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How Sur La Table uses AI to power customer experience

Martech

It’s designed for enterprise organizations, but can also be managed by small teams within those businesses, making Discovery feasible for Sur La Table. “We The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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12 Email Footer Design Best Practices

Litmus

In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. The links take subscribers to the website, where they can browse and purchase more merchandise. . Examples of GREAT email footer designs to copy.

Design 94
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YouTube adds new shopping features to increase seller revenue

Martech

It is designed to help Shopping creators plan shoppable videos more efficiently. Creators with stores can tag products and merchandise across their entire video library at once, based on products detected in links from their videos’ descriptions.

Youtube 87
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How to Create Great Content Experiences: 6 Takeaways from Narrative Design

Content Standard

And, in the digital world, frictionless design is table stakes. As owners of the customer experience, marketers are now challenged to craft interactions that marry both uncommonly compelling content and innovative experiential design. What is Narrative Design? How can we close that gap? How can we close that gap?

Design 104
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PolyientX launches self-service NFT platform

Martech

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface.

Service 105
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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Driveline Retail Merchandising showcases the solutions they’ve provided for numerous retail chains. By looking at specific solutions for stores, they also highlight what they’re capable of and how they can design customized solutions for clients. Image credit: Driveline. Have you worked with local or national celebrities?