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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

Which has lead to a lot of sales language becoming potential spam trigger words. In this article we’re going to unravel the mysteries behind what triggers spam filters, and how you can optimise your email for maximum deliverability. Email Spam Trigger Words To Avoid: Email spam filters learn more with each and every email received.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

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12 Ways to Avoid Spam Filters in Your Email Campaigns

Spiralytics

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. Steer Clear of Spam-Triggering Words While spam filters have evolved far beyond just scanning for individual words, there are still certain terms and phrases that can raise spam traps when overused.

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How AI’s ‘describe and done’ can revolutionize your work

Martech

We see this in the rate at which martech vendors released beta features to users over the past year. We are clearly in the midst of an “AI arms race,” triggered by the release of ChatGPT just over a year ago. To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Sales intelligence includes insights from triggers. Triggers help sellers recognize these opportunities. Account-based marketing can use sales intelligence for a new level of personalization. Remember the Sony Betamax ?

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Integrating HubSpot with Rybbon for Sending Instant Rewards

SmartBug Media

Guest author Kristy Hartman is a digital marketer and content creator at Rybbon. Do you use or are you thinking about using HubSpot for your marketing, sales, or service activities? Deliver rewards instantly: The HubSpot-Rybbon integration allows you to put rewards directly into your marketing (or sales) workflows.

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