Demand Generation Purchase Intent Spikes During COVID-19

TrueInfluence

Intent by industry (manufacturing, professional services, technology, transportation) is also up, as is purchasing in certain other industries. Basic intent data alone isn’t enough. That’s great for getting buzz about intent; bad for helping people understand how to use it. Intent data comes in a variety of forms, and to just see how 10 topics are spiking oversimplifies what it can do. Any number of providers offer different levels of intent data.

DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent

DealSignal

Accounts don’t make purchase decisions, people do, so our team is excited to be able to reach the right people in any account that’s showing purchase intent. The post DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent appeared first on DealSignal.

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What is B2B Purchase Intent Data?

Aberdeen HCM Essentials

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data. Okay, first off, what is intent data? Intent data comes in two flavors: First-party and third-party. How Intent Data is Captured.

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing

V12 Data

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing. The 2020 Success Kit to Purchase Intent Marketing gives you access to some of our most informative resources on in-market shoppers and purchase intent marketing trends, strategies and tactics. An overview of today’s purchase intent marketing tools including mobile location identification, online browsing data and trigger data.

Are Advertisers Getting Purchase Intent All Wrong?

Martech Advisor

Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. Of course, online shopping takes place every day — millennials, for example, are making 60% of their purchases online in 2019, up from 47% in 2017 according to a CouponFollow survey. B2B vs. B2C Intent.

AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen HCM Essentials

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase. AI vs. Intent Data. Intent Data.

AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen HCM Essentials

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase. AI vs. Intent Data. Intent Data.

How Purchase Intent Can Help You Scale-Up Your ABM Campaigns

Unbound B2B

Sales and Purchase are traditional market-related concepts that often occur in tandem. Marketing spans across many facets, but our interest in this subject is on accounts based marketing and how purchase intent can improve it. What is Purchase Intent? Purchase intent is the business term that refers to a customer’s likelihood to buy your product or seek your service. Here is where purchase intent comes in. Introduction.

NEWS: DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent

DealSignal

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. NEW YORK and SAN FRANCISCO (April 4, 2019) – Bombora, the leading provider of B2B intent data, and DealSignal, the leading on-demand B2B marketing data provider, today announced a partnership and product integration to deliver B2B marketers leads from organizations showing purchase intent. Learn how to drive conversions with Intent-based Leads.

On-Demand Webinar – How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data

V12 Data

[On-Demand Webinar] How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data. In this webinar, V12 discusses how travel and hotel brands are using active purchase intent behavioral data to reach consumers in the market for travel. Key Topics: An overview of different types of real-time purchase indicators and data sets. Today’s consumers have access to more information across more channels than ever before.

Webinar – How Top Fitness Brands Are Powering Customer Acquisition with Best-in-Class Purchase Intent Data

V12 Data

Gain an understanding of the latest new technologies today’s brands are using to boost acquisition and acquire in-market consumers actively looking to join a gym or purchase fitness products. Learn how to implement the three key pillars of intent-based marketing to skyrocket sales and boost member retention. The $30 billion health and fitness industry in the U.S.

Buyer Intent Data Headline Roundup

Aberdeen HCM Essentials

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. Some may be familiar – we know how hot intent data and personalization are, and podcasts have been hot for a while.

Do You Want Intent Data with That?

The Point

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Now, third-party intent data is a powerful tool , and, if you’re a B2B marketer, deserves to be a part of your demand generation planning. Do You Want Intent Data with That? The post Do You Want Intent Data with That?

Intent 132

The Role of Intent Data in SEO Success

Aberdeen HCM Essentials

But still, there’s something missing from the usual keyword research/content creation approach—a focus on intent. New search engine algorithms are better than ever at matching results with searcher intent. And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent. When we talk about B2B purchase intent , it’s often in the context of capturing total active demand.

Intent Data Limitations: Context is Key

Aberdeen HCM Essentials

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. In a post on Leadspace’s blog , Ari Soffer explores the limits of intent data that you should be aware of. Cut The Hype: When Intent Data Shines — And When it Doesn’t. But with the right context, intent data is immensely valuable.

Predict Your Success with Buyer Intent Signals

Aberdeen HCM Essentials

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. All our products and solutions actually drive results from qualified buyer intent signals.

Webinar – How Top Automotive Aftermarket Brands Are Powering Customer Acquisition with Best-in-Class Purchase Intent Data

V12 Data

Trying to determine a consumer’s intent is an ongoing challenge for brands across industries – until now. A few things are certain – consumer expectations are never constant or consistent. Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can tell you who is actively browsing for products and services you sell, who visited your competitor’s store yesterday, or who just moved into your area.

Differentiate Buyer Intent Analysis with Advanced Analytics

Aberdeen HCM Essentials

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen HCM Essentials

Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen HCM Essentials

Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Building Intent Data into Your Sales Enablement Process

Aberdeen HCM Essentials

Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. Working with a third-party intent data provider might seem like a magic bullet solution to these problems. And while intent data is certainly valuable, your investments will be wasted without a strategy for getting the most out of it. 4 Main Categories for Intent Signal Scoring.

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen HCM Essentials

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel. Direct Mail Influences Purchase Decisions.

Using Buyer Intent Data to Inform Content Marketing

Aberdeen HCM Essentials

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. In other words, this video tells the story of how a tech firm transformed their fast and loose content marketing initiatives into an intelligent, targeted strategy informed by intent data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

B2B Reads: Attention-Grabbers, Mr. Rogers, and Thanksgiving

Heinz Marketing

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts.

Don’t Overlook Intent Data for Data Governance

Aberdeen HCM Essentials

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or. Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. brink enterprise data intent data purchase intent

Don’t Overlook Intent Data for Data Governance

Aberdeen HCM Essentials

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or. Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. brink enterprise data intent data purchase intent

Video Review: How to Use Purchase and Intent Data

Aberdeen HCM Essentials

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data. Check out the 20-minute video below to hear more about Stefanie Jay’s purchase and intent data strategy for Walmart Media Group.

Video Review: How to Use Purchase and Intent Data

Aberdeen HCM Essentials

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data. Check out the 20-minute video below to hear more about Stefanie Jay’s purchase and intent data strategy for Walmart Media Group.

Video Review: How to Use Purchase and Intent Data

Aberdeen HCM Essentials

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data. Check out the 20-minute video below to hear more about Stefanie Jay’s purchase and intent data strategy for Walmart Media Group.

Who’s Who in the Intent Data Business?

Aberdeen HCM Essentials

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers. ” Leadspace also partners with Bombora for their intent data.

Buyer Intent May Be There, But is it the Right Fit?

Aberdeen HCM Essentials

Confirming buyer intent matters. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. However, if Marketing can ascertain the prospect has intent to purchase and expressed that their needs and goals fit what your organization provides, you have a qualified lead to give to Sales. Buyer Intent Data Must be a Good Fit.

Quality Intent Data Benefiting Demand Generation

PureB2B

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. What’s Their Intent?

Work Smarter Not Harder with Intent Data

Triblio

We recently had the opportunity to sit down with Nirosha Methananda, VP of Marketing at Bombora, to get her insights on how intent data can help drive successful ABM programs. Bombora is a Triblio partner because we believe the combination of our first-party intent data and Bombora’s third-party data co-op provides our customers with the most holistic view of purchase intent throughout the buyer journey. . Intent data allows marketers to be very targeted.

5 Key Moves for B2B Intent Marketing

Aberdeen HCM Essentials

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. The capturing and synthesizing of insights from buyer intent signals emitted on the web is possible because of key technology enablers such as artificial intelligence (AI), machine learning, automated marketing platforms, and intent data providers. Five Ways to Succeed at Intent Marketing.

Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen HCM Essentials

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools.

How Intent Data Unlocks the True Potential of Email Personalization

Aberdeen HCM Essentials

From your contact information to intent data , search data, purchase history, and beyond, you need the full context of individual relationships to properly personalize emails in larger volumes. Solving Email Personalization with Intent Data. Working with a third-party provider can give you the intent data necessary to fuel email personalization. Using intent data to send high-quality, hyper-relevant emails will build trust with your subscribers.

Interest, Intent, Spend: Intent Data Headline Roundup

Aberdeen HCM Essentials

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. By 2020, 70% of respondents plan to use account-based marketing, which indicates that B2B marketing organizations are finding targeting programs informed by purchase intent data to be either invaluable or inevitable. Travel Industry’s Intent Data Itinerary is Lacking.