AI Tools Turn Analytics Data into Actionable Information

Vision Edge Marketing

It will show you a lot of numbers related to your site traffic, but it doesn’t tell you what the data means or what to do with all of that information. The post AI Tools Turn Analytics Data into Actionable Information appeared first on VisionEdge Marketing.

10 social media monitoring tools to inform your campaigns

Sprout Social

The post 10 social media monitoring tools to inform your campaigns appeared first on Sprout Social. Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky.

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SearchChat Podcast: Is Anonymous Information Really Anonymous?

Biznology

Anonymous data isn’t pulling personal information, then dropping the “personal” parts of it, (as if you could just intentionally forget information about your visitors). The post SearchChat Podcast: Is Anonymous Information Really Anonymous?

Securing Content, Documents, Information and Data

Biznology

But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? ” The post Securing Content, Documents, Information and Data appeared first on Biznology.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Content Writing for Information Gain

MarketMuse

The post Content Writing for Information Gain appeared first on MarketMuse. Writing me-too content isn't the way to position yourself as a thought leader or rank well in Google. There's a good chance you're making that mistake. Here's how to avoid it.

How 4.6 Million B2B Downloads Can Inform Your Content Planning

DivvyHQ

But you may not have the benefit of a large amount of content consumption data to guide and inform your content strategy and planning. Data is the backbone of everything we do as content marketers.

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Stop over-complicating your customer information

Biznology

The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer informationI’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be.

Information overload: beyond better filters

Biznology

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. As long as we can have good filters to separate the good from the bad, having more information is better than its alternative: not having enough information.

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The Information Difference MDM Landscape Q2 2021

Ataccama

Learn what's happening with master data management now and see where MDM solutions and vendors stand against each other. Analyst Research

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Social media in Europe: 15 stats to inform your strategy

Sprout Social

To help, we gathered all the information you need to get up to speed on the state of social media in Europe. Use industry research to inform how your brand navigates social media in Europe. Managing a social presence across U.S. and European markets is a unique challenge for U.S-based

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How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy?

#CoolerChat - Informational Silos

GreenRope

CoolerChat - Informational Silos. Informational silos can be disruptive to the business process, but aren't detrimental, if managed correctly. March 10, 2020. Silos concern more than just farmers. See how silos effect your business, and learn how to mitigate them from the experts.

30 Email Marketing Statistics to Inform Your Mover Marketing Strategy

V12 Data

While about 60% of moves happen during the summer, people move year-round 1 in 4 new movers say they use information they receive by email to help inform their purchase decisions. As a marketer, you’ve probably heard the saying – “Email will never die.”.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

The Evolving Relationship Between Marketing and Information Technology

Oktopost

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology.

7 Ways You Can Gather More Information On Your Audience

Predictive Response

In this piece, you will learn about the various ways you can gather more information on your audience. Leverage events forms Most people fill out information voluntarily during events. The above ways will ensure you collect detailed information.

Tips for Building Segmentation with Limited Information

TowerData

One question we often get from companies with large databases is how to segment when you don’t know anything about your subscribers.

Visualize Information On Twitter With Indiana University’s New Tools via @sejournal, @Juxtacognition

Search Engine Journal

Want to know how information about a topic spreads on Twitter? The post Visualize Information On Twitter With Indiana University’s New Tools appeared first on Search Engine Journal. Or, what else your target market talks about? Try these tools from Indiana University.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

E-commerce security 101: Essential information for web store owners

Sana Commerce

These include protocols that protect both the businesses selling their products online, as well as the customers sharing their personal information to purchase these goods. The post E-commerce security 101: Essential information for web store owners appeared first on Sana Commerce

Information + Integrations = Power for Associations. Here’s Why.

Higher Logic

The post Information + Integrations = Power for Associations. The post Information + Integrations = Power for Associations. Here’s Why. appeared first on Higher Logic.

Content + Intent Data: Informing Content Based on Interest

Content4Demand

Informing Content Based on Interest. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? So intent-data information could be used to help with personalization.

Do you have an Information Kit?

Direct Response Coach

The post Do you have an Information Kit? appeared first on McCarthy and King Marketing. General

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Do you have an Information Kit?

Direct Response Coach

The post Do you have an Information Kit? appeared first on McCarthy and King Marketing. General

How to Build a Strategy to Collect Contact Information for Email and SMS Campaigns

SmartBug Media

How are you collecting their information? Before you start sending emails and text messages, discover the five best ways to gather contact information in this article. Why Is Collecting Contact Information Important? Five Strategies for Collecting Contact Information.

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Stats to Inform Your Sales Enablement Strategy

SnapApp

The post Stats to Inform Your Sales Enablement Strategy appeared first on SnapApp. This is a guest blog post from Aubrey Harper, manager of partner and content strategy at Kapost. Fellow marketers, sanity check: How many times in the last week have the words “data-driven” come out of your mouth? And now, how many times have you dug into data to actually make data-driven decisions?

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How Bad Profile Information Hurts Your Business

Outbound Engine

If that information is missing or wrong, you may lose out on opportunities. In short, bad profile information hurts your business. In fact, some of the information may be from previous jobs in other cities. Fix and Update Your Information.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Top 17 Enterprise SEO Metrics To Inform Your Reporting via @sejournal, @wburton27

Search Engine Journal

The post Top 17 Enterprise SEO Metrics To Inform Your Reporting appeared first on Search Engine Journal. Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO.

Information without Innovation is Just Data: The Modern Guide to Business Intelligence

Zoominfo

We’re learning that although data is an incredibly necessary resource, information overload is a real thing. We’re starting to realize that data quantity doesn’t matter if you can’t pinpoint the precise information that makes a contact, well, human. This left organizations with little control over the types of contact and company information they purchased. Companies want a lot of accurate information about the prospects and buyers most likely to do business with them.

Information Kits: Packaging Offer Content for Higher Response

The Point

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. You can expand the appeal of content like these by packaging them into information kits. An information kit, generally speaking, is a compilation of informational content designed to appear to be more than the sum of its parts. The following is a recipe for a good information kit.

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B2B competitor research – 8 free sources of information

Savanta

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. But in B2B markets this kind of customer review information isn’t usually available.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

B2B competitor research – 8 free sources of information

Savanta

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. But in B2B markets this kind of customer review information isn’t usually available.

Google Using AI To Automatically Update Some Business Information via @sejournal, @sejournal

Search Engine Journal

Using AI and imagery, Google can now automatically update important information about businesses using information from Google Maps. The post Google Using AI To Automatically Update Some Business Information appeared first on Search Engine Journal.

10 Key Client Questions To Inform Exceptional Quality Content via @sejournal, @JuliaEMcCoy

Search Engine Journal

The post 10 Key Client Questions To Inform Exceptional Quality Content appeared first on Search Engine Journal. Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions.

Informed Customer Understanding Should Guide Marketing

Tony Zambito

When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals. It highlights an exercise a Harvard class underwent to incorporate search, systematic data, and qualitative research into informed decision-making. by Anton Scherbik.

How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. This will be an interactive session! Bring your questions for Michele to answer live.