Trending Sources

Using Customer Contact Data to Tell Better Marketing Stories

Act-On

You already have everything you need – your customer contact data – waiting in your CRM. How To Use Contact Data For Marketing. Export a customer list from your CRM and decide what kind of information you’re looking for (e.g.,

Stop over-complicating your customer information

Biznology

It discusses what we know about customers right now–situational things such as what they are thinking, what their purpose is right now in what they are doing, and how they are coming into contact with us. Why are they contacting us? How are they contacting us?

4 Steps to Re-Engage Stale Contacts

Modern Marketing

So, you are starting the year with a huge database of contacts. It is no secret that not all contacts in your database are equal. So here are 4 steps you can follow to re-engage your stale contacts: 1. Determine who classifies as a stale contact.

The Ultimate Guide to Switching from Constant Contact to VerticalResponse

Vertical Response

In fact, our pricing is 20% less than Constant Contact. Plus, If your email list contains under 1,000 contacts, you can use VerticalResponse for free to send up to 4,000 emails per month. How to Export Your List from Constant Contact. Click Active under the Contacts section.

B2B Marketing Trends for 2016

normal point of sales/marketing contact. Broaden your points of contact. Use every contact with a potential buyer as. amounts of marketing data they collect about their contacts. understand the demographic profile of individual contacts and automatically segment.

4 Steps to Re-Engage Stale Contacts

Modern Marketing

So, you are starting the year with a huge database of contacts. It is no secret that not all contacts in your database are equal. So here are 4 steps you can follow to re-engage your stale contacts: 1. Determine who classifies as a stale contact.

Better built than bought – how to build your email marketing list

Biznology

Even if the list you purchase is legit–meaning folks have opted in to having their email addresses shared–they haven’t opted in to having you contact them. Don’t let the email subscription box on your website languish in a forgotten corner at the bottom of the contact page.

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Understanding the Value of Information

Your Sales Management Guru

Understanding the Value of Information. In the movie Wall Street , character Gordon Gekko stresses the value of information and how to get it. There is incredible value in information – the key is how to get it from a reliable source. Guest Blog: .

4 Essential Emails You Should Send to Engage New Contacts

Vertical Response

Getting new email contacts is exciting. New contacts can turn into loyal subscribers or frequent customers down the road. It’s simple and to the point too; it doesn’t overwhelm the new subscriber with too much information. How do you reach out to new contacts?

B2B Marketing Trends for 2016

normal point of sales/marketing contact. Broaden your points of contact. Use every contact with a potential buyer as. amounts of marketing data they collect about their contacts. understand the demographic profile of individual contacts and automatically segment.

The Top 10 Contact Management Considerations for CPA Firms

Marketri

It seems that the daunting task of managing contacts and CRM systems has followed me throughout my career, despite my tireless efforts to avoid it! When I began working at Marketri a couple years later, I was relieved to learn that we already had a great contact management system in place.

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12 of the Best 'Contact Us' Page Examples You'll Want to Copy

Hubspot

But what about a website's 'Contact Us' page? Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design. Your 'Contact Us' page is one of the top four most important pages on your website.

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

The visitors were primarily buyers looking for information on business software, so the data has potentially broad application to B2B software and B2B technology vendors as a whole.

Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer.

B2B Marketing Trends for 2016

normal point of sales/marketing contact. Broaden your points of contact. Use every contact with a potential buyer as. amounts of marketing data they collect about their contacts. understand the demographic profile of individual contacts and automatically segment.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Direct contact with people is a very important learning method that I hasnt toke time to analyse before. As a french webmaster looking for a web to learn in this english web (because english is the universal language here), I think that a real eyes contact as demonstrated in your teaching, give a great help in learning confidence and stimulate positive orizons. Good to find an interesting resource on an interesting topic - informal learning.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. Increasingly, almost all of this research occurs before a buyer contacts your sales team.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

I read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy.

Using Customer Data to Inform Your Personalization Strategy

Modern Marketing

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). Ask for a minimum of contact information when CIOs download your materials. Contact Jennifer Beever at New Incite today.

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Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients

Hinge Marketing

If you are doing it right, your content funnel probably looks something like this: Then you realize you aren’t converting your new contacts into new clients. Now is the time to start nurturing these contacts through email marketing workflows , also know as drip or lead nurture campaigns.

How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts.

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Lead Retargeting – How to Revitalize Your B2B Contact List

Great B2B Marketing

While marketing to fresh prospects is certainly important, there may be a gold mine available right beneath your feet – your existing contact list. There are many good reasons to focus on lead retargeting, including: Assuming you have good contact information, remarketing usually costs a lot less than marketing to fresh prospects. On both a cost and effort basis, retargeting your contact list should be much more effective than first-time marketing.

Expert Interview Series: Matt Greener Of App Data Room About the Importance of Up-To-Date Information for Salespeople

Reachforce

It can also help your sales team be more prepared during the sales pitch, be more organized and be in constant contact. Up-to-date information is important for salespeople for a wide variety of reasons, including the […].

Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact

B2B Lead Generation Blog

Trade shows, workshops and webinars are gold mines for obtaining information. Of course, it is very important to capture attendees’ contact information and product interests at that point of high interest, and then act on that interest before it fades.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

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How to Grow Your Email Contacts Organically

Hinge Marketing

But before you can reap the full benefits of email marketing, you need a list of contacts to actually email, and not any old list will do. With a metaphorical swipe of your credit card, you magically have 10,000 shiny new contacts. Purchased email lists aren’t targeted contacts.

Little Secrets to Contact Forms That Convert [Quick Tip]

Hubspot

When requiring a contact form to download the goodies you’re offering, you have to think first of the users that will face this form on the other side of the screen. Gathering information on your customers is a tricky thing. In fact, think of your contact forms as dates.

Website Call to Action; Alternatives to “Contact Us” for lead generation

NuSpark

Some examples are: Contact form filled out. Contact Us. Place critical information high on the page – don’t hide it at the bottom. Instead of Contact Us. Contact us today for a __ (ex: free report on 2014 commercial real estate).

How to Sell to People Not Contacts

Sales Intelligence View

There is little value in basic contact data – for example a phone number or email address – for today’s business professional,” says Umberto Milletti, CEO of InsideView. What’s important is cutting through the noise and getting the accurate information that matters about leads and prospect.

THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts

chiefmartech

Our team at Bizible recently made a complete switch from lead-based reporting to an ABM measurement structure based on accounts and contacts. These decisions will inform the rest of the process. Its first order of business is converting the lead into a contact.

How To Optimize Contact Forms for Conversions

Sales Intelligence View

This infographic, courtesy of QuickSprout, shows how such seemingly granular things like how many fields your conversion form has, or how much personal information you ask for, significantly affects how many leads you convert. Contact Forms Conversion Rate Conversions Marketing Lead

The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg

Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016.

What to Send Email Contacts in Different Stages of the Marketing Funnel

Hubspot

But that's not the sole type of contact you have, nor the sole type of contact you should have. Over time, you will naturally acquire a variety of contact types within your database, and you need to know who is who, and what message you should send to each type.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Social Media Informer covers topics such as social networking , small business and brand monitoring.

Social media strategy leaders: Lisa Marcyes

Biznology

With 55% of B2B buyers doing their research by using social networks, social channels provide a real-time platform where buyers can share information, research products, and make informed decisions when it comes to their purchasing decisions.). Welcome, Lisa !

Optimizing your site information architecture (IA) for Panda

Biznology

I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish.

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Customer-self service: the assisted and contextual reality

i-Scoop

Contact center Customer engagement Customer service Research artificial intelligence contact center agent customer experience management information management omni-channel omni-touchpoint self-service

Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.