markempa

JUNE 13, 2017

The rest of their pipeline will come from sales-ready leads from marketing. A well-crafted, researched, intentional lead generation strategy can’t come from sales. They practice social selling. When done intentionally, these activities are very practical and do not take up a lot of productive selling time.

Lead Ranking 320

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 320

Smashmouth Marketing

NOVEMBER 12, 2021

Intent leads and signals of movement. In this episode of the Let's Talk Sales podcast, we talk about: The importance of content marketing. The need for a sales and marketing partnership on a buyer's journey. Making use of customer data and data platforms. Developing and training salespeople. Listen now!

Lead Generation 173

Lead Generation Marketing Qualified Leads Lead Leads 173

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data? Intent Data Use Cases.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

LeanData

JULY 6, 2022

Two important considerations in bettering your revenue team’s data are data enrichment and account intent data. This post takes a look at both data enrichment and account intent data. What is B2B account intent data? It’s a collection of behavioral signals that develops an understanding of your prospects’ intentions.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Enterprise Management 98

markempa

JULY 6, 2017

Lead qualification and scoring to determine readiness (Are they a fit? Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead routing – Handing off only “sales-ready leads” that meet the universal lead definition, a.k.a. Are they sales-ready?).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Only B2B

MARCH 19, 2025

Without human intervention, automation can push out irrelevant messaging or fail to recognize shifts in buyer intent. Heres How AI Powers Personalization: Predictive Content Recommendations : AI identifies which case studies, blog posts, or whitepapers will resonate most with a lead. However, you cannot compromise on the human element.

Account Based Marketing 62

Account Based Marketing Campaigns Work Management Marketing Management 62

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. Uncovering Buyer Intent.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Martech

MAY 29, 2024

Placing forms in front of all content, prioritizing lead gen over content consumption. Content being warped and watered down to make it mass appeal in lead gen campaigns. The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates.

Lead Ranking 136

Lead Ranking Demand Marketing Qualified Leads Lead Gen 136

Only B2B

DECEMBER 18, 2024

Disconnected Customer Data Tool: HubSpot CRM, Salesforce, or Zoho CRM Why Use It: CRMs centralize customer interactions, giving both teams a clear view of leads and eliminating silos.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Lead Scoring Work Management 71

Only B2B

MARCH 12, 2025

How Does Nurturing Help Qualify Leads in B2B Sales? Webinar nurturing is not just about engaging leads. It helps identify high-intent leads that might become your next sales. Its about leveraging engagement data. Its valuable.

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

FunnelEnvy

MARCH 17, 2025

Unlike general leads, MQLs are vetted based on specific criteria such as job role, company size, and engagement level, making them more likely to convert into customers. Without a strategy to qualify and capture MQLs, businesses risk losing high-intent prospects who may leave the site without taking action.

Lead Ranking 64

Lead Ranking Marketing Qualified Leads Traffic Marketing Websites 64

Webbiquity

FEBRUARY 5, 2021

When selling to B2B customers, depending on the uniqueness and value of your product, referrals can be an incredibly effective way to generate high-intent leads. Incentivize referrals. Product recommendations from peers tend to be more memorable, sticky, and trustworthy.

B2B Sales 268

B2B Sales Top of Funnel Conversion Peer-to-peer 268

Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Marketing Insider Group

AUGUST 29, 2023

And, just like on search engines, users on social media platforms search with specific intent. Optimized content caters to this intent, leading to better engagement. With the volume of content on social media, brands need to stand out, and SEO practices help in achieving better visibility. Optimize profiles.

Social Media 299

Social Media Marketing AI Trends Peer-to-peer 299

Learn from the Pros

AUGUST 28, 2024

Product Demos: Offer personalized product demos to high-intent prospects. This helps prioritize high-intent leads and tailor your nurturing efforts accordingly. Form Submissions: When buyers fill out forms for gated content or demo requests, it’s a clear signal of their intent to learn more or engage further.

Account Based Marketing 52

Account Based Marketing Hubspot ABM Paid Content 52

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Julie Preiss, CMO of Appgate takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Julie Preiss.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Inbox Insight

JANUARY 16, 2025

This approach enables more effective targeting of high-intent users while ensuring your content remains relevant, engaging, and impactful in driving visibility and conversions. Align content with search intent Your content should speak directly to the challenges decision-makers face.

Lead Generation 52

Lead Generation Sales Qualified Leads Top of Funnel Lead Ranking 52

Lead Forensics

JANUARY 10, 2025

The Rise (and Rise) of Intent-Based Marketing: The focus will shift from cold outreach to intent-based marketing, where businesses target prospects who show clear signals of interest. Tools that analyze online behavior will enable companies to identify and engage high-intent leads more effectively.

Lead Generation 52

Lead Generation Marketing AI Lead Ranking Lead Scoring 52

Only B2B

FEBRUARY 19, 2025

The four steps of lead generation include: Lead Capture Getting prospects to share their contact information via forms, gated content, or chatbots. Lead Qualification Sorting leads based on engagement and intent. Sales Handoff Passing sales-qualified leads (SQLs) to the team at the right time.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 71

MarketJoy

OCTOBER 8, 2024

This article explores how understanding and leveraging buyer intent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! In today’s competitive marketing landscape, simply reaching out to potential leads isn’t enough. That’s where buyer intent steps in.

Buyer Intent 52

Buyer Intent Intent Marketing Management Intent Signal 52

FunnelEnvy

FEBRUARY 17, 2025

Here are a few ways to leverage GA4s capabilities: Predictive Analytics for Lead Scoring GA4s predictive analytics can provide insights into user behavior, such as the likelihood of a lead taking a specific action. For B2B companies, this means identifying high-intent leads based on historical data.

Lead Ranking 64

Lead Ranking Paid Search Agency Companies B2B 64

Valasys

FEBRUARY 26, 2025

It streamlines and optimizes customer acquisition and prospect profiling, going beyond simple lead generation to become the worlds first fully integrated platform for lead prospecting, profiling, sourcing, data enrichment, and AI-powered lead nurturing. Create personalized email sequences aligned with the leads research stage.

Lead Nurturing 40

Lead Nurturing Marketing AI Lead Scoring Lead Ranking 40

ABM in Action

JUNE 29, 2023

SalesboxAI aims to help organizations detect, engage and convert intent into revenue using its conversational marketing platform and programs. What It Solves The solution is designed to solve lead volume, velocity and quality challenges. Avatars help identify intent and then drive meaningful conversations to improve lead quality.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

NuSpark Consulting

JULY 29, 2018

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.

Conversion 100

Conversion Google Ads Marketing Websites 100

Valasys

JUNE 8, 2022

On the 6th of June 2022, SalesforceAI allied LeadSift to unveil high-intent customers to skyrocket sales opportunities. The alliance will be mutually fruitful for both companies and will help the customers of both companies fuel their AI-driven pipeline with high-intent leads directed at better conversions.

Intent 52

Intent Intent Leads Conversion Media 52

Conductor

APRIL 8, 2020

It’s a very common occurrence for brands to have one lead conversion strategy across all of their content, regardless of persona or buying journey stage. Often, this strategy is most successful for higher-intent leads because these are the most likely to drive conversions and, as a result, they shape the strategy itself.

Top of Funnel 126

Top of Funnel Lead Ranking Lead Scoring Content 126

NetLine

AUGUST 14, 2023

Buyer-level intent data allows sales teams to cut down on the amount of time they spend prospecting, doing cold outreach, and waiting weeks to hear from prospective buyers. Bringing Buyer-Level Intent to Sales Recently, I was speaking with a sales executive who’s been at multiple organizations in a variety of roles.

Intent Data 52

Intent Data Intent Touchpoints B2B Sales 52

Lead Forensics

JULY 18, 2024

See how Lead Forensics can help you gain real-time insights into which companies are researching your products or services, even if they haven’t filled out a form. With Lead Forensics, you can identify high-intent leads, personalize outreach, and accelerate your sales cycle.

B2B Sales 52

B2B Sales Sales Qualified Leads Allocation Top of Funnel 52

Martech

OCTOBER 9, 2024

By integrating with HubSpot’s Smart CRM, Breeze Intelligence simplifies lead targeting, surfaces high-intent companies, and keeps your marketing efforts precise and relevant — all without the complexity and cost of traditional data providers.

Hubspot 118

Hubspot Enterprise Management Work Management Product 118

NuSpark Consulting

AUGUST 12, 2018

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting. TRANSCRIPT.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

markempa

NOVEMBER 3, 2014

Here are the 5 major stages of an effective lead management process: Lead capture (Generating inquiries). Lead qualification and scoring (Are they engaged? Lead nurturing (Progressing early stage leads from interest toward purchase intent). Are they a fit? Are they sales ready?).

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

Envy

MAY 9, 2024

Probably the most controversial of all paid campaigns , competitor campaigns on Google Ads can either bring you high intent leads or have you waste extra dollars and spend even more on your own brand. The outcome, of course, relies greatly on how you run them.

Campaigns 77

Campaigns Google Ads Intent Leads 77

Heinz Marketing

FEBRUARY 24, 2022

Yet, one of the most interesting features that I have been playing around with is lead scoring and grading. Essentially, this automation assigns values to your prospects to further segment and understand their intent. In my opinion, I believe every B2B organization using Pardot should implement lead scoring to some extent.

Lead Ranking 111

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 111

Optinmonster

JUNE 3, 2022

Rather than just shrug your shoulders and let them go, you can use OptinMonster’s signature Exit-Intent® Technology to help them find what they need before they leave your site. And because WordPress shortcodes work beautifully in OptinMonster, you could even create an exit intent popup showing related posts.

Conversion 128

Conversion Tips Click Rate Landing Pages 128

Orange Owl Blog

FEBRUARY 17, 2025

Well-crafted lead magnets help build trust, demonstrate expertise, and establish long-term relationships with potential buyers. By offering high-value content , such as whitepapers, case studies, industry reports, or exclusive webinars , businesses can attract high-intent leads who are actively seeking solutions.

High Quality Lead 52

High Quality Lead Sales Qualified Leads Lead Ranking Lead Scoring 52