Wed.Apr 17, 2019

What Does Employee Engagement Have to Do with Marketing?

Marketing Insider Group

“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing?

Stitching Intent Data into Your Sales Strategy


?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée.

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Benefits of Agile Marketing: Stats You Need to Know

Marketing Insider Group

Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy.

Stats 166

The Experience Economy Is Here: What That Means and How Digital Marketers Can Thrive

Modern Marketing

The customer experience (CX) has reached a critical point in its evolution. A customer’s experience with your brand has become just as important, if not more, than the products and services that you provide. In fact, the experience and what you sell have become inseparable from each other.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How to Grow Your Content Marketing Program


Aesop wasn’t a marketer. He died in 564 BCE, well before anyone started caring about digital transformation or virtual reality. But given that he became famous for telling stories full of advice and life lessons, the Greek philosopher was something of an early thought leader.

More Trending

Demystifying B2B Customer Data Platforms


Without a doubt, the Customer Data Platform (CDP) market is real and here to stay. Adobe, Salesforce, and Oracle have all recently announced offerings in this space. As is often the case, however, along with the buzz comes confusion.

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Identifying Bugs and Broken Elements That Are Hurting Your CRO with Google Analytics


The topic of Conversion Rate Optimization is usually focused on performance data and design. Rarely does an agency invest more resources in the technology as they do in design and marketing, as landing pages and forms utilize web technologies that are very mature today.

Developing Your Target Personas 

ATAK Interactive

Introduction to Buyer Personas . What is a Buyer Persona? . Hubspot deserves credit for the widespread practice of businesses adopting b uyer p ersona s in their marketing efforts , so let’s use their most concrete definition to explain the concept : . buyer persona ?is is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

3 Reasons to Know Your Niche Audience


As a content creator, nothing induces more stress than staring at a blinking cursor. You try to brainstorm what purposeful or thought-provoking things you can say, but alas, it goes blank. As blank as the new document you created hours ago.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

Content Marketing Institute

Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data.

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How SEO Can Drive Your Marketing Initiatives

Modern B2B Marketing

Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year.

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13 Valuable Emails to Add to Your Marketing Funnels


Email marketing is still very much alive. Use these emails in your business to boost your ROI and make more money. The post 13 Valuable Emails to Add to Your Marketing Funnels appeared first on The ONTRAPORT Blog. Email Marketing

Display advertising trends: The 2019 infographic


Display advertising is thriving in Europe. According to eMarketer’s latest figures, it is set to grow 14.7% across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 billion in total ad spend.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey


As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on.

Are Your Landing Pages Helping Or Hurting Your Marketing?


Somehow, over the years, I’ve become known as “the computer person” in my family. Even though I have a degree in journalism and my job in content marketing couldn’t be further from IT, all my relatives know is that I spend a lot of time on my laptop and I always work for technology companies.

Risks and Benefits of Direct-to-Consumer Genetic Testing Kits

EMagine B2B Blog

Direct-to-Consumer (DTC) genetic testing kits are becoming increasingly popular with the public. In this post, we discuss this medical technology from an employer’s standpoint.

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[Infographic] Top Twitter Content Marketing Trends in 2019 - SEMrush Study


To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing strategy accordingly, we‘ve decided to spot top content marketing trends on Twitter.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Mobile Friendly Test: How To Optimize Your Site For Mobile

Pearl Digital Marketing

Smartphones have changed the way that we use the internet. To think that we can now use our smartphone to organise a stranger to pick us up and drop us to wherever we are going would have seemed insane 10 short years ago.

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Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts.

B2B Targeting Vectors For People Who Don’t Like Math


Before we start, an honest disclosure. If you’re looking for some high-level nerdery on math, this is not gonna be that. Math is not my jam – but luckily, it is the jam of our Chief Data Scientist, Steve Biafore, so if you’re looking for that, here’s a video series on B2B targeting vectors that he put together for you to enjoy. It’s quite comprehensive. Don’t say I didn’t warn you.

choozlechat: Agency strategy with Jeff Jones, McCulloch


We sometimes like to kick these off by asking the most important questions first. If you could only watch one movie for the rest of your life, what would it be? The logical choice would be Groundhog Day, right?! When growing your agency, self-service media buying was your first instinct.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Does Your Marketing Agency Have a Client Retention Problem?


As an industry, marketing experiences a lot of ups and downs. When the economy is in good shape, companies are willing to spend more on marketing efforts and try new approaches to sell their products and services. When the economy takes a downturn, though, these same companies are more watchful and expect greater results for the same marketing spend. If a company isn’t satisfied with its marketing or ad agency, they may take their budget elsewhere in search of better results.

Using a Customer-Centric Marketing Strategy for Stronger Web Conversion

The Mx Group

The post Using a Customer-Centric Marketing Strategy for Stronger Web Conversion appeared first on The Mx Group

10 Ways Smart Businesses Are Leveraging IoT And AI To Bolster Business Conversion In 2019


As a business owner, you must understand that creating awareness for your brand, product or services online and converting this awareness into actual product sales or service registrations are two different things.

3 Alternatives to Email That Drive As Many MQLs (Or More)


Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy