SearchChat Podcast: Is Anonymous Information Really Anonymous?


Anonymous data isn’t pulling personal information, then dropping the “personal” parts of it, (as if you could just intentionally forget information about your visitors). The post SearchChat Podcast: Is Anonymous Information Really Anonymous? Latest Podcasts Anonymous data anonymous information anonymous personalization behavior based personalization personalization podcast search chat search chat podcast searchchat searchchat podcast

Stop over-complicating your customer information


The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer informationI’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be.


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Information overload: beyond better filters


Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. As long as we can have good filters to separate the good from the bad, having more information is better than its alternative: not having enough information.

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What Key Metrics Should Inform Your Cross-Channel Marketing?


Here is one way to approach analytics for each channel in your marketing strategy: Website Channel Metrics Your website has the power to inform, engage, and, most importantly, influence purchase decisions. Knowing what to track in your marketing can help shape your future tactics. Today's marketing success comes from the ability to make the right improvements at the right time. This sounds fairly straightforward.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content


It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention. Researchers believe that somewhere between 80-90% of all information that goes into the brain is visual, and that we process visuals thousands of times faster than text.

Content Writing for Information Gain


The post Content Writing for Information Gain appeared first on MarketMuse. Writing me-too content isn't the way to position yourself as a thought leader or rank well in Google. There's a good chance you're making that mistake. Here's how to avoid it.

How Bad Profile Information Hurts Your Business

Outbound Engine

If that information is missing or wrong, you may lose out on opportunities. In short, bad profile information hurts your business. In fact, some of the information may be from previous jobs in other cities. Fix and Update Your Information.

#CoolerChat - Informational Silos


CoolerChat - Informational Silos. Informational silos can be disruptive to the business process, but aren't detrimental, if managed correctly. March 10, 2020. Silos concern more than just farmers. See how silos effect your business, and learn how to mitigate them from the experts. What are silos? What effects can silos have on an enterprise? Are silos inherently negative? How can an enterprise mitigate silos (organizational, technological, communicate or otherwise)?

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

I read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. When those individuals are sharing nuggets of information a little outside of the topic there business is in directly, that can be even better. Late last year I touched on 3 ways SEO can work with social media initiatives.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Use Commerce Data to Inform Top-of-Funnel Acquisition


Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy. Using those insights, you can launch product education campaigns to help customers find the information they need based on the products they’re researching.

The Evolving Relationship Between Marketing and Information Technology


The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. Listen to the podcast: Watch the live broadcast: The relationship between information technology and marketing is rather new. As technology continued to change, so did the requirements for marketers and the relationship with information technology.

Do you have an Information Kit?

Direct Response Coach

The post Do you have an Information Kit? appeared first on McCarthy and King Marketing. General

Survey: 40 Percent of Customers Prefer Informational Marketing Emails

KoMarketing Associates

However, 40 percent said they prefer marketing emails to be less promotional and more informational. As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Tips for Building Segmentation with Limited Information


One question we often get from companies with large databases is how to segment when you don’t know anything about your subscribers. Many companies have spent years growing their customer and prospect databases through paid and organic means while paying little attention to the details of WHO the people and companies are behind the emails. Email Intelligence

Some Information About Medical Marijuana


The post Some Information About Medical Marijuana appeared first on AccuData Integrated Marketing Have you heard of all physics? Medical Physics is one of these terms employed paraphrase sentence online to make reference to physics. It includes a wide range of topics that are pertinent and the very first rung on the ladder is really understanding that which physics is.

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Using Customer Data to Inform Your Personalization Strategy


In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy.

Stats to Inform Your Sales Enablement Strategy


The post Stats to Inform Your Sales Enablement Strategy appeared first on SnapApp. This is a guest blog post from Aubrey Harper, manager of partner and content strategy at Kapost. Fellow marketers, sanity check: How many times in the last week have the words “data-driven” come out of your mouth? And now, how many times have you dug into data to actually make data-driven decisions?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Industries spend $21.5bn on Enterprise Information Management (EIM) Solutions

HG Data

As the COVID-19 pandemic continues to wreak havoc on global markets, companies have been forced to unlock the power of information, become more connected and intelligent via artificial intelligence and automation to drive engagement with employees and customers. Indeed, Enterprise Information Management (EIM) solutions are proving to be extremely valuable in the new norm, ensuring the optimal use of data within an enterprise.

World Backup Day: Tips for Keeping Your Information Safe Online


Unfortunately, information theft is very common on the internet and is most often done with the purpose of stealing someone’s identity to commit fraud. Your personal information is often stolen long before you actually realize you’re a victim, which makes it especially important to be aware of the signs of identity theft. Now I’m worried about my information being stolen. The good news is that there are many precautions you can take to help protect your information online.

B2B competitor research – 8 free sources of information


Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. But in B2B markets this kind of customer review information isn’t usually available.

B2B competitor research – 8 free sources of information


Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. But in B2B markets this kind of customer review information isn’t usually available.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? Gary Galvin is here to answer that question. He will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability; because when your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

Use Information Interview Approach for Sales Prospecting Conversations


If you truly belief this, then my essential question is, “what is the minimal information you need, to know how to conduct a value-creating conversation, in an early stage engagement with your key stakeholder, in […]. The post Use Information Interview Approach for Sales Prospecting Conversations appeared first on Avitage.

Information Kits: Packaging Offer Content for Higher Response

The Point

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. You can expand the appeal of content like these by packaging them into information kits. An information kit, generally speaking, is a compilation of informational content designed to appear to be more than the sum of its parts. The following is a recipe for a good information kit.

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14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. From strategic objectives to tactical points of focus, the information below can help guide and support B2B marketing initiatives proposed in the new year and beyond.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent,” says CMI.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Data, Information, and Knowledge

Sales Intelligence View

Note: Today’s guest post is just one in a series provid […]. Uncategorized big data Business Data crm 2.0 customer 2.0 Enterprise 2.0 Knowledge marketing Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting social intelligence

Optimizing your site information architecture (IA) for Panda


I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Organic Search Search Marketing Google Information architecture Panda Search engine optimization Search engine results pagePhoto credit: Wikipedia.

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Personally Identifiable Information (PII) Defined


Among the most useful data is a form of first-party data called personally identifiable information (PII). Let’s explore what personally identifiable information means, why it’s so important to marketing success, and its place in the rapidly changing regulatory landscape. What Is Personally Identifiable Information (PII)? Personally identifiable information (PII) is data that can be used to identify someone. How Does GDPR Define Personal Identifiable Information?

How Content Performance Informs Your Marketing Strategy

Marketing Interactions

It’s hard to inform anything about your content marketing strategy with such low results. We need to focus on pathways and progression to use content performance data to inform our content marketing strategy. Research from Spiceworks finds that B2B IT buyers view 17 pieces of content and business buyers access at least 12 content assets to inform buying decisions. Informing Your Content Marketing Strategy to Create Connected Experiences.

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CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). Ask for a minimum of contact information when CIOs download your materials. Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Here’s what you need to know to market successfully to CIOs.

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