Marketing Craftmanship

MAY 13, 2020

Snail mail, which for decades was blocked by executive gatekeepers, is now such a rare occurrence that personal letters often receive immediate attention. The practical business benefits of participation in large conferences, symposiums and seminars have always been difficult to measure. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

FunnelEnvy

DECEMBER 11, 2023

Planning B2B Short Video Campaigns Before you press Record, the first step is establishing clear, measurable video marketing campaign objectives. By setting specific targets, you can focus your efforts and measure the success of your video content more effectively. Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Buffer

AUGUST 31, 2022

Here's some context on what those metrics mean, and how we measure them: Cycle time Since we want to decrease our time-to-market, we want to measure how fast and how often we deliver value to our users. Some metrics are helpful to guide us in this journey: cycle time , pull request throughput , and defect rate.

Allocation 103

Allocation Work Management Marketing Management Click Rate 103

Madison Logic

JULY 20, 2023

Identifying and Targeting the Right Decision-Makers Gone are the days when a sales team could reach out to one gatekeeper to invest in new business solutions. Measuring Buying Committee Engagement and Optimizing as Needed The relationship between a buying group and a solution provider is ultimately a question of trust.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

B2B Memes

FEBRUARY 14, 2012

The traditional model is built around a system of gatekeepers—agents, acquisitions editors, and other publishing professionals whose role is to make judgments about what will and won’t be published. These distinctions were once a reliable measure of quality. But the rise of self-publishing has complicated the equation.

Acquisitions 100

Acquisitions High Quality Lead Distribution Cost 100

Webbiquity

APRIL 6, 2021

What I realized was the way we measured engagement or interactions was very surface level. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. Prior to Kipsu, I’d been with a boutique social media agency where we got to work with some professional sports teams and some big CPG brands.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Sharpspring

AUGUST 15, 2019

Since ISPs are the gatekeepers to your recipient’s inbox, the first step to ensuring a successful holiday campaign is ensuring you have a positive sender reputation with ISPs. That doesn’t necessarily mean it was delivered to the inbox, though—it could have landed in the spam folder or may have been pushed aside into quarantine.

Deliverability 77

Deliverability CAN-SPAM Opt-out Opt-in 77

Vision6

MAY 6, 2021

Before you jump head-first into direct email marketing, think about what you want to achieve and give yourself some measurable goals. Use your sign-up forms as the gatekeeper to locked content like webinars or whitepaper resources. Set Your Campaign Goals. Just remeber to ask for consent!

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Engagio

NOVEMBER 14, 2023

Instead, they are the result of a consensus among a buying group comprising diverse roles — decision-makers, influencers, gatekeepers, and end-users — each with a unique contribution to the final decision. This evolution stems from the realization that B2B buying decisions are seldom made by lone individuals or entire accounts.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

PureB2B

JANUARY 14, 2019

Who is the gatekeeper for these decision-makers? ABM campaign measurement. Any marketing campaign should be thoroughly tested, measured, and optimized so you can monitor and adjust your efforts. This may change from time to time, so make sure that you continually update your database. Who makes the decisions in the company?

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Don’t forget about others who play a role in the purchase process as well, such as influencers or gatekeepers. Measure Your Results. As with every initiative, it’s important to measure your results. However, early-stage metrics are still good indicators of early success as you measure all the way through to your ROI.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

PureB2B

JANUARY 14, 2019

Who is the gatekeeper for these decision-makers? ABM Campaign Measurement. Any marketing campaign should be thoroughly tested, measured, and optimized so you can monitor and adjust your efforts. This may change from time to time, so make sure that you continually update your database. Who makes the decisions in the company?

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Schubert B2B

NOVEMBER 6, 2018

Having a trade publication publish an article from your company means editorial gatekeepers accept you as an authority in your field—and they are willing to position your writers as industry experts in their pages and on their websites. The publisher likely can provide measurable statistics and deliver leads with key contact information.

Planning 76

Planning Marketing Plans B2B Marketing Advertising Agencies 76

Zoominfo

APRIL 20, 2020

Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable. People are using their cell phones for business, and if your sales team has access to those numbers, they don’t have to deal with voicemails that are never checked or gatekeepers that won’t pass along their messages. Think about it.

Top of Funnel 100

Top of Funnel Ad Building Work Management Planning 100

Hubspot

AUGUST 10, 2020

During this stage, B2B reps may also have to communicate with gatekeepers to reach the individual who can make the final purchasing decision. After you make your initial outreach to the contact or gatekeeper, your goal is to establish a meeting or call to keep the conversation going. Data Analysis.

Work Management 99

Work Management Marketing Management Peer-to-peer Cross-Selling 99

markempa

JULY 9, 2012

How do you and your company measure success? Of course, sometimes you may run across a gatekeeper who won’t let you speak to anyone else,” warns Shonka. While he recommends converting gatekeepers into coaches when at all possible, sometimes you can’t. What strategies are in place to help address these issues? Go around it.

B2B Sales 120

B2B Sales Work Management Marketing Management Lead Scoring 120

ConvertKit

SEPTEMBER 14, 2020

Why am I concerning myself with the opinions of gatekeepers, whereas the people that matter here are my readers. He was so grateful for his first book deals and what they did for his career, but he didn’t want to be reliant on gatekeepers to keep moving forward. We use their yardsticks to measure our lives.”.

Opinions 77

Opinions Communities Creativity Television marketing 77

Sword and the Script | B2B

JUNE 15, 2021

It’s great for that purpose, but it also motivates AEs to be gatekeepers and guard access. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. AEs manage the relationship, but they also have an individual goal for retention, cross-selling and upselling.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Parse.ly

APRIL 6, 2020

We believed that same shift would lead brands to put out their own information directly to customers, bypassing traditional gatekeepers. That means everyone is adapting to this new era of digital-first and digital-only, and they need quality measures to prove that their content efforts are working. Weekly traffic to content for Parse.ly

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

Outreach

JUNE 10, 2021

We’re not saying you shouldn’t measure your team’s effort in the form of KPIs — but relying solely on the question “ did my team hit their effort KPI today? ” It’s 2021, and the days of only checking calls and emails are long gone; moreover, if you’re just doing that, you’re doing your team a disservice. is no longer going to cut it.

Burn Rate 59

Burn Rate Outreach Sales Qualified Leads Tips 59

ConvertKit

SEPTEMBER 23, 2020

Marketers who measure success by looking at email metrics like open rates and click-through rates (CTR) can more accurately gauge the success of their campaigns. Without clients, editors, or other gatekeepers limiting your creativity, the sky's truly the limit with paid newsletters. Why start a newsletter at all?

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

The Point

AUGUST 17, 2010

Direct mail is tangible, personal, and gives you a measure of creative license that’s increasingly difficult with email, where even minor graphics can be a sure-fire trigger for spam filters. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

SalesIntel

JANUARY 10, 2024

Compliance and Security Measures: Additional features ensure compliance with data privacy regulations (like GDPR and CCPA) and robust security measures to safeguard data integrity. Robust Security Measures: Implementing strong security protocols such as encryption, access controls, and regular security audits ensures data protection.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Directive Agency

FEBRUARY 4, 2022

Some of these tools are things like Gainsight, Pendo and Heap, which are client success, engagement and measurement tools. This is usually where the big gatekeeping happens. On the customer side, there are other tools that are more specific to customer engagement. This is really the magic question here.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

eDataSource

JULY 20, 2018

Inbox optimization presents a special set of complexities, requiring expertise to measure, report, understand and manage. Managing the gatekeepers: Internet service providers (ISPs) control access to consumer inboxes. And therein lies the tale. Their methods for imposing spam filters vary by ISP and are far from transparent.

Deliverability 44

Deliverability Marketing Management CAN-SPAM Vendors 44

Hubspot

MAY 12, 2023

EAs need to be diplomatic with good communication while remaining a firm and decisive gatekeeper for the executive. Your answer will show what you value and also how you measure success. Whichever accomplishment you choose, use the STAR method to show your process and how you measure it as a success.

Work Management 72

Work Management Positioning Software Paper 72

PureB2B

JANUARY 30, 2017

Your criteria should cover the measurable gains for individuals or organizations as they stand to benefit from your products or services, whether it be in the form of decreased costs or increased efficiency in their processes. Under this model, you’ll need to assess your prospects in terms of: Budget.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Effectiveness 62

PureB2B

JANUARY 30, 2017

Your criteria should cover the measurable gains for individuals or organizations as they stand to benefit from your products or services, whether it be in the form of decreased costs or increased efficiency in their processes. Under this model, you’ll need to assess your prospects in terms of: Budget.

Lead Ranking 67

Lead Ranking Lead Scoring Sales Qualified Leads Effectiveness 67

Parse.ly

AUGUST 25, 2022

They are gatekeepers who serve as a dedicated data-producing function for larger teams of end-users, like a newsroom. Here is the breakdown of the core things they track and which tool they rely on. Analytics access. They use Google Analytics for deep analysis. Strategize your content analytics workflows.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

eDataSource

OCTOBER 2, 2019

Email marketers’ needs have long outpaced older industry measurement standards and with constant shifts in filtering and consumer privacy, engagement is everything. Our CEO, GB Heidarsson kicked off the day with a presentation covering the past year of industry upheaval and the future of email optimization. BILLION dollars?

Conference 51

Conference Deliverability Phishing Lead Ranking 51

NuSpark Consulting

JUNE 8, 2013

Dial a phone and make friends with a gatekeeper. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Need a radio station in Miami?-

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Adobe Experience Cloud Blog

JANUARY 20, 2017

Stakeholders, gatekeepers, and influencers all play key roles. Measure, Learn, and Improve. Because you’re targeting specific accounts in ABM, your metrics should measure your penetration into each account, as well as the content and tactics that are most effective for engagement. So, where do you start?

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

B2B Marketing Insights - WE

MAY 3, 2018

Are they a gatekeeper who’ll push your product or service to a decision maker? How is their job measured? You’ll probably reach Harvard grads differently than those from smaller liberal arts colleges. What role does your buyer have at their company? Are they your end user? A decision maker? What’s their job title?

Buyer Personas 40

Buyer Personas B2B Ideal Customer Profiles B2B Sales 40

Customer Experience Matrix

JANUARY 12, 2018

This gatekeeper function is already at the center of the business models for Amazon, Facebook, Google, Apple and others (increasingly including non-net-neutral broadband operators). What’s different in a voice-driven world is the scarcity of contact opportunities, which means that gatekeepers don’t have enough inventory (e.g.,

Activities 174

Activities Marketing AI Paid Search Agency Paid Social Agency 174

Marketing Insider Group

NOVEMBER 27, 2023

A/B Testing Email Subject Lines The subject line is the gatekeeper of your email marketing campaign. Measure engagement rates, follower growth, and conversion rates to see which platform is the most effective for your brand. Use analytics to measure the performance of each variation in terms of conversion rates.

Planning 233

Planning Lead Scoring Lead Ranking Paid Search Agency 233

LEADership

NOVEMBER 26, 2013

And that is to be able to monitor and measure what’s working and what’s not while you’re still doing it. There are many influencers, cheque signers and gatekeepers involved. I don’t think there is anything wrong with a small, controlled trial-and-error approach, but there certainly is a better way to do it.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Sales Qualified Leads High Quality Lead 40

Buzz Marketing for Technology

JULY 28, 2008

Measuring learning and the time factor. Have patience. Plan that things will go wrong and develop a plan of how to troubleshoot when that happens. This is especially important for language and cultural misunderstandings. Transition to new Technologies. Define Communication. Writing forces learning. New skills for the workplace. ► May.

Web 2.0 100

Web 2.0 Wiki Course Internet Marketing 100