Square 2 Marketing

APRIL 8, 2021

Marketing Has Loved Content For Years; Now Sales Is Embracing It, Too. Let’s center the conversation around what today’s prospects are looking for from your sales team. To be direct, they’re looking for information. They’re looking for help. They’re looking for guidance. While you might think that’s product information, demos and pricing, the information your prospects want is much more significant.

Effectiveness 63

Effectiveness Content Pricing Price 63

Biznology

APRIL 8, 2021

We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process. Lawson Abinanti , the co-founder of Messages That Matter , is a master of message development for B2B companies.

B2B Marketing 196

B2B Marketing B2B Differentiation Paid Search Agency 196

Tomorrow People

APRIL 8, 2021

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Back when people socialized and mingled at parties, introductory chit-chat was an artform. Sipping your glass of wine and helping yourself to another vol-au-vent, you’d get to know your fellow guests with a series of probing yet inoffensive questions.

Brand Identity 156

Brand Identity Branding Ad Exchange Work Management 156

Zoominfo

APRIL 8, 2021

Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process. However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. Without a doubt, the B2B sales process is complicated.

High Quality Lead 130

High Quality Lead Ideal Customer Profiles B2B Sales Case Study 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Influitive

APRIL 8, 2021

Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers. Customer marketing and advocacy is more important than ever. Our 2020 State of Customer Marketing survey […].

Customer Surveys 130

Customer Surveys Marketing Features Product 130

Content Marketing Institute

APRIL 8, 2021

You spend a lot of time driving people to your content on your site. But you still don’t know who those visitors are. Take time to entice them to give you their email address. Here are 14 options to consider. Continue reading → The post 14 Ways to Get More Opt-Ins From Your Content appeared first on Content Marketing Institute.

Opt-in 140

Opt-in Content Spending Email Marketing 140

ClickZ

APRIL 8, 2021

30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle. The cost of complexity, the need for more effective resource management and shared accountability is requiring a reengineering of obsolete operational processes. The agency world is restructuring, reinventing itself to provide more effective, agile, responsible capabilities that brands need to successfully compete and win in the marketpla

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

Biznology

APRIL 8, 2021

Did y’all see it? It’s breathtaking. Look at us in all our glory. We’re boxing, surfing, running, biking, weight-lifting, and doing yoga, lots of yoga!, all while supremely, stunningly pregnant. Nike nailed it. The ad (launched, of course, during Women’s History Month) to promote Nike’s new maternity line is winning praise here, there, everywhere.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Zoominfo

APRIL 8, 2021

Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process. However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. Without a doubt, the B2B sales process is complicated.

High Quality Lead 100

High Quality Lead Ideal Customer Profiles B2B Sales Case Study 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Liveintent

APRIL 8, 2021

One could argue that brand identity is everything. How your audience views your brand can make or break your business. That’s why marketing teams spend hours obsessing over copy and messaging – the right phrasing can help take a campaign viral. The opposite is also true; one dubious tagline or advert and your audience’s attention is gone—and maybe even your brand equity.

Newsletter 117

Newsletter Marketing Management Viral Marketing Advertisements 117

Hinge Marketing

APRIL 8, 2021

Expertise alone won’t make you a thought leader. Being one requires a significant following beyond the clients you serve, no matter how many or how loyal your clients might be. But how do you take your profile from best-kept-secret to industry wide prominence? According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Oktopost

APRIL 8, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost.

Social Media 103

Social Media Practices Media Best Practices 103

Sprout Social

APRIL 8, 2021

I’m proud to share that Sprout Social has been named to the Fortune Best Workplaces in Technology list! We are honored to be included at no. 12 in the small and medium category this year and are grateful for the feedback our team shared to make our placement on this list possible. . To determine the winners of Fortune’s Best Workplaces in Technology, Great Place to Work® analyzed anonymous survey feedback representing nearly 122,000 employees working in the tech industry in the United States.

Best Practices 105

Best Practices Advertising Mediums Distribution Organic Leads 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

RDW Group

APRIL 8, 2021

What do we think of when we read about company names like Apple, Twitter, or Nike? We think of a … The post How to Create an Eye-catching Logo appeared first on RDW Group.

Twitter 97

Twitter Companies Creativity Research 97

Search Engine Journal

APRIL 8, 2021

Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries. The post Google Product Reviews Update Goes Live in Search Results appeared first on Search Engine Journal.

Google 94

Google Product Design Research 94

Vidyard

APRIL 8, 2021

In 2020 during the COVID-19 pandemic, sales teams across the globe were quickly thrown into an environment that was required to sell digital-first. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. The reality is that regardless if and when we head back to the office, we don’t see video for sales going anywhere.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Search Engine Journal

APRIL 8, 2021

Get a taste of SEO success with these 10 tips designed to improve your restaurant's visibility in organic and local Google Search. The post 10 Quick Restaurant SEO Tips to Boost Your Google Search Visibility appeared first on Search Engine Journal.

SEO 89

SEO Google Tips Design 89

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Outreach

APRIL 8, 2021

It’s no secret that organizations are spending substantially more on technology than two years prior. But did you know that sales enablement technology usage is also up 567% ? For teams trying to land coveted enterprise deals, having the right tech at your disposal can make a huge difference to your success. So how does one maximize their tech stack to successfully land the enterprise client?

Enterprise Management 84

Enterprise Management Ideal Customer Profiles Marketing Automation Services Sales Qualified Leads 84

Search Engine Journal

APRIL 8, 2021

WordPress plugin repository offering a pre-release version of Core Web Vitals optimization plugin by Automattic. Final version coming soon The post Jetpack Boost – A Web Vitals WordPress Plugin appeared first on Search Engine Journal.

Optimization 88

Optimization 88

The Daily Egg

APRIL 8, 2021

A telemarketer needs to be able to manage campaigns, follow promising leads, keep track of all their calls, and hopefully close a lot of sales. We spent days analyzing all the different options out there on key criteria like automation features, reporting, and price to ensure only the best made it on our list. The outbound […]. The post Best Outbound Telemarketing Services appeared first on The Daily Egg.

Telemarketing 78

Telemarketing Service Best Practices Pricing 78

Search Engine Journal

APRIL 8, 2021

Wix negative attack ads against WordPress met with disapproval in search marketing community The post Wix Negative Ads Against WordPress Generate Backlash appeared first on Search Engine Journal.

Ads 86

Ads Generation Communities Search Marketing 86

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

APRIL 8, 2021

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube. Aside from product purchases, how do you keep viewers interested in your channel and watching more videos?

Youtube 84

Youtube Template Examples High Quality Lead 84

Search Engine Journal

APRIL 8, 2021

Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers. The post How to Make The Most Of Google Ads Promotion Extensions appeared first on Search Engine Journal.

Promotion 82

Promotion Google Ads Advertisements 82

Hubspot

APRIL 8, 2021

At the HubSpot Blog, we love to hear feedback from our valued readers. Whether you read the Marketing, Sales, Service, or Website Blog, we invite you. to tell us about your reader experience and what you'd like to see more of from our team. All of your answers will remain anonymous. Thank you in advance for your feedback. We're excited to review your submissions and work towards making our content even better for our readers!

Hubspot 79

Hubspot Customer Surveys Banners Marketing Websites 79

Search Engine Journal

APRIL 8, 2021

Earned media, though more difficult to achieve, can drive massive brand benefits. See 4 types of earned media here and who's doing it right. The post 4 Types of Earned Media & Who Is Doing It Right appeared first on Search Engine Journal.

Media 77

Media Brand Identity Branding Content Marketing 77

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Vidyard

APRIL 8, 2021

In 2020 during the COVID-19 pandemic, sales teams across the globe were quickly thrown into an environment that was required to sell digital-first. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. The reality is that regardless if and when we head back to the office, we don’t see video for sales going anywhere.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Porch Group Media

APRIL 8, 2021

Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. In fact, more than 55% of marketers have reported receiving the best ROI from email campaigns. V12’s Email Best Practices Guidelines outlines standard best practices to help you enhance email communications including the do’s and don’ts for designing acquisition emails, guidelines for creative, copy, tec

Email Marketing 69

Email Marketing Practices Best Practices Guidelines 69

Hubspot

APRIL 8, 2021

An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes. These reports also incorporate various design elements that support your metrics and create a unique, creative, and visually appealing story of your business activities.

Template 76

Template Design Examples Display 76