Fri.Jan 22, 2021

Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend


After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. That’s right.

What is the difference between CMS and hosting?


Learning how to execute a well-succeeded Digital Marketing strategy is a complex process that starts by creating a website and goes on with large amounts of data gathered, tests, and real-life experiments to validate new concepts.


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A Guide To Identifying Your Target Market


There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears.

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What is Buzz Marketing And How to Generate Buzz With Your Brand


What if there was a way to get people talking about your brand? We don’t mean a couple of customers reaching out on social media. No, we’re talking about something bigger, like getting your business to the top of Twitter’s Trending Topics. Wouldn’t that be awesome?

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How To Turn Moments Into Momentum


As I reflect on the tremendous work of Dr. King and the Civil Rights movement, I am dedicating this post to those who have been and continue to be inspired to stand for justice, equality, inclusivity, and opportunity.

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More Trending

3 Things Content Marketing Teams Can Learn from Subscription Boxes

Content Standard

What if your content marketing were so perfectly targeted that audiences trusted you to become the tastemaker in your space? Welcome to the world of subscription boxes.

Persona-based marketing: Getting started

Sales Lead Insights

Persona-based marketing: Getting started. Persona-based marketing takes advantage of who a prospect or customer is, by answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?

Delivering episode 34: Shazad Beharry on going email first in an omnichannel world


In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Show Notes. Topics.

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How To Measure PR: The Definitive Guide


Content Marketing

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Essential Tools a Content Strategist Can’t Do Without


A content strategist has a difficult job, especially at the enterprise level. It takes the right kind of person with organizational skills, systems knowledge and creative skill.

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You don’t need a giant email list for a successful launch


Jump ahead. Corey Haines and finding proof of concept. Louis Nicholls sells out on the pre-launch. Samar Owais and the value of testing before trying. Erin Flynn moves from workshops to a signature course.

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13 Creative Hello Bar Examples Proven To Boost Conversions


Are you looking for a few hello bar examples for inspiration to create your own? A hello bar can be an excellent way to greet new guests coming to your site for the first time. It can also be a critical moment for engaging your returning users, too.

Disguises Are for Superheroes – Not Great Content [The Weekly Wrap]

Content Marketing Institute

Don’t hide your content behind a bland headline. This week in content marketing, we share an example to prove the rule, plus new research into the search performance of marketing terms and a sweet ( but overlooked) content opportunity.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Sales lift from AOOH averaged nearly 19% across four CPG categories


30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store.

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Can ABM and Traditional Demand Gen coexist in your Marketing Strategy?


Is ABM compatible with demand gen? . As an ABM vendor, we frequently get asked this question. There’s a lot of confusion when it comes to where ABM will fit in with already existing demand gen programs. .

Marketing Strategy Overview: Demand Generation vs. Lead Generation


Both demand generation and lead generation can effectively add prospective new business to your marketing funnel, but these two philosophies work in different ways that are important to know about for a complete marketing strategy.

Email Deliverability 101: List-Unsubscribe Header


What is DMARC DMARC is an email authentication, policy and reporting protocol. It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. It began several years ago when it was first pioneered by PayPal, and both Yahoo and Gmail joined to collaborate and improve the use of email authentication methods with DMARC.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

What Is YouTube CPM? [+ Why It Matters]


With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform.

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MatchCraft's Enhanced Analytics


Google’s free analytics tool, Google Analytics, offers an in-depth view into the way people are engaging with a website. It also provides details about online sales and conversions via Goals.

The UX Behind Lead Development


As it stands, the idea of lead development is grossly underutilized by sales and marketing professionals today. There is this mindset that if a lead downloads a piece of content or engages with something on our site, they’re ready to be converted to an SQL; and that’s just not always the case.

The 6 Best Thank You Page Examples of 2021


via GIPHY. … Not exactly the message you want your customers inferring from your website's Thank You Pages, is it?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Using Traffic Ratio KPIs to Improve Content Efficiency

An oft-ignored key performance indicator (KPI) of your content marketing campaigns is measuring your on-site and competitor traffic ratios. In this post we’ll discuss the following: What are the various traffic ratios? How are they calculated? Why are traffic ratios important?

ATAK’s 2021 PWA Technology Ecosystem

ATAK Interactive

A Progressive Web Application (PWA) is a mobile-friendly website that comes “enhanced” with certain features to deliver a “native, mobile app-like experience” to its users.

Should You Host Hybrid Events?


Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback!

Blog: How Following the 4Ps of Sales Effectiveness Better Aligns Sales and Marketing Teams


How collaborative is the relationship between your Marketing and Sales teams? Research conducted by Conversica finds that Marketers and Salespeople want positive, cohesive relationships with one another, but often suffer a mismatch in expectations.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.