Marketing Insider Group

FEBRUARY 3, 2021

We staff our teams with experts in writing quality copy that builds trust and drives conversions. Writing content that converts into leads and paying customers is a tough skill to master. Since they create content for a broad range of companies, they can adapt to changes in brand voice and SEO best practices at the drop of a hat.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Webbiquity

AUGUST 6, 2020

But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. The report also shares insights from a range of B2B marketing influencers including Brian Solis , Ann Handley , Tamara McCleary , Kevin Jackson , and Katie Martell.

Research 243

Research B2B Marketing B2B Budget Programs 243

Marketing Insider Group

JUNE 2, 2021

Learn to do it well, and you’ll have a skill that will make you more valuable no matter what industry you’re in. While this course doesn’t cover all the bases of content marketing, it does do a good job of teaching newbie writers the basics of writing effective marketing content. Content marketing covers all three bases.

Course 332

Course Content Marketing Planning Best Practices 332

Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Zoominfo

JUNE 1, 2023

Skills-Based Hiring Skills-based hiring — screening and hiring for applicable skills and competencies rather than educational background — has been a recent trend in the recruitment industry. For instance, a hiring manager might ask candidates for a content creation role to complete a writing or editing test.

Peer-to-peer 130

Peer-to-peer Zoominfo Barriers Education 130

Marketing Insider Group

MAY 27, 2023

Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. What is Marketing Over Coffee? This marketing podcast is hosted by John J.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Blue Flame Thinking

JULY 11, 2023

In her tenure, she’s worked with a wide range of companies, including Liberty Mutual Insurance, Georgia Pacific, Spectrum Health (now Corewell Health), Gordon Food Service, Heartland Financial, and more. What is your favorite industry website? Music lyrics tend to show up in sly, offhand ways when I write.

Copywriting 95

Copywriting Buzz Webinar Metrics Positioning 95

Marketing Insider Group

DECEMBER 18, 2023

industry, job title, seniority, edu, geo, groups, etc.) Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. I just write my own.”.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Zoominfo

MARCH 25, 2021

Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. For simple data management tasks, you can write some code to help make complex decisions. People seeking to add value through innovation depend on applications or data to achieve their objectives. Drive Success With Curiosity.

Work Management 246

Work Management Marketing Management Allocation Paid Search Agency 246

Navigate the Channel

OCTOBER 10, 2023

To maximize this opportunity, align your blog topics with current news and trends in the industry. Regularly publishing well-crafted blog posts can elevate your brand to a position of authority within the building materials industry. By allowing readers to comment on your blog posts, you create an interactive space for dialogue.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Martech

JUNE 9, 2023

”) or a generative/creation task (e.g., “Write a project plan for implementing a CDP.”)? Can you write a good email subject line for an email with a prize element and informational content? Was the conversation a question (e.g., “What is a CDP?”), Devise an Account Based Marketing (ABM) plan.

Account Based Marketing 107

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 107

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. ” “Generate a LinkedIn post discussing a recent trend in [Industry].

Examples 78

Examples ROI Planning Work Management 78

Brandpoint

JULY 11, 2022

Total ANNARCHY Author: Ann Handley Topic focus: Writing, marketing and “living your best life” – tactical marketing tips Frequency: Biweekly Why read: Ann Handley’s writing is fun and interesting to read. It’s also very straightforward and includes industry news as well as strategies and tactics.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Grenier isn’t shy about exposing the BS in the industry and also shares his struggles and learnings. He interviews different CMOs from various industries and explores their thought processes and motivations. We’re here to help.

Marketing AI 116

Marketing AI Ethics Planning Paid Search Agency 116

Conductor

FEBRUARY 22, 2022

The type of SEO work you’ll embark on depends on the type of industry you work in. Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives. You might find an opportunity: In-house. With an agency.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Examining your industry peers will help you better understand your customers’ needs and brand perception. Emerging competitors are companies that just entered the market and have the potential to disrupt the industry.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Martech

JULY 27, 2022

. “Developers can already test these APIs today, and beginning in early August, the Privacy Sandbox trials will expand to millions of users globally, and we’ll gradually increase the trial population throughout the rest of the year and into 2023,” writes Chavez. The future of addressability.

Google 124

Google Advertising Agencies Privacy Marketing Proposals 124

SocialPilot

JANUARY 21, 2024

Mega Influencers Followers Range : Over 1 Million Followers Cost Range : $10K+ Mega influencers include individuals who have either been celebrities or have attained a celebrity-like status due to their massive follower base of over 1 million. Examples: Fashion brands, major tech companies, and global consumer goods. Who can use them?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Unbounce

AUGUST 26, 2021

Heck, at the time of writing this, we’ve got loads of content explaining why you oughta have one of those newfangled moving pictures on your page. We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021. In Almost Every Industry, Videos Do More Harm Than Good.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Oktopost

FEBRUARY 12, 2024

With much of the industry relying more today on social media to communicate and engage with customers, there also comes an increase in associated risks and challenges that require compliance with many regulations governing their outbound communications. Companies that fail face consequences that can be severe and far-reaching.

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62

ClearVoice

JULY 16, 2020

Your teamlancing ecosystem must represent a wide range of experiences, skills, and perspectives if you want to deliver the best results. Companies have recently laid off millions of people — including entire groups of content marketing, graphic design, and writing staff. The proof is in the results.

Generation 128

Generation Peer-to-peer Paid Search Agency Work Management 128

Anyword

APRIL 21, 2022

AI will continue to make massive strides in the fields of health care, education, transportation, and other industries, but what does this mean for the future of marketing and copywriting? AI writes by reading what you give it and comparing it to what it has read in the past. And how does creativity relate to AI? 3) Data Analysis.

Marketing AI 97

Marketing AI Copywriting Cost Per Click Click Rate 97

SocialPilot

MARCH 8, 2024

So ask and research the following question around your prospect’s target audience: What are their average age range and gender? Income range? It will also help you in understanding the target audience of an industry that your prospect belongs to. How to Write a Client-winning Social Media Proposal? Where do they reside?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Anyword

SEPTEMBER 19, 2023

In this guide, you will get to know the concept of Performance Writing. More than just copywriting, Performance Writing represents a new constellation of skills that will prove to be essential for success in the post-AI marketing reality. What Is Performance Writing? Why Does This Matter Now? Who Is a Performance Writer?

Copywriting 52

Copywriting Video Marketing Work Management Marketing Management 52

Content4Demand

SEPTEMBER 28, 2022

True, when you outsource, the agency is the one rolling up its sleeves to perform the research, the writing and the design—certainly the bulk of the work when it comes to a meaty white paper or an intricate interactive E-book. Investing in an agency rather than a writer gives you access to a broader range of talents. More Flexibility.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 92

Anyword

JANUARY 4, 2023

Writing effective copy is no easy feat — for anyone. The grammar checker trusted by both professional and casual writers alike, Grammarly sets out to help users write clear and polished copy. And as a copywriting resource, Grammarly also provides helpful tips and advice on improving your writing skills.

Copywriting 98

Copywriting Resources Press Course 98

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part? First up: sales emails. “We

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Top Rank Marketing

OCTOBER 17, 2023

The Council has hosted training sessions, created AI guidelines, and been recognized by industry groups for its leadership in marketing AI. Within global marketing, Jasper is being used to write video scripts, social media copy, paid search copy, blog outlines, and more. Enter Jasper.

Marketing AI 98

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 98

Brandpoint

JULY 16, 2020

But perhaps you don’t know where to find the writing, design and marketing strategy professionals who can help make that happen. Specialization If you’re seeking acumen or knowledge in a particular industry or subject, you might seek a contractor who has key experience in that field and already understands the nuts and bolts.

Paid Search Agency 140

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 140

Anyword

MARCH 16, 2022

Taking full advantage of the range of text message use cases, while simultaneously applying the most attractive language, will keep your copywriters working overtime. AI Writing Assistants. Once limited to checking spelling and grammar, AI writing assistants now have a spectacular range of abilities.

Marketing AI 97

Marketing AI SMS Conversion Work Management 97

ClearVoice

JULY 31, 2023

Drawing from ClearVoice’s extensive experience managing tens of thousands of pieces of content for diverse clients, ranging from small and medium businesses to large enterprises, this guide is designed to be a masterclass on crafting briefs that lead to optimal content creation. Is it to inform, persuade, entertain, or generate leads?

Optimization 92

Optimization Content Enterprise Management Psychographics 92

Stevens & Tate

MARCH 31, 2024

Research industry trends and competitor content for hashtag inspiration. Utilize event hashtags to highlight involvement in industry events. Recent Marketing Trends, Reports, and Updates Blog Content Ideas In March 2024, content marketers have a range of creative options beyond the typical themes of St. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Walker Sands

APRIL 10, 2024

The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. For example, Sabin mentioned that a relationship with a knowledgeable PR person can be extremely helpful in a technical industry like cybersecurity.

PR 52

PR Media Ad Building Word of Mouth 52

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. AI writing tools. AI writing tools aim to create customized texts on demand. To write advertising copy.

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Salesforce Marketing Cloud

APRIL 10, 2024

You’ll need to also assess your technology stack, identify any obstacles, and collaborate with industry experts and architects to develop a detailed implementation plan. But, when data is connected and integrated, AI algorithms can learn from a wider range of data and make connections and predictions from different sources of information.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59