Contently

JANUARY 22, 2021

After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. That’s right. After a decade killing chain restaurants , marriage , and the McDonald’s McWrap , millennials have grown strong and are entering their peak earning years.

Storytelling 211

Storytelling Trends Ethics Content 211

Webbiquity

JANUARY 22, 2021

Contributed post. In the US alone, around 627,000 new businesses open each year across a range of industries. And that figure is expected to grow in 2021. Virtually every startup is met with intense competition from the outset, especially if you are working in a nascent but potentially high-growth industry. To succeed, you need to find a way to stand out from the crowd.

Business 238

Business Startups Paid Search Agency Press 238

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears. That’s where personalized content comes in. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than a

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

Biznology

JANUARY 22, 2021

As I reflect on the tremendous work of Dr. King and the Civil Rights movement, I am dedicating this post to those who have been and continue to be inspired to stand for justice, equality, inclusivity, and opportunity. This week’s reading and listening are thematically centered on the topic of diversity, equity, and inclusion (DEI). The various authors, speakers, and interviewers provide a panoply of perspectives and thoughtful, nuanced points of view on race, class, institutional power dyn

Class 163

Class Work Management Startups Thought Leadership 163

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

JANUARY 22, 2021

Don’t hide your content behind a bland headline. This week in content marketing, we share an example to prove the rule, plus new research into the search performance of marketing terms and a sweet ( but overlooked) content opportunity. Continue reading → The post Disguises Are for Superheroes – Not Great Content [The Weekly Wrap] appeared first on Content Marketing Institute.

Content 136

Content Rules Search Marketing Research 136

Content Standard

JANUARY 22, 2021

What if your content marketing were so perfectly targeted that audiences trusted you to become the tastemaker in your space? Welcome to the world of subscription boxes. Dog toys, dark romance novels, beard balm, makeup, craft liquor, curated clothing —enthusiasts of all kinds of things sign up for subscription boxes. While many people look at a subscription box as a new retail model, it’s also a lens for understanding how to create, curate, and capitalize on a specific topic or passi

Content Marketing 126

Content Marketing Planning Curation Content 126

DivvyHQ

JANUARY 22, 2021

A content strategist has a difficult job, especially at the enterprise level. It takes the right kind of person with organizational skills, systems knowledge and creative skill. Luckily, the past decade has brought content strategists a myriad of tools that guide and automate an increasing amount of the work. Here are 5 essential tools no content strategist should be without.

Tools 117

Tools Content Creativity Automation 117

ConvertKit

JANUARY 22, 2021

Jump ahead. Corey Haines and finding proof of concept. Louis Nicholls sells out on the pre-launch. Samar Owais and the value of testing before trying. Erin Flynn moves from workshops to a signature course. Have you been waiting to launch an informational product because you think you don’t have a big enough list? Then it's quite possible you’ve been missing out on sales.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

ClickZ

JANUARY 22, 2021

30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store. Vibenomics, a tech-driven AOOH advertising company partnered with IRI®, a data analytics and marketing company with sku-level access to point-of-sale data, to measure the direct sales impact of exposure to AOOH advertising.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ClearVoice

JANUARY 22, 2021

I recently started a new series, Meet the Teamlancers , where we get to peek at the behind-the-scenes routines of collaborative freelancing teams supporting major agencies or brands. This time, we’re going to meet with teamlancers who regularly work with influencers and brand ambassadors. And to offer a fair representation of the process, this article will be split in two with the first part sharing insights from the teamlancers who hire or collaborate with ambassadors and influencers whil

Work Management 105

Work Management Advertising Agencies Brand Identity Branding 105

Sharpspring

JANUARY 22, 2021

Both demand generation and lead generation can effectively add prospective new business to your marketing funnel, but these two philosophies work in different ways that are important to know about for a complete marketing strategy. Lead generation operates on the core idea of adding as many prospects as possible to the top of the funnel, then qualifying and converting those leads through ongoing marketing and sales efforts.

Demand Generation 94

Demand Generation Lead Generation Sales Qualified Leads Demand 94

Content4Demand

JANUARY 22, 2021

Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback! According to research from event platform Bizzabo , roughly 90% of event marketing experts will attempt to reincorporate in-person events into their marketing strategies by fall 2021 and 97% agreed that the future of event marketing would be a hybrid of both physical and virtual events.

Lead Ranking 93

Lead Ranking Advertising Mediums Conference Event Marketing 93

Hubspot

JANUARY 22, 2021

via GIPHY. … Not exactly the message you want your customers inferring from your website's Thank You Pages, is it? Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs. Here, we'll explore six different purposes of a Thank You page, along with six stunning examples of Thank You pages to inspire your own designs in 2021 and beyo

Examples 98

Examples Best Practices Landing Pages Urgency Marketing 98

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Social Media

Matchcraft

JANUARY 22, 2021

Google’s free analytics tool, Google Analytics, offers an in-depth view into the way people are engaging with a website. It also provides details about online sales and conversions via Goals. U sing this Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients. Download the whitepaper below to learn about MatchCraft's Standard & Enhanced Analytics offerings.

Analytics 84

Analytics Ad Agencies Google Optimization 84

Hubspot

JANUARY 22, 2021

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM. Along with increasing your revenue, CPM is a strong indicator that your content is valuable, and helps you identify businesses with whom you may want to partner do

Cost Per Thousand 93

Cost Per Thousand CPM Youtube CPA 93

JangoMail

JANUARY 22, 2021

What is DMARC DMARC is an email authentication, policy and reporting protocol. It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. It began several years ago when it was first pioneered by PayPal, and both Yahoo and Gmail joined to collaborate and improve the use of email authentication methods with DMARC.

Deliverability 81

Deliverability Phishing Domain Validation 81

PureB2B

JANUARY 22, 2021

As it stands, the idea of lead development is grossly underutilized by sales and marketing professionals today. There is this mindset that if a lead downloads a piece of content or engages with something on our site, they’re ready to be converted to an SQL; and that’s just not always the case. In reality, leads need a little more warming up to the fact that they’re not speaking to a live person rather than relying on their own internal narrative.

Lead Scoring 62

Lead Scoring Lead Ranking Leads Lead 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Golden Spiral

JANUARY 22, 2021

Updated from December 12, 2019. Above All, Be Agile. As the quarantine began in spring 2020, we noticed a big pause. Not all companies, but many called a time out, took a breath, and tried to gain an understanding of the landscape. In 2021, goals are unsure. Change is the only constant. With new variants of COVID-19, accelerated vaccine distribution, a new administration in Washington, and a surge of technological innovations that would've taken years, your biggest budget challenge will be flexi

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Liveintent

JANUARY 22, 2021

Christmas and Hanukkah might fall in December, but health and wellness marketers get to open their presents after the new year: high clicks and conversions from consumers looking to make good on those resolutions. According to Inc., the top three new year’s resolutions are dieting, exercising, and losing weight. If that doesn’t scream “opportunities for health and wellness marketing,” we don’t know what does.

Advertisements 62

Advertisements Advertising CTR Peer-to-peer 62

PureB2B

JANUARY 22, 2021

As it stands, the idea of lead development is grossly underutilized by sales and marketing professionals today. There is this mindset that if a lead downloads a piece of content or engages with something on our site, they’re ready to be converted to an SQL; and that’s just not always the case. In reality, leads need a little more warming up to the fact that they’re not speaking to a live person rather than relying on their own internal narrative.

Lead Scoring 62

Lead Scoring Lead Ranking Leads Lead 62

Modern B2B

JANUARY 22, 2021

The post Is direct mail dead? appeared first on Modern | B2B Marketing Agency.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Conversica

JANUARY 22, 2021

How collaborative is the relationship between your Marketing and Sales teams? Research conducted by Conversica finds that Marketers and Salespeople want positive, cohesive relationships with one another, but often suffer a mismatch in expectations. Marketing assumes Sales isn’t following up with leads fast enough or often enough, and Sales thinks Marketing is sending over bad leads or too few leads.

Effectiveness 52

Effectiveness Lead Ranking Sales Qualified Leads Lead Scoring 52

Stevens & Tate

JANUARY 22, 2021

Although one of the oldest forms of online marketing, email marketing is consistently one of the most cost-effective marketing strategies there is, and it will continue to be so well into the future. Because of this, it’s worth thinking about the future of email in order to begin adjusting your email marketing strategy accordingly. The following are some of the things you should expect from the future of email: 1.

CAN-SPAM 52

CAN-SPAM Interactive Marketing Cost Contact Marketing 52

nDash

JANUARY 22, 2021

You love staying organized and probably have a daily checklist in a notebook or Google Drive. You love working with a wide range of marketing teams, each with a unique set of goals and challenges. You see them as friends, not just clients, and take great pride in seeing them succeed. Sound like you? If so, we should talk… . nDash is seeking a Client Project Manager (aka Account Manager) to join our team.

Work Management 52

Work Management Marketing Management Skype Marketing Proposals 52

BuzzSumo

JANUARY 22, 2021

PR 119

PR Content Marketing Content Marketing 119

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

AgencyEA

JANUARY 22, 2021

There is no excerpt because this is a protected post.

Studies 63

Studies Research 63

Terminus

JANUARY 22, 2021

As a marketer, you’ve probably faced some misunderstanding about what you do — probably from your colleagues in sales. Marketers can lament about being misunderstood…. Or they can take ownership of their role. In this Takeover episode, host Casey Cheshire speaks with Tracy Eiler , CMO at Alation , about how an “account pursuit” approach can help marketers take ownership of their role and perceptions about it.

Account Based Marketing 34

Account Based Marketing ABM De-duping Ideal Customer Profiles 34

Versium

JANUARY 22, 2021

Marketing 52

Marketing 52