What is B2B Purchase Intent Data?

Aberdeen

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”.

Are Advertisers Getting Purchase Intent All Wrong?

Martech Advisor

Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. B2B vs. B2C Intent.

How Purchase Intent Can Help You Scale-Up Your ABM Campaigns

Unbound B2B

Sales and Purchase are traditional market-related concepts that often occur in tandem. Marketing spans across many facets, but our interest in this subject is on accounts based marketing and how purchase intent can improve it. What is Purchase Intent? Introduction.

Combining Purchase Intent & Technographics for Better Targeting

HG Data

HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. The post Combining Purchase Intent & Technographics for Better Targeting appeared first on HG Data.

On-Demand Webinar – How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data

V12 Data

[On-Demand Webinar] How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data. In this webinar, V12 discusses how travel and hotel brands are using active purchase intent behavioral data to reach consumers in the market for travel.

Webinar – How Top Fitness Brands Are Powering Customer Acquisition with Best-in-Class Purchase Intent Data

V12 Data

Gain an understanding of the latest new technologies today’s brands are using to boost acquisition and acquire in-market consumers actively looking to join a gym or purchase fitness products. The $30 billion health and fitness industry in the U.S.

Buyer Intent Data Headline Roundup

Aberdeen

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity.

Webinar – How Top Automotive Aftermarket Brands Are Powering Customer Acquisition with Best-in-Class Purchase Intent Data

V12 Data

Trying to determine a consumer’s intent is an ongoing challenge for brands across industries – until now. A few things are certain – consumer expectations are never constant or consistent.

Intent Data Limitations: Context is Key

Aberdeen

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Buyer Intent Data with Context.

NEWS: DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent

DealSignal

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. NEW YORK and SAN FRANCISCO (April 4, 2019) – Bombora, the leading provider of B2B intent data, and DealSignal, the leading on-demand B2B marketing data provider, today announced a partnership and product integration to deliver B2B marketers leads from organizations showing purchase intent. Learn how to drive conversions with Intent-based Leads.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

Intent 323

Predict Your Success with Buyer Intent Signals

Aberdeen

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent.

Differentiate Buyer Intent Analysis with Advanced Analytics

Aberdeen

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data?

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen

Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen

Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Direct Mail Influences Purchase Decisions.

Using Buyer Intent Data to Inform Content Marketing

Aberdeen

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. The post Using Buyer Intent Data to Inform Content Marketing appeared first on Aberdeen.

Don’t Overlook Intent Data for Data Governance

Aberdeen

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or.

Don’t Overlook Intent Data for Data Governance

Aberdeen

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Who’s Who in the Intent Data Business?

Aberdeen

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space.

Buyer Intent May Be There, But is it the Right Fit?

Aberdeen

Confirming buyer intent matters. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

Building Intent Data into Your Sales Enablement Process

Aberdeen

Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. Working with a third-party intent data provider might seem like a magic bullet solution to these problems. And while intent data is certainly valuable, your investments will be wasted without a strategy for getting the most out of it. 4 Main Categories for Intent Signal Scoring.

5 Key Moves for B2B Intent Marketing

Aberdeen

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

Intent Data Industry News: Privacy, Paid Search, Data-Driven Creativity

Aberdeen

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Zero-party data is information that customers intentionally and proactively share with your brand, including purchase intentions personalization preferences.

4 Effects: The Psychology Behind Intent Marketing

Aberdeen

This is why intent data is so crucial – by placing ads at the right time in front of the right people, potential prospects can become familiar enough with your brand to prefer it over others. Attention Vs. Intention.

Interest, Intent, Spend: Intent Data Headline Roundup

Aberdeen

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking.

Why Timing Is Everything in Digital Advertising

Aberdeen

Not just people who fall in your target demographics and buyer personas—but those who have exhibited purchase intent and have a higher chance of converting. How Intent Data Shapes Timing for Digital Ads.

Intent Data: The Foundation for 4 Pillars of Sales Enablement Success

Aberdeen

Especially in B2B, so much of the purchase process is self-serve, leaving you with limited time to stand out from competitors and build relationships with prospects. With intent data at the core of your sales enablement strategy, you’ll have deeper insight into buyer behavior.

Solving the Bad Data Problem in Marketing

Aberdeen

The right approach to intent data can get you the results you need. While first-party data gives you a strong foundation for marketing strategies, solving bad data problems requires verified intent data that gives you deep insight into the contacts you’re trying to reach.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

Intent 156

3 Ways Quality Intent Data Improves Your Demand Gen Strategies

Aberdeen

Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Intent data helps you build out account profiles beyond the first-party information that’s in your CRM.

How Intent Data Unlocks the True Potential of Email Personalization

Aberdeen

From your contact information to intent data , search data, purchase history, and beyond, you need the full context of individual relationships to properly personalize emails in larger volumes. Solving Email Personalization with Intent Data. Working with a third-party provider can give you the intent data necessary to fuel email personalization. Using intent data to send high-quality, hyper-relevant emails will build trust with your subscribers.

Four Dimensions of Good Data Decisions

Aberdeen

Your organization has made an investment in a third-party intent data provider, or is considering one. Featured Articles Information Security Intent IT Infrastructure data governance effective data governance enterprise data intent data third-party intent data third-party purchase intent dat

Why Intent Data Is Worth your Time

Triblio

Before we get started, we thought we’d first discuss what intent data is. Intent data is used to alert the sales and marketing teams when target accounts are in buying mode. When intent data is used correctly, it can dramatically boost conversions and sales. Why intent?