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Contributed post. In the US alone, around 627,000 new businesses open each year across a range of industries. And that figure is expected to grow in 2021. MORE
There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears. MORE
A Progressive Web Application (PWA) is a mobile-friendly website that comes “enhanced” with certain features to deliver a “native, mobile app-like experience” to its users. MORE
As it stands, the idea of lead development is grossly underutilized by sales and marketing professionals today. There is this mindset that if a lead downloads a piece of content or engages with something on our site, they’re ready to be converted to an SQL; and that’s just not always the case. MORE
Persona-based marketing: Getting started. Persona-based marketing takes advantage of who a prospect or customer is, by answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to? MORE
via GIPHY. … Not exactly the message you want your customers inferring from your website's Thank You Pages, is it? MORE
Is ABM compatible with demand gen? . As an ABM vendor, we frequently get asked this question. There’s a lot of confusion when it comes to where ABM will fit in with already existing demand gen programs. . MORE
Both demand generation and lead generation can effectively add prospective new business to your marketing funnel, but these two philosophies work in different ways that are important to know about for a complete marketing strategy. MORE
After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. That’s right. MORE
Don’t hide your content behind a bland headline. This week in content marketing, we share an example to prove the rule, plus new research into the search performance of marketing terms and a sweet ( but overlooked) content opportunity. MORE
Learning how to execute a well-succeeded Digital Marketing strategy is a complex process that starts by creating a website and goes on with large amounts of data gathered, tests, and real-life experiments to validate new concepts. MORE
An oft-ignored key performance indicator (KPI) of your content marketing campaigns is measuring your on-site and competitor traffic ratios. In this post we’ll discuss the following: What are the various traffic ratios? How are they calculated? Why are traffic ratios important? MORE
What is DMARC DMARC is an email authentication, policy and reporting protocol. It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. It began several years ago when it was first pioneered by PayPal, and both Yahoo and Gmail joined to collaborate and improve the use of email authentication methods with DMARC. MORE
Google’s free analytics tool, Google Analytics, offers an in-depth view into the way people are engaging with a website. It also provides details about online sales and conversions via Goals. MORE
Jump ahead. Corey Haines and finding proof of concept. Louis Nicholls sells out on the pre-launch. Samar Owais and the value of testing before trying. Erin Flynn moves from workshops to a signature course. MORE
What if your content marketing were so perfectly targeted that audiences trusted you to become the tastemaker in your space? Welcome to the world of subscription boxes. MORE
In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Show Notes. Topics. MORE
As I reflect on the tremendous work of Dr. King and the Civil Rights movement, I am dedicating this post to those who have been and continue to be inspired to stand for justice, equality, inclusivity, and opportunity. MORE
Are you looking for a few hello bar examples for inspiration to create your own? A hello bar can be an excellent way to greet new guests coming to your site for the first time. It can also be a critical moment for engaging your returning users, too. MORE
Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback! MORE
With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. MORE
What if there was a way to get people talking about your brand? We don’t mean a couple of customers reaching out on social media. No, we’re talking about something bigger, like getting your business to the top of Twitter’s Trending Topics. Wouldn’t that be awesome? MORE
How collaborative is the relationship between your Marketing and Sales teams? Research conducted by Conversica finds that Marketers and Salespeople want positive, cohesive relationships with one another, but often suffer a mismatch in expectations. MORE
Content Marketing MORE
Contently
JANUARY 22, 2021
After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. That’s right.
RockContent
JANUARY 22, 2021
Learning how to execute a well-succeeded Digital Marketing strategy is a complex process that starts by creating a website and goes on with large amounts of data gathered, tests, and real-life experiments to validate new concepts.
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Zoominfo
JANUARY 22, 2021
There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears.
RockContent
JANUARY 22, 2021
What if there was a way to get people talking about your brand? We don’t mean a couple of customers reaching out on social media. No, we’re talking about something bigger, like getting your business to the top of Twitter’s Trending Topics. Wouldn’t that be awesome?
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Biznology
JANUARY 22, 2021
As I reflect on the tremendous work of Dr. King and the Civil Rights movement, I am dedicating this post to those who have been and continue to be inspired to stand for justice, equality, inclusivity, and opportunity.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Content Standard
JANUARY 22, 2021
What if your content marketing were so perfectly targeted that audiences trusted you to become the tastemaker in your space? Welcome to the world of subscription boxes.
Sales Lead Insights
JANUARY 22, 2021
Persona-based marketing: Getting started. Persona-based marketing takes advantage of who a prospect or customer is, by answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?
Litmus
JANUARY 22, 2021
In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Show Notes. Topics.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
DivvyHQ
JANUARY 22, 2021
A content strategist has a difficult job, especially at the enterprise level. It takes the right kind of person with organizational skills, systems knowledge and creative skill.
ConvertKit
JANUARY 22, 2021
Jump ahead. Corey Haines and finding proof of concept. Louis Nicholls sells out on the pre-launch. Samar Owais and the value of testing before trying. Erin Flynn moves from workshops to a signature course.
Optinmonster
JANUARY 22, 2021
Are you looking for a few hello bar examples for inspiration to create your own? A hello bar can be an excellent way to greet new guests coming to your site for the first time. It can also be a critical moment for engaging your returning users, too.
Content Marketing Institute
JANUARY 22, 2021
Don’t hide your content behind a bland headline. This week in content marketing, we share an example to prove the rule, plus new research into the search performance of marketing terms and a sweet ( but overlooked) content opportunity.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
ClickZ
JANUARY 22, 2021
30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store.
Triblio
JANUARY 22, 2021
Is ABM compatible with demand gen? . As an ABM vendor, we frequently get asked this question. There’s a lot of confusion when it comes to where ABM will fit in with already existing demand gen programs. .
Sharpspring
JANUARY 22, 2021
Both demand generation and lead generation can effectively add prospective new business to your marketing funnel, but these two philosophies work in different ways that are important to know about for a complete marketing strategy.
JangoMail
JANUARY 22, 2021
What is DMARC DMARC is an email authentication, policy and reporting protocol. It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. It began several years ago when it was first pioneered by PayPal, and both Yahoo and Gmail joined to collaborate and improve the use of email authentication methods with DMARC.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
Hubspot
JANUARY 22, 2021
With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform.
Matchcraft
JANUARY 22, 2021
Google’s free analytics tool, Google Analytics, offers an in-depth view into the way people are engaging with a website. It also provides details about online sales and conversions via Goals.
PureB2B
JANUARY 22, 2021
As it stands, the idea of lead development is grossly underutilized by sales and marketing professionals today. There is this mindset that if a lead downloads a piece of content or engages with something on our site, they’re ready to be converted to an SQL; and that’s just not always the case.
Hubspot
JANUARY 22, 2021
via GIPHY. … Not exactly the message you want your customers inferring from your website's Thank You Pages, is it?
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
seo.co
JANUARY 22, 2021
An oft-ignored key performance indicator (KPI) of your content marketing campaigns is measuring your on-site and competitor traffic ratios. In this post we’ll discuss the following: What are the various traffic ratios? How are they calculated? Why are traffic ratios important?
ATAK Interactive
JANUARY 22, 2021
A Progressive Web Application (PWA) is a mobile-friendly website that comes “enhanced” with certain features to deliver a “native, mobile app-like experience” to its users.
Content4Demand
JANUARY 22, 2021
Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback!
Conversica
JANUARY 22, 2021
How collaborative is the relationship between your Marketing and Sales teams? Research conducted by Conversica finds that Marketers and Salespeople want positive, cohesive relationships with one another, but often suffer a mismatch in expectations.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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