Wed.Apr 17, 2019

What Does Employee Engagement Have to Do with Marketing?

Marketing Insider Group

“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing?

The Experience Economy Is Here: What That Means and How Digital Marketers Can Thrive

Modern Marketing

The customer experience (CX) has reached a critical point in its evolution. A customer’s experience with your brand has become just as important, if not more, than the products and services that you provide. In fact, the experience and what you sell have become inseparable from each other.

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Benefits of Agile Marketing: Stats You Need to Know

Marketing Insider Group

Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy.

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg

?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Grow Your Content Marketing Program

Contently

Aesop wasn’t a marketer. He died in 564 BCE, well before anyone started caring about digital transformation or virtual reality. But given that he became famous for telling stories full of advice and life lessons, the Greek philosopher was something of an early thought leader.

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How to Discover What Your Customers Really Want

Kabbage

As a business owner, you think about your customers every day. Still, it’s a good idea to make time to regularly reflect on … Read More. The post How to Discover What Your Customers Really Want appeared first on Grow With Kabbage.

10 Ways Smart Businesses Are Leveraging IoT And AI To Bolster Business Conversion In 2019

readwrite

As a business owner, you must understand that creating awareness for your brand, product or services online and converting this awareness into actual product sales or service registrations are two different things.

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

Content Marketing Institute

Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data.

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Demystifying B2B Customer Data Platforms

Lattice

Without a doubt, the Customer Data Platform (CDP) market is real and here to stay. Adobe, Salesforce, and Oracle have all recently announced offerings in this space. As is often the case, however, along with the buzz comes confusion.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Identifying Bugs and Broken Elements That Are Hurting Your CRO with Google Analytics

Convert

The topic of Conversion Rate Optimization is usually focused on performance data and design. Rarely does an agency invest more resources in the technology as they do in design and marketing, as landing pages and forms utilize web technologies that are very mature today.

3 Reasons to Know Your Niche Audience

ConvertKit

As a content creator, nothing induces more stress than staring at a blinking cursor. You try to brainstorm what purposeful or thought-provoking things you can say, but alas, it goes blank. As blank as the new document you created hours ago.

Quantity vs. Quality – What Content Marketers Need to Know

inPowered

If my memory serves me correct, this debate has been pervasive most of this decade. The fact of the matter is that they both have benefits to a website. However, a brand’s mix of quality and quantity should be determined by established goals and resources available.

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How SEO Can Drive Your Marketing Initiatives

Marketo

Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Developing Your Target Personas 

ATAK Interactive

Introduction to Buyer Personas . What is a Buyer Persona? . Hubspot deserves credit for the widespread practice of businesses adopting b uyer p ersona s in their marketing efforts , so let’s use their most concrete definition to explain the concept : . buyer persona ?is is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

13 Valuable Emails to Add to Your Marketing Funnels

Ontraport

Email marketing is still very much alive. Use these emails in your business to boost your ROI and make more money. The post 13 Valuable Emails to Add to Your Marketing Funnels appeared first on The ONTRAPORT Blog. Email Marketing

Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on.

29 Companies With Even Catchier Slogans and Taglines

ClearVoice

On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the tagline is the stamp at the end.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

B2B Targeting Vectors For People Who Don’t Like Math

LeadCrunch

Before we start, an honest disclosure. If you’re looking for some high-level nerdery on math, this is not gonna be that. Math is not my jam – but luckily, it is the jam of our Chief Data Scientist, Steve Biafore, so if you’re looking for that, here’s a video series on B2B targeting vectors that he put together for you to enjoy. It’s quite comprehensive. Don’t say I didn’t warn you.

Using a Customer-Centric Marketing Strategy for Stronger Web Conversion

The Mx Group

The post Using a Customer-Centric Marketing Strategy for Stronger Web Conversion appeared first on The Mx Group

The Mobile Friendly Test: How To Optimize Your Site For Mobile

Pearl Digital Marketing

Smartphones have changed the way that we use the internet. To think that we can now use our smartphone to organise a stranger to pick us up and drop us to wherever we are going would have seemed insane 10 short years ago.

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Why do B2B Product teams need Technographic Intelligence?

DemandMatrix

The insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions. B2B data Technographics technographic data

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Are Your Landing Pages Helping Or Hurting Your Marketing?

PathFactory

Somehow, over the years, I’ve become known as “the computer person” in my family. Even though I have a degree in journalism and my job in content marketing couldn’t be further from IT, all my relatives know is that I spend a lot of time on my laptop and I always work for technology companies.

Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts.

Risks and Benefits of Direct-to-Consumer Genetic Testing Kits

EMagine B2B Blog

Direct-to-Consumer (DTC) genetic testing kits are becoming increasingly popular with the public. In this post, we discuss this medical technology from an employer’s standpoint.

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6 Fundamental Video Marketing Tips for Every Type of Skill Level

Hubspot

Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms.

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!