Aberdeen

FEBRUARY 16, 2021

Those that have fortified their data environment and improved business reporting have seen improvements in their workforce performance and key business metrics, such as profitability. Streamlined Business Reporting. This discord can lead to diametrically opposed opinions — triggering indecision and inaction.

Business 52

Business Marketing Management Lock-In Webinar Metrics 52

xiQ

APRIL 4, 2022

xiQ’s Platform consists of three solutions: Sales Intelligence, Marketing Workbench, and Engagement Analytics. Sales Intelligence provides personality insights, 3600 account intelligence, and industry trends in real-time so users can engage their buyers at the right time, in the right way, with the right information.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Hubspot

OCTOBER 31, 2019

Some tools, however, are better at delivering valuable reporting results than others. Ultimately, reporting tools should do more than just calculate -- they should also make the marketer’s job easier, and more productive. Best Data Reporting Tools. Here are some tools with reporting features invaluable to today’s marketers.

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

Vision Edge Marketing

MARCH 26, 2024

Two of note are reducing human connection and the limitations in emotional intelligence. According to a Salesforce report , 89% of buyers are more likely to buy from people who understand their mission and goals. Research has found a relationship between emotional intelligence and loyalty.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Contify

OCTOBER 6, 2020

Contify market intelligence platform has earned three badges in the G2 Fall 2020 Grid Report. Contify, the AI-enabled market and competitive intelligence solution provider , has announced that it is positioned as a ‘High Performer’ in Grid® Report for Market Intelligence Software | Fall 2020 by G2.com,

Enterprise Management 52

Enterprise Management Marketing Management Peer-to-peer Marketing Report 52

Buzz Marketing for Technology

NOVEMBER 7, 2011

Download the Social Intelligence Report – Kim Kardashian Wedding to learn if brands like Vera Wang, People Magazine and Perrier-Jouet received social lift from their association with Kim Kardashian. In this report you will discover: The earned brand value from celebrity endorsement.

Word of Mouth 100

Word of Mouth Social Media Network Marketing Marketing Report 100

Contify

MARCH 21, 2020

Given the unprecedented nature of the crisis we face, Contify has announced today that it is offering free access to its platform and curated newsletter reports to help professionals track the coronavirus’s business impact on industry sectors and locations. Therefore, we have launched this free offering to support our ecosystem.”

Newsletter 59

Newsletter Curation Segmentation Paid Search Agency 59

Contify

MARCH 21, 2020

Given the unprecedented nature of the crisis we face, Contify has announced today that it is offering free access to its platform and curated newsletter reports to help professionals track the coronavirus’s business impact on industry sectors and locations. Therefore, we have launched this free offering to support our ecosystem.”

Newsletter 52

Newsletter Curation Segmentation Paid Search Agency 52

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

KoMarketing Associates

OCTOBER 18, 2022

The American Marketing Association-New York recently published the “Future of Marketing” report for 2022, and statistics suggested that most B2B marketers (56%) see most or all of their efforts moving online or going digital within the next 10 years. About 83% favor personalized ad technology, while 82% lean toward omnichannel martech.

B2B Marketing 213

B2B Marketing B2B Statistics Marketing & Strategy 213

Vision Edge Marketing

APRIL 16, 2024

According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. The company reported above-market growth and EBITDA increases of 15 to 25 percent, driven by targeted investments in areas identified through data analysis.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

KoMarketing Associates

FEBRUARY 7, 2023

CallRail recently published “The 2023 Outlook for Digital Marketing Agencies” report, and statistics indicated that the majority of respondents (80%) think it is essential to stay up-to-date on the latest trends and martech. Interestingly, the majority (67%) believe that artificial intelligence (AI) is primarily a fad.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

KoMarketing Associates

JULY 7, 2022

Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type. Leveraging Artificial Intelligence for Marketing Purposes. claimed that they intend to eventually leverage AI to do the same. “AI

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

Biznology

MARCH 6, 2014

Share-of-search reporting, aka share-of-voice reporting, can help you stay abreast of it all. With these reports you can plan strategies to close or widen the gaps with search competitors and perhaps take advantage of their misfortunes, e.g. decreases in paid spend, or sudden drops in organic search due to algorithm changes.

Paid Search Agency 80

Paid Search Agency Classified Ads Amazon Internet Marketing 80

Tony Zambito

FEBRUARY 4, 2022

For decades analysis and insights have been report-oriented. A report orientation often meant a heavy bent toward numbers. This orientation also is characterized by each report having an end. End one report and call for another. The study or report orientation has traditionally been a lengthy process.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Contify

AUGUST 21, 2019

Contify, an AI-enabled market and competitive intelligence solutions provider, announced today that it has successfully deployed its platform to generate customized daily competitive intelligence reports for a leading pharma company focused on the development of novel drugs to treat rare diseases. About Contify.

Paid Search Agency 40

Paid Search Agency Case Study Case Studies Work Management 40

Sprout Social

FEBRUARY 21, 2024

This is the power of business intelligence (BI) reporting. Instead of guessing or sifting through piles of data, BI reporting does the heavy lifting for you, saving you time and headaches. Table of Contents What is business intelligence reporting? What is the importance of business intelligence reporting?

Marketing Automation Services 104

Marketing Automation Services Marketing Management Business Budget Programs 104

HG Data

APRIL 4, 2024

.–(BUSINESS WIRE)–HG Insights, the authority in Technology Intelligence, today announced its position in both the top 25% of all Sales Intelligence and Marketing Account Intelligence providers on G2’s Spring 2024 Leader Grid®.

Marketing Report 62

Marketing Report Positioning Business Marketing 62

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 94

Analysis Marketing AI Examples SWOT 94

HG Data

JANUARY 17, 2024

G2 Winter Reports Names HG Insights Momentum Leader For Sales Intelligence & Marketing Account Intelligence!

Class 108

Class Marketing Report Video Marketing Marketing 108

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Marketing AI 113

Marketing AI Effectiveness Privacy Ideal Customer Profiles 113

Lead Forensics

JANUARY 31, 2024

Lead Forensics has achieved a remarkable milestone in the G2 Winter 2024 rankings by securing an impressive 46 G2 badges , a testament to its excellence in the field of visitor identification, marketing intelligence, and data provision. Lead Forensics secured top rankings in multiple regional and market segment reports.

Lead Scoring 59

Lead Scoring Lead Ranking Peer-to-peer Buyer Intent 59

6sense

APRIL 13, 2016

In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.” We believe this change in analysis is driven by widespread adoption and planned future investment in predictive intelligence.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

DAGMAR Marketing

APRIL 24, 2024

As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion. The power of emotional appeal can influence even the most hesitant consumer.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is intelligent automation (IA)? Let’s dig in further to see the benefits of intelligent automation.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Only 1% reported other challenges, while 7% are not integrating AI at all. On the plus side, 40% said they have “a clear plan and are executing it well.”

Marketing AI 99

Marketing AI Allocation Zoominfo ROAS 99

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams. AI makes an impact.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches. Content production Creating content is already much easier and faster, thanks to artificial intelligence. Not anymore.

Marketing AI 145

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 145

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. Find Artificial intelligence requires data to function effectively.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Martech

JANUARY 29, 2024

Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Nevertheless, 10 companies, mostly small, have entered the space since 2019. billion, up from $2.3

Forecasting 112

Forecasting Trends Resources Features 112

Convince & Convert

APRIL 25, 2024

Full report goes live next week. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. I’ve made the AI = AI joke countless times professionally now, but honestly it works: Artificial Intelligence is to 2024 what Allen Iverson is to 2001 — hot.

B2B 105

B2B Case Study Case Studies Content 105

HG Data

APRIL 2, 2024

Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial Intelligence. Rapid innovation in AI development and […] The post AI Market Report: Generative AI Industry Trends & Insights appeared first on HG Insights.

Marketing Report 52

Marketing Report Trends Generation Viral Marketing 52

Martech

JANUARY 31, 2024

Notably, artificial intelligence companies attracted most funding this quarter, securing $156 million (22% of the total funding). CabinetM’s Q4 2023 MarTech Innovation & Year End Review is not gated, and downloading the report will not result in a barrage of emails and phone calls. billion in 2021 to $28.4 billion in 2023.

Activities 101

Activities Acquisitions Features Purchase 101