How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge
Vision Edge Marketing
APRIL 9, 2024
Fader, a professor of Marketing at the Wharton School of the University of Pennsylvania, defines customer-centricity as “a strategy to align a company’s development and delivery of its products and services with the current and future needs of a select set of customers to maximize their long-term financial value to the firm.”
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