SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. You must also focus on internal linking and your page URLs. Instead, do what HubSpot has dubbed “ historical optimization.” Bulleted List.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Optinmonster

FEBRUARY 1, 2021

Do you want to use a HubSpot popup on your site to grow your mailing list? By the end of this tutorial, you will know exactly how to create a HubSpot popup that will increase your email list. What is a Hubspot Popup? A HubSpot popup is an email optin form that’s displayed on top of your content.

Hubspot 73

Hubspot Display Rules Template 73

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. HubSpot has an excellent guide on how to measure share of voice —well worth the read. Clicking to your site is a meaningful action, and it’s important to know which influencers are inspiring those clicks.

Top of Funnel 133

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 133

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. I Googled it and took the top ranking URL and put it into Ahrefs. How do customers discover new products nowadays? Mailchimp competitors”. Ahrefs vs SEMRush”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

Enterprise Management 87

Enterprise Management Sales Qualified Leads API Hubspot 87

Hubspot

OCTOBER 17, 2019

Below, let's review HubSpot's step-by-step process for fixing images with the Facebook debugger tool. The debugger tool allows you to see what information Facebook pulls for a specific URL. For example, it could be something like this, "the og:image tag is pointing to the wrong URL." Below is HubSpot's five-step process: 1.

Hubspot 57

Hubspot Facebook Process Tagging 57

Envy

MAY 16, 2022

Here's a 5 step method: Navigate to the page that you are admin of and click edit page: Click Lead Gen Form on the left hand bar: Choose your call to action (CTA). You can check if any leads have been submitted over on your LinkedIn page on the left-hand bar: From there you will be able to click in and view the lead.

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

Parse.ly

AUGUST 3, 2023

To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail. Additionally, link trackers will be removed when URLs are opened in Safari Private Browsing. From Apple: “Some websites add extra information to their URLs in order to track users across other websites.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Marketing Insider Group

JUNE 19, 2023

Image Source Grasping Why You Need To Do Competitor Content Analysis Competitor content analysis helps you discover what’s clicking with your target audience and how they want to engage with you. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast.

Analysis 285

Analysis Top of Funnel Advertising Agencies Content 285

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

Data Hygiene 87

Data Hygiene Privacy Landing Pages CAN-SPAM 87

Hubspot

APRIL 5, 2021

Whether you host your website on HubSpot, WordPress, Squarespace, or Wix, we've got you covered. If you want to embed a Facebook feed on your HubSpot-hosted site, it's incredibly easy to do. Copy-and-paste your business' Business Page into the "Facebook Page URL" box. Then click, "Save Changes". Then click "Apply".

Facebook 100

Facebook Marketing Websites Click Rate Landing Pages 100

Optinmonster

APRIL 4, 2024

For instance, it lets you A/B test your subject lines with just a few clicks, but its testing tools don’t go much further than that. Click here to get started with Constant Contact. Click here to get started with Brevo. HubSpot HubSpot combines the power of CRM software with email marketing.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. HubSpot CRM").

Hubspot 77

Hubspot Cost Google Process 77

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. Utilize Tracking URLs in Your Marketing Campaigns. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Hubspot

APRIL 7, 2019

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. A source-based URL parameter can tell you which website is sending you traffic.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

The Point

JANUARY 21, 2020

Click To Tweet. It’s true that pages hosted on the main URL vs. a subdomain will derive SEO benefit that flows up to the primary Website. It’s also true that a full-blown CMS will provide greater design flexibility than a marketing automation platform like Marketo , Pardot , or Hubspot. Functionality. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Hubspot

AUGUST 25, 2014

Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. When you want to post a URL on your brand''s Facebook Timeline, you have two options: You could either post a link directly to your timeline, or you could post a photo and include a URL in the photo''s caption.

Facebook 28

Facebook Clickthrough Click Rate Display 28

Envy

NOVEMBER 8, 2021

The topic cluster tool on HubSpot. There’s a great tool from HubSpot which helps you map your content plan, check that all your cluster posts line up with each other, and helps you track performance so you can fine-tune it. Go to Marketing>Website>SEO>Topics in your Hubspot account. You’ll see reports like these.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. They provide valuable information about the source, medium, campaign, term, and content associated with each click. It determines the marketing medium that led to the click. →

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

ClearVoice

MARCH 26, 2024

A user may engage with content by clicking a link, completing a form, or taking any other action. Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

APRIL 12, 2021

It considers the amount of time it takes to load the largest piece of content (typically a video, image, or text block) from when a user requests the URL. It's the time between an action (think, clicking a button or a link) to when a browser responds to that action. Click 'Analyze.'. Google recommends sites keep LCP under 2.5

CMS Development 101

CMS Development Allocation Click Rate Banners 101

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Click “Add a property.”.

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

Anyword

JANUARY 21, 2022

Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

illumin

SEPTEMBER 20, 2023

The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.” HubSpot Attribution Report (Free CRM users): HubSpot offers free attribution reports within its CRM platform.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

illumin

DECEMBER 13, 2023

Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Hubspot

JULY 30, 2020

I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. I came across this ad while scrolling, and because I saw my favorite colors in the ad, I had to click on the image. Click "Publish!" Give the page its own URL. The landing page wasn't busy.

Landing Pages 97

Landing Pages Facebook Marketing Automation Services Budget Programs 97

Hubspot

APRIL 1, 2021

Since this is for business purposes, you'll want to click "Page" rather than "Profile". and then click the "Select page to verify" drop-down menu to find your business page in the list. Add other social media account URLs if possible, as well as any additional comments. When you're ready, click "Send".

Facebook 93

Facebook Hubspot Ideal Customer Profiles Profiling 93

Hubspot

MAY 29, 2020

It's a pay-per-click platform that helps you boost visits to your website. If you are unsure of the number of conversions you're earning from your ad campaigns or want more insight into how to improve the performance of your ads, you may want to look into Google Click Identifier. Learn how to do that in this ultimate guide.

Tagging 93

Tagging Marketing Analytics Tools Paid Search Agency Keywords 93

SmartBug Media

DECEMBER 13, 2021

UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Content: Often used in pay-per-click (PPC) campaigns to denote a page with two identical links on the same page (e.g., There’s just one thing: These URLs are long and daunting.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Hubspot

JULY 14, 2017

Here at HubSpot, we're constantly evaluating and changing the way we create content on social media to adapt to the way people want to stay connected. Additionally, our average number of video engagements (Likes, comments, clicks, and shares) during this time period increased from 100 to 496.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

SmartBug Media

DECEMBER 19, 2022

If you’re using anchor text that doesn’t tell the end user much, like “read more” or “click here,” stop immediately and get more descriptive. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link].

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Albacross

APRIL 20, 2022

Improved Hubspot Record Matching Process. We’ve enhanced the record matching process for Hubspot users. country, address, LinkedIn URL) instead of only a select few. Open your Hubspot workflow ? Now, users can export this data point to Salesforce, Hubspot, Pipedrive, and Google Sheets. Workflows & Integrations.

De-duplication 52

De-duplication Hubspot Outreach Segmentation 52

SmartBug Media

AUGUST 31, 2020

Note: Different platforms have various rules on whether visitors are able to click through or not, and this may depend on your subscription level.). Use Tracking URLs to Effectively Measure Review Site Profile Optimization Success. Measuring your efforts on review site profiles can effectively be done using tracking URLs.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Optinmonster

AUGUST 24, 2023

It’ll help increase click-through rates and, ultimately, conversions. Finally, you can analyze the results of your campaign with A/B testing and measure parameters such as click rates, open rates, and conversion rates. HubSpot Email Marketing Tools HubSpot offers some of the best email marketing tools for free.

Email Marketing 56

Email Marketing Marketing Management Tools Conversion 56

Optinmonster

JANUARY 13, 2020

Though there are many ways to create an editorial calendar, today we’ll be using HubSpot , a killer Customer Relationship Management (CRM) software that helps with marketing, sales, and team collaboration. While there are many things that you can do with HubSpot , today we’ll just be focusing on the editorial calendar.

Conversion 97

Conversion Youtube Hubspot Planning 97

Scoop.it

MARCH 18, 2021

When you click ‘Edit mode’, you can rewrite the title and the description, as well as reformat the description, add links, bullet points, emphasize certain points, and more. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr.

Process 53

Process Optimization Curation RSS 53