Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. In other words, you’re asking Google to show your ad to a user when they type a specific search query into their search engine. HubSpot CRM"). Google Adwords 101.

Hubspot 74

Hubspot Cost Google Process 74

Anyword

JANUARY 21, 2022

Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Webbiquity

APRIL 3, 2018

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text. That word is “authentic.”

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

ClearVoice

MARCH 26, 2024

HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Easily use HubSpot for detailed ROI analysis of marketing campaigns and to tailor your content strategies based on lead nurturing data. A user may engage with content by clicking a link, completing a form, or taking any other action.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

NOVEMBER 25, 2020

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. Research shows that 25% of blog posts are made up of stop words. However, these words have little to no relevance to the topic of the post. But, excessive use of stop words can impact your brand in the long run.

SEO 101

SEO Keywords Differentiation Google 101

SmartBug Media

DECEMBER 13, 2021

UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Here’s an example of a URL without any tracking: www.yoursite.com/pricing. Now here’s an example of the same URL using a combination of UTM tags: www.yoursite.com/pricing?utm_source=google&utm_medium=email&utm_campaign=15percentoffpromo.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Albacross

APRIL 20, 2022

Improved Hubspot Record Matching Process. We’ve enhanced the record matching process for Hubspot users. country, address, LinkedIn URL) instead of only a select few. Open your Hubspot workflow ? Now, users can export this data point to Salesforce, Hubspot, Pipedrive, and Google Sheets. Workflows & Integrations.

De-duplication 52

De-duplication Hubspot Outreach Segmentation 52

Marketing Insider Group

NOVEMBER 9, 2020

Brand voice and tone: Attributes of your brand’s voice, foundational language, and other elements that impact the words chosen. Additionally, such an evaluation looks at the mechanics of SEO behind the content, such as URL formatting, meta descriptions and titles, and alt tags. Content pillars: The category topics you’ll write about.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Hubspot

MARCH 26, 2018

HubSpot's Website Grader. For example, Google's Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. HubSpot's Website Grader. All you need is your website URL and an email address to get started. and a Google bot! SEO Monitoring Tools.

SEO 101

SEO Tools Domain Wikipedia 101

B2B Marketing Insights - WE

MARCH 16, 2022

According to HubSpot , conversion rates drop by an average of 4.42% with each additional second of load time. Make URLs SEO-Friendly. One of the simplest and most effective ways to make your website more SEO-friendly is to use URLs that are easy to read and understand. Keep your URLs short and sweet.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Optinmonster

AUGUST 24, 2023

HubSpot Email Marketing Tools HubSpot offers some of the best email marketing tools for free. HubSpot has an excellent email campaign builder that can help you boost your open and click-through rates. The best part is that these email marketing tools are powered by your HubSpot CRM database.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Hubspot

MARCH 25, 2020

HubSpot's Free Product Marketing Kit is full of the organizational templates you'll need to spread the word about your product, including email templates. Keep the subject line at or under 12 words. Click here to learn more about it >> [ Insert URL ]. Insert Product Page URL ]. Help us spread the word!

Template 87

Template Product Work Management Marketing Management 87

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Golden Spiral

DECEMBER 30, 2021

Have You Written at Least 1,000 Words On Your Topic? HubSpot recommends 2,100-2,400 words. Yoast agrees at 1,000 – 2,500 words with longer articles about the topics you care most about. A well-edited piece at 1,200 words is worth more than the same article at 1,900. Use one image for roughly every 400 words.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Buffer

JULY 29, 2019

or you can plug a URL into a new tool and have it tell you what it thinks. Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. Enter your blog’s URL and your email address, and press go. Clarity Grader checks the words themselves. That’s right.

Social Media 72

Social Media Social Marketing Media Dwell 72

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Contently

NOVEMBER 12, 2019

It covers background knowledge about how search engines think about your content before getting into useful technical advice for topics like titles, URLs, meta descriptions, and snippets. Sometimes marketers use a ten-dollar word and then later preach that simplicity is important. The Ultimate Guide to Video Marketing | HubSpot.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Navigate the Channel

SEPTEMBER 25, 2023

(In our example here, amazon and HubSpot are root domains, which refer to the combination of exclusive domain names and top-level domains that form complete web addresses. Individual pages or subdomains can extend from the root domain, but each page’s URL must include the same root domain to be considered part of the website.)

Domain 65

Domain Tips Work Management Copyright 65

Vidyard

AUGUST 13, 2018

We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. This video above with Peter Bonch is one we recorded, edited, optimized and published inside 20-minutes during the Toronto HUG (HubSpot User Group) session. The use of the word this is intentionally unspecific.

Curation 118

Curation Top of Funnel Video Marketing Content 118

Optinmonster

JANUARY 13, 2020

In other words, you can have a marketing strategy without an editorial calendar but you should really never have an editorial calendar without a marketing strategy. While there are many things that you can do with HubSpot , today we’ll just be focusing on the editorial calendar. But you should totally have both.

Conversion 97

Conversion Youtube Hubspot Planning 97

BOP Design

SEPTEMBER 16, 2020

Count your words. Before you chop off thousands of words of optimized copy from your existing B2B website, consider how it will translate to a new design to preserve the SEO. If you make changes to a lot of URLs, you will have broken links in your content, so you need to perform an audit. Details to Fix Before Going Live.

SEO 116

SEO Marketing Websites Tips B2B 116

Hubspot

JULY 13, 2018

Highlight the next word in search: hold Shift and Option, then press the right arrow key. Highlight the last word in a search: hold Shift and Option, then press the left arrow key. I hate dragging my mouse to the search bar to type in a URL or Google something. Highlight next word in search. Erase current search.

Google 101

Google Press Keywords Hubspot 101

Hubspot

MAY 10, 2019

Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). Website URL: Beneath your profile picture and bio, there’s a location where you can include your URL to direct traffic straight to your website.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Optinmonster

FEBRUARY 21, 2024

In other words, people searching for “wellness program ideas” are usually looking to make a purchase.) They also found that the best content ranged between 2,000 and 2,500 words, and that case studies performed well. Next, Emil looked for content that was already ranking for that keyword.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

FEBRUARY 19, 2018

Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts?

Template 101

Template Custom Publishing Comparison Landing Pages 101

accelerate agency

SEPTEMBER 28, 2020

HubSpot recommends that posts between 2100 to 2400 words work best for SEO. A user-friendly site features: A short and simple URL using lowercase words and alphanumeric characters. Appealing URL name with descriptive keywords. Think about content length. 2 Well structured pages. Use multiple headings (H2, H3 etc.)

Google 52

Google SERP Keywords Domain 52

Hubspot

MARCH 30, 2021

In addition to editing the post copy, you'll want to remove the URL from the box before posting. Knowing that Facebook automatically populates metadata when you paste a link, deleting the extra URL will help to reduce visual clutter without messing with the post. Image Source. Don't just post photos. Don't make your posts too long.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Hubspot

NOVEMBER 22, 2018

A permalink is a permanent URL or link to a specific post, page, or blog on your website. Permalinks clearly state what your post, page, or blog actually is (in the URL itself) so visitors know what they are clicking on. This tells the search engines that you’re writing multiple different words. If it’s on, your SEO won’t work.

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Hubspot

FEBRUARY 4, 2020

This is because readers and search engines will have an easier time finding your blog on Pinterest if it has a similar name — for instance, on HubSpot's Pinterest, you'll see a board titled " Marketing blog posts (must-reads!) " which you can find easily by searching "HubSpot Marketing Blog Pinterest" on Google. does the trick.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Hubspot

MARCH 24, 2021

If you're going through the trouble of hosting an event, you want people to show up — and, better yet, you want people to continue spreading the word about your business even after the event is over. For instance, if you have a dedicated Instagram following, you might paste the URL into your Instagram bio.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

ClearVoice

JULY 22, 2022

You have word count limits ( albeit unofficial) because shorter CTAs are more effective. Keep your button/image CTAs to three to five words max. In the direst of circumstances, seven (but you should really need all those words). A smattering of backup: Optimizely : “Most are no longer than five to seven words.”

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

nDash

MAY 10, 2021

When you start typing a query into Google’s search bar, you might notice words or phrases popping up underneath what you’re typing. Google developed this feature to help users find the best matching words or phrases for their main keyword. That’s Google Suggest, otherwise referred to as its autocomplete feature.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

APRIL 27, 2021

HubSpot's Creative Brief Template. If you're looking for a set of design brief templates to use for future projects, HubSpot's got you covered. Once you answer all of the questions, you get a design brief that you can share with others through a custom URL. Design Brief Generators.

Design 83

Design Template Paid Search Agency Budget Programs 83