Method and Metric
MAY 24, 2021
If you’ve been analyzing your data and have noticed recent drops in your click-through rate, you’re probably wondering why. Click-through rate is an important metric when measuring the success of your call to action button, or online campaign. Firstly, what is a click-through rate? If you’re into digital marketing or SEO at all, you’ve probably […].
Tony Zambito
MAY 24, 2021
Buyer Trust Is Elusive For Most Marketing And Sales Teams Unless They Can Balance Empathy And Humility. Marketing and sales traditionally believe that the path to building buyer trust is by providing answers. Answers to buyer problems and challenges. In fact, each prime their channels with marketing content or sales guides at the ready with an answer.
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SendX
MAY 24, 2021
In this day and age, no one can afford to ignore cyber threats. Cybersecurity is extremely important, and email security is not an exception. Moreover, as email security has been overlooked by so many organizations, it is now considered to be a significant vulnerability for businesses that fail to protect their email channels. As the latest research by Verizon states, 94% of all malware gets on the computer through email.
Hive9
MAY 24, 2021
Here's an image that might be daunting, commonplace or old-school to you, depending on your stage of life or expertise in electronics: the back of an A/V receiver with a bunch of cables sticking into it. From your speaker to your subwoofer to your HDMI to your BlueTooth to your translucent green Nintendo 64 (did we mention old-school?) connections, the A/V receiver is the operational backbone of all the components of your home theater system.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
MAY 24, 2021
In this day and age, no one can afford to ignore cyber threats. Cybersecurity is extremely important, and email security is not an exception. Moreover, as email security has been overlooked by so many organizations, it is now considered to be a significant vulnerability for businesses that fail to protect their email channels. As the latest research by Verizon states, 94% of all malware gets on the computer through email.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
MAY 24, 2021
The COVID-19 pandemic has fundamentally changed the way we view the office. As life gradually returns to the new normal, companies across the globe are reevaluating how and where their employees should work. Many companies are scaling back on office space while others are reinvesting in their physical footprint. Some are going entirely remote, while many are implementing a hybrid model.
Content Marketing Institute
MAY 24, 2021
If you want to build a loyal and trusting audience consistently over time and believe by doing that you can accomplish your marketing goals. The Content Inc. model is for you. Continue reading → The post 7 Steps to Build a Successful Long-Term Content Model appeared first on Content Marketing Institute.
BOP Design
MAY 24, 2021
Website downtime is scary. New leads can’t get in touch with you. People can’t learn about your products or services. A crashed website can reflect poorly on your entire brand. So how do you avoid your website crashing? While 100% uptime may not be realistic (at least not yet), you can certainly keep downtime to a minimum. Below are tips from my B2B web design experience on steps you can take to limit website downtime.
Liveintent
MAY 24, 2021
This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. It’s quite the contrary if you couldn’t tell by the title. We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. …But also consider layering your media plan.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
MAY 24, 2021
In the spring of 2021, we updated the formula that calculates a search term’s keyword difficulty and relaunched the metric. These changes were made to make sure Semrush offers the best keyword research software possible.
Biznology
MAY 24, 2021
By late last summer, it became clear that most companies would likely move to a hybrid working model , which combines increased levels of remote work with in-office work. The Washington Post’ s recent article T he hybrid office is here to stay. The shift could be more disruptive than the move to all-remote work covers the growing number of companies announcing they’re going hybrid.
SEMrush
MAY 24, 2021
Sitemaps help Google crawl your website more effectively and can help boost your rankings. In this guide, we‘ll explore the two common types of sitemaps and their benefits.
The Daily Egg
MAY 24, 2021
Video conferencing software has never been more critical than it is today. Businesses of all sizes rely on video calls to connect employees and decision-makers, allowing crucial business tasks and discussions to occur remotely. RingCentral Video is a top contender in video conferencing software. Its HD video and audio combined with its simple, pick-up-and-go setup […].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ConvertKit
MAY 24, 2021
So often we view emails as a one-way conversation. In reality, there are plenty of complicated mechanics that go on behind-the-scenes between both sender and the receiving server. But what really goes on when an email bounces? Is it the fault of the ESP? Should we clean our lists of every email address that bounces? Like everything with deliverability, finding the why behind your email bounce rarely leads to a simple and clear-cut resolution.
chiefmartech
MAY 24, 2021
I recently wrote how martech stacks have arguably become virtual platforms. Even if you have a completely heterogeneous, “best-of-breed” stack, you likely have a set of products that work across your stack to provide cohesion, albeit each at a different layer of integration : Data : everything ultimately ends up in a “data lake” platform such as Snowflake.
Brandfolder
MAY 24, 2021
You’ve come to realize it: Implementing a [digital asset management]([link] "What is digital asset management blog"){:target="_blank"} (DAM) software is the best way to build your brand and grow its digital.
Televerde
MAY 24, 2021
Whatever the size of your company, the goal is the same: to earn a profit. The way you do that is with regular sales. But you do not want your sales figures to stagnate. You want to see consistent growth, which requires regular increases in SMB sales. Today, we’ll review multiple steps you and your team can take to continually increase sales as you enjoy watching your company grow year after year.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Litmus
MAY 24, 2021
Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. Whether it’s embracing automated previews and quality assurance (QA) tools or hunting around for faster ways to code emails, efficiency is the name of the game. Combined with the need for speed is the need to scale. Especially with the onset of COVID-19 and people working and buying from home, companies are sending more emails than ever. 54% have increased email vo
PureB2B
MAY 24, 2021
Sales, as a profession, can be a frustrating journey at times. At one point you feel like you’re on the top of the world, closing deals left and right, and the next moment everything comes crashing down. It’s truly a career of ebbs and flows. So, if sales is so complicated, how do people truly grow their careers? There isn’t a one-size fits all playbook on how to do sales “better”, in fact, there are about a thousand blogs for every facet of what it’s like to
Outreach
MAY 24, 2021
Nearly half of your prospects are not a good fit for what you sell, HubSpot reported. In the world of sales, there is no time to waste. Reaching the right people is critical to a healthy sales pipeline, meeting sales goals, and company revenue. Fortunately, there’s some groundwork you can lay for your Sales Development Representatives’ (SDRs) to set them up for success.
SmartBug Media
MAY 24, 2021
So you’re a software-as-a-service (SaaS) company looking to perfect your digital marketing strategy? You’ve come to the right place. If you’re trying to make your strategy fit into a digital marketing strategy for any industry other than SaaS, you’re pretty much comparing apples with oranges. In a crowded industry, it's now more important than ever to find ways to stand out from the crowd.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
MAY 24, 2021
Internal link structure boosts for SEO include indexing, link flow, and more. Learn 5 best practices to implement for great user experience. The post Internal Link Structure Best Practices to Boost Your SEO appeared first on Search Engine Journal.
Benchmark Email
MAY 24, 2021
When it comes to the important elements of an email, lots of brands and professionals underestimate the power of their signature. Your email signature tells your recipients who sent the message, of course, but it also lends legitimacy to your content and/or your request. And if you really take the time to do it right,… The post 10 Ways to Take Your Email Signature to the Next Level appeared first on Benchmark Email.
Search Engine Journal
MAY 24, 2021
Google AI announced KELM, a way to reduce bias and toxic content and increase factual accuracy The post Google KELM Reduces Bias and Improves Factual Accuracy appeared first on Search Engine Journal.
Hubspot
MAY 24, 2021
Having conversations with prospects is baked into sales — in a lot of ways, it's the basis of the whole concept. You need to be able to successfully initiate and conduct productive sales conversations if you really want to thrive in a sales role. Being able to thoughtfully and adeptly communicate with prospects in-person, over the phone, and via email will set you up for a long and successful career in the field.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
MAY 24, 2021
Looking to build a website with a platform outside of WordPress? Here’s a list of 10 great alternatives. The post 10 Best SEO-Friendly Alternatives to WordPress Websites appeared first on Search Engine Journal.
Hubspot
MAY 24, 2021
Exceptional sales reps — the ones who are prepared to both dedicate and deliver — don't grow on trees. They're tough to find, and in many cases, it's hard to distinguish them from reps who might wind up exhausting your time and resources — only to fizzle out and leave before making an impact. When you're interviewing for a sales role, you're bound to run into both kinds of candidates, so the question becomes, "How do I tell them apart?".
Search Engine Journal
MAY 24, 2021
Google’s Martin Splitt explains to site owners why their Page Experience report in Search Console may not be populated with data. The post Google On Why Page Experience Report Has No Data appeared first on Search Engine Journal.
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