KoMarketing Associates

MARCH 6, 2020

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

Martech

MARCH 11, 2024

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. uses encrypted and hashed email addresses as identifiers, which users provide when they log in or register across millions of websites.

Cost per Acquisition 132

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 132

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 125

Privacy Paid Search Agency Ads Privacy Protection 125

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day. Email marketing is another option. Converge provides a publishing platform for content amplification. You publish the content on the site.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Martech

APRIL 10, 2024

As an out-of-the-box solution for email marketing campaigns, Product Finder will use genAI to help marketers run searches of often extensive product catalogues to find relevant content for emails. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines.

Product 111

Product Buzz Custom Publishing Email Marketing 111

Optinmonster

APRIL 15, 2024

Grow your email list. If so, please enter your email below. Integrates with all major email service providers (ESPs) so you can easily collect leads for your email marketing. Reduce cart abandonment and increase conversion rates by engaging with visitors before they leave your site. What is your price range?

Customer Surveys 80

Customer Surveys Marketing Websites Marketing Management Template 80

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. How should we approach the campaign differently?” Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 89

Automation Marketing Websites Work Management Conversion 89

Webbiquity

OCTOBER 11, 2022

Affiliate sales support independent publishing. Build an Opt-in Email List. Developing an opt-in email list is vital for nurturing prospects and keeping them interested in your product or service, as well as maintaining relationships and driving ongoing sales from existing customers. Partner With Influencers.

Digital Asset Management 270

Digital Asset Management Product Branding Brand Identity 270

Martech

APRIL 5, 2024

If you do not download or export your data before UA sunsets, it will be permanently deleted by Google and, unfortunately, not recoverable, which could impact campaign performance. When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations.

API 116

API Analytics Google Marketing Analytics Tools 116

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us! Your heart drops.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Martech

DECEMBER 6, 2023

Although Google refuted the claims, it has since acknowledged the need for improvements and customer satisfaction, leading to the introduction of the ability to exclude the SPN from all campaign types. Advertisers temporarily have the option to exclude all campaign types, including Performance Max and app campaigns, from the SPN.

Opt-out 118

Opt-out Advertising Agencies Advertisements Advertising 118

Martech

OCTOBER 4, 2023

Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. This is an opportunity to reach X’s vast audience of over 200 million actively engaged daily users using Google Ads’ familiar campaign set-up and targeting tools.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Twitter Google 132

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 111

Marketing AI Work Management Marketing Management Barriers 111

Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. How about relying on publisher first-party data? Publisher First-Party Data Deals (Audigent’s Smart PMPs). The deals on the table. Get MarTech!

Privacy 105

Privacy Advertising Benchmark High Quality Lead Advertisements 105

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. An audio player integrated with Flight Control allows users to preview audio campaign assets.

Creativity 116

Creativity Paid Search Agency Campaigns Advertising Agencies 116

Optinmonster

MARCH 21, 2024

Add glowing testimonials to your product pages and promotional email campaigns. If you only want to ask a couple of questions, the very easiest way to create a survey popup is with a Lightbox Popup campaign from OptinMonster. Simply drag a Fields block into your campaign. WPForms integrates seamlessly with OptinMonster.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

Paid Search Agency 113

Paid Search Agency Features Personalization Ads 113

Optinmonster

DECEMBER 7, 2023

Or you can use OptinMonster to easily create a countdown timer and get access to other powerful features such as: 100+ campaign templates Geo-Location Targeting Exit Intent® Technology Integrations with all major email marketing platforms A/B Testing Advanced campaign analytics …and much more! Get Started With OptinMonster!

Conversion 67

Conversion Urgency Marketing eCommerce Display 67

Martech

JANUARY 2, 2024

Take the Martech Salary and Career Survey Click here to take the survey Bringing data from different channels together Customer data is collected through many different channels (think email messages, organic content, paid media, app usage, etc). Properly format campaign naming and UTM tagging. Get MarTech! In your inbox.

Ideal Customer Profiles 116

Ideal Customer Profiles Paid Search Agency Advertising Agencies Top of Funnel 116

Optinmonster

APRIL 26, 2024

Many popular publishers will actually hide their guidelines page because they’re already swamped with submissions. This is useful for competitor research, or researching a blog where you want to get published. I can search Lifehacker using the “intitle:” operator with the keyword “email.”

69

69

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Campaigns 111

Campaigns Account Based Marketing B2B DemandBase 111

Martech

AUGUST 8, 2023

Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. Business email address Subscribe Processing. Media buyers don’t know much about bid shading and it’s costing them $6.6

Advertising Agencies 98

Advertising Agencies Cost Advertisements Advertising 98

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. This allows you to know how well your new content will do before publishing it. It’s time to Generate, Benchmark, and Publish like never before. What does this mean for you?

Advertising Benchmark 92

Advertising Benchmark Lead Ranking Lead Scoring Comparison 92

Optinmonster

FEBRUARY 12, 2024

Recent sales popups use social proof and FOMO (“fear of missing out”) to show your visitors that other people just like them are visiting your site and buying your products and signing up for your email list. Create Your First TrustPulse Campaign Now you’re ready to create your first campaign. Click Create Campaign.

Peer-to-peer 73

Peer-to-peer Urgency Marketing eCommerce Statistics 73

Litmus

MARCH 6, 2024

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Martech

OCTOBER 17, 2023

Award quality scores to publishers, supporting the optimization of content campaigns and maintenance of lead quality. Business email address Subscribe Processing. Data Guardian uses AI capabilities to: Execute audits on individual leads to ensure they meet existing and emerging compliance requirements. Get MarTech!

Privacy 125

Privacy Intent Signal Lead Ranking Lead Scoring 125

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 106

Enterprise Management Hubspot Paid Search Agency Work Management 106

Martech

JANUARY 18, 2024

The score analyzes the organization’s top customers using various signals and data sources, such as email activity, demographics, purchase behavior and spend propensity. Rakuten Advertising’s Partnership Discovery uses AI to help advertisers find the most effective publisher partners for product-specific affiliate campaigns.

Marketing AI 111

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 111

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

Enterprise Management 107

Enterprise Management Hubspot Terms and Conditions Sample 107

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address.

Small Business Marketing 97

Small Business Marketing Leads Lead Marketing Qualified Leads 97

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Business email address Subscribe Processing.

Marketing AI 107

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 107

Optinmonster

APRIL 12, 2024

Since case studies are built on the premise of researched conclusions, your decision to publish these documents helps position your brand as an authoritative figure in your industry. After publishing a case study, you can then hone in on specific takeaways and use them as a framework for spinoff content. In this case, Skates.co.uk

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. ” Everybody wants their emails to show up in the Primary tab.

Burn Rate 90

Burn Rate Opt-out Opt-in Ad Frequency 90

Sprout Social

JUNE 28, 2023

And while you’re likely already using email automation, the capabilities of marketing automation extend to every discipline under the marketing umbrella. What’s the difference between email marketing and marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation?

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Martech

SEPTEMBER 6, 2023

However, they can now do this using the Microsoft Advertising Editor tool, which means they now have the flexibility to monitor and tweak their audience campaigns offline. Business email address Subscribe Processing. Advertisers have historically only been able to use Microsoft Advertising online to manage audiences. How it works.

Advertisements 118

Advertisements Advertising Paid Search Agency API 118