Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. There are many more use cases for AI in market research. Get MarTech!

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Martech

AUGUST 22, 2023

Buyers do most of their initial research online instead of directly talking to a supplier. Buyers needed to know that Finish Thompson could help them at all stages of making an industrial pump purchase decision, from product design and manufacturing to installation, service and maintenance. Source: RH Blake 2.

Case Studies 75

Case Studies Case Study Studies Buy 75

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results.

Research 52

Research Design Peer-to-peer Ethics 52

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. CASE STUDY . According to a study noted by The Guardian, the campaign reportedly generated over 18 million impressions for Coke and grew their Facebook page by over 870%.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 97

Research Case Studies Case Study Skype 97

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google.

Design 94

Design Trends Marketing Websites B2B 94

BOP Design

DECEMBER 20, 2021

Next, it’s helpful to see what’s the latest and greatest in B2B websites – do research and find inspiration. The company caters to business owners and entrepreneurs and, while the world of HR, payroll, benefits, and compliance is complex, its B2B website design and value are simply and clearly defined. Keep a running list.

Design 112

Design B2B Thought Leadership B2B Case Studies 112

B2B Digital Marketer

OCTOBER 26, 2023

Unveiling the key strategies to captivate users and drive success in B2B software Introduction In this episode of B2B Digital Marketer, we delve into the power of user-centered design and its impact on organizational growth. Making experience design an organizational focus, not just a departmental one.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Hubspot

DECEMBER 3, 2019

As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it's your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. Things Web Designers Love. Things Web Designers Dislike. Image Source.

Stats 99

Stats Design Research Word of Mouth 99

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . E-commerce Marketing - Case Studies . Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Goodish Agency

SEPTEMBER 25, 2020

We conducted in-depth market and competitor research and provided guidelines for the website design. Within the scope of different potential audiences defining the one with the biggest potential to grow. Building a fast & easy to use website. Integrating website and in-app analytics.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Studies 52

Salesforce Marketing Cloud

APRIL 26, 2022

So, what is a Salesforce Designer? What does a Salesforce Designer do? What kind of designer can I be? How do I become a Salesforce Designer? Career prospects and opportunities for Salesforce Designers Which certifications are necessary for the job? So, what is a Salesforce Designer? HIT THE TRAILS.

Design 97

Design Peer-to-peer Work Management Ethics 97

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. So how do these two types of firms approach research?

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Let this interactive case study show you how Castelazo Content used interactive content for its clients. Higher Conversion Rate .

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Vision Edge Marketing

MAY 25, 2021

Let’s use the example of designing and building a home. It’s helpful in the design phase to start by making a list of things you need and like and a list of things you don’t need and/or like, to visit spec and model homes, and review existing floor plans. How a Case Study Approach Supports Planning a Product Announcement.

Product 243

Product Paid Search Agency Planning Case Studies 243

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. But in almost every case, you’re bringing a knife to a gunfight. Point Less. Of course not.

Case Studies 139

Case Studies Case Study Social Media Studies 139

Act-On

FEBRUARY 16, 2024

And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. Design reengagement campaigns. The research also revealed that 70% of leads are lost due to inadequate follow-up.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 110

Vendors Research Top of Funnel Tips 110

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Google never took SEOs into account when designing for the user. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies.

Case Studies 73

Case Studies Case Study Studies SEO 73

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. Of these operators, I’ve found 9 of them the most useful for content marketing research.

Search Marketing 69

Search Marketing Google Content Marketing Case Studies 69

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Your design looks boring and basic. Your design is dated.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Tiecas

MARCH 11, 2024

While a fresh design matters, it’s only one piece of the puzzle. A well-designed website amplifies your unique value proposition to the right audience. As Jeffrey Zeldman (American entrepreneur, web designer, author, podcaster and speaker on web design) astutely put it, “Content precedes design.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Salesforce Marketing Cloud

DECEMBER 12, 2023

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Create well-researched buyer personas for each segment to help your teams focus on their needs. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles. Consideration.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Maintain a consistent design.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Stevens & Tate

JULY 12, 2021

Fortunately designing a site that brings in leads doesn’t have to be too hard or overwhelming. Follow our tips below on how to design a user-friendly website that will draw people in and convert them on the spot. The first step before designing your site is to know your audience. Know Your Audience. A strong follow-up email.

Design 69

Design Sales Qualified Leads Lead Scoring Lead Ranking 69

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. There were a number of outdated pages as well as 404 errors that needed to be addressed Making usability tweaks to the design.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69