The Ultimate Guide to Press Release Distribution

Hubspot

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important? How to distribute your press release.

Press 53

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. You can take it further, and gain triple the results of your original press coverage. There are easy ways you can amplify your press coverage, and use it fuel even greater success going forward. Maximize Your B2B Press Coverage and Kick Some Major PR Butt.

Press 160
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples

ClearVoice

How do you create a successful press kit or media kit? Before we get into the winners of the medium along with some things you should never do, it would probably help to define just exactly what a press kit is and why you need to create them. Press kits vs. media kits. “A

Press 77

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

Hubspot

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

Hubspot

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.

Online community management is surrogacy

Biznology

Unless you’re absolutely passionate about being engaged in social media, have everything else in your life delegated, have plenty of time, consider social media engagement to be essential and real, and are committed to keeping up the same level of engagement and commitment from now and forever, you really need to retain (and delegate to) an experienced community manager. Honestly, all of the best community managers love what they do. And so is press secretary Jay Carney.

PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators

BenchmarkONE

This new offering will give K12 communicators the ability to keep parents, students, teachers, and their communities connected and informed regarding school policies, news, and events. .

Press 52

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization.

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company. We’re looking forward to incorporating Kavi’s Workspace tool into the Higher Logic community platform. Read more about the acquisition in our press release.

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. His four previous books about social media and online communities include The New Influencers, Secrets of Social Media Marketing, The Joy of Geocaching and Social Marketing to the Business Customer. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion.

Press 74

Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity. JMI Equity invested in Higher Logic, giving us capital, guidance, the ability to do acquisitions, and access to many of the things we need to keep improving and evolving our community platform for customers. Stronger communities all together.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Online communities enable you to: Learn more about your customers’ needs. The Time is Now: Is Community Part of Your 2019 Strategy?

Vidyard’s Community Engagement Program Donates More of What Matters Most: Time, Talent and Treasure

Vidyard

With more than 2000+ volunteer hours contributed, 2070 community meals served, and 15 local charities supported in 2019, Vidyard continues to act upon its community engagement initiatives building a strong “give back” strategy that inspires others. Press Releases

3 Customer-Focused Benefits of an Online Community

Higher Logic

We’ve all seen how stock prices have plummeted after a slew of bad press on Twitter or Facebook. An online community is a powerful tool that can harness customer feedback AND integrate with your other customer-focused efforts. Online communities connect your customers. New to online community ? Online communities give your customers a place to be heard. Your online community gives you multiple channels to listen and respond, or even be proactive to their needs.

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community

Ignite Tech

Press Release: Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. Just this year, Infer also added Bitly, Cloudlock, Nutanix, Okta, Pandora, TIBCO and other new customers to its community of predictive innovators. The post Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

The Power of B2B Communities

Paul Gillin

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. Does it set the stage for a deeper discussion of social communities? Online communities are a bit of a paradox.

Vidyard’s Community Social Impact Program Prioritizes Education and Free Tools to Ease the Shift to Remote Work

Vidyard

KITCHENER, Ontario – January 7, 2021 – Two years ago, Vidyard reordered its stakeholder list to prioritize ‘Community’ above ‘Investors’ in a bold move for tech. During this past year, supporting our community was more important to us than ever. Press Releases

3 Ways to Influence the Quora Community

Oracle

In fact, Matt Creamer of AdvertisingAge recently pointed out that Quora has received as much press in six months as Answers.com – the 18 th biggest site in the US – earned in six years. But the Quora community will embrace both consultants and vendors, provided the person has value to add. Short posts add little value (they tend to applaud more established community members), whereas long posts run counter to the short-attention-span theater that is social media.

Community Managers: What They Do & How to Be a Great One

Hubspot

Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience. If you ask Krystal Wu, HubSpot's Social Media Community Manager, the most critical part of the community manager role, she'll say it's simply "having one." But what exactly is a community manager, anyway?

How to Write a Press Release [Free Template]

Hubspot

Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. Press Releases Can Be Viable Content Type. One of the most crucial updates to make to your PR strategy is to think of press releases as a content avenue. but we can’t ignore one of our most valuable pieces of content: the press release. How to Craft a Press Release. However, a press release needs to be helpful and concise.

Press 61

Vidyard’s Community Social Impact Program Prioritizes Education and Free Tools to Ease the Shift to Remote Work

Vidyard

KITCHENER, Ontario – January 7, 2021 – Two years ago, Vidyard reordered its stakeholder list to prioritize ‘Community’ above ‘Investors’ in a bold move for tech. During this past year, supporting our community was more important to us than ever. Press Releases

Vidyard Reorders Stakeholder List, Ranks ‘Community’ Above ‘Investors’ in Bold Move for Tech

Vidyard

Throughout 2018, Vidyard solidified community engagement programming and community initiatives, contributing to the building of a “give back” strategy that inspires others – and it’s all backed by Vidyard’s board of directors KITCHENER, Ontario – December 14, 2018 – Vidyard , the leading video platform for business, has prioritized the company’s commitment to Community as a key stakeholder. Community 4. Press Releases

5 B2B Marketing Tips for Using Press Releases

Marketo

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. Successful content appeals to the community-oriented atmosphere and offers valuable information that research-oriented viewers crave. To see Marketo’s own press releases, visit our News Center.

Press 75

Vidyard’s Community Engagement Program Donates More of What Matters Most: Time, Talent and Treasure

Vidyard

With more than 2000+ volunteer hours contributed, 2070 community meals served, and 15 local charities supported in 2019, Vidyard continues to act upon its community engagement initiatives building a strong “give back” strategy that inspires others. Press Releases

3 Ways to Use Facebook Live at Your Senior Living Community During COVID-19

SmartBug Media

For senior living communities, that makes it extra important to communicate the measures you’re taking to keep residents, employees, and visitors safe. Now that you have a basic understanding of Facebook Live, here are three ways you can use it at your senior living community: 1.

People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Rather, build relationships with neighboring communities in the real world, reflect them on your social outreach, and, if they’re really of interest, reflect them on your website.

Press 57

What is a Community Manager and Does Your B2B Company Need One?

Marketri

In the marketing field, the term “community manager” has become increasingly popular. A community manager is the online face (and voice!) The scope of responsibilities for a community manager and tasks they may be charged with will be different for different companies, especially when you consider the size of the company and their marketing and social media goals. So, do small to mid-sized B2B companies need an official “community manager”?

Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks. Formerly known as IHS GlobalSpec, it was relaunched last week with an expanded news and community focused. B2B communities journalism

Community Dream to Reality: Top Five Ways to Prove Value to Executives

Higher Logic

If you want to live the community dream, you’re going to need executives on your side. Did you know two thirds of organizations with highly involved executives are seeing their communities influence 16% or more of their organizations’ total revenue? So how do we help executives spot the value in online communities? Top Five Ways to Prove Community Value to Executives. The executive asks, “How will this community help us?”. Community Management Engagement

The 10 most fascinating people in B2B marketing in 2017

Biznology

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Top 10 lists are everywhere this year.

Funnel 132

Vidyard Reorders Stakeholder List, Ranks ‘Community’ Above ‘Investors’ in Bold Move for Tech

Vidyard

By reordering their stakeholder list, and ranking “Community” above “Investors,” Vidyard makes a bold move for a technology company. Community 4. When we publicly reordered our shareholders this way, we took a stance that above all, Community counts. Press Releases

Vidyard Expands Platform to Power Video in Salesforce Communities

Vidyard

Kitchener, Ontario – September 15, 2015 – Today at Dreamforce, Vidyard, the leading platform for video marketing and video analytics, introduced Video for Salesforce Communities, empowering users to share and watch video content inline within their communities and measure how engaged audiences are. Now we’re expanding that power to anyone who uses Salesforce Communities to take advantage of using video with different groups. Press Releases

Have an Outdated Press Page on Your Website? Here's How to Fix It

Hubspot

The original purpose of a press page made sense -- it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The press page was created to answer such questions as: Who are new clients you’re working with or what projects did you just finish? How are you contributing to the community through philanthropic activities? The traditional press page starts to collect dusty pixels.

Press 50

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message. In a landscape where most of the content we produce is like breadcrumbs cast out across social media to be chewed up and swallowed by the birds, a press release serves as the rock, stationed in a place and time, acting as a sturdy documentation of where the story began.

Press 62

Is It Finally Time to Bid Adieu to the Press Release?

Hubspot

When I was a reporter at Newsweek, I received literally thousands of press releases via email -- and I deleted almost every single one of them without even opening them. Every morning, I’d find 50 or so messages in that Newsweek account, almost all of them press releases, virtually all of them things I did not care about. A spokesperson for PR Newswire, a distribution service, indicates the volume of press releases it sends out has grown over the past four years.

Press 50

Vidyard Expands Platform to Power Video in Salesforce Communities

Vidyard

New video capabilities improve communication, collaboration among teams, customers, partners and more Kitchener, Ontario – September 15, 2015 – Today at Dreamforce, Vidyard, the leading platform for video marketing and video analytics, introduced Video for Salesforce Communities, empowering users to share and watch video content inline within their communities and measure how engaged audiences are. Blog Press Releases

Vidyard Expands Platform to Power Video in Salesforce Communities

Vidyard

New video capabilities improve communication, collaboration among teams, customers, partners and more Kitchener, Ontario – September 15, 2015 – Today at Dreamforce, Vidyard, the leading platform for video marketing and video analytics, introduced Video for Salesforce Communities, empowering users to share and watch video content inline within their communities and measure how engaged audiences are. The Player Component enables a Vidyard player to be added to a Community page design.