Act-On

JULY 11, 2018

Marketing Qualified Leads 114

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 114

Adobe Experience Cloud Blog

JULY 11, 2018

We have come to an advanced leg in our internet science journey. We can no longer think of the internet as a glorified encyclopedia. Enter the virtual assistant with its interpersonal secretary skills. Now, we have a machine that functions with human intent. In light of this, our search engine optimization (SEO) must reflect far more than keywords.

SEO 116

SEO Burn Rate Internet Marketing Ethics 116

KoMarketing Associates

JULY 11, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Forty-six percent of respondents said that they are “very successful” at achieving their top priorities through marketing automation optimization, and 44 percent consid

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

Marketing Insider Group

JULY 11, 2018

After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure. This is not the moment to try to find a new job, this is the moment when […]. The post Your Marketing Campaign Is Dead. Why Isn’t It Working? appeared first on Marketing Insider Group.

Campaigns 146

Campaigns Planning Marketing & Strategy Marketing 146

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Roketto

JULY 11, 2018

As of May 2, 2018 Google Maps made some big changes to the way their Maps products work. Because of these changes, effective July 16, 2018 maps that currently exist on websites could see a service interruption unless billing information is added to the Google Account being used to access the map. To help you avoid service interruptions on your maps, we're here to help.

API 114

API Google Marketing Websites Ads 114

Spiralytics

JULY 11, 2018

Using a variety of content formats has been proven to help diversify traffic and keep the audience engaged.

Content 115

Content Traffic Content Marketing Marketing 115

Leadspace

JULY 11, 2018

Marketers often focus so much on lead generation that they overlook another important component of a marketing strategy: demand generation. Yes, there is a difference. As the name implies, demand gen focuses primarily on boosting actual demand for a company’s products or services, while lead generation simply identifies leads who may be interested in a brand.

Demand 88

Demand Email Marketing Demand Generation Agencies Effectiveness 88

Content Marketing Institute

JULY 11, 2018

If you want to significantly disrupt consumer shopping patterns, it doesn’t hurt to invent a sales holiday. That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy.

Top of Funnel 87

Top of Funnel Marketing Budget Merchandising Paid Search Agency 87

Only B2B

JULY 11, 2018

5 Ways Of Promoting New Piece of Content | Content Syndication Ways You have written a detailed and actionable piece of content for your blog. You publish it. The post appeared first on ONLY B2B.

Promotion 81

Promotion B2B Content Service 81

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early). Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Outreach

JULY 11, 2018

Ahh summer: the season of barbeques, vacations, and…a slump in sales. Salespeople know that summertime is the most challenging season of the year to book meetings with prospects. One out of every five decision-makers will be out of the office during various, sometimes unpredictable, times. But summer is also one of the most important seasons for sales because companies tend to do their budgeting in September or October.

Order 80

Order Companies 80

Kapost

JULY 11, 2018

Today, companies create more content than ever. A recent report published by Accenture shows that marketing leaders feel they produce “moderate-to-enormous” amounts of content. And 92% of those leaders surveyed. The post 9 Examples of Repurposing Content Back to Life appeared first on Kapost Content Marketing Blog.

Examples 72

Examples Content Customer Surveys Marketing Report 72

Ontraport

JULY 11, 2018

"I think that bringing some level of spirituality and love back to business is really what I want to stand for.". The post Justin Lofton: SyncSumo, ZenFusion appeared first on The ONTRAPORT Blog.

Business 75

Business Campaigns Marketing 75

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Social Media

Hubspot

JULY 11, 2018

Twitter announced today the latest of its effort to fight platform abuse and maintain authenticity on its network. This week, wrote Legal, Policy and Trust & Safety Lead Vijaya Gadde in a statement , Twitter will begin removing locked accounts from users' total follower counts, potentially causing these numbers to drop significantly for some. You should be confident that the follower numbers presented across Twitter are meaningful and accurate.

Twitter 77

Twitter Lock-In Marketing Proposals Social Networks 77

JotForm

JULY 11, 2018

If lead nurturing is contacting a lead with information over and over again, then lead enrichment is the background that gives you detail and insight into that lead, which lets you engage with them with more accuracy and effectiveness. It is the process of making sure your data is complete, accurate.

Marketing Qualified Leads 64

Marketing Qualified Leads Leads Lead Optimization 64

Hubspot

JULY 11, 2018

If you’ve ever been a manager, you know how frustrating the Dunning Kruger effect can be. Let’s say you work at a software company, and you need to give Karen, your newest software developer, a performance review. Karen’s exceptionally good at developing code, but she lacks a few critical programming skills. That’s okay -- you recognized this skill gap before hiring her, and set up training sessions for this reason.

Lead Scoring 74

Lead Scoring Lead Ranking Effectiveness Work Management 74

Schubert B2B

JULY 11, 2018

Marketing high-tech products and services can be tricky. The complex details that make your offering special may not easily translate into marketing materials. And if you leave this tall task in the wrong hands, your content marketing can unfortunately turn into incoherent, useless gobbledygook. . Effective B2B content marketing is a conversion of your high-tech information into easily consumable, compelling messaging.

Advertising Agencies 63

Advertising Agencies B2B Marketing Paid Search Agency Content Marketing 63

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Aberdeen

JULY 11, 2018

North America is currently facing a retention epidemic. Organizations are constantly searching for solutions to keep their best and brightest employees on board. In recent years, they’ve even gotten creative with free lunches, smoothie bars, and yoga rooms. But the appeal of these workplace perks eventually wears off, leaving organizations back where they started — with major retention issues.

Class 67

Class Customer Surveys Creativity Positioning 67

Engagio

JULY 11, 2018

In Account Based Sales Development (ABSD) , growing and managing your SDR team is as important to success as figuring out who to call, and what to say. These individuals are the front lines of your Account Based Everything strategy. You not only need to hire the right people for the job, but you’ve got to onboard, train, and coach them to success. This takes more than bringing on a bunch of Sales Development Reps, giving them a list of companies, and saying, “Good luck.”.

Training 59

Training Case Studies Webinar Metrics Class 59

Outreach

JULY 11, 2018

Opportunities are the main indicator of success for every company’s revenue team. They track every engagement with your prospects and customers throughout their entire journey with your company, making it easier to forecast your pipeline and hit your monthly, quarterly, and annual business goals. The status of your opportunities and how they are progressing through your pipeline indicates how revenue efficient your team is, and opportunities are a critical point of reference in every customer-fa

Outreach 63

Outreach Forecasting Efficiency Activities 63

chiefmartech

JULY 11, 2018

“Agile marketing” is a crutch for those who do not have a real strategy. That was the headline from an article published this week by Samuel Scott on The Drum. Now, I’m a fan of The Drum. They generally have sharp coverage of marketing and media topics. I’m also a fan of Samuel in particular. His writing is punchy and makes you think.

Planning 60

Planning Work Management Marketing Management Software 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Ontraport

JULY 11, 2018

"I think that bringing some level of spirituality and love back to business is really what I want to stand for.".

Business 75

Business Campaigns Marketing 75

Kapost

JULY 11, 2018

In my last job search, I spent a lot of time asking the interviewers questions. I liked to turn the tables, and really wanted to dig into what they saw. The post The Secret to Great Customer Experience (Hint: It’s Not You) appeared first on Kapost Content Marketing Blog.

Search Marketing 54

Search Marketing Content Marketing Content Research 54

Brightedge

JULY 11, 2018

The origins of robots.txt, or the “robots exclusion protocol,” can be traced back to the mid-1990s, during the early days of web spiders traveling the internet to read websites. Some webmasters became concerned about which spiders were visiting their sites. A file containing directions on which site sections should be crawled and which shouldn’t offered […].

SEO 58

SEO Marketing Websites 58

Hubspot

JULY 11, 2018

Welcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. As the summer continues to progress and the days are hot and sunny, we know there isn't a ton of time to spend on pouring over news. So, in keeping with tradition -- we'll keep this week's "Unriddled" quick. It's our Wednesday tech news roundup, and we're breaking it down.

Youtube 60

Youtube Paid Search Agency Facebook Ads 60

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Goolara

JULY 11, 2018

NOTE: This is the second in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview. No aspect of the General Protection Data Regulation (GDPR) has generated more confusion and misinformation than Article 17—the notorious “Right to Erasure” clause. 1 Partly, this confusion is a result of the GDPR’s failure to address email regulations head-on, choosing instead to try and tackle the

Privacy 45

Privacy Customer Surveys User-Generated Content Planning 45

Ledger Bennett

JULY 11, 2018

In the digital world, keywords play a role in almost everything. For the most part, they are the way in which we target and ensure the right people arrive at the right destinations. Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Keyword Targeting. Many media channels use keyword targeting or something very close.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Televerde

JULY 11, 2018

As Televerde’s General Manager for our operations in Glasgow, Scotland, I’ve been immersed in the details of the General Data Protection Rule – better known as GDPR – for the past two years. This regulation has brought concern and questions but also purpose and redirection. A benefit to Televerde, minimal shift was needed in order for our team to fall into the GDPR compliance guidelines.

Ideal Customer Profiles 45

Ideal Customer Profiles Privacy Work Management Guidelines 45