article thumbnail

Why Content Curation Matters in the Age of Information Overload

Scoop.it

5 benefits of content curation in an age of information overload Here are five ways content curation benefits you and your readers. Reduce information overload People are tired of content. In a 2022 survey conducted by OpenText, 8 out of 10 respondents reported experiencing information overload.

article thumbnail

44% of Marketers Predict AI Will Inform Most Targeting and Segmentation

KoMarketing Associates

Lytics recently published the “Marketing and IT: The Strategic Partnership” report, and statistics suggested that 44% of marketers and IT professionals believe AI will inform a large portion of their advertising targeting and segmentation with little human input.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Business Leaders Can Better Leverage Data to Make Informed Decisions

Vision Edge Marketing

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights.

Business 162
article thumbnail

Remove Outdated Content: Keeping Web Information up to Date

CMSWire

Not keeping web content up to date does a huge disservice to the people who depend on you and come to your website thinking that they can trust what they read. Continue reading.

Content 112
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Register today to save your seat!

article thumbnail

Securing Content, Documents, Information and Data

Biznology

But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? That makes it critical to have policies, processes, training and tools in place to protect data and information that you’ve promised to safeguard.

Content 104
article thumbnail

Information Architecture for the Web and Beyond

DivvyHQ

Considering the uber-competitive nature of most industries today, companies can't overlook the importance of a solid information architecture. A well-designed IA is the key to creating a great user experience that will help you drive engagement and conversions online. More on this from DivvyHQ Co-Founder, Brody Dorland.

Design 85
article thumbnail

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. Download this eBook to find out!

article thumbnail

Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your contact information, including email, passed (..)

article thumbnail

How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

article thumbnail

Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)

article thumbnail

Your Ultimate Guide to the Trends Shaping Marketing Data

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. The role of data in marketing-led growth and customer experiences. Trends in cross-channel marketing and analytics.

article thumbnail

6 Proven B2B Marketing Strategies and How to Use Them

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. How to make the most of every campaign. Key takeaways from each story on how you can apply their tactics to your own strategy.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

In this guide, you’ll learn how to: Set up your email campaigns for maximum deliverability Validate and test emails before you send Monitor email metrics once you’ve sent Respond if you sense an email deliverability issue By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for (..)