Mon.Oct 05, 2020

6 Customer Engagement Tactics to Boost Profits


No matter which industry you’re in, a customer-centric approach is always going to grant you a giant leap in your profits and brand reputation. This is why top marketers today are looking for new tactics to upgrade their strategies to make their customers’ journeys more engaging and humanized.

5 Tips to Help You Communicate to Captivate

Marketing Insider Group

The art of communication is the language of leadership. James Humes. As a parent, I often reference the ancient wisdom of the philosopher Epictetus: We have two ears and one mouth so that we can listen twice as much as we speak.

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7 Proven Ways to Reduce Shopping Cart Abandonment (UPDATED)


Do you want to reduce shopping cart abandonment on your site, but you’re not sure where (or how) to start? Shopping cart abandonment is one of the biggest problems online business owners face. Every year, trillions of dollars are lost because customers don’t finish the checkout process.

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4 Little-Known Truths About Content Marketing Agencies

Marketing Insider Group

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Why Circular Thinking Works Better in Content Marketing

Content Marketing Institute

Let’s face it. Much of what we do in content marketing is based on assumptions. The danger? False assumptions can lead to negative outcomes. It’s time to change your thinking (and make it circular too).

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More Trending

The Complete Social Media Marketing Guide

Brandwatch Marketing

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. So here’s our guide to fixing that. What is social media marketing?

How to Create a Popup Form With CSS and JavaScript


Do you want to create a custom CSS and Javascript popup form but not sure of the best way to go about it? When done correctly, popups can be an excellent addition to your site. They can help you welcome new visitors, grow your email list, and boost sales.

WE·DO Roll Call: Sadie

B2B Marketing Insights - WE

If pulling yourself up by your bootstraps were an Olympic sport, our Lead Designer, Sadie, would be collecting some major bling…medals…trophies…whatever. You get the point. She’s a total self-starter and force, not to mention a linchpin in the creative process here at WE·DO.

Sales Pipeline Radio, Episode 223: Q & A with Nick Runyon @runyonski

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

CMO 73

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Four Best Books to Help You Improve Your Communication Skills


You’re on mute! We started our discussions about improving workplace communications 3 months into a global pandemic, when the majority of offices were still closed and conversations with colleagues were happening remotely.

How to Choose a Growth Marketing Strategy That Fits Your Needs

B2B Marketing Insights - WE

Many companies struggle to get their marketing off the ground because they simply don’t know where to start. With so many options out there, it can feel confusing to know which strategy fits your company’s needs the best.

How to Transform Your Sales Funnel to Improve Sales Performance and Sales Velocity


Sales can be a tough job in the best of times. But today, extraordinary changes in the macroeconomic environment, buyer behavior, and budget cuts are forcing companies to operate with smaller teams and fewer resources.

How to Find and Hire Social Media Influencers


The growth of social media over the last decade has not only empowered users to. The post How to Find and Hire Social Media Influencers appeared first on Spiralytics Inc. Social Media influencers

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

This Week in Commerce: How a trauma therapist used ConvertKit Commerce to earn over $3k with 3 products in 1 month


As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next.

How to Create an Ecommerce Checkout Experience Shoppers Don't Hate


Four-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy now! It wants my login information? I've never even been on this site before. Oh, apparently I have, and I set up a username and password. Well, I don't remember them, so I'll just check out as a guest.

How Mature Is Your HubSpot Attribution Reporting?

SmartBug Media

As my fellow, SmartBug Kristen Deyo mentions in her blog , “Attribution is a journey, not a destination.”. As a marketer, you’re constantly being pressured to showcase marketing attribution and tie every effort back to revenue.

Cyber Week is Canceled Blog Series: Savvy Consumers Will Shop Early In Anticipation Of Product Shortages


It's officially Q4 and the season finale of 2020 is here. In our first installment of our Cyber Week is Canceled series, we discussed how we should now think of the shopping season as Cyber Quarter since consumers will begin shopping much earlier. The National Retail Federation has even launched a.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Steps to Qualify MQLs to SQLs Before Passing Them to Your Sales Rep

Unbound B2B

Introduction. Generating leads is one of the most important activities that B2B marketers are engaged in. Without doing so, the company will struggle to generate sales revenue and even grow. B2B companies need solid lead generation strategies.

Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales: A Day in the Life Comparison

Ledgeview Partners

Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales: A Day in the Life Comparison. Over the past few weeks, we’ve broken down a recent Ledgeview Partners webinar one piece at a time.

How to Create Impactful B2B Email Marketing Campaigns

The Lead Agency

When email marketing has the potential to generate an astounding 3,800% return-on-investment , it would be easy to assume that this is a strategy B2B companies prioritise.

3 Tips for Success at the Virtual Trade Show You’re Attending

Lead Liaison

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” The playbook on this topic hasn’t been written yet. Most of us are figuring it out as we go.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Vendor Fatigue- 3 Ways to Overcome a Declining Audience


Nothing is more frustrating, from a production standpoint, than to have your content and brand fall on deaf ears. Vendor fatigue is a real issue that the majority of marketers battle, and most have no idea how to beat it.

CMO Roundtable Webinar Series: Wrap Up Report


Thought leaders from around the world talk about how the global pandemic has impacted their marketing departments, forcing them to rethink their strategies and re-align their budgets and resources for this year and beyond. eBooks Resources Content

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What is a Data Management Platform? And Why Do You Need One?


Have you ever visited a website to look at a product and then noticed ads for that product on other online channels (like social media) over the next few days? Well, these follow-up ads are made possible with data management platforms (DMPs).

CMO Roundtable Webinar Series


In our three-part CMO roundtable webinar series, our thought leaders from around the world talk about how the global pandemic has impacted their marketing departments, forcing them to rethink their strategies and re-align their budgets and resources for this year and beyond. Resources Webinars

CMO 62

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.