Lenny's Newsletter

AUGUST 22, 2023

Instead, they work on creating distribution strategies that help acquire, activate, engage, and monetize customers on the existing product value. Growth is about increasing the distribution of the core product. If there is no validation that the product has found PMF, growth has nothing to grow. What does a growth team do?

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday 2) Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services. Valid for Cyber Monday 3) SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday 4) Prospect.io - Prospect.io Deal - Buy cux.io

Enterprise Management 261

Enterprise Management Marketing Automation Services Work Management Marketing Management 261

ClearVoice

APRIL 13, 2024

Validate content strategy. If you’re unsure about your content strategy and you want to validate its relevance and efficacy to some degree, pay attention to your user feedback. Convenience. Integrating user feedback into your content audits isn’t rocket science. It’s a reasonably straightforward process.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Validate content strategy. If you’re unsure about your content strategy and you want to validate its relevance and efficacy to some degree, pay attention to your user feedback. Convenience. Integrating user feedback into your content audits isn’t rocket science. It’s a reasonably straightforward process.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

B2B Marketing Directions

JANUARY 28, 2024

Borden developed a model of the marketing mix that included 12 elements - product planning, pricing, branding, channels of distribution, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact-finding and analysis. Importantly, place can also encompass distribution via the cloud.

Relevance 70

Relevance Marketing Management Planning Marketing Mix 70

ANNUITAS

FEBRUARY 3, 2022

From there, validate your findings with third-party research around your industry and the industry you’re selling into. This is a very valid approach for older generations that still prefer direct email, phone, and face-to-face meetings. It’s critical that you see all three viewpoints as equally valid.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Biznology

JUNE 2, 2021

With theaters and entertainment venues currently closed or limited and streaming services booming, pre-pandemic entertainment product distribution and consumer access methods are rapidly changing and adapting, reflecting new worldwide behaviors. Satellite and internet streaming services now span language and cultural borders.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Martech

APRIL 5, 2022

Clients will also be able to pull reports on video attention metrics such as average time-in-view, time-in-view distribution, pause and unpause, volume control and more. Read next: Validity for Good uses email verification methods to deliver critical messages. Why we care. It isn’t enough to know content ran somewhere.

Campaigns 102

Campaigns Validation Distribution Newsletter 102

Marketing Craftmanship

FEBRUARY 21, 2023

In other words, you must put ego aside, and acknowledge that your “internal” intellectual capital can be worth less than credible outside voices that you deem to be worth hearing, and whose message supports and validates your company’s value proposition.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Martech

SEPTEMBER 21, 2023

The BrandCore engine will help brands to brief and create, through quality assets and brand templates; scale, by producing content more efficiently; and distribute, by promoting content across all channels and media formats. MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder.

Marketing AI 104

Marketing AI Digital Asset Management Enterprise Management Gartner 104

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services. Valid for Cyber Monday SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday Prospect.io - Prospect.io Valid for Cyber Monday Fesh.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services. Valid for Cyber Monday SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Valid for Cyber Monday Prospect.io - Prospect.io Valid for Cyber Monday Fesh.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

ClickDimensions

OCTOBER 28, 2021

Rules for automatic routing include segments, lead and seller attributes, distribution method seller attributes and sales team capacity. A few examples of how to utilize this approach include monitoring new and retuning customers, phone number length, email address validity or recent activity. Automatic Lead Routing.

CRM 105

CRM Lead Ranking Lead Scoring Sales Qualified Leads 105

Unbounce

AUGUST 26, 2021

It’s what conversion intelligence is all about: combining your know-how with mathematically validated insights to help you make informed decisions and get the best results from your campaigns. To have an accurate picture, we need to look at the distribution of conversion rates across the pages. And for that, we need to use a box plot.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Binary Demand

APRIL 8, 2024

Create and validate segments The third step will create and validate segments based on the collected and analyzed data. Validate segments by testing with real customers measuring their response and feedback. Utilize techniques like cluster analysis, persona development, and value proposition mapping.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Marketing Insider Group

MAY 11, 2021

Create a predictive model: After testing and then either validating or eliminating each hypothesis based on your statistical data, you can create a predictive model. Distributing Targeted Content. Test each hypothesis and trust the data you uncover. Again, you’ll use statistics to predict future customer events, outcomes, or behaviors.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. Illinois-based Weber-Stephenson Products, LLC, the parent company of Weber, Inc.,

User-Generated Content 115

User-Generated Content Video Marketing Generation Marketing Management 115

markempa

MAY 30, 2017

That would be a metric that we may give to somebody to validate our efforts. Their email address is still valid, yet that person is no longer in your persona, and you should no longer be targeting or talking to that person. So once again distribution was limited to those with the capital, or, businesses. Let me explain.

Linkedin 297

Linkedin Research Studies B2B 297

Martech

DECEMBER 13, 2023

Feeds left unmanaged trigger errors and distributed accurate information, wasting time for users and bots. Careful management requires putting rules in place to specify what goes into the feed and managing the tech configuration, like valid dynamic structured data , so that data flows freely.

CMS Development 109

CMS Development SEO Trends API 109

Marketing Insider Group

JULY 1, 2020

Our clients’ profiles talked about how 50% of 3PLs under-leverage the warehouse, distribution center, and transportation as they focus on costs rather than growth (a key differentiator). There, the stories were further validated to prove the case on hard costs vs soft costs (and risks versus growth). For example… 1.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Vidyard

OCTOBER 28, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Some sales objections are totally valid, while others are just plain harsh. Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Spiralytics

NOVEMBER 14, 2022

This law established that electronic signatures are valid when used in compliance with its rules and regulations. In order for an electronic signature to be considered valid, it must be linked to the electronic identifier of the signer. E-Commerce Act, Aug. What Are the Different Types of E-signatures?

Act-On 114

Act-On SMS Validation Work Management 114

EveryoneSocial

NOVEMBER 9, 2023

But the truth is that brand pages are NOT an effective distribution channel. This is a far more valid concern. People will search for your company on social media and you want your brand to present well. They’re a tactic — not a strategy. Your marketing team is intimidated by running an advocacy program.

Paid Search Agency 72

Paid Search Agency Companies Work Management Marketing Management 72

ClearVoice

APRIL 9, 2021

A response rate is the number of valid replies received from a given campaign, typically expressed as a percentage. A response rate is the percentage of valid replies you receive from your request. A response rate is the percentage of valid replies you receive from your request. If so, you’ve likely worked with response rates.

Response Rate 52

Response Rate Validation Click Rate Customer Surveys 52

Salesforce Marketing Cloud

FEBRUARY 21, 2022

When its business began in 2004, KIND built a strong B2B distribution model with great success. That validates all of the efforts and justifies future investments in the program as well.” That validates all of the efforts and justifies future investments in the program as well. The next step?

Advertising Channels 98

Advertising Channels Cross-Selling Fulfillment B2B 98

Navigate the Channel

SEPTEMBER 29, 2023

You spend less because you are doing your deals in the off-season, and your partner is validated because you recognized long-term potential instead of following short-term trends. As the CMO, you are the link between R&D, marketing, distribution and IT that can explain all of these connections with a human touch.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

Contently

APRIL 6, 2023

Surveys Surveys are an excellent way to gather both qualitative and quantitative data throughout the buyer journey, especially since there are so many distribution channels you can use. Validate and Refine Your Personas It’s important to test and refine your buyer personas over time to ensure they remain accurate and effective.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

chiefmartech

JUNE 4, 2023

Hey, those are totally valid ways of thinking about their strategic landscape. Ironically, some will grow to become $1 billion runaway successes by not requiring that as a pre-validated outcome at the start. Large companies tend to view the world in terms of big chunks: Who are big competitors that threaten them?

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

Valasys

AUGUST 3, 2023

Imagine a huge, distributed ledger that contains a record of each transaction that occurs on a network of computers. As an alternative, validators are picked to build new blocks depending on how many coins they have and are prepared to “stake” as security.

Work Management 52

Work Management Marketing Management POS Network Marketing 52

Martech

MAY 3, 2022

Barriers to entry topple for products like SaaS software, which require no manufacture, warehousing or physical distribution. Another valid description might be two people with a laptop, an internet connection and an idea. And why not?

Marketing Management 107

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 107

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. You may use statistics or other official references that validate your information. Guest post by Matt LaClear.

Press 144

Press Sample Work Management Paid Search Agency 144

Animalz blog

APRIL 18, 2023

Google Risk Back in April 2022, Google’s John Mueller , shared a pretty clear stance on the validity of AI-generated content: “Currently, it’s all against the webmaster guidelines. It relies upon effective distribution. This article will help you make those decisions. This process also helps with the next source of risk: legal.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Martech

JUNE 2, 2023

This required a routine analysis of the distribution of revenue and margin and an understanding of variance over time. However, using ChatGPT to validate a 500+ row piece of code to combine and process multiple datasets — ensuring they are error-free — can be a huge time saver.

Marketing AI 98

Marketing AI Analytics Practices Generation 98

SmartBug Media

MARCH 14, 2024

You Validate Product-Market Fit A GTM plan involves crafting the ideal customer profile and identifying a specific need your product meets. Considerations should include distribution, promotion, and tactics. Also, a universal strategy reflecting the input of all stakeholders gives everyone the same view of the product lifecycle.

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Ideal Customer Profiles 59

Hubspot

JANUARY 11, 2023

The key is that it's a way for anybody to distribute voucher credit — for a ride with Uber or a meal with Uber Eats — to a team member, prospect, or existing customer.". For instance, you can offer a voucher to someone and say it's only valid if they take a ride to the location where your event is being held.

Planning 81

Planning Business Validation Paid Search Agency 81

Only B2B

SEPTEMBER 7, 2022

They coordinate automated email distribution as well. Check CRM Data: Use firewalls to ensure the accuracy of your data and make sure it is validated as it is entered into your CRM. Use Email Validation Software Tools to Confirm Emails. 87% of B2B marketers use email as their primary prospecting medium for outreach.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Additionally, a white paper by Hootsuite revealed some interesting data points showcasing how employee advocacy programs are delivering more reach and engagement with content distribution.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145