Webbiquity
FEBRUARY 17, 2022
Contributed post. Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Image credit: fauxels from Pexels.
KoMarketing Associates
FEBRUARY 17, 2022
Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline.
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Unbounce
FEBRUARY 17, 2022
As a digital marketer or business, standing out from the crowd has never been more difficult. How do you surprise and delight your audience when there are six ads out there just like yours, all vying for attention? At a time when people are watching, reading, and interacting with media across multiple devices, creating a new campaign can seem like a losing battle.
Sprout Social
FEBRUARY 17, 2022
Text messaging. Direct mail. Social media. These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. It can take hours or even days to create compelling copy.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
FEBRUARY 17, 2022
As the volume of your data increases, so does the need for a database management system (DBMS), which is a computerized system that helps orchestrate large quantities of information. A DBMS can improve your data processes and increase the business value of your organization’s data assets, freeing users across the organization from repetitive and time-consuming data processing tasks.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
FEBRUARY 17, 2022
The sheer number of martech options means there's probably something that fits your content strategy needs. But how do you find the best fit among thousands of options – and then get your teams to use it? Try these tips from experts presenting at the upcoming ContentTECH Summit.
Benchmark Email
FEBRUARY 17, 2022
This question, just like pretty much any question about email marketing, has a very simple answer: it depends. Why? Because there are so many variables that come into play with any email marketing campaign. There may be best practices to go off of or even some more methods that seem to be tried and true,… The post What Day and Time Should You Be Sending Your Email Newsletters?
seo.co
FEBRUARY 17, 2022
Every year, more time-strapped consumers are lured by the convenience and low prices offered by online retailers. The global pandemic has only escalated the rise of ecommerce sales around the globe. What follows are recent statistics in eCommerce, outlined a few charts. eCommerce at a Glance. 2021 total ecommerce sales in the United States are estimated at $933.3B (eMarketer).
Search Engine Journal
FEBRUARY 17, 2022
Check out this free Python script to semantically cluster keywords in over one hundred languages using deep learning natural language processing (NLP). The post Semantic Keyword Clustering For 10,000+ Keywords [With Script] appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Valasys
FEBRUARY 17, 2022
“Public Relations is Telling the Truth In a Way People Understand it…80% of the Brand-Building Endeavors of a Business are based on Communications and 20% on the Quality of its Products,” elucidates Maxim in an Exclusive Interview with Valasys Media. Share This Post Shares. The post PR Pivotal to Effective B2B Communication: Maxim Behar, the PR Man appeared first on Valasys Media.
Search Engine Journal
FEBRUARY 17, 2022
Stay ahead of your local competition in the SERPs with this comprehensive local SEO audit that will help identify and prioritize top ranking opportunities. The post How To Do A Complete Local SEO Audit: 10-Point Checklist appeared first on Search Engine Journal.
Martech
FEBRUARY 17, 2022
The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. QR codes have been around for years, but they’re proving to be even more effective in engaging consumers across channels. That’s because audiences watching TV in groups for big events like the recent Super Bowl are sitting there with phones in hand, ready to take action.
Salesforce Marketing Cloud
FEBRUARY 17, 2022
In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. Among them — be unappreciated, be replaced on a whim, file all day — one aspired to claw his way up to middle management. The low regard with which middle managers are held hasn’t improved much since then. Experts say that’s a mistake as the nature of work undergoes profound change.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
FEBRUARY 17, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the other shoe just dropped. One remark I recall hearing at the recent IAB leadership conference was that it was “only a matter of time” before Google restricted cross-app tracking on Android just as Apple has already crea
SmartBug Media
FEBRUARY 17, 2022
Prioritizing the value of revenue operations (RevOps) can be a game-changer for your organization, enabling you to consistently scale your revenue. Whether you are hiring for revenue operations or considering it as your next career path, an important piece of the puzzle is understanding what skill set makes someone successful in a RevOps role. Why You Need RevOps.
Martech
FEBRUARY 17, 2022
Here’s a fun weekend exercise. Round up 10 marketing executives and ask them if they consider themselves customer-driven. I would bet that nine out of 10 would say yes, and the other person would explain that they focus on other things which eventually benefit the customer. The importance of the customer is so significant that most of the marketing buzzwords are about them — customer journey , customer experience (CX), customer insights, and so forth.
Salesforce Marketing Cloud
FEBRUARY 17, 2022
How can Trailblazer Bootcamp empower my teams? What kind of learning experiences can my teams expect? Why should I invest in skilling up and certifying my teams? Empower your employees to grow their careers Where is Trailblazer Bootcamp being offered? Preparing for the new world of work is one of the defining business problems of our time. As jobs evolve, so will the skills needed to perform them.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Heinz Marketing
FEBRUARY 17, 2022
By Payal Parikh , Director of Client Engagement at Heinz Marketing. Marketing metrics can be messy. Measuring the marketing contribution has never been easy. With so many tools and tech at your disposal, marketers are finding it even more difficult to measure and what ‘not’ to measure. If you are particularly interested in top ABM metrics to track your program success, keep reading.
Martech
FEBRUARY 17, 2022
A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Our perception is that changes in consumer expectations and buying practices are reflected in similar changes for the B2B buyer. To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services.
seo.co
FEBRUARY 17, 2022
If you’re going to run and SEO campaign, chances are you’ll need someone to help you do it. As a business owner, you don’t have the time or resources to train yourself on the process of SEO , nor can you rely on some other random team member to shoulder the responsibilities. Instead, you’ll be faced with three main options: hire an in-house SEO expert , outsource your work with an agency, or come up with some kind of hybrid of the two, potentially leveraging independent contractors or consultant
Martech
FEBRUARY 17, 2022
Spotify announced the acquisition of podcast advertising measurement service Podsights, as well as Chartable, a podcast analytics platform. The move aims at boosting measurement, attribution and insights in audio ad campaigns. Brands looking to reach the large audiences drawn by popular podcasts will have a greater incentive to do so when they can improve the measurement and precision of campaigns.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
FEBRUARY 17, 2022
Learn how the Right to be Forgotten works, which allows people to request URL delisting on Google, but only for certain countries. The post Google And The Right To Be Forgotten appeared first on Search Engine Journal.
Martech
FEBRUARY 17, 2022
Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. brands including Elle, Esquire and Good Housekeeping. ATS allows publishers and their supply-side partners to resolve first-party data to encrypted, anonymous “identity envelopes,” supporting the possibility of reaching users across different platforms without the use of third-party cookies.
Litmus
FEBRUARY 17, 2022
There’s no doubt the last few years have dramatically changed not only the way people shop, but also how they prefer to hear from brands. It’s becoming increasingly important for marketers to understand ways to bridge digital channels for an omnichannel brand experience to better attract and retain customers. . Omnichannel marketing is not just smart marketing, it’s also what people want.
DivvyHQ
FEBRUARY 17, 2022
It may seem easy to define the content topics you want to cover for a new content initiative. But how long are you planning for that content initiative to run? Are you choosing topic clusters that are sustainable for the life of the initiative? If you don't choose wisely, you may find the content idea well running dry much too early. So, how do you choose the best topics?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Choozle
FEBRUARY 17, 2022
The digital advertising space continues to rapidly evolve and grow, creating new opportunities to reach highly targeted audiences with engaging marketing content. The different number of ways to reach your corner of the market is massive, and the diversity of options is creating access for marketers to launch campaigns on advertising inventory that was traditionally expensive and difficult to reserve.
Content Marketing Institute
FEBRUARY 17, 2022
In a new industry report from Semrush, 88% of respondents say they achieved success with content marketing in 2021. Explore the highlights from this research and get expert advice on the insights and actions to focus on for 2022.
Litmus
FEBRUARY 17, 2022
Personalization is not a new concept or trend in the email world—but, if we’re honest, it can be hard to implement. To help provide some guidance, we asked some email marketers experienced in email personalization to share their insights. In this webinar, three email experts (Lisa Wester, Senior Email & Marketing Automation Manager at Emerson Commercial & Residential Solutions ; Leslie O’Neal, Email Marketing Manager at Children International ; Jordan Sawyer, Head of Account Manage
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