Wed.Apr 14, 2021

To Share, or Not to Share? Should My B2B Company Use Social Media?

BOP Design

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy.

Do Chatbots Really Work for Customer Acquisition?

Marketing Insider Group

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. A few hours later, a message bubble appears. The page messaged you with a question.

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Report: Email Still Critical for Marketers Seeking More Customer Insight

KoMarketing Associates

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations.

ZoomInfo Returns to Office with Hybrid Remote Work Model

Zoominfo

“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. But I’m also not someone who sticks my head in the sand and doesn’t listen to the change that’s happening around us.” — Henry Schuck, CEO, ZoomInfo.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Brand Implementation with TenTen

Biznology

If it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand.

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More Trending

How Well Does Content and Marketing Help Sales Teams? [New Research]

Content Marketing Institute

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading → The post How Well Does Content and Marketing Help Sales Teams?

10 Tips for Better User Feedback

Benchmark Email

It takes a village to grow a successful business. And that village includes not just the people who build and sustain your brand, but the people who benefit from it as well — your customers.

How Data Cleansing Help To Boost Your Marketing Campaign Performance?

Only B2B

“ No great marketing decisions have ever been made on qualitative data.” – By John Sculley, CEO of Apple Inc. A great potential of the data can be leveraged only if the data is correct, complete, and updated.

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Reasons to Avoid Gmail and Outlook for Email Marketing

Oktopost

Everyone has an email address and when getting started with email marketing, so why not just start using your Gmail or Outlook account to send messages? This sounds pretty legit, but if you are about to do so, go through this article and see why every email marketer advises against it.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Lead Generation Strategies: The Definitive Guide for Agencies

SEMrush

In this article, we explain the numerous strategies that your agency can put in place and ensure that you’re not missing out on this invaluable source of potential customers. Agency Central

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5 LinkedIn Ad Mistakes You Don’t Want to Make

BenchmarkONE

LinkedIn can be a risky place to test new ideas since it’s hyper-focused on your professional network, while other forms of social media are more blended. On LinkedIn, your business’s reputation is on the line, and mistakes can be a waste of time and money. .

5 strategies to turn your Instagram audience into email subscribers

ConvertKit

There’s a big problem with the Instagram audience you’ve worked so hard to build. You don’t own it. Instagram’s complex algorithm decides how many of your followers get to see your content—not you.

The 5-Minute Guide to Buyer-Focused Messaging

Content4Demand

As marketers, it’s our job to guide B2B buyers along a seamless journey with unique insights, perspectives and best practices that help them make a confident purchase decision.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Use WhatsApp for Business: Tips and Tools

Hootsuite

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. That’s right: WhatsApp isn’t just for texting your coworkers or video chatting with your family in a different city.

Why The Modern Marketer’s Guide to ABM is a Must-Read for Marketing Practitioners

Triblio

New marketing and advertising strategies are always becoming available, and to stay competitive as marketers we continuously learn and evolve as the marketing field does.

Nordot + RebelMouse

RebelMouse

RebelMouse and Nordot have joined together to provide publishers access to Nordot's massive content library directly from the RebelMouse CMS. Nordot. Nordot is building an easily accessible content library with stories from some of the most reputable news sources in the world.

The Ultimate Guide to Optimizing Your Content for Voice Search

DivvyHQ

Are you optimizing your content for voice search? Considering the data we're seeing on usage of voice search, the numbers just keep rising. How much awareness and attention might you be losing by NOT optimizing for this growing utility?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight.

What Is Strategic Marketing?

Hubspot

Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you.

ABM tips from Vidyard

Strategic-IC

Video has revolutionized Sales enablement. It is certainly true here at strategicabm where we have embedded video into our entire Account-based Marketing and Sales Enablement strategy. Video is not new, I hear you say. Yes, you’re right.

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The 12 Essential Sales Metrics You Don’t Want to Miss

InsightSquared

Today, the average Chief Revenue Officer’s (CRO) tenure is a shocking 16 months, according to Revenue Collective. There are countless factors that lead to this. CROs, and sales leaders alike, often walk into their new role blind.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How to Create a Comprehensive B2B Product Launch Timeline

Launch Marketing

A product launch is an eventful time, with many steps and processes combing to ensure successful planning and execution. With all these moving parts, it can be a challenge to clearly outline every step of the way and make sure it is accessible to all people involved.

The Biggest Problems Solved by Marketo’s Q1 Releases

SmartBug Media

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Here is a summary of optimizations and key problems solved with the release. Marketo Q1 Releases: Overview.

4 Tips for Building Your First-Party Data Sets With PPC via @sejournal, @michellemsem

Search Engine Journal

As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing. The post 4 Tips for Building Your First-Party Data Sets With PPC appeared first on Search Engine Journal. Paid Search

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Creating brand awareness

Ontraport

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.