Marketing Insider Group

JANUARY 25, 2023

Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. And there’s a lot of it. But what is the cost of all this bad content? According to eConsultancy , bad content costs B2B companies $50 billion. And that’s just B2B companies. Consumer brands make up about 40% of the economy so add them into the mix and we’re looking at a $90 Billion problem.

Cost 204

Cost Content Marketing Content Paid Search Agency 204

chiefmartech

JANUARY 25, 2023

In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations : AI, composability, AR/VR, even, yes, “Web3” While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in the road, rather than the end of an industry.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Bluetext

JANUARY 25, 2023

Sales strategies are constantly evolving, but transitions are rarely seamless and each comes with a distinct set of challenges. One digital marketplace trend many B2B companies are experimenting with is expediting the sales process to enable direct e-commerce features. Perhaps new products or promotions are being debuted, or a-la-carte features are newly available for specific use cases.

B2B 29

B2B Top of Funnel Digital Marketing Funnels Marketing Management 29

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time passes and you’re not seeing the numbers you anticipated. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

JANUARY 25, 2023

Do you often pick up your phone and ask it a question? If you answered “yes,” you’re not alone. Forty-one percent of US adults use voice search daily. It wouldn’t surprise anyone if the average American talked to Siri or Alexa more than their family and friends. When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs.

Content 143

Content Mobile Marketing SEO Keywords 143

Martech

JANUARY 25, 2023

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. This webinar will explore how brands uniquely listen to customer feedback and apply the latest techniques to garner meaningful, actionable customer insights to drive increased engagement with customers and employees from the front line to the C-suite.

Webinar Metrics 117

Webinar Metrics Trends Brand Identity Branding 117

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. This can be a difficult challenge, as they are responsible for creating and executing marketing strategies that drive sales and revenue growth. As the economy continues to recover from the impact of the pandemic, many businesses are being forced to re-evaluate their marketing budgets and make difficul

Marketing Budget 107

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 107

Martech

JANUARY 25, 2023

Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI.

Cost 114

Cost ROAS Paid Search Agency Advertising Agencies 114

seo.co

JANUARY 25, 2023

Backlinks break on the internet all the time. For any number of reasons, a broken link will typically direct the user to a 404 error page that says something to the effect of, Oops! We can’t seem to find the page you were looking for! Internally, broken links can have a negative impact on your site visitors’ collective experience. If you have broken links on your website, they need to be cleaned up, replaced, and/or revitalized.

Link Building 98

Link Building SEO Ad Building Domain 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Check out the details below. HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different from the calendar year?

Ad Frequency 114

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 114

Porch Group Media

JANUARY 25, 2023

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

DivvyHQ

JANUARY 25, 2023

Adhering to content compliance regulations may seem daunting, but with the right processes and tools in place, it can be a breeze! Check out our latest article for a step-by-step guide.

Privacy 93

Privacy Content Process Tools 93

Search Engine Journal

JANUARY 25, 2023

Twitter rolls out a new ad unit, "Search Keywords Ads," allowing users to promote sponsored tweets in search results to reach a wider audience. The post Twitter Rolls Out Search Keywords Ads To All Advertisers appeared first on Search Engine Journal.

Keywords 92

Keywords Twitter Advertisements Advertising 92

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Rev

JANUARY 25, 2023

Reaching out to a prime prospect at a critical moment in their company’s journey—and before the competition does—could be the difference between a closed-won and closed-lost. You know that, and we know that. So, we decided to give you the first-move advantage. Our groundbreaking AI-driven Sales Development Platform just got even more powerful for RevOps and sales development teams.

Best Practices 78

Best Practices Outreach Acquisitions Relevance 78

SendGrid

JANUARY 25, 2023

SMTP servers send response codes that indicate what has happened to your messages. Here's what a handful of them mean. The post SMTP Error Codes: What Do These Server Responses Mean? appeared first on SendGrid.

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Ahrefs

JANUARY 25, 2023

Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you.

Examples 91

Examples Marketing Purchase Buy 91

The Daily Egg

JANUARY 25, 2023

Teamwork is an aptly named software that delivers serious features for collaboration and task and project management. Utilize Teamwork’s capability for setting. The post Teamwork Review appeared first on The Daily Egg.

Software 78

Software Features 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SEMrush

JANUARY 25, 2023

An XML sitemap can boost your SEO by helping search engines find all the pages you want them to index.

Practices 100

Practices Tips SEO 100

Benchmark Email

JANUARY 25, 2023

Traditionally, startups would rely on print media, outdoor advertising, coupon mailers, and direct mail to get the first customer through the door. But thanks to the internet, the world has changed. These days, 62% of customers’ primary use of the internet is to find information and discover brands. This means that if your business wants… The post Understanding the Basics of Digital Marketing appeared first on Benchmark Email.

Startups 76

Startups Advertising Benchmark Internet Marketing Marketing 76

The Daily Egg

JANUARY 25, 2023

ProjectManager is a capable tool designed to solve common project management challenges like goal setting, scope creep, and budget changes and restrictions. The post ProjectManager.com Review appeared first on The Daily Egg.

Budget Programs 67

Budget Programs Design Tools 67

Engagio

JANUARY 25, 2023

Chris Moody discusses the importance of trust between sales and marketing teams and why, If sales is asking you where an account came from and you can't give them an answer with the technology in your stack. you're screwed. The post Can You Recover From Losing Trust With Sales? How “Black Box” Technology Isolates Marketing From Sales. appeared first on Demandbase.

Trust Marketing 62

Trust Marketing DemandBase Marketing 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SEMrush

JANUARY 25, 2023

We added departure location and destination keywords to the H1 to the product pages on a travel website. Read more to find out the result.

Keywords 74

Keywords Ads SEO Marketing Websites 74

Ataccama

JANUARY 25, 2023

Learn the best data quality tips for storing data on Snowflake

Tips 95

Tips Best Practices 95

B2B Marketing Exchange

JANUARY 25, 2023

Sometimes, a shared passion is all you need to create a spark that can fuel ongoing training and education within a growing B2B company. Tabitha Adams , Director of Performance Marketing, Analytics and Technology for the global consulting firm Slalom , used the power of the wizarding world to build fellowship and community at the company. In this episode, we chat with Tabitha about her experience creating a “Triwizard” training program for Slalom’s global marketing team to build a better learnin

Training 52

Training Communities Paid Search Agency Consulting 52

Confessions of a B2B Marketer

JANUARY 25, 2023

Follow Emir on LinkedIn Check out HockeyStack Check out The Flow Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognis

Organization 52

Organization Outreach Linkedin B2B Sales 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Metadata

JANUARY 25, 2023

Out: gated content. In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” The time to shift from a seller-centric to buyer-centric mindset was yesterday.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Square 2 Marketing

JANUARY 25, 2023

This show was recorded on January 16, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+.

Generation 52

Generation Demand Video Marketing Service 52

SmartBug Media

JANUARY 25, 2023

You’ve probably heard the phrase “write what you know” before, but that approach doesn’t quite cut it when you’re crafting inbound marketing content. Buyer personas—fictional representations of the ideal customers and target audience you’re trying to reach with your content—play an essential role in content strategy. Whether you’re writing a blog post, web copy, lead nurture emails, or an e-book, tailoring your content for each buyer persona is a must.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52