Wed.Jan 25, 2023

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The Cost of Bad Content Marketing

Marketing Insider Group

Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. And there’s a lot of it. But what is the cost of all this bad content?

Cost 187
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Bridging the E-Commerce Gap for B2B


Sales strategies are constantly evolving, but transitions are rarely seamless and each comes with a distinct set of challenges. One digital marketplace trend many B2B companies are experimenting with is expediting the sales process to enable direct e-commerce features.

B2C 33
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How to Adapt Content to Rank in Voice Search Results


Do you often pick up your phone and ask it a question? If you answered “yes,” you’re not alone. Forty-one percent of US adults use voice search daily. It wouldn’t surprise anyone if the average American talked to Siri or Alexa more than their family and friends.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

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How To Create a Buyer Persona: A Step-by-Step Guide


Do you want to learn how to create a buyer persona? Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions.

More Trending

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Content Compliance: How to Navigate Data & Privacy Regulations


Adhering to content compliance regulations may seem daunting, but with the right processes and tools in place, it can be a breeze! Check out our latest article for a step-by-step guide.

Privacy 95
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Top Reasons to Hold On to MQLs: They Will Convert Eventually If Marketing Is Done Correctly

Only B2B

Introduction Regardless of industry, generating leads is a top goal for B2B businesses. Getting leads is quite simple, but getting marketing-qualified prospects that are likely to convert is more difficult.

B2B 90
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Google Optimize Discontinued: What Businesses Need To Know via @sejournal, @MattGSouthern

Search Engine Journal

Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data before it becomes unavailable. The post Google Optimize Discontinued: What Businesses Need To Know appeared first on Search Engine Journal. News Tools

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Broken Link Building: How to Exploit Broken Links for SEO

Backlinks break on the internet all the time. For any number of reasons, a broken link will typically direct the user to a 404 error page that says something to the effect of, Oops! We can’t seem to find the page you were looking for!

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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How strategy frameworks can help your brand stay relevant

Sprout Social

As a marketer, you likely deal with a lot of granular questions weekly as you decide what to share with the world. What content is our audience consuming? What current events are defining online conversations? What are competitors posting? What channels and creative seem to be really popular?

Relevance 107
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How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts.

Budget 106
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XML Sitemap: What It Is and How to Create One (+ Practical Tips)


An XML sitemap can boost your SEO by helping search engines find all the pages you want them to index. Local SEO

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Smart Audience Creation for Email Marketing

V12 Data

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Why You Need to Think about Data Quality on Snowflake


Learn the best data quality tips for storing data on Snowflake Blog

Tips 95
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SMTP Error Codes: What Do These Server Responses Mean?


SMTP servers send response codes that indicate what has happened to your messages. Here's what a handful of them mean. The post SMTP Error Codes: What Do These Server Responses Mean? appeared first on SendGrid. Technical

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Twitter Rolls Out Search Keywords Ads To All Advertisers via @sejournal, @MattGSouthern

Search Engine Journal

Twitter rolls out a new ad unit, "Search Keywords Ads," allowing users to promote sponsored tweets in search results to reach a wider audience. The post Twitter Rolls Out Search Keywords Ads To All Advertisers appeared first on Search Engine Journal. News Twitter

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42 Best Sales Prospecting Tools for Sales Teams in 2023


Good prospecting leads to good business. Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. But it is not as easy as sending a simple message randomly to people.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Stay informed of critical events among your best prospects, with EV lenses


Reaching out to a prime prospect at a critical moment in their company’s journey—and before the competition does—could be the difference between a closed-won and closed-lost. You know that, and we know that. So, we decided to give you the first-move advantage.

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SEO Split Test Result: Adding Departure Location and Destination Keywords to the H1


We added departure location and destination keywords to the H1 to the product pages on a travel website. Read more to find out the result. SEO Split Testing

Test 77
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Five Tips to Boost Your SaaS Marketing Effectiveness

Launch Marketing

Effective marketing is key to standing out in a competitive market and growing your customer base. For SaaS organizations, this rings especially true as more and more platforms emerge to cater to various needs in the digital world and remote workplace.

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Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine


Out: gated content. In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.”

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

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GetResponse Review: Is It Worth It in 2023?

Single Grain

Email marketing is a crucial aspect of any business’s marketing strategy, and choosing the right email marketing platform can make all the difference. One option that has been a go-to for businesses since 1998 is GetResponse.

Review 52
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Season 2: Episode 2 – The 4 Pillars And 2 Supporting Elements Of A Revenue Generation System

Square 2 Marketing

This show was recorded on January 16, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. What's Wrong With Revenue

Demand 52
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Know Your Audience: Writing for Different Buyer Personas

SmartBug Media

You’ve probably heard the phrase “write what you know” before, but that approach doesn’t quite cut it when you’re crafting inbound marketing content.

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What Are The B2b Marketing Pricing Strategies?


As we enter a new year, 2023, all businesses have begun planning and budgeting for the rest of the year, considering all the areas that still require improvement and those that will prosper in the days to come.

Pricing 52
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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E-Spirit - Untitled Article


#Marketing #Personalization #B2B - B2C E-Commerce

B2C 52
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[Recap] CES 2023: Navigating the Future of Media


The 2023 Consumer Electronics Show (CES) returned to Las Vegas with a number of leading voices in the tech space coming together to exchange ideas and works of innovation for the new year.

Privacy 49
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Can You Recover From Losing Trust With Sales? How “Black Box” Technology Isolates Marketing From Sales.


Chris Moody discusses the importance of trust between sales and marketing teams and why, If sales is asking you where an account came from and you can't give them an answer with the technology in your stack. you're screwed. The post Can You Recover From Losing Trust With Sales?