Customizing for Every Customer: How 1:1 Personalization Drives ROI
Personalization has moved beyond segmentation. It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.
In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can:
- Create personalized experiences across channels with data, AI, and machine learning
- Increase the ROI of every site visit
- Build customer loyalty with trust
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