DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam. Email Automation. Progressive Profiling.

Email Campaigns 222

Email Campaigns Cost Ideal Customer Profiles Campaigns 222

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Paid Content 182

Paid Content Campaigns Examples B2B 182

SendX

MAY 30, 2019

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. They started with 12 people on their mailing list. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing. Congratulations!

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? What do customers get by providing their emails? How do you build an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. How will it work?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Zoominfo

OCTOBER 13, 2023

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. Email marketing to customers without consent or a previous business relationship (see exception above).

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Trade Press Services Newsletter

JUNE 1, 2023

Three Simple Ways to Start Spying on Your Competition The word “spy” might conjure thoughts of James Bond, but snooping on your competitors doesn’t have to be treacherous. Sign up for email newsletters, mailing lists, blogs and news alerts. Plus, your competitors are likely spying on you, too. Get on the VIP List.

Analysis 130

Analysis Comparison Keywords Case Study 130

Marketing Insider Group

AUGUST 4, 2020

In other words, it encourages you to prove assumptions before acting on them. completing campaigns in a cost-efficient way. In parts of the marketing department, such as Email Marketing, PDCA is often an integral part of how the team plans for customer outcomes, instead of just outputs.

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Webbiquity

NOVEMBER 4, 2021

Research from Nielsen shows that 92% of customers believe recommendations from friends and family, illustrating the significance of word-of-mouth marketing (WOMM). Direct mail, email, and social media advertising are all items in a marketer’s toolkit that should be leveraged to gain the trust of potential customers.

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Martech

FEBRUARY 14, 2023

But you might not realize how email can drive that relationship. Customers might sign up for your email program for discounts and special offers, but that shouldn’t stop you from finding all kinds of ways to show your appreciation through email while still keeping your eyes on your own goals.

Eye-Tracking 132

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 132

Marketing Insider Group

JANUARY 14, 2021

Spending some time on landing page optimization will decrease your bounce rate , increase your conversions, and decrease your lead acquisition costs, which in turn will increase the ROI of your marketing campaigns. At the bare minimum, you can collect only email addresses so that the user only has one box to fill out. Key Takeaways.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Liveintent

SEPTEMBER 9, 2021

These days ‘disruption’ may feel like a word that’s gone a bit stale but it’s precisely what’s happening as a result of Apple’s iOS 15 update. In this piece, we’ll hone in on the publisher point of view and discuss the risks and steps you need to take to prepare your email monetization program.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. In other words, identifying real opens. Determine how many subscribers use Apple Mail. Don’t have Email Analytics?

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Paid Content 100

Paid Content Campaigns Examples B2B 100

QuanticMind

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. What benefits does it offer brands? You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. What Does Email Open Rates Mean?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Fount Media

NOVEMBER 10, 2022

Email marketing is a powerful tool for your business. It can help you grow your customer base, get new leads through word-of-mouth marketing, and increase sales. However, there are a few things you need to remember when starting an email campaign: How to Start an Email Marketing Campaign That Will.

Word of Mouth 52

Word of Mouth Email Marketing Campaigns Email Campaigns 52

Vision Edge Marketing

MARCH 30, 2021

Tools for social media engagement, content management, email automation, demand generation lead capturing, project management and workflow, customer relationship management (CRM), event management, web analytics, and the list goes on. According to ChiefMartech the average enterprise now uses 120 marketing technology (Martech) tools.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Biznology

DECEMBER 27, 2017

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. Failing to use an email marketing system.

Email Marketing 202

Email Marketing Marketing Management Click Rate CAN-SPAM 202

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ? Recipients mark your email as spam instead of unsubscribing.

CAN-SPAM 84

CAN-SPAM Deliverability Phishing Domain 84

Only B2B

JULY 8, 2021

Despite the plethora of marketing technologies and social media marketing, E-mail is still the best channel to uplift your business. Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . How to increase click/open rate of my email campaign? 1 Avoid ‘Spray and Pray’ Strategy.

ROI 118

ROI Email Marketing Practices B2B Marketing 118

Martech

JANUARY 8, 2024

The reason for this is one word: privacy. While the changes don’t impact things like source, medium, or campaign, and are currently only available with Safari Private Browsing mode, they do modify tracking appendages from ad platforms to ensure that users cannot be identified at an individual level. In your inbox.

Analytics 128

Analytics Privacy Privacy Policies Privacy Protection 128

Optinmonster

JUNE 30, 2021

Do you want to learn how to configure Sendinblue Mailer with WP Mail SMTP? WP Mail SMTP is a popular choice for many WordPress users who want to improve their email’s deliverability rates. It’s easy to use, simple to set up and makes sure your emails go where they belong: in your customers’ inbox.

Godaddy 104

Godaddy API Domain Deliverability 104

Ontraport

MARCH 1, 2021

Email is integral to the success of your business, so you want to get it right. You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — and the inbox providers (Google, Yahoo, Microsoft, etc) too often throw out your “good” mail with the bad. Frustrating!

Deliverability 105

Deliverability CAN-SPAM Domain Enterprise Management 105

SalesIntel

SEPTEMBER 16, 2022

You spend months collecting customer information and crafting creative email marketing campaigns to keep them updated on new offers, only to realize that your emails don’t even reach a massive chunk of your email database! When emails bounce, it’s a lose-lose situation for both you and your client.

Effectiveness 52

Effectiveness CAN-SPAM Ideal Customer Profiles Dwell 52

Vision6

APRIL 25, 2023

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Valasys

NOVEMBER 15, 2022

When you are creating your advertising campaigns, there are a number of decisions to make. Among those are what kinds of campaigns to create. Although the world of digital marketing has helped advertisers significantly, the world of direct mail still exists, and it can be quite productive in business. percent to 5.0

PPC 40

PPC Click Rate Open Rate Conversion Rate 40