Thu.Apr 08, 2021

How Does Content Help Sales Be More Effective With Today’s Prospects?

Square 2 Marketing

Marketing Has Loved Content For Years; Now Sales Is Embracing It, Too. Let’s center the conversation around what today’s prospects are looking for from your sales team. To be direct, they’re looking for information. They’re looking for help. They’re looking for guidance.

Diversifying marketing through strong brand awareness

Tomorrow People

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Back when people socialized and mingled at parties, introductory chit-chat was an artform.

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How to Perfect Your B2B Marketing Message


We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process.

What’s a Customer Marketing Summit Without Influitive Customers?


Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Qualifying Prospects: Can We Just Kill BANT?


Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process.

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More Trending

The Difference Between a Customer Journey and a Buyer Journey

Carla Johnson

April 8, 2021 I hear B2b marketers use the terms customer journey and buyer journey interchangeably.

How will technology transform the fragile client/agency ecosystem?


30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle.

14 Ways to Get More Opt-Ins From Your Content

Content Marketing Institute

You spend a lot of time driving people to your content on your site. But you still don’t know who those visitors are. Take time to entice them to give you their email address. Here are 14 options to consider.

How to Get Booked for Speaking Engagements

Hinge Marketing

Expertise alone won’t make you a thought leader. Being one requires a significant following beyond the clients you serve, no matter how many or how loyal your clients might be. But how do you take your profile from best-kept-secret to industry wide prominence?

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Most Expensive Domain Names Ever Sold

If you don’t know the importance of a great domain name yet, then you’ve been missing out. Domain names send a message and set the tone for your brand and your business. Not only that, selecting the right one can be quite lucrative both in practice and if you ever decide to sell it.

How to set the right online course price for you and your audience


As a creator, you’ve probably figured out that one of the main streams of income you can create is through building online courses. They’re your way to that sweet, sweet passive income we’ve all been dreaming about.

Social Media Best Practices with Your Oktopost Experts


Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience.

Bring Me Higher Love: Creating Customer & Member Loyalty Through Engagement

Higher Logic

The post Bring Me Higher Love: Creating Customer & Member Loyalty Through Engagement appeared first on Higher Logic. Each segment of your customer or member base needs an experience that will take them to the next level of love & loyalty. Learn how engagement can help you get them there.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

A Quick Guide to Influencer Marketing for B2B Businesses

Unbound B2B

Are you looking for effective ways to boost website traffic and attract new customers? Or do you want to generate more B2B leads and sales from your website and social media profiles? Wouldn’t it be great if there was a cost-effective way to reinforce your brand reputation and trust?

Earn Press Coverage for Your Brand in 5 Steps [Case Study]


In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand's content

9 Influencer Marketing Pitfalls That Cost Time And Money


With the rise of influencer culture in the digital era, social media has become a staple of mobile marketing. As a result, user-generated content has never been more relevant.

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What Is Brand Journalism?

Content Science Review

Learn what brand journalism is, examples of how companies are doing it, and get tips for how to start your own operation. Article

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

AI and Big Data: B2B Personalization Leaps Forward


By Praveen Balla Vice President, Production, True Influence. AI is making the classic notion of the marketing funnel obsolete. That may seem a bit dramatic, but it’s true – artificial intelligence (AI) is revolutionizing every aspect of B2B marketing.

10 Steps to a Successful CRM Migration

SmartBug Media

Have you decided to move to a new customer relationship management (CRM) platform and want to ensure the migration process is successful? This is smart thinking, and knowing that you aren’t the first person to go through this process can be quite helpful and reassuring.

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Are These 5 Factors Hurting Your Content’s Success

You know content is important to your brand. You invest a considerable amount of time, money, and creative energy into developing content. Yet you get very little return on that investment. What gives?

Google E-A-T: Ultimate Guide to Google’s E-A-T SEO Ranking Factor

If you ask most people if they want to be the best at any given thing, they’re probably going to say yes. Who wouldn’t want to be the best at what they do? But who or what is the best depends on what criteria are used to evaluate quality.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

6 Things You Should Have on Your Homepage to Help Convert More Leads


If you want to not only generate leads, but generate leads that convert, there are 6 very important things you must have on your homepage. Read on to learn more. The post 6 Things You Should Have on Your Homepage to Help Convert More Leads appeared first on Spiralytics Inc.

How to Get the Most Out of Your Tech Stack to Land the Enterprise


It’s no secret that organizations are spending substantially more on technology than two years prior. But did you know that sales enablement technology usage is also up 567% ?

How To Make a YouTube End Screen [+ Templates & Examples]


While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world.

Sprout Social recognized by Fortune as one of the 2021 Best Workplaces in Technology

Sprout Social

I’m proud to share that Sprout Social has been named to the Fortune Best Workplaces in Technology list! We are honored to be included at no. 12 in the small and medium category this year and are grateful for the feedback our team shared to make our placement on this list possible. .

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.