Biznology

JANUARY 28, 2013

Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. This signals disconnection between content marketing ideals and content marketing reality.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

MAY 10, 2012

The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” ” So let’s start off talking about what kind of content you can and should be generating. And … Action! Putting It All Together. Next Steps.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

MAY 4, 2016

The SEO ruined the content. </headdesk> </headdesk> My client thought the content had to read that way — after all, that’s what their SEO told them to do! Did they like the content? I’ve seen large SEO firms (and even content marketing companies) destroy well-written content.

SEO 80

SEO Paid Search Agency Training Advertising Agencies 80

Biznology

MARCH 30, 2016

Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? After all, if you “write naturally,” Google will figure out what your page is about. That doesn’t mean that concept-based writing should be thrown out the window. How does this change how you write?

Research 80

Research Copywriting SEO Google 80

Biznology

SEPTEMBER 13, 2013

How do you encourage someone to open your email newsletter and then click through to your website? Here are 10 email marketing tips from one who receives your newsletter. I subscribe to a ton of newsletters, and most are ones I’m genuinely interested in reading. Every Monday morning, I’m Null. But lazy email marketing too.

Newsletter 80

Newsletter Copywriting Internet Marketing Email Marketing 80

Biznology

JULY 31, 2019

All you need to do is write a thorough description of your business and emphasize how different you are from the rest. Instagram is perfect for showcasing your products, publishing behind-the-scenes photos of your staff, and sharing user-generated content. Managing Projects and Staff Is Easier. Build a solid website that builds trust.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

JANUARY 12, 2015

Although blogging sounds like it is technical, even those businesses owners, managers, and employees that are not as tech savvy can write for and keep up a blog. Writing a blog post is much like writing a Word document and can always be edited, even after publishing. Blogging Blog blogging Business content marketing'

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. I’m assuming you’re not falling into the trap of WRITING SUBJECT LINES LIKE THIS!!! Don’t do the old hack trick of writing “act now!”

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you. So, go up into the attic and look around.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

FEBRUARY 5, 2013

1) Email List/Newsletter — Are you subscribed to any newsletters? I am subscribed to the newsletters of Seth Godin , Chris Brogan , CC Chapman, and Christoper Penn. They’re all kings of the email newsletter — and I am never disappointed. Chris Penn is a maestro.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

OCTOBER 1, 2015

Because we’ve created so many personas, no one knows how to write for them, so they just go back to the same persona-free writing they have always done. If you have only three personas, it isn’t hard to know which one you are writing for. If not, we must re-evaluate our content, and perhaps our personas.

Clickthrough 80

Clickthrough Differentiation CMO Paid Search Agency 80

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

JUNE 1, 2016

I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)? This is not a theoretical question. What do you do?

Correlation 80

Correlation Paid Search Agency Analytics Training 80

Biznology

MARCH 11, 2014

Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. The good news is that while social media is, indeed, a life-sentence, it’s not solitary confinement, not like writing a novel could be — or maintaining the weekly newsletter for your company. Are You Chilling Out?

Social Media 80

Social Media Media Forrester Training 80

Biznology

NOVEMBER 24, 2014

KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. CONTENT MARKETING PROGRAM: Reputation matters in business and in SEO. This occurs through a blog, newsletter, PR releases, and social media sharing. Words are the most important ingredient in SEO.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

SEPTEMBER 1, 2015

It would be a perfect tool to use to write a book, build a house, organize an outing, plan a wedding, build a product, but for me and my agency, it doesn’t work, mostly because moving tasks (cards) across lists doesn’t change the status of that card. It’s playful and visual and easy to use.

Distribution 80

Distribution Work Management Marketing Automation Services Marketing Management 80

Biznology

MARCH 2, 2016

Regardless of whether you believe that the reforms that occurred were socialism (as criticized at the time) or a progressive improvement, the fact is that the emotional content of the photos moved people as no mere words ever had before. He preserved all of his writing, which is what he thought was important.

PR 80

PR Public Relations Video Marketing Press 80

Biznology

JUNE 1, 2012

I could write this entire article about all the things that have been going on, but I won’t, because I think people are focused on all the wrong things. Google is looking for quality content, and its algorithm changes might or might not accomplish that. To me the true pursuit if quality content is like betting on mutual funds.

Google 80

Google Search Marketing High Quality Lead Rules 80

Biznology

MARCH 29, 2019

More than 60% of businesses are investing in content marketing. Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Unfortunately, many marketers still don’t use content marketing strategically. Build Solid Buyer Personas.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Biznology

APRIL 17, 2017

You’ll notice a significant difference in your content, tone, and approach. They engage on social media, write articles, and are thought leaders in their space. You are seen as a curator of good content in your industry. That’s why they fail. Start your social strategy and planning with your employees in mind.

Social Media 143

Social Media Paid Search Agency Companies Media 143

Biznology

OCTOBER 23, 2014

Newsletters. I am amazed at the number of sites that don’t have a newsletter. Or a company may have a newsletter and collect signups, but only send it out when they have something to promote. Your readers enjoyed your content so much that they opted-in to receive emails from you. Think about this for a moment.

Newsletter 80

Newsletter Ideal Customer Profiles Google SERP 80

Biznology

OCTOBER 28, 2013

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along. But this is the one to acquire for your marketing library, for two reasons.

Education 80

Education B2B Marketing B to B Content Marketing 80

Biznology

JANUARY 2, 2014

It’s tough out there for content marketers, what with keeping a steady stream of content flowing through all the channels—company website, email, blogs, social media, etc. It can be overwhelming at times, which is why it is important for marketers to create content that can be reused elsewhere. Presentation is done!

Copywriting 80

Copywriting Content Social Media Newsletter 80

Biznology

MARCH 29, 2017

Deciding whether you want visitors to sign up for your email newsletter, download a case study, or pick up the phone to call you, will be much more productive. If your content isn’t presented in a digestible manner, the relief your visitors will be reaching for won’t be an antacid. Create content for different kinds of visitors.

Marketing Websites 80

Marketing Websites Top of Funnel Case Study Case Studies 80

Biznology

MARCH 6, 2019

These include SEO and content marketing. Finally, create online content that can be re-used in different places. You can use blog posts and social media content on different online platforms to improve the SEO ranking of your website. Write up interesting and useful content. Do this as a guest contributor.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Biznology

SEPTEMBER 13, 2021

Those that, for example, result in fewer total employees, more employees working more remotely or lead to more contract, or “Gig,” employees, will have profound implications on everything from the channels we choose, to the content we select and the emphasis we place on issues such as culture and values. It will deliver predictive analytics.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Biznology

MAY 20, 2014

I have done a cursory read and have come up with a number of quick takeaways for you that you can start implementing today: Digital first, traditional optional – while digital is not as fire-and-forget as story-writing is, it’s entirely more sticky. Every content-marketer knows when traffic is best. And for BuzzFeed , too.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Biznology

NOVEMBER 11, 2014

I have been a client of MailChimp for years but have never sent one email or newsletter. GetResponse seems to me to be the SquareSpace of newsletter and email list managers. Business Development and relationship management and things like writing Gerris’ capabilities deck or pimping my SquareSpace gerr.is So, here we go.

Product 80

Product Work Management Marketing Management Autoresponders 80

Biznology

JANUARY 13, 2015

He has been building is content empire for maybe over a decade. He built his content empire like London was built: hut by hut until it was a crash of streets and chaos. The real cost is in basically rewriting decades of online writing, posts, pages, etc. That your site becomes a content platform more than simply a business card.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

JANUARY 7, 2014

More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. 2) Only start a blog if you love writing and have something to say: Here’s secret number 1 about blogging: blogs don’t write themselves. Guess what: lots of writing.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

FEBRUARY 4, 2019

Everyone is talking about the importance of content marketing, but it’s rare to find someone who can articulate both the why and the how of the discipline. Hayley Nelson is a digital marketing expert who has built and run content teams at the New York Times, Wired, and CNET, and is currently creating a content marketing approach for Airbnb.

Content Marketing 91

Content Marketing Paid Search Agency Content B2B Thought Leadership 91

Biznology

DECEMBER 23, 2013

Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Whether you realize it or not, you’re probably already using content marketing in one form or another. Share content on your personal profile, company page, and in relevant groups.

Content Marketing 80

Content Marketing Top of Funnel Content Paid Search Agency 80

Biznology

DECEMBER 2, 2014

Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” ” Notice a strange similarity to Inbound Marketing? .”

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Biznology

DECEMBER 17, 2013

I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80