Zoominfo

APRIL 17, 2019

As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. But, there’s one business concept that’s stood the test of time like no other. It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Marketing Insider Group

APRIL 17, 2019

“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing? To discover the best way to reach and convert new customers, […]. The post What Does Employee Engagement Have to Do with Marketing?

Marketing 228

Marketing Best Practices Business Activities 228

Kabbage

APRIL 17, 2019

As a business owner, you think about your customers every day. Still, it’s a good idea to make time to regularly reflect on … Read More. The post How to Discover What Your Customers Really Want appeared first on Grow With Kabbage.

Business 189

Business Mobile Marketing Features Marketing 189

Marketing Insider Group

APRIL 17, 2019

Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy. Maintaining the status quo can seem easy; in fact a belief that current marketing operations are working “well enough” is the second most commonly cited barrier to marketing […]. The post Benefits of Agile Marketing: Stats You Need to Know appeared first on Marketing Insider Group.

Stats 191

Stats Barriers Marketing Content Marketing 191

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Zoominfo

APRIL 17, 2019

As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. But, there’s one business concept that’s stood the test of time like no other. It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it.

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

Lattice

APRIL 17, 2019

Without a doubt, the Customer Data Platform (CDP) market is real and here to stay. Adobe, Salesforce, and Oracle have all recently announced offerings in this space. As is often the case, however, along with the buzz comes confusion. I want to unpack what exactly a Customer Data Platform can do for B2B marketers and how to cut through the hype when evaluating CDP vendors.

B2B 113

B2B Buzz Vendors B2B Marketing 113

Rev

APRIL 17, 2019

Before we start, an honest disclosure. If you’re looking for some high-level nerdery on math, this is not gonna be that. Math is not my jam – but luckily, it is the jam of our Chief Data Scientist, Steve Biafore, so if you’re looking for that, here’s a video series on B2B targeting vectors that he put together for you to enjoy. It’s quite comprehensive.

B2B 128

B2B Cost per Lead B2B Sales B2B Marketing 128

Adobe Experience Cloud Blog

APRIL 17, 2019

Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing teams to move in concert in order to achieve mutual campaign KPIs.

SEO 134

SEO Work Management Marketing Management Budget Programs 134

Contently

APRIL 17, 2019

Aesop wasn’t a marketer. He died in 564 BCE, well before anyone started caring about digital transformation or virtual reality. But given that he became famous for telling stories full of advice and life lessons, the Greek philosopher was something of an early thought leader. The takeaways from Aesop’s fables are just as relevant today as they were thousands of years ago— things are not always what they seem, appearances can be deceiving, slow and steady wins the race.

Budget Programs 128

Budget Programs Top of Funnel Content Marketing Content 128

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

readwrite

APRIL 17, 2019

As a business owner, you must understand that creating awareness for your brand, product or services online and converting this awareness into actual product sales or service registrations are two different things. The latter entails that you have a compelling business structure that would convince potential customers into giving your product a trial and ensure […].

Business 111

Business Conversion Service Product 111

The Daily Egg

APRIL 17, 2019

Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now, let’s pause for a moment and take a look at your historical data. What’s the share of first-time buyers who’ve bought from you only once? I’m going to take a […] The post From First-Time Buyer To Loyal Customer: Ecommerce Email 101 appeared first on The Daily Egg.

eCommerce 111

eCommerce Campaigns Product Conversion 111

Content Marketing Institute

APRIL 17, 2019

Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data. Continue reading → The post Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test appeared first on Content Marketing Institute.

Studies 100

Studies Practices Research Content Marketing 100

Convert

APRIL 17, 2019

The topic of Conversion Rate Optimization is usually focused on performance data and design. Rarely does an agency invest more resources in the technology as they do in design and marketing, as landing pages and forms utilize web technologies that are very mature today. There isn’t much that can go wrong in terms of basic.

Marketing Analytics Tools 94

Marketing Analytics Tools Analytics Landing Pages Google 94

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

readwrite

APRIL 17, 2019

Where customers live plays a big role in what they buy — and smart brands will take that into account as they develop offerings. While online platforms make it possible to buy anything from anywhere, that doesn't mean people will. The post Why Geographic Segmentation Still Matters in 2019 appeared first on ReadWrite.

Segmentation 90

Segmentation Buy Brand Identity Branding 90

ConvertKit

APRIL 17, 2019

As a content creator, nothing induces more stress than staring at a blinking cursor. You try to brainstorm what purposeful or thought-provoking things you can say, but alas, it goes blank. As blank as the new document you created hours ago. Call it writer’s block or a lack of inspiration, but we know what it really is: A misunderstanding of who you are writing for and what they want to hear you say.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ClearVoice

APRIL 17, 2019

On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the tagline is the stamp at the end. You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words. Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awarenes

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

ConvertKit

APRIL 17, 2019

As a content creator, nothing induces more stress than staring at a blinking cursor. You try to brainstorm what purposeful or thought-provoking things you can say, but alas, it goes blank. As blank as the new document you created hours ago. Call it writer’s block or a lack of inspiration, but we know what it really is: A misunderstanding of who you are writing for and what they want to hear you say.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Liveintent

APRIL 17, 2019

From Facebook Ad Manager’s 14 hour blackout to McDonald’s acquisition of Dynamic Yield, we’re recapping some of the biggest advertising and marketing technology stories of Q1 2019. Time can be a lot like a good chili – it goes fast, there never seems to be enough, and by the time it’s gone you will have inevitably ruined your best pair of pants.

Advertisements 81

Advertisements Advertising Acquisitions Facebook 81

Ontraport

APRIL 17, 2019

Email marketing is still very much alive. Use these emails in your business to boost your ROI and make more money. The post 13 Valuable Emails to Add to Your Marketing Funnels appeared first on The ONTRAPORT Blog.

Marketing Funnels 85

Marketing Funnels Top of Funnel Email Marketing ROI 85

BenchmarkONE

APRIL 17, 2019

As an industry, marketing experiences a lot of ups and downs. When the economy is in good shape, companies are willing to spend more on marketing efforts and try new approaches to sell their products and services. When the economy takes a downturn, though, these same companies are more watchful and expect greater results for the same marketing spend.

Paid Search Agency 84

Paid Search Agency Advertising Agencies Ad Agencies Marketing Budget 84

SmartBug Media

APRIL 17, 2019

We all know that the rise of the internet has changed the way people do business in about a million different ways. It has changed the way that buyers buy, and therefore, the way salespeople sell. A salesperson’s Rolodex used to be their most important asset. Although relationships are still a key ingredient of sales, they are no longer the only ingredient.

Tips 80

Tips Dwell Cross-Selling Outreach 80

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. According to eMarketer’s latest figures, it is set to grow 14.7% across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 billion in total ad spend. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know.

Display 75

Display Advertisements Advertising Trends 75

Pearl Digital Marketing

APRIL 17, 2019

Smartphones have changed the way that we use the internet. To think that we can now use our smartphone to organise a stranger to pick us up and drop us to wherever we are going would have seemed insane 10 short years ago. Now, our smartphones have become an extension of our personal and professional lives. Google has recognised this, and it is an SEO ranking factor to have a website that is optimized for mobile.

Optimization 75

Optimization SEO Tips Google 75

DemandMatrix

APRIL 17, 2019

The insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions.

Product 75

Product B2B Organization Business 75

Hubspot

APRIL 17, 2019

Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms. Resonance is the most important determinant of whether your audience will take action , and your video’s creative is the most important determinant of whether your video will resonate with your audience.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

EMagine B2B Blog

APRIL 17, 2019

Direct-to-Consumer (DTC) genetic testing kits are becoming increasingly popular with the public. In this post, we discuss this medical technology from an employer’s standpoint. We’ll start with how the genetic testing industry began, talk about why it’s booming, and look at the benefits and risks. The Evolution of DTC Genetic Testing Kits.

Cost 67

Cost Press Advertising Agencies Positioning 67

Hubspot

APRIL 17, 2019

Over the past few years, influencer marketing has become an incredibly successful strategy for brands looking to reach a targeted audience on social media. And, with an average ROI of $6.50 for each dollar spent , it's undoubtedly powerful. If you're a marketer, I'm willing to bet you've heard the term 'influencer' before. But what about key opinion leaders, or KOLs … have you heard of them?

Marketing Budget 74

Marketing Budget Marketing & Strategy Marketing Strategy Advertising Agencies 74

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. The rinse-and-repeat email method can work to generate MQLs, but it’s costly — both financially and in terms of the amount of time and effort spent.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67