Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. It's displayed on top of the general results, and also includes the page's publication date, title, and URL. With a featured snippet, position #1 is, well, a losing result. Here's how we found out.

Traffic 77

Traffic Features Google SERP 77

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Scoring 94

Navigate the Channel

JANUARY 2, 2023

And multi-channel marketing uses both direct (TV, radio, phone calls, texts and online display ads) or indirect (online reviews, news articles, SEO and WOM) channels. According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. Or is it an onboarding journey?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

FEBRUARY 5, 2018

It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? Naturally, my team had our own take.

Features 77

Features Google Work Management SERP 77

Scoop.it

MAY 4, 2023

Once people search for something on Google, they will see the ratings and reviews on the SERPs. You can either make customers generate UGC on your event when they attend it, or you can create a space for displaying the UGC at your event. According to Hubspot , 49% of Gen Z customers often find new products via Instagram Stories.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

seo.co

NOVEMBER 15, 2021

Spending the extra time and money to make your website accessible is worthwhile and includes a positive ROI , even if it simply acts as a good insurance policy against lawsuits. Image alt text won’t make your website rank better – it makes your images rank in the SERPs. Only graphical user agents can display tool tips.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. It’s equal to Maximum Bid x Quality Score.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

MAY 30, 2019

Once you do that, you'll be better positioned to maximize the return on your PPC investment. To understand search volumes and costs around each keyword you want to select, you can use free tools like the Google Ads Keyword Tool or -- if you're a HubSpot customer -- our Keywords tool.

PPC 101

PPC Template Work Management Marketing Management 101

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. If your content is thoroughly researched and satisfies the user’s needs, then you’re in a better position. Optimize Images & Alt Tags.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

FEBRUARY 28, 2018

Facebook has positioned the Jobs feature as a benefit to both employers and job seekers. At the same time, HubSpot's research has indicated plans to increase the use of LinkedIn among a similar demographic -- ages 18 to 34. Benefits to Businesses and Users. of users between 18 and 24 in 2018.

Facebook 76

Facebook SERP Linkedin Network Marketing 76

Hubspot

MAY 7, 2019

79% of keywords and 47% of keywords in positions 1-20 rank differently on mobile and desktop. These changes reduce bounce rates and increase page rank on Google SERPs. The average click-through rate for first position on a Google search query is 19.30% and the click-through rate for second position is almost half at 10.57%.

Statistics 100

Statistics Google Click Rate Adwords 100

Hubspot

NOVEMBER 9, 2017

It's pulled from a page's content to include the text that Google believes will best answer your question, and is displayed with the page title and URL. While the featured snippet page still ranks well for this query -- it's in the #2 position -- it's not the top result. Do People Trust the Featured Snippet?

Features 75

Features Google SERP Lead Scoring 75

Moz

AUGUST 7, 2019

We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Because we didn’t allow “content marketers” to publish with us, our content had a positive reputation, since it was coming from highly respected practitioners.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Method and Metric

JANUARY 3, 2020

SERP features. Over time we’ve seen more and more that Google has introduced new features that tend to keep users on the SERP (Search Engine Results Page), longer and oftentimes, eliminating the need to go any further as the question or query is answered or resolved right then and there. Diversify your content. Final Thoughts.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What’s average position?

Marketing Analytics Tools 99

Marketing Analytics Tools Google CTR Domain 99

Hubspot

FEBRUARY 9, 2016

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for.

Features 28

Features Google CTR SERP 28

Hubspot

AUGUST 30, 2019

After all, humans are known to remember negative experiences more vividly than positive ones. In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. Landing Page Design.

Landing Pages 78

Landing Pages Design Buyer Personas Paid Search Agency 78

Hubspot

JULY 26, 2018

Approaching possible intents through these three basic levels of likelihood helps you get an idea as to whether your content stands a chance of ranking well in the SERP for certain queries. In such cases, results addressing intents that are ‘less likely’ would possibly be relegated to much lower positions, maybe on the second page or beyond.

Intent 52

Intent Google SERP Marketing & Strategy 52

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Search vs. Display Ads: What's the Difference? for display ads. for search ads, and $0.58

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

JULY 10, 2017

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Check out how HubSpot used video on its Instagram Story to drive traffic to Facebook in the way we’re describing: You don’t have to create an entirely new video from scratch for something like this, either. Funny story, right?

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Hubspot

MARCH 20, 2018

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. But, a ccTLD can be expensive and the complexity of the setup could create some costly mistakes, so many webmasters will only take the ccTLD plunge if there is a positive impact on their bottom line.

SEO 99

SEO Marketing Websites Optimization Domain 99

Hubspot

OCTOBER 17, 2018

Display personal and professional titles above your answers. Quora's forum-like design makes for a positive user experience in that it focuses its users entirely on specific questions and answers, rather than broad trending topics that brands can't easily participate in. Display Professional Titles to Establish Authority.

Ad Exchange 77

Ad Exchange Lead Scoring Lead Ranking Work Management 77

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Once you do that, you'll be better positioned to maximize the return on your PPC investment. Finally, there's the tricky matter of the display URL.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

JULY 30, 2013

For an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. This information can display product, price, availability, and product reviews. Consider the example displayed below. National Positions works with hundreds of companies and has been named to Inc.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

APRIL 15, 2013

They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. So you can use a bit of code to say, "Okay, here''s my event, and here''s all the information that Google needs to know about it to display a fancy listing.".

Google 28

Google Click Rate Display Tagging 28

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5%

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. Slowly work your way up the organic positions. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Hubspot

NOVEMBER 11, 2020

An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. Positioning (the ranking position on Google SERPs).

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Single Grain

JANUARY 24, 2020

.” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. In 2019, the first five organic results in Google received 67.60% of all clicks , with the first position alone getting 31.7%. Also, moving up a single position in Google increases relative CTR by 30.8%.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

APRIL 17, 2014

To truly understand the impact of your post timing, you’ll need a social media publishing tool that can talk directly to your database of contacts (if you’re a HubSpot customer, that technology is already in place ). Google Authorship ties your Google+ profile to your blog posts, which allows Google to display information (e.g.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

JUNE 18, 2012

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. After looking at total clicks and impressions, you also want to look at the average position of your ad. The average position tells you where on the search engine results page your ad will appear. Using the Keyword Tool on AdWords.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Spiralytics

NOVEMBER 20, 2022

Search Engine Marketing (SEM)/Display Advertising: also known as pay-per-click (PPC), this marketing tool refers to advertisements you see on search engine results pages (SERPs), partner websites, and social media platforms. HubSpot Academy. HubSpot is a multi-service platform focusing on marketing, sales, and customer service.

Course 118

Course Training Paid Content Paid Search Agency 118

The Lead Agency

MAY 12, 2022

This online content becomes the face of your business and is on display for search engines to crawl. According to HubSpot, 42% of companies have acquired a customer through their blog. . Hubspot says 90 percent of the leads it generates each month come from blog posts they had created in previous months. .

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? Displaying image and video packs.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

SEPTEMBER 11, 2018

You’ll learn what SEO is, how it works, and what you must do to position your site in search engine results. And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101