Marketing Insider Group

JANUARY 2, 2018

Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […]. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group.

Conference 279

Conference Planning Best Practices Network Marketing 279

KoMarketing Associates

JANUARY 2, 2018

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Biznology

JANUARY 2, 2018

Ted “Hypertext” Nelson. The only content links you can control are your own. One good way to do it is to make sure all your navigation is either textual or alt-text -labeled images. Flash is way dead. The better way is to remember way back to 1965 to where hypertext was invented by Ted Nelson and to remember that hypertext was developed as a way of linking together a stack of information “cards.” These hyperlinks were textual and were used as ready references to content r

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Marketing Insider Group

JANUARY 2, 2018

If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have influential people within the industry saying all these nice things […]. The post How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank) appeared first on Marketing Insider Group.

Rules 175

Rules Paid Search Agency Service Product 175

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Influitive

JANUARY 2, 2018

Before starting Bonehook eight years ago, I worked for seven agencies in five states and freelanced for a dozen more. You might say, I’ve had ample opportunity to work with both a s and all stars. Anyone who’s been in the game long enough has had to find more than one creative way to work around […]. The post A s Are Friction; Creative Companies Need Cleaner Fuel appeared first on Adpulp.

Paid Search Agency 138

Paid Search Agency Creativity Companies Ad Agencies 138

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. I asked Christin for tips on how to think like a community builder. Here are her recommendations in her own words. Master the art of banter.

Social Media 111

Social Media Communities Work Management Media 111

Kapost

JANUARY 2, 2018

Beer is big business, and over the past few years, the world’s top brewers have been increasingly willing to enter into multibillion-dollar deals. Most notably, Belgium-based AB InBev spent roughly $106B to acquire SABMiller in late 2016. The consolidation cemented AB InBev’s position as the world’s largest brewer, and the company now holds approximately 30% of global beer market share.

Startups 105

Startups Acquisitions Lead Scoring Lead Ranking 105

Hubspot

JANUARY 2, 2018

Most of us stop reading after the last full sentence in an email. After all, the majority of people sign off with “Best,” “Thanks,” “Sincerely,” or something similarly boring -- and there’s no point reading this a million times: Thanks, Aja. However, the ubiquity of boring email sign offs is actually a great opportunity for sales reps. Closing with something memorable and personalized won’t just make you stand out -- it’ll also give you one last chance to connect with your prospect.

Best Practices 101

Best Practices Buzz Creativity Social Media 101

Computer Market Research

JANUARY 2, 2018

HSBC has been trying to become something other than “the world’s local bank” for years now, partly because it no longer is, having pulled out of a number of countries. But it was still a good line for the bank, once the Hong Kong and Shanghai Banking Corporation. Now, in a new campaign from JWT.

Campaigns 0

Campaigns Advertising Agencies Creativity Ad Agencies 0

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Envy

JANUARY 2, 2018

As we kick off another year, we want to part from 2017 by celebrating our clients' enviable marketing achievements. 2018 is going to be an exciting and eventful year in B2B marketing, with marketing automation becoming more critical for attracting and nurturing leads, the GDPR coming into force in May and the efficiency of ABM increasing. We look forward to helping our clients perfect their marketing strategies and tactics while still shooting for the best results.

B2B Marketing 76

B2B Marketing B2B Account Based Marketing ABM 76

Navigate the Channel

JANUARY 2, 2018

It’s been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today. With the advent of mobile just-about-everything and the mainstreaming of the internet of things (IoT), this statistic is hardly surprising—these days, it’s all about instant gratification. But what does this mean for your content marketing efforts?

Content Marketing 70

Content Marketing Marketing Analytics Tools Content Tagging 70

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018. And therein lies the problem.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Schubert B2B

JANUARY 2, 2018

Social media has been around for some time now. Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? They are still as relevant as ever. Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience. Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year.

Social Media 67

Social Media Trends Media B2B 67

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Vidyard

JANUARY 2, 2018

As a sales development rep or anyone who is responsible for top of funnel lead generation, you need to pay close attention to your daily ACTIVITIES, the accounts you are TARGETING, your MESSAGING and your MINDSET (ATM). Similar to the way you monitor your bank account, this is where your MONEY lives! If you had a chance to read my last post, I outlined a simple strategy that I call “Bucketing Leads for Success” to help anyone who is responsible for lead generation find massive succes

Ideal Customer Profiles 61

Ideal Customer Profiles Top of Funnel Cold Calling Buyer Personas 61

Heinz Marketing

JANUARY 2, 2018

What new habits did you start, or recommit to, yesterday on New Years Day? Did you hit the gym? Hit the pavement for a run? Did you count your calories, drink a little less, or otherwise execute day one of your new resolutions? Whatever your New Years Resolutions, I hope yesterday was the start of a trend, and a set of new habits that help you hit your goals.

Work Management 61

Work Management Course Traffic Marketing Prospects 61

JotForm

JANUARY 2, 2018

On November 27th, I missed my flight to Bali. The island’s highest volcano, Mount Agung, appeared to be on the brink of an eruption. It wasn’t the lava or ashes in the sky that caused the trouble, though. First, my airline charged me the full fare to get on the next available flight. When I arriv.

Brand Identity 48

Brand Identity Branding 48

Ignite

JANUARY 2, 2018

Every year my father sends me a list. This years list, "Fake News," "covfefe" top this year's banned words list was published by MICHIGAN RADIO. Reviewing these lists and reflecting or laughing at our having fallen into the traps of using the shamed words is a New Year tradition for us. I thought I might share it with you too. "Let me ask you this" are you guilty?

Copywriting 48

Copywriting 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Rev

JANUARY 2, 2018

The post InfoCrunch – Your new content home. appeared first on LeadCrunch.

Content 60

Content 60

QuanticMind

JANUARY 2, 2018

PPC for the travel industry is important to drive more guests to use your services and to visit your destinations. Go beyond researching keywords for travel and tourism with specific tactics to capture more foot traffic, box out your competitors and successfully target more travelers in the new year. Pay-per-click (PPC) for the travel industry comes down to how efficiently you can deploy your budget to bring in more high-quality leads.

PPC 40

PPC Paid Search Agency Tactics Adwords 40

The Freeman Company

JANUARY 2, 2018

I often tell people I’m a firm believer in the power of goal setting. But I’ve come to realize that this statement oversimplifies the matter. Goal setting, in and of itself, is certainly powerful. After all, if you don’t know where you want to go, you’ll probably end up somewhere …but whether or not that’s a place you want to be is anyone’s guess. I’m not willing to take that risk, so I set goals.

Webinar Metrics 40

Webinar Metrics Act-On Studies Resources 40

Walker Sands

JANUARY 2, 2018

Business 40

Business Public Relations 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Bluetext

JANUARY 2, 2018

In the avalanche of 2018 predictions for marketing teams, one that should be among the top is the need for B2B user experience website design. In the consumer sphere, user experience has a big headstart. On the B2B side of the equation, getting buyers to convert on the website takes much more information. It’s more likely you are going to explain a lot to get your buyers to convert into customers.

Top of Funnel 20

Top of Funnel Design Marketing Websites B2B 20

Contently

JANUARY 2, 2018

Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing , refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. If we learned anything from last year , it’s that marketers are striving for accountability more than ever.

Enterprise Management 160

Enterprise Management Top of Funnel Marketing Management Content Marketing 160

Webbiquity

JANUARY 2, 2018

Is Twitter dying? That seems to be a common question right now, according to Google. “Dying” may be too strong a word, but the microblogging social network is clearly struggling. Adrian Segar recently wrote, “The effectiveness of Twitter as a connective social media channel is declining…the rate at which users follow established accounts has slowed dramatically.

Twitter 221

Twitter CAN-SPAM Social Networks Broadcasting 221

ViewPoint

JANUARY 2, 2018

A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. Yet, according to CSO Insights , despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse. Quota attainment averaged across all geographies, industries and company sizes has dropped from 63% of salespeople in 2012 to 53% in 2016 – and 2017 w

Lead Scoring 217

Lead Scoring Lead Ranking Sales Qualified Leads Budget Programs 217

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

JANUARY 2, 2018

When the Global Innovation Index 2017 was released, Switzerland and Sweden led the pack -- as they have in previous years. What makes this part of the world such a beacon of creative thought? As someone who was fortunate enough to live and work in Sweden, I’ve come to believe the answer might be hiding in a single word: “lagom.”. Like many other non-English concepts, lagom defies quick or simple translation.

Work Management 76

Work Management Barriers Conference Cross-Selling 76

KEO Marketing

JANUARY 2, 2018

The inaugural nominee for the Worst Employer of 2018 is a doozy. I bring you ( courtesy of the New York Post ) the holy harasser. A 68-year-old Manhattan accountant lured his 23-year-old clerk to his home office by saying he wanted to teach her about income-tax returns — then claimed God wanted her to be his sexual plaything, according to a new lawsuit.

Paper 73

Paper Personalization 73

Bluetext

JANUARY 2, 2018

As one of the top Drupal firms in the market, we get a lot of questions around Drupal 8 and its broad range of functionality, including Drupal 8 Batch Processing. We thought to start out the new year, we would offer our primer on Drupal 8 Batch Processing. What is a batch job? A batch job or batch processing is the execution of a series of jobs in a program on a computer without manual intervention (non-interactive).

Process 20

Process Advertising Mediums Trigger Marketing Communities 20