Aberdeen

SEPTEMBER 27, 2019

In the following three cases, equipping sales reps with intent data can help improve your retention rates. Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting.

Intent Data 66

Intent Data Intent Purchase Intent Intent Signal 66

6sense

AUGUST 29, 2021

But with marketing qualified leads (MQLs), you only have an opportunity to provide value to your buyers after they’ve made themselves known to you. Luckily, today’s sales teams can instead use intent data and Conversational Marketing to reach the right prospects at the right time and provide value throughout the entire buying process.

Intent Data 48

Intent Data Sales Management Ideal Customer Profiles Intent 48

Aberdeen

JUNE 25, 2019

But still, there’s something missing from the usual keyword research/content creation approach—a focus on intent. New search engine algorithms are better than ever at matching results with searcher intent. And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

Zoominfo

JUNE 2, 2021

“You can craft tailored messaging and content that’s going to resonate and help you connect with folks,” Sophia Chang, product marketing manager at ZoomInfo, said during a recent webinar, “Leveraging Real-Time Intent and Signals as a Secret Weapon.”. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Aberdeen

JULY 3, 2019

Using intent data to overcome the following three key brand awareness challenges will make it easier to drive tangible results. Content marketing is one of the main ways to boost brand awareness. This is where intent data can help. Intent data is your key to identifying the total active demand for your products and services.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

eTrigue

JANUARY 16, 2024

Clean data helps you: Identify your prospects’ intentions. A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement.

ABM 78

ABM Account Based Marketing Data Hygiene Gartner 78

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. The intent behind the new features is to bolster advertiser results and experiences and to bring some needed innovation to their ads options. Industry News.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Aberdeen

AUGUST 29, 2019

With third-party intent data , you can gain insights into your ideal audience that improves marketing effectiveness before, during, and after the event. How Intent Data Impacts Event Marketing. Intent data is most often associated with account-based marketing.

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Do you know which specific companies are currently in-market to buy your product?

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. In other words, they personalize it.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Zoominfo

JUNE 2, 2021

Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Inbox Insight

APRIL 19, 2021

Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market? Our research revealed action intent data (61%) closely followed by search intent (60%) are the most popular insights used to inform segmentation criteria.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

PureB2B

JANUARY 3, 2022

Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals. PureABM analyzes your ideal customer profile to identify key accounts with the most opportunity for relevant, in-market engagement.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. In this way, B2B marketers will keep strategy a priority and not get lost in technology.

Account Based Marketing 92

Account Based Marketing ABM Planning Paid Search Agency 92

6sense

NOVEMBER 2, 2021

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. The Dark Funnel is brimming with anonymous buyer intent data. Determine what topics prospects are interested in without asking them to complete a form.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

B2B Marketing Directions

JANUARY 23, 2022

The conventional view is that information gathering and evaluation all occur after an intentional buying process has begun. When something triggers an intentional buying process, these accumulated impressions exert significant influence on the purchase decision.

Marketing Prospects 92

Marketing Prospects B2B Thought Leadership Paid Search Agency Vendors 92

Heinz Marketing

MARCH 17, 2020

Tighten focus on active buyer intent signals: Instead of just fishing in the vast ocean for qualified fish, deepen your definition of a truly qualified, in-market prospect. What buying and intent signals do they exhibit? What market conditions, unique to their business, indicate a heightened need?

Marketing Budget 78

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 78

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. We tested out a few email validation software vendors and have shared the results with you here.

Work Management 98

Work Management Marketing Management Validation Software 98

6sense

JULY 22, 2020

Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement. 6sense provides a clearly defined line from the success of our marketing efforts to those of our sales team,” said Tahlor DiCicco, VP of Global Marketing at CoreView.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies ABM Account Based Marketing 62

SalesIntel

JUNE 28, 2022

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Ranking 52

Aberdeen

FEBRUARY 13, 2019

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. That simple first step toward fueling their ABM with intent data added more than $500,000 to their pipeline, according to SalesTechStar. Let me know.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

PureB2B

FEBRUARY 3, 2022

These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy. Delivering Personalized Content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

PureB2B

FEBRUARY 18, 2022

Our trifecta of leading solutions – Identify , Activate and Convert — provide B2B sales and marketing teams with the ability to: Identify in-market prospects from a database of over 131 million active buyers, using intent signals, verified details, recent confirmed connections, and technographic installs.

Account Based Marketing 62

Account Based Marketing Demand Generation Agencies Intent Signal ABM 62

B2B Marketing Directions

SEPTEMBER 26, 2021

Some marketing practitioners, agencies and consultants argue that marketers should use intent data and predictive analytics to determine when an organization is likely to be in-market, and then focus marketing efforts on those prospects. The percentages in the 95-5 rule are not meant to be taken literally.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Hubspot

DECEMBER 23, 2022

“Leadfeeder gives us a great idea of which qualified enterprise prospects are checking us out so we can follow these leads,” Ben O. Bombora Company Surge is a software platform that helps users access and monitor intent data. Identify “at-risk” accounts by seeing if prospects are also researching competitors. Image Source.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Aberdeen

SEPTEMBER 17, 2019

Make Every Brand Awareness Tactic Count with Intent Data. While these traditional pieces of marketing can’t hurt, you need to go a step further to cut through the noise and gain attention from the right people. CEOs and other business leaders want to know that marketers aren’t wasting time with brand awareness.

Brand Identity 40

Brand Identity Branding Intent Data B2B Thought Leadership 40

Aberdeen

AUGUST 23, 2019

And with intent data , you can fuel a product roadmap that’s sure to lead to success. Intent data is the answer to this Kano Model drawback. Intent Data Makes Product Development More Proactive. This starts with understanding the what, why, and how of intent data. The Value (and Drawbacks) of the Kano Model.

Features 40

Features Lead Ranking Product Intent Data 40

6sense

DECEMBER 8, 2021

Intent data and predictive data are required to identify when prospects are ready to buy. Their automated processes, complemented by machine learning, radically reduce the time, effort and costs associated with determining the criteria of in-market prospects. Now to Determine Your IICP. If not impossible.).

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

6sense

JANUARY 3, 2022

Shining a light on this intent data can help you connect with in-market prospects at the right place, at the right time, in their respective journeys. Bonus Content: A Deep Dive Into the Dark Funnel. Anonymous buyer activity is taking place right now in a mysterious data-realm we call the Dark Funnel.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

B2B Marketing Directions

APRIL 23, 2023

At any point in time, virtually all B2B companies have many more out-of-market prospects than in-market prospects. In a 2021 paper published by The B2B Institute , Professor John Dawes with the Ehrenberg-Bass Institute for Marketing Science argued that the 95:5 rule has major implications for B2B marketing.

B2B Marketing 52

B2B Marketing B2B Rules Paid Search Agency 52

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions defines Active Demand as the demand units that are showing evidence of acute need or buying intention. In other words, Active Demand refers to demand units that are currently "in-market" for the type of solution you sell.

Demand 40

Demand Work Management Intent Data Features 40

B2B Marketing Directions

OCTOBER 30, 2016

We uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions." This is heady stuff because the ability to know which prospects are engaged in an active buying process could enable fundamental changes in the practice of B2B marketing.

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

DealSignal

OCTOBER 4, 2021

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. We tested out a few email validation software vendors and have shared the results with you here.

Validation 52

Validation Software Domain Vendors 52

Valasys

DECEMBER 3, 2019

Also, B2B marketers consider optimized conversions as the topmost benchmark for defining the success of the techniques employed for personalization. The integration between Hushly & 6sense will enable marketers to use 6Sense’s in-market prospect attributes (buying stage, profile score, intent score, profile fit, etc.).

Lead Ranking 40

Lead Ranking Lead Scoring Conversion Multi-Touch Attribution 40