Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. If your landing page can’t convince them to fill out your download form, your hard work will go to waste.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

DivvyHQ

APRIL 11, 2023

Do you have a podcast landing page ready to market your show? A podcast landing page is a must-have marketing tool to increase the online visibility of your podcast, promote it to a broader audience, and encourage more people to subscribe to it. But what should that page include? Starting a podcast?

Landing Pages 90

Landing Pages Promotion Tools Trust Marketing 90

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

ClearVoice

APRIL 21, 2022

A strategic landing page that converts leads into full-fledged consumers helps both the business and the consumer. By providing an enticing offer, using compelling copy, and functional design, a solid landing page not only helps you achieve your business goals, but it also helps consumers achieve their own goals.

Landing Pages 59

Landing Pages Content Paid Search Agency User-Generated Content 59

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Image Source: Oberlo Wondering what your business’s content conversion rate is?

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. Like this one: Image courtesy of Pitchbook.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

ConvertKit

OCTOBER 28, 2020

Why your newsletter needs a name. How to name your newsletter. 5 places to include your newsletter name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Jump ahead.

Newsletter 116

Newsletter Landing Pages Best Practices Ad Frequency 116

Hubspot

JUNE 3, 2020

While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content. First, I noticed that this landing page was simple.

Landing Pages 98

Landing Pages Template Paid Search Agency Acquisitions 98

Mailmunch

JULY 9, 2021

Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. Mobile devices are the future. Source: Statcounter.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?

Newsletter 83

Newsletter Examples Template Display 83

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Marketing Insider Group

NOVEMBER 6, 2023

Also, Google requires that nonprofits applying for the grant have optimized websites to ensure the grant is being used to promote valuable content. To get your website in order, use the following tips: Develop enough content: According to Getting Attention , comprehensive pages can help align your content with your ad campaigns.

Paid Search Agency 243

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

SnapApp

OCTOBER 24, 2019

Landing pages are some of the most powerful tools marketers have to drive conversions and move prospects further down the funnel. However, just because you capture an email address on your landing page doesn’t mean it was effective. . Try the ideas to make sure that your landing pages attract and convert qualified leads.

High Quality Lead 89

High Quality Lead Landing Pages Lead Ranking Sales Qualified Leads 89

Contently

NOVEMBER 10, 2021

Or was he talking about a content strategy advice show tailor-made for modern marketers? Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column. What should I do if I’m the sole content marketer at my organization?

Marketing & Strategy 199

Marketing & Strategy Content Landing Pages Newsletter 199

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Liveintent

MAY 3, 2021

Here’s some cold, hard truth: Content, connectivity, and community are no longer optional components in any advertising strategy. More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content. So how do you use email newsletters to foster community?

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

ConvertKit

JULY 30, 2019

In this article, we’ll break down the most common call-to-action examples so you can build your landing page with confidence, knowing that it will help you massively grow your email list. Calls-to-action are the heart of your landing page because they turn leads into converted customers, clients, and email subscribers.

Landing Pages 90

Landing Pages Examples Click Rate Class 90

Inbox Insight

FEBRUARY 12, 2018

Landing pages are the core of your website, but are yours actually working for you? One of the biggest battles in modern day marketing is getting users to click on your page and, more importantly, stay there. So how do you go about creating a successful landing page? Make first impressions count.

Landing Pages 90

Landing Pages Click Rate Conversion Rate Traffic 90

ConvertKit

JANUARY 17, 2020

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated. It's a win-win.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

SmartBug Media

OCTOBER 28, 2019

Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? PPC Landing Page Best Practices. Establish Landing Page Goals.

Landing Pages 56

Landing Pages PPC Optimization Conversion Rate 56

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. How-To Guides.

Newsletter 119

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 119

Marketing Insider Group

MAY 16, 2023

Here’s our diagnosis and the content-creation-cure. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content.

SEO 243

SEO Lead Ranking Content PR 243

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want. Curated content.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Writing on the Web

JULY 12, 2010

Short answer: a landing page. Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action.

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Landing Pages Rules Content Marketing Ning 100