s intent to invade Ukraine on the scale it has. Altering the landscape of business and global world order.

Thought Leadership 209

Thought Leadership Forecasting Rules Intent 209

Marketing Insider Group

FEBRUARY 22, 2023

Understand user intent in search Define the buyer stage and “intent” of a customer when searching. Search intent means understanding why someone searched. Do this by subscribing to Reddit threads, or trade and industry group blogs. Intention Buyers are deciding which product to buy and comparing possibilities.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Lead Liaison

DECEMBER 8, 2022

All this activity and involvement nets increased event revenue, additional intentional interaction, and as a result – more conversations leading to business transactions.Lead liaison’s suite of over 60 event activations helps event organizers and exhibitors drive engagement at their events and provides exhibitors with better lead capture processes.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. There are typically four main types of search intent: Navigational Intent: Here, users know their destination. Informational Intent: These users are on a fact-finding mission.

Keywords 95

Keywords Paid Content SEO Lead Scoring 95

Marketing Craftmanship

OCTOBER 25, 2023

Despite the erosion of public trust in “fake news” (mostly related to political and world news reporting), business and industry trade media sources continue to have a high degree of credibility and influence. Historically, the insurance industry looked down upon term life insurance, and had low regard for part-time agents.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Place leads immediately into nurture.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

B2B Digital Marketer

NOVEMBER 23, 2023

Optimize for Search Intent Align your keywords and content with the search intent derived from your behavioral economics analysis to ensure relevance and engagement. Develop trust by showcasing expertise in your content. Stay abreast of changes in SEO best practices. Optimize for both humans and search engines.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Martech

JUNE 29, 2022

Website visits, white paper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization. ” Among those many touches is the intent data sourced from software review site G2. .

Ideal Customer Profiles 112

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 112

Zoominfo

MAY 16, 2022

A workflow may look something like this: When intent signals are identified for [ABM platforms], then select [buying committee] and export to [CRM] as [leads/contacts] and assign to [marketer or sales rep]. When automation platforms get buying signals from target accounts, they can trigger customized emails and display ads.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Lead Liaison

NOVEMBER 24, 2022

Use this list to send out pre-show emails inviting people to a special experience or intentional meeting at your booth. On average, trade show attendees spend 8.3 Many shows provide, either for purchase or as part of your registration, a list of attendees. This way prospects get the documentation exactly at the time they specify.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Sprout Social

JANUARY 29, 2024

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways. Social media networks, and the way users interact with them, evolve quickly.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Marketing Insider Group

JUNE 22, 2020

Understand user intent in search. Define the buyer stage and “intent” of a customer when searching. Intent means why. Do this by subscribing to trade and industry group blogs. Middle-stage content (consideration and intention). Factors that impact your content strategy are wide-ranging. Consideration.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Martech

MAY 11, 2022

In July 2021, Jeff Green, CEO of The Trade Desk, described CTV as the most effective vehicle for advertising ever created : “We’re going to take the moving picture and sound, and combine that with the ability to leverage data to personalize who’s receiving that. North America had the largest share of CTV impressions by region.

Impressions 108

Impressions Paid Search Agency Ads Mobile Advertising 108

Zoominfo

NOVEMBER 29, 2021

Intent lift. Run two variations of a campaign — one with intent data layered in and one without. Then ask yourself: if the conversion rate increases by X amount with intent, how much more could I pay to box out the competition for audiences, while still being as efficient or more efficient than my non-intent audiences?

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Dynamic suppressed audiences keep out the waste, and dynamic intent audiences ensure you’re always in front of who’s in-market right now.”

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

NetLine

JANUARY 18, 2024

Because of this (long before Google announced its intention to disable cookies), businesses have had to pivot. Take advantage of the new, private frontier and bolster your first-party and intent data strategies. Sorry, Marcy, but I don’t want you to follow me. Without them, you’ll be left with nothing but crumbs.

Google 52

Google Privacy Lead Ranking Intent 52

Top Rank Marketing

MARCH 18, 2024

For users with commercial intent, however — such as, individuals searching for complex information about B2B challenges and solutions — organic results will still be the place to look. Download our guide, Marketing with Intent , to learn more about creating a future-proof SEO strategy within this framework.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Contently

MARCH 14, 2023

They help indicate search intent — in other words, the reasons for a search query, not just the “what” of the keywords. Google frowns upon link trading, buying links, or other ways of securing links that do not happen organically. So, ignore SEO recommendations to “trade” links or buy links.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Marketing Insider Group

NOVEMBER 7, 2022

These campaigns typically came at the direction of the VP of Sales for those segments: let’s get a full page in an industry trade publication. Look at search intent such as commercial intent (see below). Bonus : Check out how we use CPC to identify high purchase intent and competitive gap keywords in my latest webinar.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240