Wed.Apr 17, 2019

What Does Employee Engagement Have to Do with Marketing?

Marketing Insider Group

“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing?

The Experience Economy Is Here: What That Means and How Digital Marketers Can Thrive

Modern Marketing

The customer experience (CX) has reached a critical point in its evolution. A customer’s experience with your brand has become just as important, if not more, than the products and services that you provide. In fact, the experience and what you sell have become inseparable from each other.

Benefits of Agile Marketing: Stats You Need to Know

Marketing Insider Group

Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy.

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg

?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Discover What Your Customers Really Want

Kabbage

As a business owner, you think about your customers every day. Still, it’s a good idea to make time to regularly reflect on … Read More. The post How to Discover What Your Customers Really Want appeared first on Grow With Kabbage.

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How to Grow Your Content Marketing Program

Contently

Aesop wasn’t a marketer. He died in 564 BCE, well before anyone started caring about digital transformation or virtual reality. But given that he became famous for telling stories full of advice and life lessons, the Greek philosopher was something of an early thought leader.

Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts.

10 Ways Smart Businesses Are Leveraging IoT And AI To Bolster Business Conversion In 2019

readwrite

As a business owner, you must understand that creating awareness for your brand, product or services online and converting this awareness into actual product sales or service registrations are two different things.

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

Content Marketing Institute

Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Demystifying B2B Customer Data Platforms

Lattice

Without a doubt, the Customer Data Platform (CDP) market is real and here to stay. Adobe, Salesforce, and Oracle have all recently announced offerings in this space. As is often the case, however, along with the buzz comes confusion.

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Identifying Bugs and Broken Elements That Are Hurting Your CRO with Google Analytics

Convert

The topic of Conversion Rate Optimization is usually focused on performance data and design. Rarely does an agency invest more resources in the technology as they do in design and marketing, as landing pages and forms utilize web technologies that are very mature today.

Developing Your Target Personas 

ATAK Interactive

Introduction to Buyer Personas . What is a Buyer Persona? . Hubspot deserves credit for the widespread practice of businesses adopting b uyer p ersona s in their marketing efforts , so let’s use their most concrete definition to explain the concept : . buyer persona ?is is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

How SEO Can Drive Your Marketing Initiatives

Modern B2B Marketing

Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on.

3 Reasons to Know Your Niche Audience

ConvertKit

As a content creator, nothing induces more stress than staring at a blinking cursor. You try to brainstorm what purposeful or thought-provoking things you can say, but alas, it goes blank. As blank as the new document you created hours ago.

13 Valuable Emails to Add to Your Marketing Funnels

Ontraport

Email marketing is still very much alive. Use these emails in your business to boost your ROI and make more money. The post 13 Valuable Emails to Add to Your Marketing Funnels appeared first on The ONTRAPORT Blog. Email Marketing

29 Companies With Even Catchier Slogans and Taglines

ClearVoice

On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the tagline is the stamp at the end.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Using a Customer-Centric Marketing Strategy for Stronger Web Conversion

The Mx Group

The post Using a Customer-Centric Marketing Strategy for Stronger Web Conversion appeared first on The Mx Group

Display advertising trends: The 2019 infographic

Bannerflow

Display advertising is thriving in Europe. According to eMarketer’s latest figures, it is set to grow 14.7% across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 billion in total ad spend.

The Mobile Friendly Test: How To Optimize Your Site For Mobile

Pearl Digital Marketing

Smartphones have changed the way that we use the internet. To think that we can now use our smartphone to organise a stranger to pick us up and drop us to wherever we are going would have seemed insane 10 short years ago.

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Why do B2B Product teams need Technographic Intelligence?

DemandMatrix

The insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions. B2B data Technographics technographic data

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Are Your Landing Pages Helping Or Hurting Your Marketing?

PathFactory

Somehow, over the years, I’ve become known as “the computer person” in my family. Even though I have a degree in journalism and my job in content marketing couldn’t be further from IT, all my relatives know is that I spend a lot of time on my laptop and I always work for technology companies.

Risks and Benefits of Direct-to-Consumer Genetic Testing Kits

EMagine B2B Blog

Direct-to-Consumer (DTC) genetic testing kits are becoming increasingly popular with the public. In this post, we discuss this medical technology from an employer’s standpoint.

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[Infographic] Top Twitter Content Marketing Trends in 2019 - SEMrush Study

SEMrush

To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing strategy accordingly, we‘ve decided to spot top content marketing trends on Twitter.

6 Fundamental Video Marketing Tips for Every Type of Skill Level

Hubspot

Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.