Marketing Insider Group

OCTOBER 5, 2020

The art of communication is the language of leadership. – James Humes. As a parent, I often reference the ancient wisdom of the philosopher Epictetus: We have two ears and one mouth so that we can listen twice as much as we speak. If you have kids, you know the value of reminding them to speak less, especially when they interrupt incessantly and talk themselves in circles, but the wisdom applies to all of us regardless of age.

Tips 342

Tips Thought Leadership Intent Opinions 342

Contently

OCTOBER 5, 2020

The year is 1994, and people are excited about— checks notes —banner ads. No, seriously. The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” If only.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. The advent of the internet and social media has revolutionized the world of marketing. Information is more accessible than ever before.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Spiralytics

OCTOBER 5, 2020

The growth of social media over the last decade has not only empowered users to. The post How to Find and Hire Social Media Influencers appeared first on Spiralytics Inc.

Social Media 157

Social Media Media 157

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Webinar Metrics

Content Marketing Institute

OCTOBER 5, 2020

Let’s face it. Much of what we do in content marketing is based on assumptions. The danger? False assumptions can lead to negative outcomes. It’s time to change your thinking (and make it circular too). Continue reading → The post Why Circular Thinking Works Better in Content Marketing appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Content Paid Search Agency Marketing 145

The Daily Egg

OCTOBER 5, 2020

Shared hosting is like living in an apartment. It’s not the most efficient way to do things, but it is the most affordable. Plus, you don’t have to worry about everyday maintenance or upkeep, which makes it perfect for beginners. With shared hosting, you exchange a lot of features you’ll never use for budget-friendly pricing, […]. The post Best Shared Hosting Plans appeared first on The Daily Egg.

Best Practices 126

Best Practices Pricing Price Efficiency 126

Hinge Marketing

OCTOBER 5, 2020

These are unprecedented times. Chaotic times. Strange times. But most of all, these are times of profound change. And this dizzying change is affecting everyone—you, your clients, and your prospects. Buyers need to know how to assess products, services and providers in today’s environment. And sellers need to understand how buyers are behaving in these topsy-turvy times.

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Service Loyalty Lead Ranking Studies 115

Heinz Marketing

OCTOBER 5, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 126

Top of Funnel CMO Multi-Channel Work Management 126

Sprout Social

OCTOBER 5, 2020

If you’re a basketball fan, March 11, 2020 is likely a day you won’t forget. The NBA has suspended the season. — Adrian Wojnarowski (@wojespn) March 12, 2020. That was the day the entire NBA shut down after Utah Jazz center Rudy Gobert tested positive for the coronavirus ahead of their game against Oklahoma City. It was the beginning of a four-month long hiatus, one that had fans and players alike questioning if the season would ever pick back up again.

Generation 115

Generation Content Youtube User-Generated Content 115

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. So here’s our guide to fixing that. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. Unsurprisingly, this includes a huge range of activities that simply have social media in common.

Social Media 105

Social Media Social Marketing Media Planning 105

ConvertKit

OCTOBER 5, 2020

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next. How a trauma therapist uses ConvertKit Commerce to make their sales process seamless. The creator: Guy Macpherson, PhD, is a husband, a father of two, and holds a doctorate in clinical psychology.

Product 105

Product Top of Funnel Communities Education 105

B2B Marketing Insights - WE

OCTOBER 5, 2020

If pulling yourself up by your bootstraps were an Olympic sport, our Lead Designer, Sadie, would be collecting some major bling…medals…trophies…whatever. You get the point. She’s a total self-starter and force, not to mention a linchpin in the creative process here at WE·DO. Born and semi-raised in Michigan, she moved around frequently as a child, eventually settling in the mountains of North Carolina.

Work Management 98

Work Management Creativity Class Design 98

EveryoneSocial

OCTOBER 5, 2020

Keeping your employees connected, engaged, and informed is a top priority for your organization. This is a priority that should remain imperative, especially as social technology changes. And as the digital transformation takes over with more employees working remotely, it’s more important than ever to effectively communicate with your people through various channels, stacks, and platforms.

Enterprise Management 98

Enterprise Management Digital Transformation Work Management Marketing Management 98

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Social Media

Visitor Queue

OCTOBER 5, 2020

Effective salespeople focus on solution sales above all other approaches. This includes a thoughtful demo process that addresses specific concerns that the customer has. This allows the customer’s needs to be met. Asking questions at the beginning of the sales demos can be as, if not more, important than sales demos itself. By asking questions, […].

Tips 97

Tips Process Effectiveness 97

Inbox Insight

OCTOBER 5, 2020

Inbox Insight are proud to have been chosen as a finalist in the The Drum B2B Awards! About the Finalist entr ies. Inbox Insight are excited to announce nominations for two categories in The Drum B2B Awards: Best Digital Campaign Best Use of Data/Insights. Inbox Insight and Automation Anywhere collaborated, using personalized multi-channel tactics to drive traffic and generate high-quality, multi-touch engagements.

Lead Ranking 96

Lead Ranking Multi-Channel B2B Lead Scoring 96

SmartBug Media

OCTOBER 5, 2020

As my fellow, SmartBug Kristen Deyo mentions in her blog , “Attribution is a journey, not a destination.”. As a marketer, you’re constantly being pressured to showcase marketing attribution and tie every effort back to revenue. The executive team wants to know specifically where their budget is going and how much revenue they’re getting from each spend in marketing.

Marketing Attribution 93

Marketing Attribution Hubspot Enterprise Management Marketing Management 93

Outreach

OCTOBER 5, 2020

Sales can be a tough job in the best of times. But today, extraordinary changes in the macroeconomic environment, buyer behavior, and budget cuts are forcing companies to operate with smaller teams and fewer resources. This puts tremendous pressure on salespeople to perform well — and on sales leaders to maximize their team’s productivity and improve sales outcomes.

Top of Funnel 90

Top of Funnel Sales Cycle Outreach Organic Leads 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

33Across

OCTOBER 5, 2020

It's officially Q4 and the season finale of 2020 is here. In our first installment of our Cyber Week is Canceled series, we discussed how we should now think of the shopping season as Cyber Quarter since consumers will begin shopping much earlier. The National Retail Federation has even launched a. The post <span style= "font-weight:300; font-size:70%;">Cyber Week is Canceled Blog Series:</span> <br> <span style= "line-height: 150%;">Savvy Consumer

Product 83

Product Features 83

Ledgeview Partners

OCTOBER 5, 2020

Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales: A Day in the Life Comparison. Over the past few weeks, we’ve broken down a recent Ledgeview Partners webinar one piece at a time. This week, we’re putting all of the teachings together and taking you through the entire sales process in Microsoft Dynamics 365 Sales and Salesforce Sales Cloud , comparing them back-to-back.

Comparison 86

Comparison Enterprise Management Sales Qualified Leads Work Management 86

Hubspot

OCTOBER 5, 2020

A lot can change for salespeople when the economy takes a turn for the worse — both personally and professionally. In many — if not most — cases, uncertain financial times lead to what might appear to be significant dips in a sales rep's overall performance. Maybe, they don't hit quota. Maybe, they lose out on accounts. Maybe, they don't deliver the kind of results you, as a sales manager, have come to expect from them.

Advertising Benchmark 92

Advertising Benchmark Work Management Ethics Activities 92

Convert

OCTOBER 5, 2020

You’re on mute! We started our discussions about improving workplace communications 3 months into a global pandemic, when the majority of offices were still closed and conversations with colleagues were happening remotely. As businesses began operating in survival mode, the time we might usually have allocated to improving our leadership and management practices was taken up.

Allocation 82

Allocation Advertising Agencies Best Practices Paid Search Agency 82

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

B2B Marketing Insights - WE

OCTOBER 5, 2020

Many companies struggle to get their marketing off the ground because they simply don’t know where to start. With so many options out there, it can feel confusing to know which strategy fits your company’s needs the best. One of the ways you can avoid this is by always first identifying your short vs. long-term goals before coming up with any marketing strategy.

Growth Marketing 80

Growth Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 80

ClearVoice

OCTOBER 5, 2020

Sometime around 2011, I stumbled across Pinterest. They were a startup back then and I was a digital media content editor where producing popular, image-driven photo galleries was one of my orders of the day. Naturally, I gravitated to Pinterest whose image-first format held great appeal for visual inspiration, story ideation and concept development.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

Emplifi

OCTOBER 5, 2020

We’re constantly improving your Socialbakers experience. Check out the new product releases below!

Tagging 104

Tagging Profiling Linkedin Media 104

Ledgeview Partners

OCTOBER 5, 2020

Dynamics 365 2020 Release Wave 2 General Availability Dates You Should Know. Some Microsoft Dynamics 365 users may already be reaping the benefits of the Wave 2 Release. In today’s quick-changing world, technology keeps evolving too. Microsoft Dynamics 365 is no different. Microsoft reminds users that “general availability deployment is based on regions where the environments are created.” Here is the schedule Microsoft has released: As a reminder, Microsoft has published this

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Custom Publishing Tips Contacts Product 75

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Vision6

OCTOBER 5, 2020

Thousands of Aussie Nonprofits are tasked with saving the world, but a severe lack of resources, time and budgets can create damaging roadblocks. We want to clear the way for you to do what you do best; grow your donor base, increase your fundraising and share your message to the world. We’ve compiled a list of resources that will help you quickly and easily market your nonprofit and reach your fundraising goals.

Budget Programs 72

Budget Programs Tools Marketing Analytics Tools Paid Search Agency 72

PureB2B

OCTOBER 5, 2020

Nothing is more frustrating, from a production standpoint, than to have your content and brand fall on deaf ears. Vendor fatigue is a real issue that the majority of marketers battle, and most have no idea how to beat it. Amidst the frustrations, marketing must still perform by generating leads and producing high value content. So, the question must be asked, is there a way to truly defeat vendor fatigue?

Vendors 62

Vendors Ideal Customer Profiles Advertising Agencies Opt-out 62

The Lead Agency

OCTOBER 5, 2020

When email marketing has the potential to generate an astounding 3,800% return-on-investment , it would be easy to assume that this is a strategy B2B companies prioritise. However, while 45% of B2B marketers say email as the most effective digital marketing channel, 59% of B2B organisations are yet to adopt this tactic. B2B email marketing can be an incredibly powerful tool for nurturing leads and, if you’re overlooking this strategy, it might be time to consider how it could benefit your busine

Email Marketing 62

Email Marketing B2B Marketing Top of Funnel Campaigns 62