Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. Adding insights to curated content helps you provide context for your audience and set the tone as the industry leader. But those aren’t the only roles that can benefit from content curation. Editing and adding your expertise.

Curation 74

Curation Press Paid Search Agency Content 74

Terminus

MARCH 21, 2023

The new data solution from Terminus features: Trustworthy B2B go-to-market data: Human-curated data eliminates the gaps and inaccuracies found with other data providers, as well as industry-leading contact recency with 90-day contact-level data verification.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

Terminus

MARCH 21, 2023

The new data solution from Terminus features: Trustworthy B2B go-to-market data: Human-curated data eliminates the gaps and inaccuracies found with other data providers, as well as industry-leading contact recency with 90-day contact-level data verification.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

Exo B2B

APRIL 29, 2021

If you leverage survey data, purchase cycle analysis (recency, frequency, purchase type and amount) by applying certain business rules, you will have much higher conversion results (opens, clicks, inquiries, purchases). An essential tool to use for segmentation is the research directory for Quebec products and services.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Sprout Social

DECEMBER 5, 2022

Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. Using a social listening tool is the best way to uncover conversations and gauge how your audience really feels about your brand, products and industry. Comments and posts you’re tagged in are a great starting point. Lack of privacy.

Social Media 140

Social Media Media Privacy Transparency 140

nDash

DECEMBER 11, 2018

Seventy-eight percent of invoices are sent via email across all industries. Whether you’re creating content or building websites—in the self-employed world of freelancing, leveraging every tool at your disposal is a must. Does an invoice need to be sent immediately, for it to be more credible? In short, yes.

Ideal Customer Profiles 60

Ideal Customer Profiles SMB Template Act-On 60

Modern B2B

AUGUST 15, 2019

By monitoring the digital properties for interactions of buyers it’s possible to determine who’s in the market right now, who is researching and the extent to which a business is likely to buy. Get even more granular with the cookie data of those individuals that have anonymously researched and show intent. It’s happening all the time.

Intent Data 45

Intent Data Intent Campaigns Privacy Policies 45

PureB2B

APRIL 20, 2021

In the B2B industry in which we specialize, all data types are being collected, processed, and analyzed at different points in our Buyer Intelligence platform. The data formats, structure or lack thereof, source, frequency, recency, relevancy and quantity, vary across the spectrum. Any final words?

Demand Generation 62

Demand Generation Demand Generation Lead Ranking 62

Marketing Interactions

AUGUST 15, 2021

Firmographics identify the right fit companies – industry, employee size, revenue, and geo. In most lead scoring schemas, you award higher points for form fills and downloads or event registration and attendance and lower for web page views, frequency, and recency. Demographics scores based on title and role.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

PureB2B

FEBRUARY 8, 2021

In the B2B industry in which we specialize, all data types are being collected, processed, and analyzed at different points in our Buyer Intelligence platform. The data formats, structure or lack thereof, source, frequency, recency, relevancy and quantity, vary across the spectrum. Any final words?

Demand Generation 62

Demand Generation Demand Generation Work Management 62

Albacross

JANUARY 19, 2022

Standard attributes include the basic firmographic and technographic data of your ideal customers – industry, location, employee size, company revenue, tech tools they are using, to name a few. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Hubspot

MAY 19, 2020

As a company grows, they may need brand-name logos on their website or brands that are well known in a particular industry/market. industry, company size, technographics, location) that define the type of company that is an ideal fit for your products or services. It’s a collection of the characteristics (e.g.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

SmartBug Media

APRIL 30, 2020

Although it’s possible that your prospect might personally know someone who works at a similar-sized company in the same industry as they do, with similar challenges and a comparable martech stack, it’s highly unlikely they know someone with all of those things in common. They look to their peers who are using SaaS solutions every day.

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

Choozle

NOVEMBER 12, 2019

Taking a look at holiday campaign performance from previous years, we have seen that there was an average of 35 percent to 50 percent increase in CPMs in Q4 across all industries. Of online shoppers, a full 73 percent said they plan to use their smartphone or tablet to research or make a purchase.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Campaigns 40

Albacross

NOVEMBER 4, 2021

Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently. Learning Intent: accounts who are doing research to learn more about the solutions or people who find your blog post interesting and helpful. Not exactly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Webbiquity

MARCH 30, 2012

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Look for other places where people are talking about your industry.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Vision Edge Marketing

OCTOBER 8, 2013

As marketers in the professional services industry, it is important to understand the key factors that enable us to acquire and keep customers profitably. Based on input from hundreds of companies, representing a multitude of diverse industries, four components rose to the top as being critical success factors: 1.

Planning 100

Planning Allocation Paid Search Agency Marketing Budget Creation 100

chiefmartech

FEBRUARY 6, 2017

Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. There are two factors I suspect are at play here: The recency effect. Now I’d like a full-time role in martech. The parse-ability effect.

Consulting 40

Consulting Marketing Proposals Ideal Customer Profiles Work Management 40

Hubspot

APRIL 27, 2015

Using accurate data in your original content is powerful way to communicate that you’ve done your research. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. It’s easy to search statistics by recency, category, and type of research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

MARCH 5, 2015

We analyzed 200 posts that ranked on page one of Google for terms related to the marketing industry that generate at least 500 monthly searches. Predictably, recency and page/domain authority were paramount. Recency matters. But do content-driven brands skew closer to publications or are their marketing roots still showing?

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Webbiquity

FEBRUARY 23, 2010

Aswani Srivastava provides an outstanding list of topic ideas sure to jumpstart your muse, such as special events, news, book reviews, product reviews, “top tips,&# definitions of terms specific to your industry, interviews, beginner’s guides, and if all else fails—soliciting guest posts. Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Inbox Insight

JANUARY 22, 2019

From our previous article: B2B Marketing Plan; Why It All Starts With Market Research we covered the importance of market research to establish: • Market conditions (short & long term) • Your internal capabilities • Your competitor landscape • Your most profitable audience segments. Building your target audiences.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65

KoMarketing Associates

JANUARY 6, 2021

Despite the fact that more marketers are focused on enhancing the customer experience (CX), new research suggests that their organizations do not have personnel dedicated to achieving this primary objective. Marketers and Delivering a Better Customer Experience.

Enterprise Management 294

Enterprise Management Work Management Custom Publishing Statistics 294

Adobe Experience Cloud Blog

DECEMBER 20, 2010

According to AcquireB2B research, 25 – 33% of prospects buy your product after 1-18 months. search engines, industry portals, directories and social media marketing). Provide sales with a prioritized list of leads by creating the ideal customer profile and monitoring activity level and recency. Increase sales productivity.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Inbox Insight

JANUARY 22, 2019

From our previous article: B2B Marketing Plan; Why It All Starts With Market Research we covered the importance of market research to establish: • Market conditions (short & long term) • Your internal capabilities • Your competitor landscape • Your most profitable audience segments. Building your target audiences.

Planning 46

Planning B2B Marketing Marketing Plans B2B 46

Terminus

MAY 28, 2020

That’s why it is so important to understand what they are trying to accomplish with your product or service, the industry in which they work, and any additional information about the company that you can keep in your back pocket. This includes account details, desired business outcomes, and challenges that the company is currently facing. .

Lead Ranking 26

Lead Ranking Lead Scoring Bombora Outreach 26

PathFactory

JUNE 5, 2019

They’re simply stacked by recency. At its heart, buyer enablement is about adapting to the way your buyers actually conduct their research?—?and And let me be very clear: demographics, such as job title, industry, or company size, do not signal buying intent.). But some don’t even do that. and that’s just kinda lazy).

Merchandising 40

Merchandising Demand Generation Content Demand 40

Hubspot

JANUARY 11, 2012

It's easy to blindly follow the old preachings of industry experts. Dan's research showed no significant correlation between the number of comments a blog post received and the amount of traffic that blog post generated. Dan's research showed that the older a subscriber was, the lower their response rates were.

CTR 28

CTR Click Rate Broadcasting Correlation 28

Webbiquity

JANUARY 24, 2011

Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. A quick review of 10 free tools for online marketers, for tasks like keyword research, competitive intelligence gathering, social media monitoring, test marketing and presentations. A free trial is available.

Social Media 100

Social Media Tools Buzz Media 100

Zoominfo

OCTOBER 7, 2018

As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Applications of Varying Data Recency. Rolling Recency.

Zoominfo 100

Zoominfo Lead Ranking Lock-In Copyright 100

NetLine

JANUARY 23, 2020

It attracts new companies to have strategic discussions based on deep primary research that we typically do with analyst partners. Because we have so many customers and access to various industries, we have keen insights that other companies might not have access to. How does Content Marketing fit into your overall marketing strategy?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

SocialPilot

APRIL 10, 2024

Recency is one of the major elements that play a part in showing your post on social media feeds. This is based on our research with 50,000+ accounts across multiple platforms. SMM tip for Insta As per Instagram statistics , 81% of Instagrammers use the platform for researching new products and services. Yes, it is true!

Social Media 105

Social Media Media Best Practices Youtube 105

PureB2B

MAY 19, 2022

Combining the power of first-party and third-party intent data allows B2B marketers to have a better view of target audiences’ purchase intent, business goals, behaviors, interests, research, and other online activities. For B2B industries, that average time jumps to one minute and 37 seconds. Types of Intent Data Signals .

Purchase Intent 62

Purchase Intent Paid Content Purchase Intent 62

Hubspot

MAY 28, 2012

In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. Study after study shows that email response rates decline over the age of the lead.

Work Management 28

Work Management Marketing Management Lead Management Lead Ranking 28

Heinz Marketing

FEBRUARY 2, 2024

Pros Consideration of Recency – Gives more weight to recent touchpoints, acknowledging the influence of interactions closer to the conversion. Cons Potential Undervaluing of Early Touchpoints – May undervalue the contribution of early touchpoints, especially in industries where brand awareness plays a crucial role.

Marketing Attribution 101

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 101

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). Text, images, and calls to action can be customized based on criteria, including location, industry, job title, and much more. No (except Data.com).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Scoop.it

OCTOBER 23, 2018

Blogging has been the backbone of growth for companies across industries, and it’s thanks to the fact that: Websites with a blog tend to have 434% more indexed pages. Build relationships and partnerships in your industry. From there, you can filter the suggested content by: Recency, relevancy, and freshness.

Curation 89

Curation Content Lead Ranking Lead Scoring 89