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Authenticity in The Age of AI

Marketing Insider Group

Copyright Office. This means that the brand is true to its core mission, values, and beliefs, and it upholds those values in all of its marketing and communication efforts. Authenticity also means that the brand is connected to its customers and community in an honest and meaningful way. What is Authenticity?

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Why Agencies Should Join TikTok

Sharpspring

As TikTok has evolved into a highly community-driven video platform, it’s become a source for entertainment and education. Plus, you can build a strong community, especially if your target personas comprise women and/or POC. The key is to prioritize your brand’s community rather than your offerings. What do they want to learn?

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How to Use Data for Content Curation

Scoop.it

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Press “Publish” and wait for the results. Overlooking this rule can result in multiple complications like copyright strikes and lawsuits. The answer is YES.

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5 YouTube features to use to boost engagement

Sprout Social

Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community. Just like any other social media platform, responding to comments is a key part of YouTube community management. The chat window during a live video builds engagement and community in real-time.

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Is Your Content Putting You at Risk?

B2B Memes

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Is what you’re doing copyright infringement or fair use? A basic understanding of copyright law will help. The silence is understandable.

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5 Reputation Management Lessons from Prince, Dell and Beyond

Convince & Convert

When Prince tried to shut down three united, fan-generated sites to protect copyrighted material, fans dug in their heels. When a crisis occurs, successful communication efforts employ factual, timely updates. Such times can offer a company the opportunity to shine and actually build goodwill with its community.

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Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

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