15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

“In this world of crazy busy buyers, the road to relevancy is often the road to success. Having your finger on the pulse of what is happening in your buyer’s world and then incorporating it into your messaging is a key component of success.

Rich Tu is Talking About His Generation


The New Jersey native and first generation Filipino-American has made a name for himself at institutions like SVA, ADC, Nike, and MTV, where he is the VP of Digital Design. He’s on the board of AIGA NY, where he’ll be speaking next week, continues to do freelance illustration work, and is somehow makes time to record a podcast called First Generation Burden. View this post on Instagram A post shared by First Generation Burden (@firstgenburden) on Aug 18, 2019 at 1:11pm PDT.

Are Chatbots the Next Big Thing in Lead Generation?


The search for the next innovation in lead generation is an epic ongoing quest. They generate responses based on relevance to a user’s input text. How Chatbots Can Help With Lead Generation. Think about your primary digital lead generation channels for a second (i.e., Because leads are easier to convert when they’re followed up with quickly, the speedy nature of chatbot responses are hugely beneficial for lead generation.

Secrets of Lead Generation Superstars


Do the lead generation superstars have a special gift, or a bag of tricks the rest of us don’t? It’s clear that the long-term health of any business is contingent on its ability to attract high quality leads for its sales team. Are you a lead generation superstar?

How to Justify the Demand Generation Budget You Need in 2018


If you’re like most marketers, you are probably busily putting together your 2018 demand generation budget right about now. Demand generation spending is one of the easier marketing items to connect to ROI (compared with branding and other initiatives).

9 Ways to Increase Landing Page Conversions

Marketing Insider Group

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Demand GenerationMany companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time.

Improve Lead Generation with Help from Unhappy Customers


After the effort and time you put into generating sales leads and closing them, it’s only impactful to the bottom line if the customer remains a customer. When you see your lead generation improve, you’ll thank them for it. by Andrew Spoeth.

Marketbright Targets Sophisticated Demand Generation Users

Customer Experience Matrix

I had a preliminary conversation last week with Mike Pilcher of Marketbright , one of the vendors I’ll probably end up adding to the Raab Guide to Demand Generation Systems. These seem pretty minor, although they do insert Marketbright more deeply into the sales process than most demand generation products. This is something of a theme for the company, although all demand generation vendors integrate closely with sales systems.

9 Ways to Increase Landing Page Conversions


However, on the landing page, everything is contingent to the details based on the companies products and solutions. B2B Database Marketing B2B Lead Generation B2B Sales Pipeline

3 Brand Marketing Strategies for Dealing with Weird User-Generated Content

Content Standard

User-generated content, or UGC, has been around for some time now, and many brands continue to add this audience-driven engine to their marketing repertoire. Belkin not only got an influx of user content—it’s brand generated audience trust and interaction.

Marketer Showcase: Carolina Alves of Aggreko


The piece of content that got the most downloads this year was an eBook called “Contingency Planning 101”. In addition to using NetLine, what are your other strategies for lead generation?

Enhancing Trade Show Presence: Moving Beyond the Booth


Designing an attractive booth and staffing it with sharp employees is a great way to generate leads, connect with buyers , and capture valuable data at trade shows. Guest post by Jessica Kane.

Email Marketing Automation Strategies to Optimize Your Marketing Funnel


You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next?

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Fall Conference Preview: State of Search, Pubcon & More!

KoMarketing Associates

One of the amazing things I’ve learned over the years is there’s a very large contingent of search marketers in Utah. Learn how to optimize existing pieces for increased search exposure, see how small structural changes can impact traffic generation, and get ideas on how to take that content and turn it into new assets to be used across multiple channels. It’s been a busy summer here at KoMarketing and it’s hard to believe we are almost to September.

Appointment Setting Case Study


Valasys Media’s outbound appointment generation service was utilized by one of UK’s largest training providers. Tasked with generating assessor appointments, Valasys had to sign up business employees through an apprenticeship scheme or through National Vocational Qualification (NVQ).

What Apple’s Big Shift in AI Research Means for B2B Companies


When Apple’s chief Artificial Intelligence researcher Russ Salakhutdinov announced yesterday the company’s intention to start publishing its AI research, the news generated no small amount of media attention. It isn’t contingent on any one company or experts – those who shut themselves off will ultimately get left behind, as Apple now clearly understands.

The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Directive Agency

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. Demand Generation Versus Lead Generation. Demand generation drives awareness and interest in a company’s product and services.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

The type of content you create is contingent on your goals. If you want to generate leads, you'll want to generate leads, think webinars, demos, case studies and other later-stage content. This includes generating: Awareness.

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How to Write a Marketing Budget Your CFO Will Enthusiastically Support


Make Future Expenditures Contingent on Early Success. Rather than propose a firm budget for the full calendar year, identify certain line items that are contingent on early success. Does it feel like presenting your marketing budget to the CFO is like pulling teeth?

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Building an Effective Go-To-Market Strategy: Four Questions Answered

Launch Marketing

Some examples of quantitative goals may be metrics such as how much revenue you want to generate for a certain product line or determining how many accounts you want signed up for a trial or service.

5 Email Copywriting Tips for Creating Engaging Content


Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them.

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Digital learning and the invisible Digital Divide


As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them.

The Impact of the Internet of Things on Marketing Attribution

Modern Marketing

Yet, this capacity is contingent on a robust marketing attribution strategy lightyears ahead of where most businesses are today. will generate eclipses today’s standard.

Ready, Set, Launch: 7 Things to Include in Your HubSpot Website Launch Day Checklist

SmartBug Media

Unlike other CMS platforms, HubSpot allows you to manage all of your content—website pages, landing pages, blogs, emails, forms, and content offers, you name it—in one place, helping you to create a more seamless integration for lead generation. Contingency Plan.

Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

It gives customers the tailored treatment they want in a way that also generates loyalty beyond the product or service alone. After all, your ability to continue to provide for customers is entirely contingent upon your ability to sustain your business.

Digital casualties: digital diversity at the workplace


Even though, in theory, they are unrelated to each other, the close proximity makes some unique combination of variations to be passed as a combo from generation to generation. This is the third “digital casualties” post. You can read the first two here and here.

How to Build a Q4 Spend Strategy (and Other Tips for the Holiday Season)


For many publishers, the revenue generated across these few days can outweigh months of revenue from the rest of the year. Either Way: Have a Contingency Plan.

15 Scenarios When to Pay Freelance Writers Higher Rates


While these prices run the gamut of freelance pay rates, it’s missing one thing: factoring in additional services or contingencies. Bylined content generates great exposure for writers, and many will charge you if you strip their name from their work.

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How to Build Your Marketing Technology Stack: Your Due Diligence Guide


For example, let’s say that you start a company blog and begin to generate traffic. Allow for Contingencies. Account for these contingencies to ensure a smooth transition in the future. .

Is Data Science the Key to Marketing?

Navigate the Channel

A (very) small fringe contingent of so-called experts are putting forth the solution that reducing the amount of data collected will help companies without the ability to organize at scale. Is data science the key to marketing? In a word, yes!

Planning for ABM? Avoid These Common Challenges


Marketers focus on lead generation, so they care more about quantity, whereas salespeople focus on lead conversion, so they care more about quality. Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world.

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Earned Media in Professional Services: 3 Strategies for Success

Hinge Marketing

Have a contingency plan ready to go: Identify a public relations firm and a lawyer whom you can call to help manage the crisis. They want to generate earned media! Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.”

Are Data Issues Preventing You From Achieving Peak SEM Performance?


Let’s face it, these days, the success of your PPC program — and your SEM performance and strategy as a whole — is contingent upon data. By now, you’re likely tearing out your hair, wondering how in the world you’re going to generate required leads, or meet conversion metrics, let alone exceed them this quarter. In the first of our new Enterprise Paid Search Pains series, we examine the biggest data challenges behind sub-standard SEM performance.

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End the Marketing Database Horror Story: Put an Axe to Unqualified Leads (Here’s How)


Bad prospect data will always slip through if you rely on manual lead governance, which then results in sales’ mistrust regarding marketing’s ability to generate qualified leads. B2B marketers face a variety of problems contingent upon their organization’s business model.

Should You Be Gating Your Content Offers?


The practice of generating leads through gated content offers , also known as lead magnets, has become so widespread that if you don’t encounter a pop-up or slide-in form during your visit, you might get the feeling something’s missing. Generating Inbound Leads.

4 Skills for Marketing Professionals Every Firm Needs to Grow

Hinge Marketing

Lead generation. But the extent to which professionals can even secure those speaking engagements is largely contingent upon how effectively they demonstrate their expertise through digital means – blogs, social media and e-books, to name just a few. In professional services, business growth is closely correlated to the composition of marketing skills within a firm.

9 Attributes of High-Performance Website Copy

SmartBug Media

Visual elements are important for lead generation, and visitors may come for a well-designed graphic or a unique page layout. Web strategists and designers can offer insight into UX best practices, project contingencies, and web design possibilities, but it’s your content development team’s job to make sure the proposed layout makes sense from a narrative perspective.

Decipher Your Audience’s Visual Language with Image Analysis

Brandwatch Marketing

If a large contingent of your regular audience is teens or younger age groups, you can also use image analysis to understand general perception. They can interact with the audience directly, finding user-generated images that show the brand and amplifying them.

Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment


While each of these strategies is as true today as it was a year ago, there’s one simple contingency that will make or break your ability to align – and that’s lead statuses. What happens in most companies is this – marketing works extremely hard to generate leads from a variety of sources (Organic optimization, Paid Advertising, Tradeshows, Email – you name it).

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5 Key Marketing Measures That Don't Include Revenue

Customer Experience Matrix

Sure, marketing’s job is to generate revenue, but is generating $1 million good or bad? Even if marketers can’t measure revenue, they can set benchmarks for metrics like number of leads generated, funnel conversion rates, or cost per order. For this reason, marketers who can’t directly measure marketing-generated revenue should think twice before creating complex indirect estimates that are hard to understand and have limited credibility.