BOP Design
APRIL 14, 2021
Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. In this blog, we share topics that should be discussed with your marketing team before creating a social media account.
KoMarketing Associates
APRIL 14, 2021
Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations. The CMO Council and Deloitte Digital recently came together to produce the “Humanizing and Analyzing Relationships to Drive Revenue, Retention and Returns” report, and statistics showed that email (73%) is by far the leading channel in terms of where customers leave information about their expectations and
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InsightSquared
APRIL 14, 2021
Today, the average Chief Revenue Officer’s (CRO) tenure is a shocking 16 months, according to Revenue Collective. There are countless factors that lead to this. CROs, and sales leaders alike, often walk into their new role blind. They are handed a pipeline, but with few exceptions, data quality, visibility, and health are all issues. They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy.
Zoominfo
APRIL 14, 2021
“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. But I’m also not someone who sticks my head in the sand and doesn’t listen to the change that’s happening around us.” — Henry Schuck, CEO, ZoomInfo. Last week, ZoomInfo employees received the email that all of corporate America has been waiting for: “Return to Office Information.”.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
APRIL 14, 2021
The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
APRIL 14, 2021
Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading → The post How Well Does Content and Marketing Help Sales Teams? [New Research] appeared first on Content Marketing Institute.
The Daily Egg
APRIL 14, 2021
WordPress software is the go-to for people looking to create content for the web. Just because it’s popular doesn’t mean it’s the perfect solution as-is for every content creator, though. Fortunately, you can tailor the software to better meet your needs. Creating custom WordPress widgets requires knowing some coding techniques. However, creating these widgets will […].
Biznology
APRIL 14, 2021
If it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand. Whether you were on the wrong side of a trademark challenge, you were part of two or more organizations coming together, or you’re starting an organization from scratch, you’ll need to understand and manage brand implementation. Otherwise, it will manage you.
Only B2B
APRIL 14, 2021
“ No great marketing decisions have ever been made on qualitative data.” – By John Sculley, CEO of Apple Inc. A great potential of the data can be leveraged only if the data is correct, complete, and updated. Overwhelming numbers of businesses are investing a great budget to make “Data-Driven” decisions. Data is the Asset to any business. It helps the marketer to get precise decision-making ability on any of their marketing campaign.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Oktopost
APRIL 14, 2021
Listen to the Podcast: For more mind-blowing conversations and to keep up with the show taking B2B marketing by storm, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Why should organizations and marketers care about collaboration? Collaboration is one of those “marketing buzzwords” that gets thrown around a lot.
Benchmark Email
APRIL 14, 2021
It takes a village to grow a successful business. And that village includes not just the people who build and sustain your brand, but the people who benefit from it as well — your customers. Getting customer feedback via email outreach can be integral to helping your company improve customer experience in several key areas,… The post 10 Tips for Better User Feedback appeared first on Benchmarkemail.
Oktopost
APRIL 14, 2021
Everyone has an email address and when getting started with email marketing, so why not just start using your Gmail or Outlook account to send messages? This sounds pretty legit, but if you are about to do so, go through this article and see why every email marketer advises against it. It is very tempting to use free service that you already know how to use.
Ontraport
APRIL 14, 2021
Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You create a product or service worth buying, launch a website to sell it on, and sell it.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmartBug Media
APRIL 14, 2021
Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Here is a summary of optimizations and key problems solved with the release. Marketo Q1 Releases: Overview. Updates included as part of the Q1 release: Next-Generation User Experience.
RebelMouse
APRIL 14, 2021
RebelMouse and Nordot have joined together to provide publishers access to Nordot's massive content library directly from the RebelMouse CMS. Nordot. Nordot is building an easily accessible content library with stories from some of the most reputable news sources in the world. This includes sources such as Reuters and AFP, and daily newspapers such as The Chicago Tribune and New York Daily News.
Brightedge
APRIL 14, 2021
While 2020 brought travel to a near standstill, 2021 has shown signs that travel is picking up. Though, how long before we expect it to return to its once booming state? Research says not for a few years. What does SEO and keyword research tell us about these trends? Let’s look! Dive into the digital growth and future of travel and hospitality with us.
Search Engine Journal
APRIL 14, 2021
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing. The post 4 Tips for Building Your First-Party Data Sets With PPC appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Brit Agency
APRIL 14, 2021
B2B Inbound Marketing is a methodology that aims to attract customers by creating valuable content and experiences that are tailored to addressing the specific challenges that each individual is looking to address.
Search Engine Journal
APRIL 14, 2021
Google Easter Eggs are fun, hidden, often gamified surprises found in Search and other Google products. Here's how to find & activate them. The post The Great Big List of 50+ Google Easter Eggs & How to Access Them appeared first on Search Engine Journal.
Hubspot
APRIL 14, 2021
Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you. However, since marketing helps you attract people to your business, it’s essential to know how to attract them, and even more so who the people are that you want to attract to begin with.
Search Engine Journal
APRIL 14, 2021
Millions of WordPress sites affected by vulnerabilities in Elementor add-on plugins The post Vulnerabilities in 17+ Elementor Add-on Plugins for WordPress appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
APRIL 14, 2021
A conference is a powerful opportunity to establish authority in your industry, increase brand awareness, and inspire or entertain both prospects and your existing consumers. Best of all, a conference can help you meet your team's objectives. In fact, 95% of marketers believe in-person events can have a major impact on achieving their company's primary business goals.
Search Engine Journal
APRIL 14, 2021
Can YouTube Shorts be monetized? Learn how to make them pay and see examples of the short-form video format in action. The post Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are! appeared first on Search Engine Journal.
BenchmarkONE
APRIL 14, 2021
LinkedIn can be a risky place to test new ideas since it’s hyper-focused on your professional network, while other forms of social media are more blended. On LinkedIn, your business’s reputation is on the line, and mistakes can be a waste of time and money. . Here are five common LinkedIn advertising pitfalls and our best advice for how to avoid them: 1.
Search Engine Journal
APRIL 14, 2021
WordPress and Wix exchange accusations and negative attack ads. Wix publishes open letter to Matt Mullenweg The post Wix and WordPress Tensions Rise appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Mereo
APRIL 14, 2021
Sales leaders, we are a quarter into this year now — and your salespeople have a great opportunity waiting for them. To reach personal goals. To meet organizational quotas. To turn “the game” around. When you stare down at the stark reality of your team’s first quarter performance next to the annual quota, remember: Now is the time to keep your eye on the recipe for sustainable revenue performance.
Search Engine Journal
APRIL 14, 2021
Creating ethical and compassionate web experiences for all should be the goal of businesses. Learn more about digital human experience design here. The post Practical Tips for Accessibility, Search & Human Experience Design appeared first on Search Engine Journal.
BenchmarkONE
APRIL 14, 2021
LinkedIn can be a risky place to test new ideas since it’s hyper-focused on your professional network, while other forms of social media are more blended. On LinkedIn, your business’s reputation is on the line, and mistakes can be a waste of time and money. . Here are five common LinkedIn advertising pitfalls and our best advice for how to avoid them: 1.
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