LeanData

JULY 6, 2022

Two important considerations in bettering your revenue team’s data are data enrichment and account intent data. This post takes a look at both data enrichment and account intent data. What is B2B account intent data? It’s a collection of behavioral signals that develops an understanding of your prospects’ intentions.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Enterprise Management 98

markempa

JULY 6, 2017

Lead qualification and scoring to determine readiness (Are they a fit? Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead routing – Handing off only “sales-ready leads” that meet the universal lead definition, a.k.a. Are they sales-ready?).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. Uncovering Buyer Intent.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. The Advantages of Using Buyer Intent Data Tools Integrating buyer intent data offers several advantages.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Martech

MAY 29, 2024

Placing forms in front of all content, prioritizing lead gen over content consumption. Content being warped and watered down to make it mass appeal in lead gen campaigns. The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates.

Lead Ranking 130

Lead Ranking Demand Marketing Qualified Leads Lead Gen 130

Webbiquity

FEBRUARY 5, 2021

When selling to B2B customers, depending on the uniqueness and value of your product, referrals can be an incredibly effective way to generate high-intent leads. Incentivize referrals. Product recommendations from peers tend to be more memorable, sticky, and trustworthy.

B2B Sales 264

B2B Sales Top of Funnel Conversion Peer-to-peer 264

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Marketing Insider Group

AUGUST 29, 2023

And, just like on search engines, users on social media platforms search with specific intent. Optimized content caters to this intent, leading to better engagement. With the volume of content on social media, brands need to stand out, and SEO practices help in achieving better visibility. Optimize profiles.

Social Media 292

Social Media Marketing AI Trends Peer-to-peer 292

Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Julie Preiss, CMO of Appgate takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Julie Preiss.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

MarketJoy

OCTOBER 8, 2024

This article explores how understanding and leveraging buyer intent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! In today’s competitive marketing landscape, simply reaching out to potential leads isn’t enough. That’s where buyer intent steps in.

Buyer Intent 52

Buyer Intent Intent Marketing Management Intent Signal 52

NuSpark Consulting

JULY 29, 2018

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.

Conversion 100

Conversion Google Ads Marketing Websites 100

ABM in Action

JUNE 29, 2023

SalesboxAI aims to help organizations detect, engage and convert intent into revenue using its conversational marketing platform and programs. What It Solves The solution is designed to solve lead volume, velocity and quality challenges. Avatars help identify intent and then drive meaningful conversations to improve lead quality.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

Valasys

JUNE 8, 2022

On the 6th of June 2022, SalesforceAI allied LeadSift to unveil high-intent customers to skyrocket sales opportunities. The alliance will be mutually fruitful for both companies and will help the customers of both companies fuel their AI-driven pipeline with high-intent leads directed at better conversions.

Intent 52

Intent Intent Leads Conversion Media 52

Conductor

APRIL 8, 2020

It’s a very common occurrence for brands to have one lead conversion strategy across all of their content, regardless of persona or buying journey stage. Often, this strategy is most successful for higher-intent leads because these are the most likely to drive conversions and, as a result, they shape the strategy itself.

Top of Funnel 126

Top of Funnel Lead Ranking Lead Scoring Content 126

Heinz Marketing

SEPTEMBER 24, 2024

AI Solution : Tools like 6sense and ZoomInfo automate the discovery of potential leads by analyzing digital behavior, intent signals, and web activity across various platforms. Accurate lead scoring is crucial to ensure SDRs focus on the most promising opportunities.

Marketing AI 91

Marketing AI Work Management Tools Marketing Management 91

NetLine

AUGUST 14, 2023

Buyer-level intent data allows sales teams to cut down on the amount of time they spend prospecting, doing cold outreach, and waiting weeks to hear from prospective buyers. Bringing Buyer-Level Intent to Sales Recently, I was speaking with a sales executive who’s been at multiple organizations in a variety of roles.

Intent Data 52

Intent Data Intent Touchpoints B2B Sales 52

Albacross

MARCH 12, 2020

The integration allows you to directly send warm leads that have visited your website to your Hubspot CRM, enabling you to put your pipeline expansion on autopilot. It also helps your SDRs to prioritize their outreach efforts on the leads that have shown an interest in your offering. Focus on ‘good fit’ leads for your business.

Hubspot 98

Hubspot CRM Ideal Customer Profiles Lead Ranking 98

NuSpark Consulting

AUGUST 12, 2018

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting. TRANSCRIPT.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

markempa

NOVEMBER 3, 2014

Here are the 5 major stages of an effective lead management process: Lead capture (Generating inquiries). Lead qualification and scoring (Are they engaged? Lead nurturing (Progressing early stage leads from interest toward purchase intent). Are they a fit? Are they sales ready?).

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

Envy

MAY 9, 2024

Probably the most controversial of all paid campaigns , competitor campaigns on Google Ads can either bring you high intent leads or have you waste extra dollars and spend even more on your own brand. The outcome, of course, relies greatly on how you run them.

Campaigns 77

Campaigns Google Ads Intent Leads 77

Optinmonster

JUNE 3, 2022

Rather than just shrug your shoulders and let them go, you can use OptinMonster’s signature Exit-Intent® Technology to help them find what they need before they leave your site. And because WordPress shortcodes work beautifully in OptinMonster, you could even create an exit intent popup showing related posts.

Conversion 128

Conversion Tips Click Rate Landing Pages 128

Heinz Marketing

FEBRUARY 24, 2022

Yet, one of the most interesting features that I have been playing around with is lead scoring and grading. Essentially, this automation assigns values to your prospects to further segment and understand their intent. In my opinion, I believe every B2B organization using Pardot should implement lead scoring to some extent.

Lead Ranking 110

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 110

Martech

FEBRUARY 8, 2024

Less intense competition and the right intent More specific keywords are easier to move to the top, as there are almost no competitors fighting for them. Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

Martech

OCTOBER 9, 2024

By integrating with HubSpot’s Smart CRM, Breeze Intelligence simplifies lead targeting, surfaces high-intent companies, and keeps your marketing efforts precise and relevant — all without the complexity and cost of traditional data providers.

Hubspot 108

Hubspot Enterprise Management Work Management Product 108

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

InsightSquared

FEBRUARY 4, 2021

All too often, best intentions lead to wasted efforts and team-wide frustrations. No more shoulda-coulda-woulda. Instead, experience the bounty of increased visibility and better win rates. The Cost of Wasting Time on the Wrong Deals .

Cost 156

Cost Top of Funnel Marketing Budget Cross-Selling 156

Optinmonster

MARCH 22, 2021

PortraitFlip used OptinMonster’s spin-to-win discount wheel, mobile exit-intent popups, and split-testing best practices to do just that. With just a few campaigns, PortraitFlip was able to easily transform their traffic into qualified leads and drastically grow their email list. Meet PortraitFlip.

Traffic 109

Traffic Sales Qualified Leads Marketing Qualified Leads Leads 109

NetLine

JUNE 5, 2023

If you’re a B2B Demand Gen marketer, you’ve no doubt heard of intent data. Intent data was supposed to be the tool we could use to replace the third-party cookies Google has decided to kill off , without hampering or even slowing down our customer identification and tracking capabilities. We’ve talked quite a bit about it of late.

Intent Data 52

Intent Data Intent Top of Funnel B2B Sales 52

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Hubspot

JUNE 12, 2023

Smith also spoke to the need for salespeople to identify and avoid low-intent prospects. It’s easy to identify the red flags a low-intent prospect shows once they hit closed-lost or unqualified — but identifying it at the moment is the key. He says, “Hindsight is 20-20.

Allocation 90

Allocation Intent Leads Cold Calling Intent 90

Optinmonster

NOVEMBER 10, 2022

Add an Exit-Intent Popup. Turn Popular Posts Into Lead Magnets. Add an Exit-Intent® Popup. It’s called Exit-Intent® Technology. And exit-intent is OptinMonster’s specialty! You can create an Exit-Intent® popup with OptinMonster in a matter of minutes. Table of Contents. Use a 2-Step Optin.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

LeanData

JUNE 21, 2022

Amplify implemented LeanData’s BookIt on their Contact Sales webform where high-intent leads raise their hands to talk to sales. However, the manual back-and-forth to schedule meetings can introduce another hurdle for a prospect. Amplify wanted to streamline connecting with an SDR. .

Sales Qualified Leads 97

Sales Qualified Leads High Quality Lead Intent Leads Education 97

Optinmonster

JUNE 7, 2024

Share your phone number within the pages in your lead magnet so potential customers will have it within reach when they think of contacting you. Use Your Number in Your Exit-Intent Popup Exit-intent popups are a great way to capture your visitor’s attention one last time before they leave your site.

Marketing Websites 101

Marketing Websites Paid Search Agency Click Rate Copywriting 101

Albacross

DECEMBER 10, 2020

Stage 1 - Identify Intent leads. Rather than prospect cold leads, we use our own solution to identify the companies that fit our ICP and who show buying intent on our website. We refer to these ‘in between’ leads as intent leads. What can you do with intent leads? Here’s how we did it.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Websites Intent Leads Intent 52

Conversica

JANUARY 8, 2020

The Demand Unit Waterfall, developed by SiriusDecisions , is a lead management framework focused on Account-Based Marketing (ABM). One of the reasons the model is so popular and successful is that it is focused on intent.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Vision6

MAY 31, 2021

There are plenty of ways you can use Facebook for lead generation, even with your existing subscriber lists. Things like lead ads allow you to generate better quality leads and segment your list further by identifying high-intent leads. .

Facebook 92

Facebook Urgency Marketing Open Rate User-Generated Content 92