Zoominfo

MAY 15, 2020

To understand how COVID-19 impacted women in industries ranging from retail to healthcare check out, Women on the frontlines of the pandemic. Men Disproportionately Promoted Over Women, With a Few Caveats Across the United States, women comprise 47% of the workforce, as noted in U.S. labor statistics. Source: ZoomInfo and U.S.

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. The post Is Content Marketing Right for My Industry?

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. Monster, Skittles, Toyota, and NASCAR are all promoting themselves simultaneously.

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Industrial Marketing Today

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Lead Generation 106

Lead Generation Content Marketing Generation Marketing & Strategy 106

Biznology

MARCH 5, 2018

Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. Product safety.

Promotion 202

Promotion Trends Product Merchandising 202

Lake B2B

MARCH 6, 2024

In the dynamic landscape of the dental industry, promoting dental products to dentists requires a strategic approach that goes beyond traditional marketing. As a B2B database provider, we understand the significance of targeted outreach.

Promotion 52

Promotion Effectiveness Product Outreach 52

BOP Design

OCTOBER 11, 2022

Finding the best way to promote your B2B website can be difficult. You can promote your website organically or through paid ads. Here are some of the best ways to promote your B2B website. Here are some of the best ways to promote your B2B website. Depending on your industry, a website like clutch.co

Promotion 94

Promotion Marketing Websites B2B Thought Leadership B2B 94

Top Rank Marketing

NOVEMBER 8, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership Lauren McCadney has taken a new position as Vice President, Performance Marketing , at CDW.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Let’s look at some specific tips for promoting your website through content marketing. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. LinkedIn is a TopRank Marketing client.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Zoominfo

JANUARY 18, 2023

The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. We ensure that data sharing through CE complies with our industry-leading privacy practices. Simply put, we help people connect with each other to conduct business.

Communities 130

Communities Zoominfo Promotion Privacy 130

Anyword

DECEMBER 8, 2022

Promotional emails are an excellent way to encourage your customers to purchase and earn you more revenue over the holiday season. This holiday season, we’re giving you some tips on how to write a killer promotional email that gets opened and read by your customers. But they can be notoriously difficult to write well — and to execute.

Promotion 98

Promotion Paid Search Agency Marketing Budget Creation Marketing Budget 98

SmartBrief - Marketing

AUGUST 7, 2023

We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? Strike a balance between science and art Curating a powerful promotional email resembles a science project.

Promotion 52

Promotion Jigsaw Webinar Metrics CAN-SPAM 52

Top Rank Marketing

AUGUST 30, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. Lee Eagle Brooke Osmundson has been promoted to Director of Growth Marketing at Smith Micro Software, Inc. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Customer Experience Matrix

SEPTEMBER 18, 2023

I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. Budget pressures are slowing industry growth: true. After all, nothing’s more fun than tweaking the nose of authority.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Webbiquity

MARCH 7, 2019

Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. She promoted the event on her Instagram page and gave followers exclusive access to behind-the-scenes footage.

Social Media 202

Social Media Promotion Creativity Media 202

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

APRIL 25, 2017

Successful event promoting isn’t just about informing – it’s about engaging. Or, they’ll definitely be out of the industry loop. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group. Get people excited, curious, and feeling like they can’t miss out on your event.

Rules 201

Rules Promotion Twitter Buzz 201

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Biznology

JUNE 7, 2018

Promotional products might seem old school, but they are still one of the most successful advertising methods available. Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. About Promotional Products.

Promotion 168

Promotion Design Product Branding 168

Industrial Marketer

DECEMBER 15, 2022

Marketing videos is quickly replacing many of the traditional ways that industrials promote their business. The pandemic sped up this reinvention, Read more » The post 5 Ways Marketing Videos Can Help Industrial Businesses Reach Their Target Audiences appeared first on Industrial Marketer.

Video Marketing 98

Video Marketing Business Traffic Marketing & Strategy 98

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again! Just Google list hygiene services.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Heinz Marketing

JANUARY 26, 2023

Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. Well, there’s no one right answer.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Only B2B

JUNE 8, 2021

In one of the surveys conducted by CMI, 93% of marketers still practice email marketing for efficacious branding and promotions. Email Marketing is a powerful content marketing tool, that is used by many businesses to promote their services and products. The post Why Is Email Marketing Vital For The B2B Industry?

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Computer Market Research

JANUARY 26, 2022

Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. What Is Trade Promotion Marketing? Trade Promotion Marketing forms a cost-sharing partnership between manufacturers and their partners. Some of the more popular types of trade promotions are: Volume Discounts.

Budget Programs 60

Budget Programs Work Management Marketing Management Promotion 60

SmartBug Media

FEBRUARY 2, 2023

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. the list goes on. A successful email marketing strategy employs two types of emails: Flow emails. percent click rate 14.9

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Hinge Marketing

FEBRUARY 27, 2020

Here are 27 different content distribution ideas to promote your primary research. This raw style of video has seen success in some industries like marketing and consulting. Webinar snippets — Take the on-demand webinar video file you have and isolate 1-3 minute clips to be promoted on social media, web pages, email and more.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Navigate the Channel

JULY 18, 2023

It seems that offering attractive deals and promotions is crucial for enticing subscribers. Industries with Effective E-mail Marketing In terms of which industry sectors excel in e-mail marketing , the following categories were identified as performing well: 56% responded that online retailers excel in e-mail marketing.

Product 65

Product Ad Building CTR Allocation 65

Hubspot

OCTOBER 14, 2020

Below, let's discuss how you can use Facebook to promote your business. A great way to promote your business on Facebook is to participate in Facebook groups. Businesses who center a Group around their brand or industry can build a community around it — making our brand and products even more valuable to potential customers.".

Promotion 100

Promotion Facebook Business Ideal Customer Profiles 100

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Follow ups One tool which will be greatly appreciated by the manufacturing industry is automated follow ups.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! The post Get Ahead of the Curve: 2024 PR Industry Trends appeared first on Brandpoint. Contact us to get started!

PR 48

PR Trends Public Relations Ethics 48

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

Promotion 93

Promotion CMS Development Work Management Business 93

Stevens & Tate

AUGUST 26, 2022

For example, instead of sending out a pamphlet highlighting your manufacturing capabilities, you would publish content relevant to the manufacturing industry (and whatever niche within that industry you occupy) online. The post The Use of Inbound Marketing in the Manufacturing Industry appeared first on Stevens & Tate Marketing.

Inbound Marketing 116

Inbound Marketing Advertising Agencies Planning Paid Search Agency 116

KoMarketing Associates

DECEMBER 6, 2018

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.

Promotion 148

Promotion Email Marketing Marketing Report Purchase 148

Salesforce Marketing Cloud

NOVEMBER 17, 2023

One way to find out is by tracking your Net Promoter Score (NPS). Table of contents What is a Net Promoter Score? How to calculate Net Promoter Score Why is Net Promoter Score important? Where does Net Promoter Score fall short? How to improve your Net Promoter Score What is a good Net Promoter Score?

Lead Scoring 59

Lead Scoring Lead Ranking Promotion Word of Mouth 59

Industrial Marketer

MAY 17, 2022

Local marketing is increasingly becoming a superb way to connect with customers in your local area while promoting your business. Read more » The post Why Your Industrial Business Might Need a Local Marketing Strategy appeared first on Industrial Marketer.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Business Small Business Marketing 98