markempa

JULY 9, 2012

Tweet They’ve downloaded your whitepapers, attended your webinars, read your blogs. They’re actively engaged with your content, and their lead score is consistently climbing. When your prospects are doing their research, make sure your sales team is doing the same if you want an immediate competitive advantage, advises Dan Kosch and Mark Shonka. Kosch and Shonka are authors of the business book, Beyond Selling Value , and co-presidents of IMPAX Corporation , a sales consulting company.

B2B Sales 226

B2B Sales Work Management Marketing Management Lead Scoring 226

Tomorrow People

JULY 12, 2012

I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging.

Facebook 224

Facebook Cable Television marketing Youtube 224

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. But as recent studies demonstrate, marketers are being left behind by the digital age and our marketing leaders feel unprepared with how to deal with it all.

Marketing Management 209

Marketing Management B2B Thought Leadership Curation Paid Search Agency 209

The Point

JULY 13, 2012

In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? Or can you get away with a link to content, perhaps content that’s not even your own?

Lead Nurturing 193

Lead Nurturing Lead Scoring Lead Ranking Campaigns 193

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Customer Experience Matrix

JULY 10, 2012

Last week’s post on lead scoring attracted more positive attention than I expected. This was doubly surprising because first, I didn’t think lead scoring was such a hot topic and second, I don’t really agree with the approaches I described. To clarify that second point, I’m not saying what I wrote was wrong or insincere. Rather, I consider it an accurate description of an approach I find problematic.

Top of Funnel 188

Top of Funnel Marketing Funnels AIDA Lead Ranking 188

ViewPoint

JULY 12, 2012

Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. She also writes the MarketingProfs "Daily Fix" blog. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. 2012 Challenge: How to Tell Stories, Create Compelling Content and Drive

Marketing & Strategy 177

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 177

Biznology

JULY 13, 2012

Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! – techniques. If the idea of creating content for your content marketing efforts bring to mind pictures of a tortured artist, alone in a depressing, cold-water garret, begging the muse for in

Generation 167

Generation Content Marketing Aggregators Content 167

Marketing Craftmanship

JULY 12, 2012

Do CEOs need charm school, rather than business school? According to a new study sponsored by Domo and CEO.com , CEOs at Fortune 500 companies are participating in social media channels significantly less than the general public. The study claims that 70% of them have absolutely no presence on social media. On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% on Facebook, 4% on Twitter, and less than 1% on Google

PR 166

PR Social Media Linkedin Comparison 166

Writing on the Web

JULY 11, 2012

We have at least two audiences when we write on the web: people and search engines. My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. (Image: FreeDigitalPhotos.net ). If I were to optimize my web copy for what I believe to be my main keyword phrase, I’d certainly be helping Google know when to serve up my post in search results.

Keywords 160

Keywords Research Adwords Search Marketing 160

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ViewPoint

JULY 10, 2012

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. That same year he said: "I wish I'd been omniscient and seen the crisis coming" (referring to the recession he predicted would not occur). We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP.

BtoB 160

BtoB PointClear Lead Generation Terms and Conditions 160

Biznology

JULY 12, 2012

Photo credit: hynkle. When visiting IBM’s Big Data site , a reader is greeted with this bold statement: “90% of the data in the world today has been created in the last two years alone” No matter if the right figure is 90, 80 or 70%, there is no denying that we are all drowning in data. Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection.

Peer-to-peer 157

Peer-to-peer Wiki Cable Lock-In 157

Digital B2B Marketing

JULY 9, 2012

Is your strategy and organization up to the task? Content marketers need to deliver results in an environment that is constantly changing. Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride. The difference comes down to your content marketing strategy and your marketing organization.

Content Marketing 153

Content Marketing Planning Marketing Management Content 153

WriteSpark

JULY 10, 2012

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!" Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 142

Case Studies Case Study Studies Validation 142

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Webbiquity

JULY 7, 2012

Guest post by Anita Brady. Are you wasting money paying for web development and design services? Ever wondered if you could do it all yourself and save a pile of money? The newest software release from Adobe, a web design platform called Muse may allow you to do just that. Although this new release has had its share of industry criticism and controversy , this revolutionary new CMS software allows graphic designers with minimal web experience to make professional looking sites and export HTML in

CMS Development 134

CMS Development Design Mobile Advertising Mobile Marketing 134

Biznology

JULY 11, 2012

Panda (Photo credit: Wikipedia). Our monthly Biznology Webinar yesterday was “Inside the Google Panda Update.” Have your search rankings gone down dramatically with no obvious cause? Whether you have heard about Google Panda or you haven’t, Panda is looking for you. Panda is a dramatically new approach Google is using to decide whether your content is high quality or not.

Google 152

Google Wikipedia Webinar Metrics High Quality Lead 152

Digital B2B Marketing

JULY 10, 2012

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. Definitions: Content syndication refers to distributing content through publishers and requiring registration in order to capture contacts. Leads in this post refer to contacts captured through a registration form, in line with the way B2B publishers label their programs.

Lead Generation 139

Lead Generation Telemarketing Generation Eloqua 139

Vision Edge Marketing

JULY 11, 2012

'Not long ago few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the marketing function to operate more like a business, with formalized processes, infrastructure, and reporting. The bare essentials marketing operation function should perform at least three functions: Drive the processes for budgeting and investment decisions and more effective strategic planning.

Marketing Strategy 131

Marketing Strategy Marketing & Strategy Planning Allocation 131

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Webbiquity

JULY 13, 2012

Guest post. Security of information starts with the individual. But as more and more of us are relying on web hosting companies and the cloud to store our data, the responsibility for the safety and security of data extends to many people. The US Congress has been active in network security and are crafting legislation that will impact the business of hosting companies.

Godaddy 121

Godaddy Work Management Act-On Privacy 121

Convince & Convert

JULY 11, 2012

No matter our job, we have opportunities every day to do awesome things in business. One of the most powerful opportunities we have for awesome happens when we make mistakes. Being awesome isn’t about being perfect. I want us to see our trip-ups as windows of awesome opportunity. When it hits the fan in business, it’s not time to hide behind the fan.

Social Media 120

Social Media Consulting Media Business 120

Digital B2B Marketing

JULY 12, 2012

An efficient and well targeted online advertising program often means the difference between merely average and outstanding results. However, there is very little quality research available for online planning in B2B. Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles.

Advertising Agencies 133

Advertising Agencies Advertisements Advertising B2B 133

Adobe Experience Cloud Blog

JULY 9, 2012

by Dayna Rothman I was driving to work the other day and the song “The Freshman” by the Verve Pipe starting playing on XM radio’s Lithium channel–the Lithium channel being my all-time favorite 90s alternative music station. I immediately got excited and started enthusiastically singing along–even remembering a Verve Pipe and K’s Choice concert my friends took me to see back in New Haven, Connecticut.

Marketing Automation 92

Marketing Automation Automation Buying Cycle B2B Thought Leadership 92

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

EMagine B2B Blog

JULY 12, 2012

When it comes to popular open source content management systems such as Joomla, WordPress and Drupal, disagreements over the pros and cons of each can take on almost religious or ideological overtones. Or sound like the conversation blindfolded people might have in describing an elephant. One of my favorite UI designers, Coryndon Luxmoore, once said “There [.].

Design 80

Design Conversion Content B2B 80

Convince & Convert

JULY 10, 2012

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. People know where you stand, what you’re made of and what is important to you. Authenticity helps you define how they see you, without risking they’ll be confused.

Public Relations 118

Public Relations Social Media Consulting Communities 118

Paul Gillin

JULY 9, 2012

I followed Microsoft closely for many years when I was in the technology press, visited the company every year or so and even sat down with Bill Gates for interviews a few times. I was always impressed by the competitiveness of the Microsoft culture and wondered whether Microsoft it would resist the disease that killed companies like Digital Equipment, Wang Laboratories and Compaq, and that nearly killed IBM and Novell.

Work Management 72

Work Management Marketing Management Thought Leadership Blogger 72

Adobe Experience Cloud Blog

JULY 10, 2012

by Jason Miller Lead-to-revenue management is a set of disciplines that can be strongly supported by marketing automation , but marketers need to focus on process to make L2RM automation initiatives a success. This infographic, based on independent research from Forrester, gives a visual representation of how marketers can make the most of their L2RM investments by keeping a few things in mind: be honest about your marketing process maturity, identify what capabilities you really need, and devel

Leads 91

Leads Lead Marketing Qualified Leads Forrester 91

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

EMagine B2B Blog

JULY 10, 2012

Most businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form. If your assets require registration, you should make sure [.].

Optimization 67

Optimization Case Study Case Studies Webinar Metrics 67

Convince & Convert

JULY 9, 2012

Last year, a young lady named Molly Katchpole graduated from college and, like so many young Americans, could not find a job. Desperate to make her student loan payments, she took a job as a part-time nanny. While struggling to make ends meet, she received a letter from Bank of America stating that if she didn’t keep a minimum balance of $20,000 in her account, she would be assessed a $5 monthly fee.

Consulting 117

Consulting Social Media Education Media 117

Paul Gillin

JULY 10, 2012

My settlement check in the CLRB Hanson v. Google case arrived today. The lawyers got $5.25 million and I got this. Any suggestions on how to spend it?

Class 73

Class Google Spending 73