Wed.Apr 17, 2019

What Does Employee Engagement Have to Do with Marketing?

Marketing Insider Group

“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing?

Stitching Intent Data into Your Sales Strategy


?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée.

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Benefits of Agile Marketing: Stats You Need to Know

Marketing Insider Group

Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy.

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The Experience Economy Is Here: What That Means and How Digital Marketers Can Thrive

Modern Marketing

The customer experience (CX) has reached a critical point in its evolution. A customer’s experience with your brand has become just as important, if not more, than the products and services that you provide. In fact, the experience and what you sell have become inseparable from each other.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How to Grow Your Content Marketing Program


Aesop wasn’t a marketer. He died in 564 BCE, well before anyone started caring about digital transformation or virtual reality. But given that he became famous for telling stories full of advice and life lessons, the Greek philosopher was something of an early thought leader.

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Demystifying B2B Customer Data Platforms


Without a doubt, the Customer Data Platform (CDP) market is real and here to stay. Adobe, Salesforce, and Oracle have all recently announced offerings in this space. As is often the case, however, along with the buzz comes confusion.

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Identifying Bugs and Broken Elements That Are Hurting Your CRO with Google Analytics


The topic of Conversion Rate Optimization is usually focused on performance data and design. Rarely does an agency invest more resources in the technology as they do in design and marketing, as landing pages and forms utilize web technologies that are very mature today.

Developing Your Target Personas 

ATAK Interactive

Introduction to Buyer Personas . What is a Buyer Persona? . Hubspot deserves credit for the widespread practice of businesses adopting b uyer p ersona s in their marketing efforts , so let’s use their most concrete definition to explain the concept : . buyer persona ?is is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

B2B Targeting Vectors For People Who Don’t Like Math


Before we start, an honest disclosure. If you’re looking for some high-level nerdery on math, this is not gonna be that. Math is not my jam – but luckily, it is the jam of our Chief Data Scientist, Steve Biafore, so if you’re looking for that, here’s a video series on B2B targeting vectors that he put together for you to enjoy. It’s quite comprehensive. Don’t say I didn’t warn you.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

The Sneaky Tactic Ecommerce Brands Use to Attract More Customers


Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious : Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling.

13 Valuable Emails to Add to Your Marketing Funnels


Email marketing is still very much alive. Use these emails in your business to boost your ROI and make more money. The post 13 Valuable Emails to Add to Your Marketing Funnels appeared first on The ONTRAPORT Blog. Email Marketing

Display advertising trends: The 2019 infographic


Display advertising is thriving in Europe. According to eMarketer’s latest figures, it is set to grow 14.7% across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 billion in total ad spend.

Why do B2B Product teams need Technographic Intelligence?


The insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions. B2B data Technographics technographic data

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Are Your Landing Pages Helping Or Hurting Your Marketing?


Somehow, over the years, I’ve become known as “the computer person” in my family. Even though I have a degree in journalism and my job in content marketing couldn’t be further from IT, all my relatives know is that I spend a lot of time on my laptop and I always work for technology companies.

Quantity vs. Quality – What Content Marketers Need to Know


If my memory serves me correct, this debate has been pervasive most of this decade. The fact of the matter is that they both have benefits to a website. However, a brand’s mix of quality and quantity should be determined by established goals and resources available.


Risks and Benefits of Direct-to-Consumer Genetic Testing Kits

EMagine B2B Blog

Direct-to-Consumer (DTC) genetic testing kits are becoming increasingly popular with the public. In this post, we discuss this medical technology from an employer’s standpoint.

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Using a Customer-Centric Marketing Strategy for Stronger Web Conversion

The Mx Group

The post Using a Customer-Centric Marketing Strategy for Stronger Web Conversion appeared first on The Mx Group

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

Content Marketing Institute

Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data.

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[Infographic] Top Twitter Content Marketing Trends in 2019 - SEMrush Study


To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing strategy accordingly, we‘ve decided to spot top content marketing trends on Twitter.

Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts.

3 Alternatives to Email That Drive As Many MQLs (Or More)


Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How SEO Can Drive Your Marketing Initiatives

Modern B2B Marketing

Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year.

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Evolving SEO Content Strategy: How to Achieve Higher Search Ranking in 2019

Content Standard

No matter your industry, company size, the products or services you offer, or the audience you serve, there’s one thing I can assume with near absolute certainty: You want to appear on the first page of Google’s organic search results.

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choozlechat: Agency strategy with Jeff Jones, McCulloch


We sometimes like to kick these off by asking the most important questions first. If you could only watch one movie for the rest of your life, what would it be? The logical choice would be Groundhog Day, right?! When growing your agency, self-service media buying was your first instinct.

29 Companies With Even Catchier Slogans and Taglines


On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the tagline is the stamp at the end.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Marketing Tips to Keep Buyers Engaged on Your Website

Launch Marketing

With today’s wealth of information available online – creating a generation of savvy, hyper-informed tech buyers – keeping your audience engaged on your website can be quite the challenging task.

Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey


As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on.

7 Sales Prospecting Tips and Tricks to Share With Your Team

SmartBug Media

We all know that the rise of the internet has changed the way people do business in about a million different ways. It has changed the way that buyers buy, and therefore, the way salespeople sell. A salesperson’s Rolodex used to be their most important asset. Although relationships are still a key ingredient of sales, they are no longer the only ingredient. Technology has become entrenched in the sales process, changing sales from just an art to both an art and a science.

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