Show Your CEO the Money


Calculating Your Social Media WOMM ROI. Word of Mouth Marketing (WOMM) drives 20 – 50% of consumer purchase decisions.* As you grow your WOMM on social media you drive sales for your company. To calculate our WOMM value we need to determine the value of a paid impression.


The Best Kept Secret In B2C & B2B Marketing May Be Word Of Mouth Marketing

MLT Creative

Does your marketing plan include a strategy for word of mouth marketing (WOMM)? If not, and your traditional marketing is the least bit effective, then you are probably benefiting in some way. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

Have You Heard? Your B2B Marketing Strategy Isn't Complete Without Word-of-Mouth Marketing

MLT Creative

I've been in marketing for decades and word-of-mouth marketing (WOMM) was something. It works more now more than ever because there are now more online and offline conversations among your customers. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

3 Things to Know About Customer Success Marketing

Modern B2B Marketing

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products.

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Shifting Our Engagement Paradigm


WOMM, 2014. Does worrying about content engagement numbers have you up at night? Are stakeholders expecting miracles in spite of social network algorithms increasingly diminishing exposure for your organic content? It’s time for a paradigm shift.


4 Education Marketing Trends to Keep an Eye on in 2017


Influencer marketing is a form of word of mouth marketing (WOMM), but with a boost. WOMM is so effective because it's third party validation of your school. All that sharing is third party, WOMM validation.

Business-to-Bacon: Why I should be #BaconfestATL Queen

MLT Creative

Because of my word-of-mouth marketing (WOMM) “campaign” for Baconfest, I know that about $500 (or more) of ticket sales for this year’s fest are due to my ranting and raving about it to colleagues and friends for the past few months.

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Twitter's New Search Features, And Other Marketing Stories of the Week


The Insidious Ethics of Bev: The Incredible Sampling Robot, From All Things WOMM. This story comes to us from the All Things WOMM blog. Aren't Sunday mornings so bittersweet? You know you still have one full day of "me time" left, yet Monday is just around the corner.